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Sparkle in Tradition, Shine in Style This Diwali

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Celebrate the Festival of Lights with Kolkata’s finest jewellers – timeless creations in gold and diamonds that honour heritage, radiate elegance, and become cherished legacies for generations.

This Diwali, Kolkata’s leading jewellers invite you to embrace the spirit of light, prosperity, and togetherness with timeless jewellery creations. From dazzling statement pieces that complete your festive look to evergreen classics that shine long after the celebrations, each jewel is crafted to capture the brilliance of the festival of lights and the promise of new beginnings. Celebrate this Diwali with a treasure that sparkles from the heart – a keepsake in gold that becomes a legacy for generations to come.

 AVAMA JEWELLERS BY ABHISHEK KAJARIA

From Dhanteras to Diwali: Celebrate in Radiant Elegance with ‘Diwali Dazzle 2025’ by Avama Jewellers

Embrace the Spirit of Diwali with ‘Diwali Dazzle 2025’: A Collection of Timeless Jewels. As the golden glow of Dhanteras ushers in the season of lights, and Diwali approaches with all its splendor, Avama Jewellers by Abhishek Kajaria invites you to celebrate the most anticipated time of the year with ‘Diwali Dazzle 2025’—a resplendent collection of fine jewellery that captures the very essence of timeless tradition and contemporary sophistication. Rooted in the richness of India’s festive heritage and inspired by the purity and auspiciousness of the season, ‘Diwali Dazzle 2025’ is an exquisite symphony of diamonds and polki. Each piece is a testament to Avama’s enduring design philosophy—where elegance meets innovation, and heritage harmonizes with modernity. Whether it’s an intimate Diya Puja at home or a glamorous evening soirée, this collection has been meticulously curated to elevate every festive ensemble. The collection offers a wide array of stunning designs, from intricately crafted jhumkas with a contemporary edge, statement rings that blend opulence with wearability, sleek, minimalist bracelets ideal for layering or standalone wear and Chokers that radiate regal charm with a modern twist- every jewel in this collection is designed to transcend fleeting trends, offering heirloom-worthy allure with versatile styling. Enjoy a host of exclusive festive privileges at Avama Jewellers- including zero making charges on gold coins, the opportunity to exchange your old gold jewellery for new BIS hallmarked pieces, and up to 50% off on select gold, diamond, and polki jewellery. Discover additional delights with up to 15% off on gemstones, and receive assured gifts on purchases above Rs.50,000. This festive season, Avama Jewellers brings not just jewellery, but a celebration of light, legacy, and luxury. With exclusive festive offers and a commitment to craftsmanship, ‘Diwali Dazzle 2025’ ensures that you step into every celebration adorned with grace, confidence, and unmistakable brilliance. Let your moments shine brighter…Let your traditions be adorned in elegance…Let Avama Jewellers be your companion from Dhanteras to Diwali and beyond.

MADANJI MEGHRAJ JEWELLERS

Illuminate Your Diwali with Madanji Meghraj Jeweller’s ‘Diwali Treasures 2025’ A Celebration of Light, Legacy, and Luxury….

As Diwali approaches, homes are adorned with the warm glow of diyas, the fragrance of festive indulgence fills the air, and hearts come alive with the joy of togetherness. It is a time where tradition embraces the present, and every detail — from decor to ensemble — is curated with meaning. This festive season, Madanji Meghraj Jewellers invite you to celebrate with an exquisite collection designed to mirror the radiance of the festival: ‘Diwali Treasures 2025’ Inspired by the ethereal glow of Diwali nights and the enduring symbolism of prosperity and new beginnings, ‘Diwali Treasures 2025’ is a luminous tribute to timeless elegance and contemporary artistry. This thoughtfully curated collection features a magnificent array of diamond, polki, and gemstone jewellery, each piece crafted to elevate your festive ensemble with sophistication and soul. From opulent statement necklaces to delicate earrings, charming bracelets, and artfully designed rings, every creation echoes the spirit of Diwali—celebratory, graceful, and radiant. The pieces are a seamless blend of traditional craftsmanship and modern design sensibilities, honouring the heritage of Indian jewellery while appealing to today’s refined aesthetic. Whether you are attending a sacred puja, a festive soirée, or an intimate gathering with loved ones, ‘Diwali Treasures 2025’ offers jewels that complement every moment of celebration. Imagine polki earrings that glisten under soft candlelight, or a diamond choker that catches every flicker of the flame — each piece designed not just to adorn, but to enchant. Known for its legacy of exceptional craftsmanship and design excellence, Madanji Meghraj Jewellers once again delivers artistry that transcends trends. This collection embodies not just the beauty of the festival, but the enduring charm of jewels that will be treasured for generations to come. This Diwali, let your celebration be adorned with brilliance that lingers long after the festivities fade. Discover the magic of ‘Diwali Treasures 2025’ — where every piece is a celebration in itself.

Punamchand Jewellers Unveils ‘The Radiance Edit’ for a Sparkling Diwali

Kolkata: Diwali is a festival that celebrates light, joy, and prosperity, making it the perfect occasion to indulge in timeless jewels that radiate brilliance. With a legacy spanning over six decades, Punamchand Jewellers presents “The Radiance Edit”, a festive curation that captures the spirit of togetherness while honouring the brand’s unmatched heritage of trust, craftsmanship, and innovation.

The collection is an opulent mix of sparkling EF colour diamonds, regal polki and jadau sets, and gemstone-encrusted creations featuring emeralds, rubies, and sapphires. Each piece is designed to reflect every facet of Diwali dressing—whether it’s dazzling diamond earrings for an elegant taash party look, bold Rajwada-inspired necklaces for the main Diwali day celebrations, or

statement gemstone rings that complete a cocktail evening ensemble. The Radiance Edit ensures there is a jewel for every moment, every gathering, and every expression of style this festive season.

Speaking about the collection, Yogesh Soni, Director of Punamchand Jewellers, shares, “At Punamchand, we believe jewellery is not just an adornment but a legacy—an heirloom of love and celebration. With ‘The Radiance Edit,’ we wanted to bring together creations that resonate with both tradition and today’s evolving style sensibilities. Every jewel has been crafted to not only complement festive looks but also to become a cherished part of Diwali memories for generations to come.”

Festive Offer: Celebrate Diwali with sparkle and savings! Enjoy 50% off on making charges from 9th to 19th October across all stores.

MAHABIR DANWAR JEWELLERS

Mahabir Danwar Jewellers Unveils ‘The Padmavati’ Collection This Diwali

This Diwali, as homes glow with lights and families come together to celebrate prosperity, joy, and new beginnings, Mahabir Danwar Jewellers introduces The Padmavati Collection—a tribute to timeless legacy, strength, and elegance. Inspired by the legendary Rani Padmavati, this luxurious line blends traditional Indian artistry with contemporary refinement, curated for women who carry their heritage with pride while embracing modern sophistication.

The Padmavati Collection is a dazzling symphony of diamonds, polki, kundan, and antique gold craftsmanship, designed to mirror the grandeur of India’s heritage while suiting modern festive lifestyles. The collection features opulent chokers, regal layered haars, statement earrings, cocktail rings, maang tikkas, and bangles, each intricately handcrafted to capture the sparkle of Diwali. Rich emeralds and rubies lend vibrant pops of colour, while polki and jadau sets exude an old-world charm. From glamorous diamond danglers for taash parties to traditional polki masterpieces for Diwali day poojas and gemstone-studded cocktail pieces for evening soirees, every jewel is thoughtfully designed to complement the many moods of the festive season.

Vijay Soni

Speaking about the collection, Vijay Soni, Director, Mahabir Danwar Jewellers, shares, “Diwali is about celebrating prosperity, heritage, and togetherness, and jewellery has always been at the heart of these traditions. With ‘The Padmavati Collection,’ we wanted to bring creations that resonate with our culture yet complement today’s festive lifestyles. Each piece is crafted to be more than adornment—it’s a legacy to treasure, an emotion to cherish, and a sparkle that completes every celebration.”

To add to the festive spirit, Mahabir Danwar Jewellers is offering up to 100% discount on the making of diamond jewellery, up to 50% discount on the making of gold jewellery, up to 50% discount on the making of diamond polki jewellery, up to 35% discount on the making of jadau and antique gold jewellery, and up to 20% discount on Italian design chains. In addition, every purchase comes with a lucky draw coupon for every ₹10,000 spent, making each purchase even more special and rewarding this festive season.

Shine Bright This Diwali with ‘Diwali Luxe 2025’ by Indian Gem & JewelleryCreation

Bring out the brilliance this festive season…

As the joyous spirit of Diwali fills the air, it brings with it a sense of renewal, celebration, and luminous beginnings. Known as the Festival of Lights, Diwali is a time to embrace the triumph of good over evil and to welcome the promise of a radiant year ahead. And what better way to mark this auspicious occasion than with jewellery that reflects the sparkle in your heart and the grandeur of the season? In celebration of this cherished time, Indian Gem & Jewellery Creation is proud to unveil its newest festive collection — ‘Diwali Luxe 2025’ — a thoughtfully curated array of timeless pieces designed to elevate your celebrations with grace, glamour, and meaning. Renowned for their exceptional craftsmanship and inspired design, Indian Gem & Jewellery Creation continues to capture the essence of heritage with a modern flair. The ‘Diwali Luxe 2025’ collection is no exception — a luminous showcase of diamond jewellery enhanced with vibrant gemstones, offering the perfect balance between tradition and contemporary elegance. From sleek diamond-studded earrings that echo minimalist sophistication, to intricately detailed necklaces, majestic bangles, and statement rings, each piece is created to complement the grandeur of the festive season. The collection speaks to women who appreciate jewellery that reflects their cultural roots while effortlessly blending into modern celebrations — whether it’s a traditional Diya Puja or a glamorous Taash party. Notably, this season’s favourites include vibrant gemstone accents, a celebration of colour and symbolism, as well as versatile statement earrings and refined bracelets—ideal for the style-conscious, modern woman. Whether you’re seeking to indulge in timeless heirlooms this Dhanteras, or looking to make a bold impression throughout your Diwali gatherings, ‘Diwali Luxe 2025’ offers a range of treasures to match every mood and moment. Join us in celebrating the essence of Diwali through jewels that dazzle, designs that endure, and craftsmanship that tells a story of light, legacy, and luxury. Indian Gem & Jewellery Creation invites you to discover a collection where each piece is more than an accessory—it’s an expression of celebration.

BHARTI BANGUR FINE JEWELS

DIAMONDS, POLKI & PRECIOUS STONES TAKE CENTERSTAGE IN THE DIWALI EDIT BY

 BHARTI BANGUR- FINE JEWELS

Diwali, the festival of lights, is not just about lamps, sweets, and celebrations—it is about the women who make every home shine brighter. The unsung heroes who put their children, husbands, and parents first, and themselves last. They are the true Laxmis, bringing warmth, love, and light into the world around them. This Diwali, Bharti Bangur Fine Jewels pays tribute to these women with “The Diwali Edit”, a collection that celebrates their grace, resilience, and brilliance.

From the sparkle of natural diamonds to the rich hues of emeralds and rubies, and the regal charm of polki and jadau, The Diwali Edit is crafted for every moment of the season. Think dazzling diamond danglers to add glamour to taash parties, intricate jadau necklaces for the main Diwali day celebration, or elegant ruby and emerald cocktail rings that light up festive evenings. Designed to balance tradition with modern elegance, each piece is made to remind women that they too deserve to celebrate themselves.

Bharti Bangur

Speaking about the collection, Bharti Bangur shares, “Women are the heart of every household and the true Laxmis of our lives. They give selflessly, putting their families first and themselves last. With ‘The Diwali Edit,’ I wanted to create jewellery that acknowledges their strength, honours their role as nurturers, and inspires them to embrace their own beauty and individuality. This Diwali, we invite women to pamper themselves—to shine as brightly as the lights they kindle in their homes.”

Adding to the celebrations, Bharti Bangur Fine Jewels is offering a flat 15% off on all jewellery pieces in store —Fine and Fashion—from 8th to 10th October 2025. A special three-day window to acknowledge and celebrate the women who make every Diwali truly Shubh, beautiful, and love-filled.

This Diwali, celebrate yourself—the goddess within—with jewels as radiant and timeless as your spirit.

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JB Insights

WGC REPORT: India gold market update: Seasonal strength

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Highlights 

  • Gold prices soften from record highs yet remain supported
  • Domestic prices slide back into discount
  • Gold demand, led by investment buying, strengthened during the festive period, but softened thereafter
  • Gold ETFs continue strong momentum in October with record inflows and new investors
  • Gold imports soar in October, despite the price rally 

Looking ahead

  • The busy wedding season over the coming months (November–March), with a high number of anticipated weddings, is expected to support jewellery demand.
  • Investment interest in gold is likely to persist amid broadly bullish sentiment around gold.
Prices retreat from peak, but maintain firm trend

International gold price1 recorded a sharp rally in October, hitting its 50th record high of the year during the month. Although price eased by about 7% from the peak, it still ended October 5% higher at US$4,011.5/oz. The momentum carried into November, with price up nearly 3% m-t-d as of 19 November. This sustained performance has lifted gold’s y-t-d gains to 58%.

Our Gold Return Attribution Model (GRAM) suggests that recent movements in international gold prices have been driven by geopolitical risk, higher implied volatility, a stronger US dollar, as well as momentum and evolving interest-rate expectations.

Domestic gold prices have largely tracked the international trend but have delivered even stronger returns, recording 63% y-t-d growth. The higher domestic gains are attributed to the 3.3% depreciation of the Indian rupee. Domestic gold prices, which had mostly traded at par with, or at a premium to, the international price over the past two months, shifted to a discount following the peak festive demand period (Chart 2), with the m-t-d2 discount averaging US$18/oz.

Festive demand shines, tapers after

Festive demand around Diwali and Dhanteras3 – India’s peak gold-buying occasions – was reportedly strong despite record-high prices, according to feedback from industry stakeholders. Market participants consistently highlighted that the strength was driven primarily by investment-oriented buying, particularly bars and coins, with some noting volume nearly doubling from a year ago. E-commerce platforms also saw solid sales,4 and digital gold purchases rose too. Unified Payments Interface (UPI) data shows digital gold purchases increasing 62% m/m to INR22bn (US$259mn) in October.5 In tonnage terms, the volume rose 45% m/m to 1.8t.

Jewellery sales also held up well during the festive period, with retailers reporting healthy sales across both single-store and large multi-store formats, the latter benefitting from brand trust and promotional initiatives. Although jewellery volumes were softer due to elevated prices, the overall value of sales remained healthy, reportedly up by around a quarter y/y for many, reflecting resilient festive buying sentiment.

Post-Diwali, demand has reportedly softened. Industry feedback suggests market activity in November has been subdued, despite the onset of the wedding season. Jewellery buying is largely wedding-driven, while investment demand persists. Supply of old gold into the market has reportedly moderated. Trade participants attribute this to consumers having exhausted surplus gold for immediate needs and now choosing to hold onto jewellery in expectation of further price gains. Jewellers remain cautiously optimistic that the ongoing wedding season (November–March) will boost jewellery sales, given the expected large number of weddings.

ETFs: persistent strong inflows

October marked the sixth consecutive month of strong inflows into Indian gold ETFs, emphasising the growing appeal of gold as an investment asset in various forms.

Net inflows for the month were INR77bn (US$876mn), a modest 8% decline from the previous month, largely in line with our estimates.7 Despite this moderation, the figure remained significantly higher than the y-t-d average of INR28bn (US$315mn). The dip was primarily due to a sharp rise in redemptions, which hit a record INR21bn (US$244mn). This surge in redemptions was likely driven by profit-taking following the rally in gold prices. Gross inflows for the month, however, set a record at INR99bn (US$11bn). The exceptional rise in gold prices likely drew investor attention, contributing to the strong inflows, while ongoing safe-haven demand further reinforced this trend. Net inflows have continued into November, reaching INR24bn (US$269mn) during the first 17 days of the month.8

The first 10 months of 2025 have been particularly strong for gold ETFs, with cumulative inflows totalling INR276bn (US$3.1bn) – the highest annual inflows on record. This surpasses the total inflows from March 2020 to December 2024. This unprecedented demand has propelled the assets of these funds to historic levels. As per AMFI data, as of end October, the assets under management (AUM) of gold ETFs climbed to a record INR1,021bn (US$11.5bn) and gold holdings rose to 83.5t,9 nearly a third of which were added in 2025 alone. 

The growing interest in gold ETFs was further evidenced by the increase in new investors. In October, a record 911,000 new accounts (folios) were added, bringing the total number of folios to 9.57mn, reflecting a 49% increase y-t-d.

In addition to the strong performance of existing gold ETFs, the market saw the launch of a new gold ETF in October,10 bringing the total number of gold ETFs in India to 23.

Imports surge to new peak in October despite price rally

Gold imports registered a sharp surge in October, marking the fourth consecutive month of growth in both value and volume terms. Notably, the increase occurred despite domestic gold prices touching record highs – rising 60% y/y and 11% m/m11 – indicating resilient domestic demand. In value terms, imports climbed to US$14.7bn, the highest on record, translating into a ~200% y/y and 53% m/m increase. Import volumes also rose substantially, with inflows estimated at 137–142t, compared with 102t in September and 61t a year earlier. The October surge was largely driven by seasonal factors, i.e. the Diwali festivities and the onset of the wedding season.

On a y-t-d basis, gold imports have totalled US$51bn, an increase of 16% y/y. In contrast, the import volumes, estimated at around 559t, are down 12% from a year ago, reflecting the impact of elevated gold prices.

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