BrandBuzz
The Cut of a Champion- A limited edition Forevermark X SKY Diamond Pendant in collaboration with Suryakumar Yadav
Forevermark Diamond Jewellery from the De Beers Group has unveiled the SKY × Forevermark Limited Edition Pendant in collaboration with Indian cricket star Suryakumar Yadav. Designed as a tribute to perseverance, excellence, and individuality, the exclusive collection brings together the worlds of fine jewellery and sport through a highly collectible design.
Inspired by cricket, the pendant features a distinctive bat-and-ball motif crafted in 14K gold and set with a Forevermark diamond. The reverse side carries a crisscross pattern along with the limited-edition numbering and Suryakumar Yadav’s laser-engraved signature, making each piece a unique collector’s item. Limited to just 25 individually numbered pieces worldwide, the pendant reflects the parallel journeys of natural diamonds and human achievement, both shaped over time through dedication, resilience, and precision.
Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd commented:
“At Forevermark Diamond Jewellery, we are constantly exploring meaningful ways to celebrate individuality, excellence, and authentic achievement. The SKY × Forevermark Limited Edition Pendant is a reflection of these values, bringing together the enduring beauty of a Forevermark diamond with the passion and precision that define cricket.
Our collaboration with Suryakumar Yadav is a tribute to those who value craftsmanship, rarity and the inspiring journey behind every milestone.”
Available in select finishes, including white gold, yellow gold with red ceramic, and black rhodium with black ceramic accents, the design balances contemporary aesthetics with fine craftsmanship. Each pendant showcases intricate detailing, baguette-set diamonds, and a halo-set Forevermark diamond at its centre. Adding to its exclusivity, every purchase of the limited-edition pendant will be accompanied by a cricket bat personally autographed by Suryakumar Yadav.
The SKY × Forevermark Diamond Jewellery Limited Edition Pendant is available through select Forevermark Diamond Jewellery boutiques and the brand’s e-commerce platform, subject to availability. The limited-edition collection is designed for collectors, cricket enthusiasts, and jewellery connoisseurs who appreciate rarity, craftsmanship and stories of achievement.
BrandBuzz
Jos Alukkas Announces ‘Season Of Diamonds’ Campaign
Diamond Festival Offers Exclusive Natural Diamond Collections and Special Benefits Across 60+ Showrooms.
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has announced the launch of its ‘Season of Diamonds’ offer, an exclusive diamond festival running from 10th to 31st July across all 60-plus Jos Alukkas showrooms.
The campaign showcases an exclusive world-class collection of natural diamond jewellery, with each piece meticulously crafted to the highest standards and certified by internationally recognised laboratories. Customers can also choose from Jos Alukkas’ signature range of contemporary designs, featuring exquisitely crafted necklaces, statement earrings, elegant bridal sets, and other bespoke creations suited to every style and occasion.
Speaking about the campaign, Paul Alukkas, Managing Director, Jos Alukkas, said:
“We are honoured and delighted to host, ‘Seasons of Diamonds’, it is a celebration of the exceptional craftsmanship that defines Jos Alukkas. Every piece reflects our commitment to quality, artistry, and timeless beauty. We remain dedicated to continuously innovating and introducing designs that evolve with our customer’s changing preferences while staying true to our rich heritage.”
- Buy 1 carat and get a diamond pendant, set in gold free
- Buy 2.5 carat and get a diamond pendant and earrings, set in gold free
- Buy 5 carat and get a diamond necklace, set in gold free.
- Avail diamond jewellery at 30% discount on diamond value
- Exchange your old 22KT gold to diamond jewellery at 0% loss
- Avail platinum at 30% discount on making charges.
The showcase features a selection of distinctive, artistically crafted jewellery available for purchase, offering unique creations for jewellery enthusiasts and collectors. Customers can also avail themselves of customisation services to create pieces tailored to their individual style and preferences.
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