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Tanishq Expands U.S. Footprint with New Store in Atlanta, Georgia

India’s Premier Jewelry Brand Opens Sixth U.S. Location in Cumming, Offering a Blend of Tradition and Contemporary Luxury

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Tanishq, India’s leading jewelry brand, has marked a major milestone in its U.S. expansion with the grand opening of its sixth store in Cumming, Georgia. Situated at 580 Peachtree Parkway, the new 3,270 sq. ft. showroom showcases over 5,000 unique jewelry designs, ranging from intricate bridal collections to modern everyday essentials. The opening, celebrated on February 26, reflects the brand’s growing presence in the U.S. market, particularly in Atlanta—a dynamic, fast-growing city known for its diverse retail scene.

The store is designed to cater to both South Asian traditions and American tastes, offering fine gold and diamond jewelry perfect for weddings, festivals, and daily elegance. Tanishq’s expansion into Atlanta comes at a time of increased demand for high-quality, ethically sourced jewelry in the region.

The grand opening was graced by Ramesh Babu Lakshmanan, Consul General of India in Atlanta, as well as numerous distinguished guests and excited customers eager to explore the brand’s renowned collections. Tanishq’s commitment to exceptional craftsmanship, paired with its legacy of trust, has garnered an enthusiastic response from the community.

Amrit Pal Singh, Business Head for North America at Titan Company Limited, shared, “Atlanta is an important market for us, and we are excited to bring Tanishq’s innovative yet heritage-driven designs to this vibrant community, offering a destination for high-quality jewelry that celebrates both tradition and modernity.”

Tanishq invites the residents of Atlanta to visit the new store and discover a curated selection of fine jewelry crafted to make life’s most special moments truly memorable.

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DiamondBuzz

GJEPC addresses key India challenges at IDMA’s 23rd Presidents’ Meeting in New York

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Anoop Mehta, Co Convener, Diamond Panel Committee and in the capacity of being the representative of GJEPC at IDMA delivered a compelling address at the International Diamond Manufacturers Association’s (IDMA) 23rd Presidents’ Meeting in New York. Also present at the event was Sabyasachi Ray, Executive Director, GJEPC, reaffirming the Council’s commitment to addressing industry concerns and strengthening global partnerships.

A key concern is the impact of the G7 sanctions on Russian diamonds. Mehta acknowledged India’s commitment to ethical sourcing but warned that the sudden reduction in Russian rough supply-down by 37%-poses significant challenges. The sanctions could destabilise not only India’s diamond industry but also the global pipeline, with small workshops particularly vulnerable to rising traceability costs.

Mehta’s speech underscored the challenges and opportunities facing India’s diamond industry. highlighting the sector’s resilience amid global disruptions. He revealed that India’s rough diamond ports declined by 18% in volume and 34% in value e the past two years, while polished exports fell.

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International News

EU Targets U.S. Gem and Jewellery Imports in $26 Billion Retaliatory Tariff Response

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The European Union has announced a set of retaliatory measures to address the U.S.’s recent imposition of tariffs on European steel and aluminium, which have spurred tensions between the two economic powers. The European Commission revealed that it will implement tariffs targeting U.S. exports worth up to €26 billion, including diamonds, coloured gemstones, and jewellery. The measures, scheduled to take effect on April 1st, come as the EU decries the U.S. tariffs on steel and aluminium, which are valued at over €18 billion.

European Commission President Ursula von der Leyen emphasized that the EU’s countermeasures, which match the scale of U.S. tariffs, are designed to be both firm and proportionate. “As the U.S. is applying tariffs worth $28 billion, we are responding with countermeasures worth €26 billion. This matches the economic scope of the U.S. tariffs,” she stated.

However, the EU remains open to resolving the dispute through negotiations. Von der Leyen entrusted Trade Commissioner Maroš Šefčovič to continue talks with the U.S. in hopes of finding a mutually beneficial solution, stressing that both sides should avoid escalating tensions in a time of global economic uncertainty.

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DiamondBuzz

Tonnage demand in China for gold jewellery stays tepid, consumer spending on gold jewellery was robust:WGC

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In the first two months of 2025, during the Chinese New Year festive season, gold bars, coins and ETFs saw an uptick in demand driven by several factors – such as gold’s global stability as an investment asset & China’s sluggish economic growth coupled with the Yuan’s volatility. While gold jewellery demand also showed some improvement, it remained weak when measured in tonnage.

During the lunar new year period, jewellery stores anticipated higher consumer interest as compared to previous months, according to the World Gold Council.

About 125 tonnes of gold was withdrawn from the Shanghai Gold Exchange (SGE) in January 2025. This represents a 3% rise month-on-month but well below the same period in the previous years, highlighting the soaring gold price’s negative impact on the tonnage of gold jewellery demand.

“Elevated gold prices pushed consumers more towards lightweight pieces. While tonnage demand for gold jewellery may have stayed tepid, consumer spending on gold jewellery was robust,” Roland Wang, China CEO, World Gold Council said. In China, weddings play a notable role in gold sales. However, this year may see the lowest number of marriages take place in China in 10 years and that could negatively affect gold jewellery consumption. “Mass-appeal jewellery products with lower labour charges but finer craftsmanship will continue to attract consumers,” says Wang.

So far, Chinese consumer behaviour towards gold in 2025 mirrors 2024 trends. Up until November 2024, gold reigned as the best-performing investment asset in China, with its RMB (Yuan) value appreciating nearly 28%. Gold thus drew more investors and less jewellery buyers last year. Gold bar and coin investment in the first three quarters of 2024 reached its highest level in 11 years. In contrast, demand for gold jewellery dropped to its lowest level in 14 years.

However, last year total gold consumption in China fell 10% year-on-year. As weak demand was anticipated due to slow economic growth, China imported 14% less gold in 2024 as compared to 2025, and 16% below the pre-Covid five-year average.

To uplift China’s economic condition in 2025, the Chinese government has made consumer spending its topmost priority.In a parliamentary session in Beijing, earlier this month, Chinese Premier Li Qiang promised to vigorously boost domestic consumption as the country set a 5% growth target.

This year, China has raised its budget deficit to 5.66 trillion Yuan ($780 billion) or around 4% of gross domestic product, the highest level in almost 3 decades, according to various news agency reports.

The International Monetary Fund (IMF) and Bloomberg’s median forecast China’s GDP to grow at 4.5% in 2025, year-on-year; economic growth in China, according to the World Gold Council, will be the biggest driver for gold investments and consumption of jewellery.

As an investment asset, bar and coin sales could continue gaining momentum and any gold price adjustment could be considered a good opportunity to enter for investors in 2025.As China looks to navigate through its slow economic growth, it is exploring increased investments in assets that offer stable yields.

A new programme launched earlier in February by the National Financial Regulatory Administration of China allows the country’s insurers to invest 1% of their assets in bullion. Ten insurance firms in China including China Life Insurance Co. will be able to invest their assets in precious metals like physical gold. China is the world’s second largest insurance market, and this pilot project could unlock up to $27.4 billion in investment

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