BrandBuzz
Divine Solitaires Celebrates Father’s Day With A Heartfelt Campaign Honouring The Quiet Strength Of Fathers
Built On The Insight That A Father’s Love Is Often Expressed Through Presence Rather Than Words, The Campaign Celebrates The Comfort, Warmth and Unwavering Support That Shape A Lifetime Of Memories.
This Father’s Day, Divine Solitaires unveils a heartfelt campaign that celebrates fathers and the enduring bonds they share with their children. Rooted in the belief that some of life’s most meaningful relationships are defined not by grand gestures but by quiet moments of love, reassurance and support, the campaign shines a light on the invaluable role fathers play in our lives.
At the heart of the campaign is a simple yet powerful emotion, the comfort of a father’s presence. Whether through a reassuring embrace, silent encouragement during challenging times, or unwavering support through every stage of life, fathers often communicate their love through actions that leave a lasting impact.
Through an intimate visual narrative, the campaign captures the warmth of a father-child embrace, symbolising unconditional love, protection and a bond that only grows stronger with time. The storytelling is designed to feel authentic, relatable and emotionally resonant, reflecting the many ways fathers shape our lives while often expecting little in return.
A solitaire diamond ring serves as the central symbol of the campaign, representing the strength, permanence and value of these lifelong relationships. Much like the bond between a father and child, a solitaire stands the test of time, making it a meaningful tribute to the man who has been a constant source of guidance and support.
Speaking on the campaign, Jignesh Mehta, Founder & MD, Divine Solitaires, said:

“Fathers have a unique way of expressing love. Often, it is found in their presence, their quiet encouragement and their willingness to always stand by their children through every stage of life. This campaign is a tribute to those everyday expressions of love that may not always be spoken but are deeply felt. Through this initiative, we wanted to celebrate fathers and acknowledge the invaluable role they play in shaping who we become.”
As an extension of the campaign, Divine Solitaires is spotlighting its curated Father’s Day gifting collection, featuring solitaire rings, sophisticated cufflinks and diamond jewellery designed for modern fathers.
Crafted with exceptional precision and featuring Divine Solitaires’ signature quality assurance, each piece is positioned as a meaningful expression of gratitude and appreciation. The collection offers consumers an opportunity to honour their fathers with a gift that reflects the strength, elegance and enduring nature of their bond.
This Father’s Day, Divine Solitaires invites consumers to celebrate the fathers who have been their pillars of strength, offering a timeless tribute to a love that is steadfast, reassuring and unconditional.
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.


ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:

“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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