New Premises
Keemti Jewels Continues Retail Expansion In Chhattisgarh With New Store Launch In Bhilai
The New Store Strengthens The Brand’s Central India Footprint, Bringing Certified Lab-Grown Diamond Jewellery and Factory-Direct Pricing To Consumers In Bhilai and Neighbouring Markets.
Keemti Jewels, India’s most trusted and price-efficient diamond jewellery brand, founded by Armaan Kothari and backed by the Kothari Group, entrepreneur Nikhil Kamath and Kavin Shah, has strengthened its presence in Chhattisgarh with the opening of its second store in Bhilai. Following the launch of its Bilaspur store, the brand’s second Chhattisgarh location comes soon after, driven by the strong customer response and growing demand for its contemporary lab-grown diamond jewellery in the state. The Bhilai opening marks another milestone in Keemti’s growing presence in central India, as the brand continues to establish a retail network across markets beyond the major metros. With its second Chhattisgarh location, Keemti is expanding its reach to consumers in Bhilai, Durg and surrounding areas.

Bhilai, located in Durg district, is one of Chhattisgarh’s prominent industrial and commercial centres. With an established urban ecosystem and a strong regional catchment, the city offers Keemti an opportunity to bring its contemporary jewellery proposition to a new and growing consumer base.
The new store features Keemti’s collection of certified lab-grown diamond jewellery, spanning everyday essentials, workwear and occasion-led designs. Customers can explore rings, earrings, pendants, bracelets and mangalsutras crafted in 14K gold and 925 sterling silver. The collection combines contemporary design with accessible pricing, giving consumers greater choice across different occasions and styles.
The Bhilai launch further strengthens Keemti’s presence across Chhattisgarh and central India. With stores already present across Mumbai, Pune, Indore and Delhi-NCR, along with its presence in Bilaspur, the brand continues to broaden its footprint across different regions while bringing its factory-direct proposition closer to consumers.
Leveraging its manufacturing heritage and vertically integrated, direct-to-consumer model, Keemti offers certified lab-grown diamond jewellery that combines contemporary design, craftsmanship and direct-to-consumer pricing. By reducing traditional layers between manufacturing and the customer, the brand aims to offer greater value and transparent pricing while maintaining a strong focus on design and quality.
Commenting on the Bhilai expansion, Armaan Kothari, Founder, Keemti Jewels, said:

“Our entry into Chhattisgarh with Bilaspur gave us an opportunity to understand the response to Keemti in the state, and the decision to open our second store in Bhilai reflects the confidence we have in this market. Bhilai has a strong regional presence and an evolving consumer landscape, making it an exciting market for us. We want to make certified lab grown diamond jewellery more accessible to consumers through contemporary design, transparent pricing and strong value, and we look forward to building a lasting presence in Bhilai and across Chhattisgarh.
The new store gives customers the opportunity to experience Keemti’s collections in person, with jewellery designed to move seamlessly from everyday wear to special occasions. The brand also offers Lifetime Buyback and Lifetime Exchange on eligible jewellery, reinforcing its focus on flexibility and long-term value for customers.
New Premises
NEBULA By TITAN Unveils Its First-Ever Exclusive Boutique In Mumbai
The 2,000 Sq.Ft. Khar Flagship, Inaugurated By Karan Johar and Karisma Kapoor, Showcases 18K Gold Timepieces and Indian Luxury Craftsmanship.
The 2,000 sq. ft. flagship in Khar brings Nebula’s world of 18K gold watchmaking, Indian artistry and luxury craftsmanship to life through a contemporary royal atelier experience. The boutique was inaugurated by Karan Johar and Karisma Kapoor.
Nebula by Titan, India’s pioneering luxury gold watch brand, today unveiled its first-ever exclusive standalone boutique in Khar, Mumbai, marking a defining milestone in the brand’s evolution. As the first dedicated Nebula destination and the first exclusive brand boutique within Titan’s Premium Collection portfolio, the launch represents the brand’s most significant investment to date and underscores its long-term commitment to building a distinctive expression of Indian luxury.
Nebula stands for the celebration of one’s most radiant self through a distinguished blend of intricate Indian craftsmanship and world-class horology. Celebrating individuality through exquisite Indian craftsmanship, Nebula marks a new chapter with its first exclusive boutique, bringing fine watchmaking, artistry and immersive luxury experiences under one roof. The boutique was inaugurated by Karan Johar and Karisma Kapoor, whose distinctive personal styles and enduring cultural influence embody the spirit of Nebula and the evolution of Indian luxury.
A Royal Atelier Inspired by India’s Artistic Heritage
Spread across approximately 2,000 sq. ft., the flagship boutique is envisioned as a royal atelier, an intimate world of refined luxury where exceptional craftsmanship, intricate design and the art of fine watchmaking take centre stage. Thoughtfully designed to encourage unhurried discovery and meaningful conversations, the boutique offers a highly personalised experience, with expertly trained staff guiding patrons through exclusive collections and the artistry behind each timepiece. From bespoke consultations to gracious hospitality, every detail invites guests to immerse themselves in the world of Nebula, explore its creations at leisure and enjoy a more intimate approach to luxury shopping.


The design draws inspiration from four enduring themes that have long informed Nebula’s creative universe: Celestial elements, Gardens of Paradise, Architecture, and historic Cities. These influences come to life through a thoughtful interplay of materials, craftsmanship and storytelling. Handcrafted brass and wood balusters, intricate marquetry, delicate gold leafing and finely detailed flooring create an atmosphere of quiet sophistication, reflecting the artistry and precision that define Nebula’s timepieces.



Central to the boutique’s design narrative is indigo, a colour deeply intertwined with India’s artistic and cultural legacy. For centuries, India was celebrated across the world for its indigo cultivation, craftsmanship and trade, with the prized pigment travelling through ancient global trade routes. Even its name traces its origins to the Greek indikon, meaning “from India”. For Nebula, indigo holds an additional significance. Its rich blue depths evoke the vastness of the night sky and the celestial inspirations that have shaped many of the brand’s iconic creations. Paired with accents of antique gold and soft ivory, the palette creates an atmosphere that feels regal, immersive and unmistakably Nebula, balancing heritage with contemporary luxury.


Entering the World of Nebula
More than a destination for fine watchmaking, the boutique offers an intimate immersion into the world of Nebula, where every detail is considered and every interaction thoughtfully curated. At its heart is an exclusive selection of Nebula’s exquisite 18K gold timepieces, each an expression of exceptional artistry, intricate jewellery craftsmanship and timeless design. Guests are invited to discover the inspirations, heritage and meticulous craftsmanship behind each creation, guided by expertly trained specialists who offer a highly personalised approach to watch discovery. Designed to encourage leisurely exploration and meaningful conversations, the boutique pairs attentive, discreet service with gracious hospitality and curated refreshments, allowing patrons to experience the collections in an atmosphere of quiet refinement. The result is a distinctly elevated retail experience, where the pleasure of discovery is as memorable as the timepieces themselves.
Commenting on the launch, Kalpana Rangamani, Chief Sales & Marketing Officer, Premium & Luxury Watches, Titan Company Limited, said:

“The most exciting thing about Indian luxury today is its confidence. Consumers are increasingly seeking brands that combine exceptional craftsmanship with authenticity, cultural depth and a distinctive point of view. The unveiling of Nebula’s first exclusive boutique is a reflection of that evolution. More than a retail destination, it is the physical expression of the Nebula brand and our commitment to creating a world-class luxury experience rooted in Indian artistry and craftsmanship. This milestone marks an important step in our journey to establish Nebula as a distinguished luxury watch brand with an identity and experience that are unmistakably its own.”
A New Chapter for Indian Luxury Watchmaking
Situated in the heart of Mumbai’s fashion and luxury landscape, the boutique establishes a dedicated home for Nebula and represents the next chapter in the brand’s journey. More than a new retail address, it is a statement of intent. It reflects Nebula’s ambition to create a distinctly Indian expression of luxury watchmaking, one that celebrates the country’s extraordinary artistic heritage while meeting the expectations of today’s discerning luxury consumer.
With its first exclusive boutique, Nebula opens the doors to a new world of Indian luxury, where craftsmanship, culture and contemporary elegance come together in a manner that is both timeless and uniquely its own.
-
JB Insights1 week agoDhanteras Shopping Guide 2026:Gold, Silver, Diamonds & Festive Jewellery Trends To Watch
-
BrandBuzz1 week agoFrom Diya Puja To Diwali Soirées: Jewellery Designed To Go Beyond The Festive Season
-
BrandBuzz1 week agoThe Solenne Collection: A Celebration Of Diwali By Bharti Bangur Fine Jewels
-
National News1 week agoIndriya, Aditya Birla Jewellery Unveiled India’s Largest Sustainable Jewellery Rangavalli

