BrandBuzz
The One Where CaratLane Makes History: F.R.I.E.N.D.S -Inspired fine jewellery collection comes to India for the first time
CaratLane launches an exclusive FRIENDS-inspired fine gold and diamond jewellery collection in partnership with Warner Bros., celebrating nostalgia and friendship this Friendship Day.
CaratLane – A TATA Product, India’s leading omni-channel jeweller, proudly announces: the official launch of the FRIENDS inspired fine gold & diamond jewellery collection, in partnership with Warner Bros. Discovery Global Consumer Products. The exclusive FRIENDS x CaratLane collection brings the charm and nostalgia of the iconic sitcom into the world of gold and diamonds—just in time for Friendship Day in India.
With a fan-following across the globe, FRIENDS has transcended generations, leaving an indelible mark on pop culture and friendships alike. The collection rekindles the love for the show among the 90s and 2000s kids who grew up quoting Chandler’s sarcasm and singing along to Phoebe’s jams [or tunes].
Crafted in 9KT & 14KT gold, enamel, and diamonds—the collection offers 30+ designs that spark a wave of nostalgia with designs inspired by the iconic elements of the sitcom — motifs such as the lobster, the couch, the smelly cat, the yellow doorframe, Joey’s pizza.

Speaking on the association, Saumen Bhaumik, Managing Director, CaratLane, said,“At CaratLane, we’ve always believed that jewellery should speak your story, and for an entire generation, the F.R.I.E.N.D.S show is a part of that story. We’re thrilled to collaborate again with Warner Bros. Discovery Global Consumer Products, to create something so iconic. With this lineup in IP collaborations, we are immensely proud to add to our existing Harry Potter and The Powerpuff Girls collections. Aligning with our brand motto of “Khul Ke Karo Express“, this collection will make customers take a trip down nostalgic lane, while celebrating the friendships that make life memorable.”
For the launch, CaratLane is hosting a mall activation designed to immerse customers in the world of the beloved sitcom. This engaging event features trivia about F.R.I.E.N.D.S, fostering a light, nostalgic, and humorous atmosphere. Visitors receive free stickers and exclusive invites. A fun photobooth is also available for all to capture their own F.R.I.E.N.D.S -inspired moments, with free polaroids offered for social media re-posts to amplify the excitement and build brand love.
BrandBuzz
46 lakhs wedding this year in just 45 Days: Senco Gold & Diamonds Unveils Exquisite Wedding Vivaah Collection with Exciting Offers
Customers to revel in exclusive offers on Gold, Diamond, Platinum, Silver, Gossip & Gemstone purchases and a chance to win Grand Bumper Prize of Jewellery Worth Rs 10 lakhs
Senco Gold & Diamonds (Senco), one of India’s leading jewellery retailers with a legacy spanning over 85 years, proudly announces their gorgeous Wedding Vivaah Collection for the upcoming wedding season along with exciting offers. This special collection, designed for the beautiful brides-to-be, comes with exciting offers on Gold, Diamond, Platinum, Silver, Gossip, and Gemstone jewellery. With a footprint of 192+ showrooms across the country, Senco is one of the largest Pan India Jewellery Retail Brand, headquartered in Eastern India — a name synonymous with trust, tradition, and craftsmanship.t
CAIT’s latest report highlights that India’s wedding season is not just about grand celebrations—it’s an economic powerhouse. While the world gears up for Black Friday, India prepares for weddings. In just 45 days, 46 lakh weddings are expected to inject Rs.6.5 lakh crore into the economy. CAIT’s “Vocal for Local Weddings” campaign has significantly reduced the use of imported items such as Chinese lighting, artificial décor, and gift accessories, creating space for traditional artisans, jewellers, and local manufacturers to experience a massive surge in orders. This shift showcases the strength and resilience of India’s local manufacturing and craftsmanship.
Senco’s Vivaah Collection, adorned by renowned Bollywood actress and brand ambassador Kiara Advani, epitomizes the perfect blend of traditional motifs and contemporary design. The collection features a wide array of meticulously crafted ornaments—including necklaces, bangles, earrings, rings, pendants, and more—each piece reflecting the grandeur and glamour befitting the occasion.

Joita Sen, (Director and Head of Marketing and Designs at Senco Gold & Diamonds), said, ” We are delighted to unveil our stunning collection for the upcoming wedding season, complete with irresistible offers. Each exclusive design is meticulously crafted by our skilled artisans, and we aim to captivate our loyal customers with remarkable discounts on this grand collection. The wedding season is a time when families come together, and we hope to add to their joy by offering a pocket-friendly range that caters to every taste.”
Commenting on the same, Suvankar Sen (MD & CEO, Senco Gold & Diamonds), said, “To elevate the joy of the wedding season, Senco Gold & Diamonds is offering attractive discounts on the making charges of gold, diamond, silver, and platinum ornaments, along with special offers on the value of diamond, Gossip, and gemstone purchases. These exclusive benefits are designed to enhance the experience of customers as they select and gift jewelry, allowing them to explore and choose their preferred pieces from an extensive collection with added delight”.

Customers can avail themselves of these exciting discounts on wedding collection across Senco Gold & Diamonds showrooms from November 14 -December 14, 2025 and also on its online platform. Some of the exciting offers include discounts of upto 20% off on Diamond Value, upto 35% off on making charges on gold jewellery, upto 0% deduction on old gold exchange, discount of upto 15% off on MRP on purchase of Gossip Jewellery and all buyers with min bill value of Rs 5 Lakhs will get chance to get jewellery vouchers worth upto Rs 10lakhs. Additional wedding bundle package offers starts from as low as Rs 5 lakhs in Gold Jewellery (22k) and from Rs 3 lakhs in Diamond Jewellery to match every budget of customers.
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