International News
Top UK buyers attend India–UK Gem & Jewellery BSM, boost trade confidence ahead of FTA
Top UK retail and wholesale buyers turned out in strength at an inaugural Buyer-Seller Meet (BSM) organised by GJEPC in London.
The inaugural UK Gem & Jewellery Buyer-Seller Meet (BSM) in London, was held on 8th-9th July 2025 at the hospitality area at Arsenal stadium in north London.
The BSM was inaugurated by Ms. Nidhi Mani Tripathi, Hon’ble Minister (Economic), High Commission of India, London, alongside Mr. Nilesh Kothari, Convener, International Exhibitions, GJEPC, and other dignitaries from both countries’ gem and jewellery sectors.
Senior representatives of India’s High Commission in London took part in the inauguration ceremony, including a leading negotiator in the India-UK trade deal.
Over 100 UK retailers, wholesalers, distributors, and representatives of the hallmarking community attended the event, including some of the UK’s most respected jewellery buyers such as Brown & Newirth, Gemporia, and Optima, thus affirming the UK’s growing appetite for India’s design-led, export-ready jewellery, and underscoring the growing confidence in Indian manufacturing and the business potential unlocked by the forthcoming India–UK Free Trade Agreement (FTA).
The GJEPC seized the opportunity from a landmark India-UK trade deal announced earlier this year, to advance trading links with the UK’s gemstone and jewellery market.
India is a leading supplier of manufactured and handcrafted jewellery, polished diamonds and gemstones, to markets around the world. GJEPC spearheads the push to boost Indian gem and jewellery exports.
Commercial links between the UK and India are vibrant because of the two countries’ intertwined histories and a large population of British South Asian people currently residing in the UK.
That population segment is served by an estimated 800-900 British South Asian jewellers in the UK, who predominantly supply high-value 22-karat gold jewellery.
Attendees at a delegates’ lunch included UK jewellery manufacturers, silver jewellery suppliers, senior hallmarking executives, retail buyers and UK trade show organisers, as well as staff from the UK’s National Association of Jewellers (NAJ), intermingling with the BSM organisers and GJEPC representatives.
Another key development was a gathering of senior jewellers with the NAJ leadership on the sidelines of the event, to drive forward plans for British South Asian jewellers to create a professional community group within the NAJ.
At the BSM, India showcased a number of well-established manufacturers to the visiting UK buyers.
Uni-Design Jewellery presented necklaces connected with charms telling a story in the wearer’s life; and Fine Jewellery Manufacturing offered pieces that embrace moves towards greater sustainability, crafted using recycled precious metals.
Mumbai-based jewellery manufacturer Walking Tree showcased “white label” solutions offered to UK retailers; and designer Suyasha Lunawat presented the Lunaya demi-fine jewellery range, featuring gemstones and enamel work, offered by Exxotic India.
Zillionaire presented a men’s hip hop jewellery range, in tune with present jewellery design trends in the market; and Sterling Ornaments, a manufacturer based near New Delhi, introduced their sterling silver jewellery range.
Organisers said privately that they were delighted with the feedback to the BSM and expressed optimism that the event would return to the UK for a second edition. Buyers explored a wide range of offerings spanning fine diamond jewellery, coloured-stone pieces, silver jewellery, and lab-grown diamond collections.
The BSM brought together 26 top Indian manufacturers from hubs like Mumbai, Jaipur, Surat, and Delhi.
DiamondBuzz
De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India
De Beers Group, the world’s leading diamond company, marked a significant milestone in the Indian jewellery landscape with the official launch of the “Heera Hai Aapke Liye” program at IIJS Signature. The star-studded event featured actress Sonakshi Sinha, who joined Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, to unveil an initiative dedicated to making natural diamonds an integral part of daily life for the modern Indian consumer.



The “Heera Hai Aapke Liye” (Diamonds are for You) program is strategically designed to promote natural diamonds by raising awareness, boosting market visibility,and creating a seamless connection between retailers and consumers. With a focus on modern designs and attractive price points, the program also lets local retailers use De Beers Group campaigns as their own—second-piercing earrings, ‘Bestie’ bracelets, and ‘Intention’ pendants. It positions diamonds as a lifestyle choice for self-expression and daily wear.

Speaking at the launch, Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, detailed the evolution of the brand’s storytelling, stating, “De Beers Group has a rich legacy of creating iconic ritual campaigns that have shaped how the world perceives diamonds. With ‘Heera Hai Aapke Liye,’ program we are evolving that narrative for the Indian market to another level.
We are not just selling jewellery, we are making natural diamonds more accessible and desirable in India. Our goal is to empower retailers through INDRA (Indian Natural Diamond Retailer Alliance) to ensure that every ‘First Diamond’ journey is as credible as it is beautiful.”

Speaking on the occasion, Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council (GJEPC), said, “IIJS has always been a powerful platform for shaping the future of India’s gem and jewellery industry, and the launch of ‘Heera Hai Aapke Liye’ at IIJS Signature reinforces that role. GJEPC is proud to partner with De Beers Group on the INDRA (Indian Natural Diamond Retailer Alliance) project, which is a critical step towards strengthening domestic demand for natural diamonds.
By empowering retailers, enhancing consumer confidence, and expanding access across metros and Tier 2 markets, this initiative aligns perfectly with our vision to grow the natural diamond category sustainably within India.”
The program ‘Heera Hai Aapke Liye’, rests on few strategic pillars aimed at industry growth and scalability:
- Stocking & New Consumer Opportunity: Identifying gold wholesalers and distributors across 15–20 cities to focus on a first-phase target of 500 retailers.
- Retailer Advantage: Providing a “Design Advantage” and strict “Product Hygiene,” backed by a clear buy-back policy and robust training and marketing support via the INDRA alliance.
- Heera Hai Aapke Liye is robust entry-level product kit featuring earrings, bangles, bracelets, etc supported by exclusive visual merchandising (VM) for display.
- Growth and Scalability: A PAN-India reach strategy designed to unlock new business opportunities for both manufacturers and retailers.


As India continues to grow as the world’s second-largest market for retail diamond jewellery, De Beers Group remains committed to strengthening the natural diamond narrative. By combining the emotional appeal of natural diamonds with the practical “Heera Hai Aapke Liye” framework, De Beers aims to build a sustainable future for the category across both metros and Tier 2 cities. De Beers and GJEPC aim to expand the base of Natural Diamond buyers, increase self-purchase consideration, and establish long-term credibility for the category.
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