National News
Sky Gold & Diamonds unveils new logo, Announces India’s largest AI-driven jewellery hub
In a landmark moment for the Indian jewellery industry, Sky Gold & Diamonds, one of the country’s most reputed fine jewellery brands, unveiled its new logo and announced the ambitious launch of Sky Jewellery Park, India’s largest and most technologically advanced AI-driven jewellery manufacturing facility. The grand reveal took place at the iconic Sky Deck, Jio World Convention Centre, amid an audience of industry leaders, dignitaries, partners, and members of the media.
The new logo of Sky Gold & Diamonds marks a significant evolution in the brand’s journey — one that harmoniously blends modern sophistication with its rich heritage. The refreshed identity reflects the company’s forward-thinking ethos, underscoring its commitment to innovation, sustainability, and excellence in design and manufacturing.
The evening’s highlight was the formal announcement of Sky Jewellery Park, a pioneering manufacturing hub that is poised to revolutionize jewellery production in India. Set to span a massive 5,40,000 square feet, the facility will boast a production capacity of 4.5 tonnes per month, making it the largest of its kind in the nation.
What sets Sky Jewellery Park apart is its integration of artificial intelligence (AI) across all phases of manufacturing — from design optimization and prototyping to quality control and logistics. This marks a significant shift in the traditionally craft-driven jewellery industry, offering an unprecedented blend of automation, precision, and artisanal craftsmanship.
Speaking at the event, senior leadership emphasized how the rebranding aligns with India’s larger economic and cultural narrative, echoing the “Make in Bharat” vision that champions homegrown innovation and global competitiveness.

Mangesh Chauhan, Managing Director & Chief Financial Officer- Sky Gold & Diamonds, said, “This success story wouldn’t have been possible without the unwavering support of our stakeholders, our loyal customers, and our dedicated employees. To our customers—thank you for trusting us to be a part of your journey.To our employees—you are the backbone of Sky, and your hard work is what keeps us moving forward. And to all our stakeholders—thank you for believing in our vision and standing by us through every phase.Sky Gold & Diamonds is not just a company—it’s a family, a legacy, and a movement.”
Darshan Chauhan – Wholetime Director, Sky Gold & Diamonds, speaking at the launch said “At Sky, customer service isn’t a department—it’s our DNA. Whether it’s a boutique client or a large retailer, we treat every order with the same level of care and commitment. We believe in co-creation, understanding our clients’ vision, and helping them bring it to life with Indian craftsmanship and global appeal. Today, as we grow, we’re taking Sky Gold & Diamonds beyond borders.Our upcoming office in Dubai is a strategic step to serve our international clientele faster, better, and more personally.But we’re not stopping there—we plan to expand our global footprint, bringing Indian jewellery to every corner of the world.”


Mahendra Chauhan, WholetimeDirector, Sky Gold & Diamonds said “At Sky Gold & Diamonds, we are proud to unveil a state-of-the-art manufacturing facility that sets new global standards.Equipped with the best-in-class machinery, cutting-edge tools, and a world-class design team, this facility is built to serve every jewellery need.From precision craftsmanship to large-scale production, we ensure speed, quality, and creativity at every step. Our goal is to make Sky not just a manufacturer, but a trusted global partner.With this world-class setup, we are ready to take Indian jewellery craftsmanship to the world stage, proudly representing “Make in Bharat for the World.”
Akash Talesara, President- Sky Gold & Diamonds, said “For years, India has been seen as a traditional jewellery hub—but now, we’re rewriting the narrative. Our factory will position India as a global manufacturing powerhouse, on par with the best in the world.It’s about elevating trust, transparency, turnaround, and trendsetting—all under one roof. Whether it’s gold, diamond, studded, antique, or bridal, we’re building a platform where every category is catered to with perfection.From design to dispatch, everything will be under our control—ensuring speed, quality, and customization.”

The facility is being developed with a keen focus on sustainability, ensuring energy-efficient operations, ethical sourcing, and eco-friendly practices, aligning with global standards and consumer expectations. It will also generate substantial employment, training, and skill development opportunities for the local workforce.
The announcement of Sky Jewellery Park is not just a milestone for Sky Gold & Diamonds, but a transformative development for the Indian gem and jewellery sector. By leveraging cutting-edge AI and modern infrastructure while retaining the finesse of Indian craftsmanship, the company aims to strengthen India’s position as a global leader in jewellery manufacturing and exports.
Industry observers view this as a bold and timely step, especially as Indian jewellers face increasing demand for speed, quality, and transparency in both domestic and international markets. The Sky Jewellery Park is expected to accelerate innovation, reduce lead times, and enhance production scalability, setting new benchmarks for the industry.
As the lights dimmed on a glittering evening of celebration and vision, the message from Sky Gold & Diamonds was clear: the future of Indian jewellery is here, and it is bold, beautiful, and built with purpose. With a fresh brand identity and a game-changing AI-powered infrastructure on the horizon, Sky Gold & Diamonds is not just responding to industry evolution — it is shaping it.
National News
NPCI Defers Rollout Of UPI Merchant Discount Rate Until After Diwali
Given Typical Retail Margins Of 2%–6% On Bullion and Plain Gold Jewellery, Absorbing A 0.4% Fee—Or Up To ₹300 Per Large Transaction—Would Have Directly Eaten Into Festive Profitability. The Deferral Keeps Bottom Lines Protected Through Dhanteras and Diwali.
The National Payments Corporation of India’s (NPCI) UPI and Services Steering Committee has deferred the implementation of Merchant Discount Rates (MDR) on select person-to-merchant (P2M) UPI transactions until immediately after Diwali.
The move aims to protect consumer sentiment and keep operational costs steady for businesses during the peak festive shopping season. A specific implementation date will be announced separately.
Key Highlights
- Festive Relief for Retail: The deferment ensures merchants face no additional payment processing costs during peak festive demand, helping avoid disruptions to consumer spending.
- The Approved MDR Structure:
- Applies only to eligible P2M transactions above Rs 2,000 at a rate of 0.4%.
- Capped at Rs 300 for high-value transactions of Rs 75,000 and above.
- Everyday low-value payments and small merchants remain fully exempt, preserving zero-cost digital transactions for general consumers.
- Timeline Adjustment: Originally notified on September 15 for an October 15 rollout, the framework will now take effect post-Diwali, giving banks, payment aggregators, and merchants additional runway to align their systems and communicate terms clearly.
Jewellery purchase values routinely exceed the Rs 2,000 threshold and frequently touch or surpass the Rs 75,000 cap. Given typical retail margins of 2%–6% on bullion and plain gold jewellery, absorbing a 0.4% fee—or up to Rs 300 per large transaction—would have directly eaten into festive profitability. The deferral keeps bottom lines protected through Dhanteras and Diwali.
Introducing transaction fees just as footfall surges would have forced retailers to decide whether to absorb the cost or pass it on to buyers (via checkout surcharges or selective discounts). Avoiding this choice prevents awkward billing counter negotiations and cart abandonment during rush hours.
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