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Solitario Launches The Divine India Collection With A Soul-Stirring Performance By Maithili Thakur; Embarks On A Journey To Become The “Jeweller of Gods”

Solitario Unveils The Divine India Collection In Pune, Blending Faith, Fine Craftsmanship, and Lab-Grown Diamond Innovation

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Solitario unveiled its most spiritually inspired creation yet, the Divine India Collection—at an extraordinary evening that blended devotion, innovation, artistry, and culture. Hosted in Pune and attended by some of the city’s most distinguished personalities, the event marked a significant milestone in the brand’s journey, while also celebrating the birthday of Solitario Founder & CEO, Ricky Vasandani.

The evening’s highlight was a soulful performance by Maithili Thakur and her Bhajan Party, featuring devotional renditions and beloved Marathi bhajans that resonated deeply with the Pune audience. Furthermore, taking centre stage was the immersive 3D unveiling of Solitario’s Divine India Collection—a range of diamond-studded idols and sacred collectibles inspired by Lord Ganesha, Lord Shiva, Lord Krishna, Lord Rama, and Lord Hanuman. The collection’s centrepiece, the Diamond Ganesha Murti, was an 8 kg masterpiece adorned with 1,489 Solitario Signature Diamonds totalling 124 carats. Its exceptional craftsmanship, grandeur, and spiritual significance made it one of the most talked-about attractions of the evening.

In a first-of-its-kind offering, Solitario introduced a bespoke service that allows devotees to enhance their cherished idols with custom-made diamond adornments. Whether for home temples, festive Ganesha Murtis, or deities in offices and places of worship, devotees can bring their idols to any Solitario store, where skilled artisans will create diamond ornaments designed to complement each deity while preserving their sanctity. For those who prefer versatility, Solitario also offers diamond jewellery that can be adorned on idols during festivals and special occasions and carefully preserved thereafter.

Speaking about the initiative, Ricky Vasandani, Founder & CEO, Solitario, said:

“At Solitario, innovation has always been at the heart of everything we create. The Divine India Collection marks the beginning of a new chapter for us—one where devotion meets diamonds, tradition meets innovation, and timeless spirituality is celebrated through exceptional artistry.

Through this collection, we hope to offer meaningful expressions of faith through creations designed with care, reverence, and craftsmanship, while also bringing greater versatility to how these pieces can be cherished across festivals and special occasions. As spiritual gifting continues to evolve, we believe the collection will resonate with those seeking to celebrate devotion in a truly timeless way.”

More than a collection, Divine India is a celebration of faith, artistry, and enduring tradition. As Solitario continues to push the boundaries of innovation in the lab-grown diamond space, the brand remains committed to creating pieces that are not only exceptional in craftsmanship but also deeply meaningful, redefining how devotion is expressed for generations to come. With the festive season approaching and spiritual gifting on the rise, the Divine India Collection will resonate with those seeking meaningful expressions of faith paired with fine craftsmanship.

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Kalyan Jewellers Reimagines The Wedding Blessing With New ‘Kalyan Bhava’ Campaign

The Campaign Brings A Mystical Vision Of An Indian Wedding To Life, Extending Blessings Beyond The Couple To The Families and Futures Coming Together

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Indian weddings have long been accompanied by traditional blessings for a happy and prosperous life ahead. With its latest brand campaign, Kalyan Jewellers takes this familiar sentiment and elevates it to a larger cultural meaning through ‘Kalyan Bhava’ – a blessing that encompasses everyone whose lives unite through marriage. Seamlessly incorporating the brand’s own name, the tagline positions Kalyan Jewellers as a true bearer of auspicious wishes.

At the heart of the campaign is a core insight: while traditional blessings like ‘Sowbhagyawati Bhava’ or ‘Ayushman Bhava’ focus solely on the bride or groom respectively, a wedding is truly the union of two families, shared values, and intertwined futures. ‘Kalyan Bhava’, which translates to ‘May all that is good be yours’, serves as an all-encompassing wish of prosperity, happiness, and goodness for everyone embarking on this new chapter together.

The 105-second campaign film features Kalyan Jewellers’ brand ambassador Amitabh Bachchan, alongside Sreeleela and Kalyani Priyadarshan. Directed by Akhil Sathyan, known for the blockbuster Sarvam Maya, the film also marks the return of legendary filmmaker and cinematographer Rajiv Menon behind the camera after a considerable interval. The campaign’s evocative music is composed by Justin Prabhakaran.

Set against the backdrop of ancient ruins overgrown with vegetation and hidden deep within a forest, the narrative follows a young girl who discovers a mysterious golden bangle. As a temple bell chimes, an enigmatic figure played by Amitabh Bachchan appears as a mystical guide, signalling her to look through the bangle. Through it, he reveals a magical glimpse of her future wedding day, surrounded by loved ones and filled with music and dance. As the celebrations reach their crescendo, the familiar bell chimes once more, and the mythical figure reappears, bestowing his blessing upon her. The music culminates in a chorus of Kalyan Bhava, a collective blessing for the wedding and all that it brings together.

The film blends nature, fantasy, and mysticism to create a world that is visually distinct from conventional wedding advertising. Speaking about the campaign, Mr. Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said:

“In our culture, a wedding is as much about heartfelt blessings as it is about celebration. It marks a new beginning for the couple while bringing two families, their traditions, and their shared dreams together. Through our signature ‘Muhurat’ line, Kalyan Jewellers has always been part of these celebrations. With ‘Kalyan Bhava’, we introduce a larger brand thought – extending the wedding blessing beyond the couple to encompass every relation a marriage forms. Since ‘Kalyan’ inherently signifies auspiciousness and prosperity, ‘Kalyan Bhava’ becomes a natural expression of our purpose: a blessing built directly into our name.”

The visual sequences highlight Kalyan Jewellers’ signature Muhurat bridal jewellery collection, showcasing exquisite natural diamonds and gemstone jewellery styled to bring contemporary elegance to a classic Indian wedding look. The multi-media campaign rolls out across platforms during the festive and wedding season, bringing Kalyan Jewellers’ latest wedding jewellery collections into a narrative built around one universal wish: May all that is good be yours!

Campaign film:

Hindi:

Malayalam:

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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