National News
Sky Gold & Diamonds unveils new logo, Announces India’s largest AI-driven jewellery hub
In a landmark moment for the Indian jewellery industry, Sky Gold & Diamonds, one of the country’s most reputed fine jewellery brands, unveiled its new logo and announced the ambitious launch of Sky Jewellery Park, India’s largest and most technologically advanced AI-driven jewellery manufacturing facility. The grand reveal took place at the iconic Sky Deck, Jio World Convention Centre, amid an audience of industry leaders, dignitaries, partners, and members of the media.
The new logo of Sky Gold & Diamonds marks a significant evolution in the brand’s journey — one that harmoniously blends modern sophistication with its rich heritage. The refreshed identity reflects the company’s forward-thinking ethos, underscoring its commitment to innovation, sustainability, and excellence in design and manufacturing.
The evening’s highlight was the formal announcement of Sky Jewellery Park, a pioneering manufacturing hub that is poised to revolutionize jewellery production in India. Set to span a massive 5,40,000 square feet, the facility will boast a production capacity of 4.5 tonnes per month, making it the largest of its kind in the nation.
What sets Sky Jewellery Park apart is its integration of artificial intelligence (AI) across all phases of manufacturing — from design optimization and prototyping to quality control and logistics. This marks a significant shift in the traditionally craft-driven jewellery industry, offering an unprecedented blend of automation, precision, and artisanal craftsmanship.
Speaking at the event, senior leadership emphasized how the rebranding aligns with India’s larger economic and cultural narrative, echoing the “Make in Bharat” vision that champions homegrown innovation and global competitiveness.

Mangesh Chauhan, Managing Director & Chief Financial Officer- Sky Gold & Diamonds, said, “This success story wouldn’t have been possible without the unwavering support of our stakeholders, our loyal customers, and our dedicated employees. To our customers—thank you for trusting us to be a part of your journey.To our employees—you are the backbone of Sky, and your hard work is what keeps us moving forward. And to all our stakeholders—thank you for believing in our vision and standing by us through every phase.Sky Gold & Diamonds is not just a company—it’s a family, a legacy, and a movement.”
Darshan Chauhan – Wholetime Director, Sky Gold & Diamonds, speaking at the launch said “At Sky, customer service isn’t a department—it’s our DNA. Whether it’s a boutique client or a large retailer, we treat every order with the same level of care and commitment. We believe in co-creation, understanding our clients’ vision, and helping them bring it to life with Indian craftsmanship and global appeal. Today, as we grow, we’re taking Sky Gold & Diamonds beyond borders.Our upcoming office in Dubai is a strategic step to serve our international clientele faster, better, and more personally.But we’re not stopping there—we plan to expand our global footprint, bringing Indian jewellery to every corner of the world.”


Mahendra Chauhan, WholetimeDirector, Sky Gold & Diamonds said “At Sky Gold & Diamonds, we are proud to unveil a state-of-the-art manufacturing facility that sets new global standards.Equipped with the best-in-class machinery, cutting-edge tools, and a world-class design team, this facility is built to serve every jewellery need.From precision craftsmanship to large-scale production, we ensure speed, quality, and creativity at every step. Our goal is to make Sky not just a manufacturer, but a trusted global partner.With this world-class setup, we are ready to take Indian jewellery craftsmanship to the world stage, proudly representing “Make in Bharat for the World.”
Akash Talesara, President- Sky Gold & Diamonds, said “For years, India has been seen as a traditional jewellery hub—but now, we’re rewriting the narrative. Our factory will position India as a global manufacturing powerhouse, on par with the best in the world.It’s about elevating trust, transparency, turnaround, and trendsetting—all under one roof. Whether it’s gold, diamond, studded, antique, or bridal, we’re building a platform where every category is catered to with perfection.From design to dispatch, everything will be under our control—ensuring speed, quality, and customization.”

The facility is being developed with a keen focus on sustainability, ensuring energy-efficient operations, ethical sourcing, and eco-friendly practices, aligning with global standards and consumer expectations. It will also generate substantial employment, training, and skill development opportunities for the local workforce.
The announcement of Sky Jewellery Park is not just a milestone for Sky Gold & Diamonds, but a transformative development for the Indian gem and jewellery sector. By leveraging cutting-edge AI and modern infrastructure while retaining the finesse of Indian craftsmanship, the company aims to strengthen India’s position as a global leader in jewellery manufacturing and exports.
Industry observers view this as a bold and timely step, especially as Indian jewellers face increasing demand for speed, quality, and transparency in both domestic and international markets. The Sky Jewellery Park is expected to accelerate innovation, reduce lead times, and enhance production scalability, setting new benchmarks for the industry.
As the lights dimmed on a glittering evening of celebration and vision, the message from Sky Gold & Diamonds was clear: the future of Indian jewellery is here, and it is bold, beautiful, and built with purpose. With a fresh brand identity and a game-changing AI-powered infrastructure on the horizon, Sky Gold & Diamonds is not just responding to industry evolution — it is shaping it.
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:

“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”

The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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