New Premises
Sukkhi, a leading fashion jewellery brand, opens its 4th store in Mumbai in just four months, in line with it’s offline expansion plan
Over the years, Sukkhi has built a robust presence by selling online through marketplaces such as Amazon, Flipkart, Naaptol etc. as well as exclusive retail outlets in Mumbai at strategic touchpoints in Borivali, Lokhandwala, Bandra and now in Dadar.
Sukkhi, one of the leading curators of high quality fashion jewellery in India, announced the launch of its new store in Mumbai at the bustling fashion street of Dadar. Understanding the growing demand for fashion jewellery in the country, the brand’s 4th retail outlet in Mumbai is an extension of its vision of being a strong force in the category of fashion jewellery market in India. The store opening is part of a larger plan by Sukkhi to establish 100 retail touchpoints over the next 18-24 months.
Bhavesh Navlakha, founder and CEO of Sukkhi, said, “Opening our 4th store within four months shows our unwavering commitment towards making fashion jewellery affordable and accessible to all. Mumbai is a cosmopolitan fashion market where families invest in precious jewellery and gold yet have a distinct flair for fashion jewellery.” He also shared that the brand is steadily working towards growing its offline presence through a phased retail rollout.
Blending Indian craftsmanship with modern design, Sukkhi’s exclusive brand outlet offers a carefully curated jewellery collection. It features necklaces, chokers, rings, and 925 silver pieces. The selection includes pieces from Pissara, Studio Sukkhi, Scintillare, and the newly launched Ayles collection. Together, they cover everything from everyday wear to festive and wedding jewellery.
Founded in 2012 by Bhavesh Navlakha, Sukkhi started with the vision to provide high-quality multi-category jewellery for every occasion by establishing itself as a digital-first brand. Today, the brand is one of the top sellers on platforms like Nykaa, Ajio, Myntra, Flipkart, Amazon, and Naaptol, etc., making it one of the most sought after brands when it comes to fashion jewellery for all seasons and reasons.
This retail expansion is perfectly timed to capitalize on the booming Indian fashion jewellery market, which is witnessing remarkable growth according to a recent Techavio report. The surge is fueled primarily by Millennial women aged 26 to 41, dynamic professionals with active social calendars and increasing disposable incomes. This group regularly seeks out versatile and affordable accessories to effortlessly elevate their looks for various occasions. As grooming standards evolve and the demand for stylish yet budget-friendly jewellery rises, costume pieces have become an essential part of everyday wardrobes. Sukkhi’s ongoing offline rollout is in line with this evolving consumer demand and reflects the brand’s focus on improving accessibility and visibility in key markets.
With four stores already operational in Mumbai, Sukkhi’s retail strategy is taking shape as a natural extension of its strong digital presence. The brand plans to continue this momentum with a structured retail expansion across other cities as well.
GlamBuzz
Sai Tamhankar Inaugurates Litestyle by PNG Jewellers’ First Standalone Store in Chhatrapati Sambhaji Nagar
The contemporary lightweight jewellery brand marks its 7th store launch with a glamorous inauguration, expanding its presence in Maharashtra’s emerging lifestyle market.
Litestyle by PNG Jewellers, the contemporary lightweight jewellery brand from the House of PNG Jewellers, has expanded its retail footprint with the launch of its 7th store and first standalone outlet in Chhatrapati Sambhaji Nagar, inaugurated by actress Sai Tamhankar
Strategically located at Shop No. 31, Ground Floor, Prozone Mall, MIDC Chikhalthana, the newly launched 1200 sq. ft. store marks a significant milestone for the brand as it strengthens its presence in emerging lifestyle markets. The store was inaugurated by the actress adding glamour and excitement to the launch celebration.
Designed to cater to the evolving preferences of modern, style-conscious consumers, the store showcases an exclusive range of lightweight gold and diamond jewellery. Staying true to the Litestyle philosophy, the collections feature contemporary, versatile, and easy-to-wear designs that seamlessly transition from everyday wear to special occasions. The store offers gold jewellery in 14 karat, 18 karat, and 22 karat, along with finely crafted diamond jewellery set in 18 karat gold. With a focus on comfort, minimalism, and elegance, Litestyle aims to make fine jewellery more accessible and relevant for today’s dynamic lifestyles.
To celebrate the launch, Litestyle is offering up to 50 percent off on making charges of all Litestyle jewellery, valid until 15th March 2026. The offer is aimed at encouraging customers to explore fine jewellery that blends modern aesthetics with comfort and affordability, making it suitable for work, casual outings, and social occasions.
Speaking at the inauguration, Sai Tamhankar said, “I am delighted to be part of Litestyle’s first standalone store launch in Chhatrapati Sambhaji Nagar. The brand beautifully captures how today’s women want jewellery that is light, expressive, and effortlessly stylish. It’s wonderful to see fine jewellery being reimagined in such a contemporary way.”
Hemant Chavaan, Head – Marketing, CRM and CSR, Litestyle by PNG, said, “Chhatrapati Sambhaji Nagar is a growing city with a strong cultural identity and evolving fashion sensibilities. With our first standalone Litestyle store here, we aim to offer customers a dedicated space to explore lightweight gold and diamond jewellery designed for modern lifestyles. This launch aligns with our vision to expand Litestyle across key cities and bring contemporary fine jewellery closer to our customers.”
With this launch, Litestyle by PNG Jewellers continues to strengthen its position as a preferred destination for modern, lightweight fine jewellery, combining contemporary design aesthetics with the legacy of trust and craftsmanship associated with PNG Jewellers.
-
National News2 hours agoThis Women’s Day, Dhirsons Jewellers Celebrates the Milestones in a Woman’s Journey
-
BrandBuzz18 hours agoThe Pearl Edit: Thoughtful Women’s Day Gifting by GIVA
-
BrandBuzz19 hours agoAugmont Launches SPOT 2.0: One Platform. Every Product. Efficient Business
-
BrandBuzz22 hours agoSenco Gold & Diamonds Launches “SHAPE OF YOU”- AI Application for Women’s Day Celebration
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.