DiamondBuzz
U.S. couples spent 5% less on engagement rings in 2024 : The Knot

In recent years, the engagement ring market has witnessed significant changes, particularly in consumer spending and gemstone preferences. According to a report by The Knot, U.S. couples spent approximately 5% less on engagement rings in 2024 compared to the previous year. The average cost of an engagement ring fell from $5,500 in 2023 to $5,200 in 2024, marking a 10% decline from 2022 and a 13% decrease from 2021. This trend aligns with the increasing preference for lab-grown diamond center stones, which, for the first time, accounted for more than half of all engagement rings purchased. The shift towards synthetic diamonds has surged by 40% since 2019, contributing significantly to the downward trend in overall spending on engagement rings.
The rise in demand for lab-grown diamonds is not only reducing costs but also influencing the size of center stones. While the average cost of a natural diamond engagement ring remains at $7,600, couples who opt for lab-grown alternatives tend to select larger stones. In 2024, the average engagement ring center stone measured 1.7 carats, an increase from the 1.5-carat average in 2021. This shift suggests that couples are prioritizing carat size while seeking more affordable alternatives to mined diamonds. Additionally, shape and metal preferences have remained relatively stable, with round and oval cuts being the most popular, and white and yellow gold accounting for over 70% of engagement ring settings. Notably, yellow gold has increased in popularity by 5% year-over-year, while white gold has declined by 3%.
Beyond gemstone and metal choices, setting styles are also evolving. Prong settings continue to dominate, with 35% of respondents selecting this classic option. However, the hidden halo setting—a cluster of diamonds encircling the base of the center stone—has gained traction, capturing 18% of the market and surpassing the traditional halo setting, which saw a decline to 13%. This trend reflects a shift in aesthetic preferences among modern couples who seek a balance between timeless elegance and contemporary design. Moreover, the engagement ring purchasing process has become more meticulous. Over half of proposers spent between one and four months researching and selecting a ring, with a quarter taking even longer. The increase in shopping duration correlates with a rise in the number of jewelers visited. On average, proposers explored five stores in 2024, compared to just two in 2022 and 2023, underscoring the importance of in-person evaluation before making a purchase.
The engagement ring industry continues to adapt to evolving consumer behavior, as financial considerations, ethical concerns, and aesthetic trends shape purchasing decisions. With lab-grown diamonds offering an affordable yet visually identical alternative to natural diamonds, the shift in spending and preferences is likely to persist. As couples become more discerning and invested in the selection process, the future of the engagement ring market may see further innovations and adjustments to meet the needs of modern consumers.

DiamondBuzz
De Beers opens flagship store in Dubai Mall

De Beers has unveiled its new flagship boutique in Dubai Mall, marking a significant expansion into the UAE in partnership with Chalhoub Group. Rooted in over a century of diamond expertise, the store showcases the brand’s iconic collections—including Talisman, Enchanted Lotus, and RVL—alongside one-of-a-kind high jewellery pieces. Inspired by nature and blending Southern African heritage with London design, the boutique offers a luxurious, immersive space that celebrates De Beers’ legacy and craftsmanship.
Drawing on diamond expertise stretching back to 1888, the jewellery house marks life’s gradual evolution with meaningful creations. Just as rough diamonds are transformed into exquisite De Beers jewellery, the house honours the heartfelt moments, big and small, that define who we become.
Situated on the ground floor of the prestigious Dubai Mall in downtown Dubai, the new boutique takes design cues from the De Beers flagship on London’s Old Bond Street. Resplendent in the house’s signature shades of blue, white and orange, the furnishings and decorations have been chosen to represent locations close to De Beers’ heart. The boutique is designed to foster connections between clients and Brand Ambassadors, with a combination of open-plan space to explore the collections and intimate private areas. A bespoke lighting system was developed to showcase the fire, life and brilliance of each De Beers diamond.
DiamondBuzz
Rio Tinto records 27% y-o-y rise in output for Q1 2025 primarily driven by Diavik diamond mine

Rio Tinto reported a significant 27% year-on-year increase in diamond production for Q1 2025, reaching 942,000 carats compared to 740,000 carats in Q1 2024. This growth was primarily driven by operational improvements at the Diavik diamond mine in Canada’s Northwest Territories, Rio Tinto’s sole operating diamond asset. The strong quarterly performance marks a robust recovery after a volatile 2024, positioning the diamond division for a stronger 2025.
The Diavik mine processed 394,000 tonnes of ore in Q1 2025, up from both Q1 and Q4 2024, reflecting enhanced operational efficiency and throughput. The Q1 2025 output is a marked rebound from the 542,000 carats produced in Q3 2024, when production was hampered by temporary mine closures due to safety concerns.
The Diavik mine is currently Rio Tinto’s only diamond-producing asset, following the closure of the Argyle mine in Australia in 2020.
The surge in output is attributed to: Successful ramp-up of underground mining at the A21 pipe, following the completion of the first phase of development. Increased ore processing volumes and improved operational efficiency. Recovery from previous disruptions, including a temporary shutdown in Q3 2024 due to ground instability in the A154 underground region.
The extension of Diavik’s mine life signals confidence in the long-term fundamentals of the diamond industry, even as global supply and demand dynamics remain volatile.
DiamondBuzz
Beyond Shining Illusions video : hidden truths behind diamond mining in Sierra Leone, Lesotho, DRC

The video Beyond Shining Illusions, released by the Kimberley Process Civil Society Coalition (KP CSC), offers a powerful and eye-opening look at the often hidden truths behind large-scale diamond mining in countries such as Sierra Leone, Lesotho, and the Democratic Republic of Congo. Through real stories and interviews with local people, the video challenges the claims made by the Kimberley Process (KP) and calls attention to the ongoing issues affecting mining communities.
Since its founding in 2003, the Kimberley Process has aimed to prevent the sale of “conflict diamonds”—those used by rebel groups to fund wars against legitimate governments. According to the KP, 99% of diamonds in the market today are “conflict-free.” However, the KP CSC argues that this definition is too narrow and outdated. While it may seem that the problem is almost solved, the video reveals that many serious problems still exist, just under a different name.
In the 17-minute documentary, we hear directly from people who live near or work in diamond mines. They talk about the violence they face from security forces that protect mining operations, as well as the health risks caused by pollution from blasting and waste management. The voices of these communities are usually not included in the shiny advertisements and positive messages often associated with diamonds.
What makes this video especially important is its mission to go beyond the surface and show the full truth. The KP CSC wants to broaden the definition of “conflict diamonds” to include harm caused by governments and corporations, not just rebel groups. They also want to highlight environmental damage and human rights abuses that are still happening today.
In conclusion, Beyond Shining Illusions is a necessary reminder that the beauty of diamonds often hides a painful and complex reality. we need to look beyond marketing messages and learn the full story behind the things we value. Only then can we support real changes that help protect people and the environment in mining communities around the world.
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