BrandBuzz
Celebrate Varamahalakshmi with Kushal’s Fashion Jewellery: A Divine Collection Celebrating the Goddess in Every Woman
Kushal’s Fashion Jewellery launches a Varamahalakshmi special collection of antique-finish and silver temple jewellery, featuring Lakshmi motifs and South Indian craftsmanship, showcased by Ashika Ranganath
As the sacred festival of Varamahalakshmi approaches, Kushal’s Fashion Jewellery introduces a new festive collection — a beautifully curated edit of temple jewellery in antique-finish and 92.5 pure silver where tradition meets style. Rooted in South Indian heritage, the collection features Lakshmi motifs and intricate craftsmanship, inspired by the grandeur of temple architecture. Actress Ashika Ranganath stars in the campaign, beautifully showcasing the elegance and grace of the collection.
Celebrated across South India, Varamahalakshmi is a time when women pray for prosperity and family well-being. Indian attire and spiritually significant adornments take centre stage during this festival, and Kushal’s latest collection offers jewellery that honours these customs while remaining versatile and wearable. As the face of the campaign, Ashika Ranganath is seen wearing a standout piece from the edit — a long beaded necklace with green stones and a medallion pendant featuring Lakshmi motifs. The look captures the essence of the collection: divinely inspired, richly detailed, and perfect for the season’s spiritual celebrations.
Inspired by temple carvings from South India the collection prominently features motifs of Goddess Lakshmi seated on a lotus, alongside swans, elephants, bells, and temple pillars. These auspicious symbols appear across an expansive range of pieces including necklace sets, jhumkas, bangles, waist belts, armlets, and more — allowing women to create complete looks that reflect devotion and style.
Speaking on the occasion, Manish Gulechha Co-Founder, Kushal’s Fashion Jewellery said “ The Varamahalakshmi collection is a tribute to the strength, grace, and spiritual essence of every woman. Crafted in antique gold finishes and 92.5 pure silver, the collection features motifs inspired by temple art and the divine presence of Goddess Lakshmi. Each piece blends tradition with contemporary design to create jewellery that feels both meaningful and modern. We are delighted to collaborate with actress Ashika Ranganath, whose elegance and rootedness beautifully reflect the spirit of this festive edit.”
The collection is crafted in antique-finish and 92.5 pure BIS hallmarked silver, combining traditional techniques with contemporary finesse. Antique gold-plated jewellery brings a rich, modern look rooted in culture ideal for elaborate rituals, while the silver variants offer a more refined aesthetic suited to modern festive dressing. Both finishes honour temple jewellery’s timeless beauty.
Speaking on the occasion,Actress Ashika Ranganath said, “Wearing this collection made me feel deeply connected to my roots. It’s not just jewellery, it’s a celebration of the femininity that lives within all of us. Kushal’s Fashion Jewellery has a way of blending tradition with modern style, making every woman feel truly special.”
Whether worn during the Varamahalakshmi puja, gifted to a loved one, or styled for the festive season, every piece from this edit is a tribute to the inner goddess in every woman — strong, graceful, and radiant.
BrandBuzz
Prajakta Mali Inaugurates Khandelwal Jewellers (Akola) New Showroom In Jalna
The Company Has Steadily Expanded Its Footprint Across Maharashtra and Continues To Strengthen Its Position As One Of The Leading Jewellery Retailers In The Region
Strengthening its presence beyond Vidarbha and taking a significant step towards regional expansion, Khandelwal Jewellers(Akola) inaugurated its ninth showroom at Aditya Complex, Badi Sadak, Jalna, marking the brand’s first-ever entry into the Marathwada region. The grand inauguration ceremony was conducted by renowned Maharashtra actress Prajakta Mali in the distinguished presence of Avinash Gupta, Vice Chairman, GJC.
The event was attended by the promoters of the group, Nitin Khandelwal and Prabha Khandelwal, Ravi Khandelwal and Ekta Khandelwal, along with prominent jewellers, entrepreneurs, professionals, and distinguished citizens from Jalna and neighboring districts. Present were the sixth generation of the Khandelwal family, including Harshal Khandelwal, Shaurya Khandelwal, Pratik Khandelwal, Rishika Khandelwal, Pratik Rathi, and Dipika Rathi.
The launch represents another milestone in the remarkable journey of Khandelwal Jewellers, a trusted name in the jewellery industry with a legacy spanning over nine decades. Established on the foundation of transparency, purity, customer trust, and innovation, the company has steadily expanded its footprint across Maharashtra and continues to strengthen its position as one of the leading jewellery retailers in the region.
Prajakta Mali, Actress, said:
“I am truly impressed by the remarkable collection showcased at Khandelwal Jewellers. The showroom beautifully blends tradition with contemporary design, offering customers an exceptional range of jewellery. The craftsmanship, quality, and presentation rival—and in many categories surpass—what one would typically find in major jewellery markets such as Mumbai and Pune. It is wonderful to see such world-class offerings being made accessible to customers here.”
Avinash Gupta, Vice Chairman, GJC, said:
“I extend my heartfelt congratulations to the Khandelwal family on this significant milestone. Their unwavering commitment to quality, trust, and customer satisfaction has earned them a strong reputation in the market. Khandelwal Jewellers has consistently demonstrated excellence in every aspect of its business, and I am confident that this dedication will continue to drive its growth and success in the years ahead.”
The newly launched Jalna showroom offers an extensive collection of gold, diamond, platinum, silver, bridal, traditional, contemporary, and lightweight jewellery, catering to the evolving preferences of customers across Marathwada. With this strategic expansion, Khandelwal Jewellers aims to bring its hallmark values of trust, transparency, and superior craftsmanship to a wider customer base.
The inauguration witnessed an overwhelming response from customers, industry associates, and well-wishers, reaffirming the strong goodwill and brand equity that Khandelwal Jewellers has built over generations. The launch not only marks the company’s entry into Marathwada but also signifies the beginning of a new chapter in its growth journey as it continues to expand its retail network across Maharashtra.
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