Lukson, one of India’s fastest-growing lab-grown diamond jewellery brands and the D2C arm of the 34-year-old JK Star Group, today announced the opening of its 10th exclusive retail store in Bandra, Mumbai, one of India’s most coveted fashion, luxury, and lifestyle destinations. The milestone opening marks a significant chapter in Lukson’s rapid retail expansion and reinforces the brand’s commitment to making premium, ethically crafted diamond jewellery genuinely accessible.

Bandra’s distinct character a neighbourhood that balances aspirational luxury with contemporary sensibility makes it a natural home for Lukson’s design-first, transparency-led philosophy. The store will serve a growing community of discerning shoppers who demand both quality and conscious value, offering the full depth of Lukson’s collections alongside a deeply personalised in-store experience.

A milestone that means more than a number

For Lukson, the 10th store is not simply a retail milestone it is a validation. In just two years since its launch in 2024, the brand has built a network across nine stores at some of India’s most prominent retail destinations: Phoenix Market City in Pune, Broadway Mall in Pune, Broadway Mall in Hyderabad, DLF Midtown in Delhi, Wave One in Noida, Vistaa Square in Gurugram, VR Mall in Chennai, Lakeshore Y Junction in Hyderabad, and Monsoon Mansion in Ahmedabad. The Bandra store becomes the 10th, deepening Lukson’s presence in Mumbai – India’s most important jewellery and luxury retail market and signals the brand’s readiness to scale further and faster.

The growth has been driven by increasing consumer awareness of lab-grown diamonds, strong word-of-mouth, and a value proposition that continues to surprise first-time buyers. Customers are choosing larger, better-quality diamonds at more accessible price points and Lukson has been at the forefront of that shift.

Anand Lukhi, CEO & Co-Founder, Lukson said:

“Bandra was always going to be part of our story. It represents exactly the kind of consumer we are building Lukson for someone who has taste, knows quality, and refuses to compromise on either. Opening our 10th store here feels less like a milestone and more like a homecoming. This is where the Lukson brand belongs.”

The new Bandra store has been designed to reflect Lukson’s brand philosophy of refined, grounded luxury a space where jewellery is not placed behind glass to be admired from a distance, but experienced up close, tried on, and made personal. Customers visiting the store will have access to the full breadth of Lukson’s collections, including:

• Everyday lab-grown diamond jewellery pieces built for real life, not just occasions
• Engagement rings and solitaire jewellery crafted with the same precision and certified brilliance as mined diamonds
• Tennis bracelets and pendants among Lukson’s bestselling collections
• Gifting collections curated, meaningful, and available across a wide range of price points
• Men’s jewellery a growing category reflecting the evolving definition of modern luxury
• Custom-designed and bespoke pieces created through personalised styling consultations and jewellery design assistance offered in-store

The store team will offer end-to-end personalised service from helping customers understand the quality and certification behind every piece, to assisting with design choices for custom orders. Every purchase comes with Lukson’s signature assurances: SGL-certified diamonds, free lifetime plating, a lifetime buyback policy, BIS hallmarked gold, and easy seven-day returns.

Vedant Lukhi, Co-Founder, Lukson said:

“Every store we open is a conversation with a city, a community, and a customer. Bandra speaks the language of modern India beautifully. It is creative, aspirational, and deeply style-conscious. We are not just opening a store here. We are inviting Bandra to experience what it really feels like to wear a real diamond, every single day without the mined diamond price tag and without any compromise on quality or craftsmanship.”

At the heart of Lukson’s proposition is something most jewellery brands simply cannot offer: complete vertical integration. Lukson grows its own diamonds at a state-of-the-art CVD facility in Surat equipped with over 250 advanced machines, controls every stage of the diamond’s journey from seed to finished piece, and sells directly to the consumer eliminating the layers of margin that have traditionally kept premium diamond jewellery out of reach. The result is a brand that delivers certified quality, genuine transparency, and craftsmanship that speaks for itself.

Bollywood actress Vaani Kapoor serves as the face of Lukson, embodying the brand’s ethos of modern elegance, confidence, and conscious luxury. Lukson is also available across Amazon, AJIO, and Pernia’s Pop-Up Shop, with an omnichannel roadmap that will further expand its digital and marketplace presence.

What’s next

The Bandra launch is part of a larger and accelerating expansion. Following this opening, Lukson has upcoming stores planned at Amanora Mall in Pune and City Centre in Guwahati, along with additional high-potential markets across India. The brand remains focused on a clear mission: to make real, premium lab-grown diamond jewellery available to every Indian consumer who has ever believed that diamonds were not for them.