International News
Top UK buyers attend India–UK Gem & Jewellery BSM, boost trade confidence ahead of FTA
Top UK retail and wholesale buyers turned out in strength at an inaugural Buyer-Seller Meet (BSM) organised by GJEPC in London.
The inaugural UK Gem & Jewellery Buyer-Seller Meet (BSM) in London, was held on 8th-9th July 2025 at the hospitality area at Arsenal stadium in north London.
The BSM was inaugurated by Ms. Nidhi Mani Tripathi, Hon’ble Minister (Economic), High Commission of India, London, alongside Mr. Nilesh Kothari, Convener, International Exhibitions, GJEPC, and other dignitaries from both countries’ gem and jewellery sectors.
Senior representatives of India’s High Commission in London took part in the inauguration ceremony, including a leading negotiator in the India-UK trade deal.
Over 100 UK retailers, wholesalers, distributors, and representatives of the hallmarking community attended the event, including some of the UK’s most respected jewellery buyers such as Brown & Newirth, Gemporia, and Optima, thus affirming the UK’s growing appetite for India’s design-led, export-ready jewellery, and underscoring the growing confidence in Indian manufacturing and the business potential unlocked by the forthcoming India–UK Free Trade Agreement (FTA).
The GJEPC seized the opportunity from a landmark India-UK trade deal announced earlier this year, to advance trading links with the UK’s gemstone and jewellery market.
India is a leading supplier of manufactured and handcrafted jewellery, polished diamonds and gemstones, to markets around the world. GJEPC spearheads the push to boost Indian gem and jewellery exports.
Commercial links between the UK and India are vibrant because of the two countries’ intertwined histories and a large population of British South Asian people currently residing in the UK.
That population segment is served by an estimated 800-900 British South Asian jewellers in the UK, who predominantly supply high-value 22-karat gold jewellery.
Attendees at a delegates’ lunch included UK jewellery manufacturers, silver jewellery suppliers, senior hallmarking executives, retail buyers and UK trade show organisers, as well as staff from the UK’s National Association of Jewellers (NAJ), intermingling with the BSM organisers and GJEPC representatives.
Another key development was a gathering of senior jewellers with the NAJ leadership on the sidelines of the event, to drive forward plans for British South Asian jewellers to create a professional community group within the NAJ.
At the BSM, India showcased a number of well-established manufacturers to the visiting UK buyers.
Uni-Design Jewellery presented necklaces connected with charms telling a story in the wearer’s life; and Fine Jewellery Manufacturing offered pieces that embrace moves towards greater sustainability, crafted using recycled precious metals.
Mumbai-based jewellery manufacturer Walking Tree showcased “white label” solutions offered to UK retailers; and designer Suyasha Lunawat presented the Lunaya demi-fine jewellery range, featuring gemstones and enamel work, offered by Exxotic India.
Zillionaire presented a men’s hip hop jewellery range, in tune with present jewellery design trends in the market; and Sterling Ornaments, a manufacturer based near New Delhi, introduced their sterling silver jewellery range.
Organisers said privately that they were delighted with the feedback to the BSM and expressed optimism that the event would return to the UK for a second edition. Buyers explored a wide range of offerings spanning fine diamond jewellery, coloured-stone pieces, silver jewellery, and lab-grown diamond collections.
The BSM brought together 26 top Indian manufacturers from hubs like Mumbai, Jaipur, Surat, and Delhi.
DiamondBuzz
Refined Protection: Zen Diamond Presents the Reimagined Evil Eye
Crafted in 9kt White Gold, Zen Diamond’s Contemporary Evil Eye Collection Blends Protection with Poised, Everyday Luxury
The Evil Eye has always been a symbol of protection, but at Zen Diamond, it takes on a refined new identity. Crafted in 9kt white gold, marking a new chapter for the brand, the collection introduces a lighter, sleeker approach to luxury that feels effortless yet intentional. Reimagined for modern wardrobes, the Evil Eye Collection moves beyond charm jewellery and familiar clichés, introducing an interpretation designed for expression and poise. This is not a token you tuck away for sentiment, it’s a statement you choose to wear.

Evil Eye Earrings (Circular Motif)
These earrings reinterpret the traditional protective symbol through soft curves and clean geometry. A circular contour gently frames the evil eye, outlined with a halo of diamonds that bring subtle elegance to the overall silhouette. The overall effect is balanced and understated, playful in meaning, polished in execution, and easy to imagine as an everyday signature.
Evil Eye Hoop Earrings
Sculpted in 9kt white gold, these hoop earrings offer a fresh, playful take on the evil eye. Sky-blue topaz, enamel detailing, and softly set diamonds come together in a way that feels light and expressive rather than formal. Balanced and contemporary, the hoops sit comfortably between statement and subtlety, designed for effortless, everyday wear with a sense of intention.


Evil Eye Necklace with Chain Drops
This design stands out for its sense of movement. Diamond-set elements lead into fine chain drops that shift naturally as the necklace is worn, giving the piece a fluid, architectural quality. While the evil eye remains the focal point, the defining feature is the necklace’s movement and the way it responds to light. Together, these elements create a design of poetic elegance that feels both powerful and feminine.
Teardrop Evil Eye Necklace
This necklace reworks the traditional evil eye through a softer, more fluid lens. Instead of rigid lines, the motif appears almost in motion, with a teardrop form that feels gently melted rather than fixed. Diamonds trace the curve of the design, while enamel detailing adds contrast and depth without overpowering the form. Suspended from a fine chain with scattered accents, the piece is an interpretation of protection that’s thoughtful and modern.

source: Zen Diamond
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