BrandBuzz
Solitario Launches The Divine India Collection With A Soul-Stirring Performance By Maithili Thakur; Embarks On A Journey To Become The “Jeweller of Gods”
Solitario Unveils The Divine India Collection In Pune, Blending Faith, Fine Craftsmanship, and Lab-Grown Diamond Innovation
Solitario unveiled its most spiritually inspired creation yet, the Divine India Collection—at an extraordinary evening that blended devotion, innovation, artistry, and culture. Hosted in Pune and attended by some of the city’s most distinguished personalities, the event marked a significant milestone in the brand’s journey, while also celebrating the birthday of Solitario Founder & CEO, Ricky Vasandani.
The evening’s highlight was a soulful performance by Maithili Thakur and her Bhajan Party, featuring devotional renditions and beloved Marathi bhajans that resonated deeply with the Pune audience. Furthermore, taking centre stage was the immersive 3D unveiling of Solitario’s Divine India Collection—a range of diamond-studded idols and sacred collectibles inspired by Lord Ganesha, Lord Shiva, Lord Krishna, Lord Rama, and Lord Hanuman. The collection’s centrepiece, the Diamond Ganesha Murti, was an 8 kg masterpiece adorned with 1,489 Solitario Signature Diamonds totalling 124 carats. Its exceptional craftsmanship, grandeur, and spiritual significance made it one of the most talked-about attractions of the evening.
In a first-of-its-kind offering, Solitario introduced a bespoke service that allows devotees to enhance their cherished idols with custom-made diamond adornments. Whether for home temples, festive Ganesha Murtis, or deities in offices and places of worship, devotees can bring their idols to any Solitario store, where skilled artisans will create diamond ornaments designed to complement each deity while preserving their sanctity. For those who prefer versatility, Solitario also offers diamond jewellery that can be adorned on idols during festivals and special occasions and carefully preserved thereafter.
Speaking about the initiative, Ricky Vasandani, Founder & CEO, Solitario, said:

“At Solitario, innovation has always been at the heart of everything we create. The Divine India Collection marks the beginning of a new chapter for us—one where devotion meets diamonds, tradition meets innovation, and timeless spirituality is celebrated through exceptional artistry.
Through this collection, we hope to offer meaningful expressions of faith through creations designed with care, reverence, and craftsmanship, while also bringing greater versatility to how these pieces can be cherished across festivals and special occasions. As spiritual gifting continues to evolve, we believe the collection will resonate with those seeking to celebrate devotion in a truly timeless way.”
More than a collection, Divine India is a celebration of faith, artistry, and enduring tradition. As Solitario continues to push the boundaries of innovation in the lab-grown diamond space, the brand remains committed to creating pieces that are not only exceptional in craftsmanship but also deeply meaningful, redefining how devotion is expressed for generations to come. With the festive season approaching and spiritual gifting on the rise, the Divine India Collection will resonate with those seeking meaningful expressions of faith paired with fine craftsmanship.
BrandBuzz
Divine Solitaires Celebrates Father’s Day With A Heartfelt Campaign Honouring The Quiet Strength Of Fathers
Built On The Insight That A Father’s Love Is Often Expressed Through Presence Rather Than Words, The Campaign Celebrates The Comfort, Warmth and Unwavering Support That Shape A Lifetime Of Memories.
This Father’s Day, Divine Solitaires unveils a heartfelt campaign that celebrates fathers and the enduring bonds they share with their children. Rooted in the belief that some of life’s most meaningful relationships are defined not by grand gestures but by quiet moments of love, reassurance and support, the campaign shines a light on the invaluable role fathers play in our lives.
At the heart of the campaign is a simple yet powerful emotion, the comfort of a father’s presence. Whether through a reassuring embrace, silent encouragement during challenging times, or unwavering support through every stage of life, fathers often communicate their love through actions that leave a lasting impact.
Through an intimate visual narrative, the campaign captures the warmth of a father-child embrace, symbolising unconditional love, protection and a bond that only grows stronger with time. The storytelling is designed to feel authentic, relatable and emotionally resonant, reflecting the many ways fathers shape our lives while often expecting little in return.
A solitaire diamond ring serves as the central symbol of the campaign, representing the strength, permanence and value of these lifelong relationships. Much like the bond between a father and child, a solitaire stands the test of time, making it a meaningful tribute to the man who has been a constant source of guidance and support.
Speaking on the campaign, Jignesh Mehta, Founder & MD, Divine Solitaires, said:

“Fathers have a unique way of expressing love. Often, it is found in their presence, their quiet encouragement and their willingness to always stand by their children through every stage of life. This campaign is a tribute to those everyday expressions of love that may not always be spoken but are deeply felt. Through this initiative, we wanted to celebrate fathers and acknowledge the invaluable role they play in shaping who we become.”
As an extension of the campaign, Divine Solitaires is spotlighting its curated Father’s Day gifting collection, featuring solitaire rings, sophisticated cufflinks and diamond jewellery designed for modern fathers.
Crafted with exceptional precision and featuring Divine Solitaires’ signature quality assurance, each piece is positioned as a meaningful expression of gratitude and appreciation. The collection offers consumers an opportunity to honour their fathers with a gift that reflects the strength, elegance and enduring nature of their bond.
This Father’s Day, Divine Solitaires invites consumers to celebrate the fathers who have been their pillars of strength, offering a timeless tribute to a love that is steadfast, reassuring and unconditional.
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