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Senco Gold & Diamonds unveils showroom in Bettiah , Bihar

Senco Gold & Diamonds opens its 7th Bihar showroom in Bettiah, offering 4,000+ sq. ft. of luxury space and an unmatched jewellery shopping experience

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Senco Gold & Diamonds unveiled a new  showroom in Bettiah , Bihar.Strategically located in Supriya Road, in front of Bishop House near St. Joseph school, Hathikhana, Bettiah, Bihar, the new state-of-the-art showroom has a sprawling area of more than 4000 sq. ft., and with its luxurious ambiance offers customers an unparalleled and immersive shopping experience. This the seventh  showroom  in Bihar.

Senco Gold &Diamonds has announced a bouquet of inaugural offers. Customers can enjoy up to 25% off on making charges for gold jewellery, providing an excellent opportunity to own their favourite pieces at attractive prices, and 0% deduction on gold exchange. Additionally, there will be up to 20% off on the value of diamonds.

Suvankar Sen , MD & CEO of Senco Gold & Diamonds said, “We are thrilled to announce the grand opening of our newest showroom at Betthia in Bihar today. This is a significant milestone for us as we continue to expand our presence in central India. We bring our extensive collection meticulously crafted by karigars of Bengal, closer to our valued customers of this city.”

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Aspiri Introduces New Pearl Collection, “Pearls For The Girl Within You”

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  • The collection reimagines the pearl through a contemporary lens, bringing together elegance, individuality, & a sense of playfulness in designs made for everyday expression.
  • The collection includes pieces such as loop earrings, collar necklace sets, loop drop earrings, designer necklaces, & drop pendants.

Aspiri, from the House of Hastmilap, introduces its new pearl collection through ‘Pearls for the Girl Within You’, a collection that reimagines the pearl through a contemporary lens, bringing together elegance, individuality, and a sense of playfulness in designs made for everyday expression.

Pearls have long been associated with refinement, softness, and timeless elegance. Aspiri approaches this familiar material from a more modern perspective, exploring how its natural character can translate into designs that feel expressive, effortless, and personal.

At the heart of the collection is a simple thought: you can grow up without growing out of yourself.

Growing up brings confidence, independence, and new experiences, but it does not erase the qualities that once defined us. The curiosity, spontaneity, joy, and freedom of self-expression which was there as girls continue to shape the women they have now become.

The collection reflects this idea through its design language. Structured forms bring a sense of confidence, while softer silhouettes retain the natural delicacy of pearls. Playful details and contemporary compositions add a sense of movement and individuality. Together, these elements create jewelry that does not ask a woman to choose between sophistication and spontaneity, maturity and playfulness, or the woman she is and the girl she once was.

Speaking on the launch of the collection, Vishal Dholiya, Founder & Managing Director, Aspiri, commented:

“Growing up doesn’t mean leaving the girl behind. We wanted our designs to capture that continuity, the softness of pearls, the confidence of modern forms, and the playful spirit that remains a part of every woman.”

The collection also focuses on making pearls relevant beyond traditional occasions. Aspiri positions the collection for everyday moments, from a coffee run and a day at work to dinner with friends or an unplanned evening out. The collection includes pieces such as loop earrings, collar necklace sets, loop drop earrings, designer necklaces, and drop pendants.

With this collection, Aspiri uses the pearl to connect with a more personal and contemporary idea of identity, while positioning the collection for everyday wear.

About Aspiri

Aspiri is the retail arm of Hastmilap Pvt. Ltd., created with the vision of bringing a fresh, youthful, and contemporary jewelry experience to today’s style-conscious generation. The brand specializes in fashion-forward jewelry crafted in gold vermeil on silver, lab-grown diamonds, and natural diamonds, offering designs that complement everyday style, celebrations, and modern lifestyles. Backed by Hastmilap’s expertise in jewelry manufacturing, Aspiri combines craftsmanship, innovation, and trend-driven design to make premium jewelry experiences more accessible. With a focus on curated collections and franchise-led expansion, Aspiri is building a retail ecosystem that connects customers and entrepreneurs with a new-age jewelry brand.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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