National News
Sky Gold & Diamonds unveils new logo, Announces India’s largest AI-driven jewellery hub
In a landmark moment for the Indian jewellery industry, Sky Gold & Diamonds, one of the country’s most reputed fine jewellery brands, unveiled its new logo and announced the ambitious launch of Sky Jewellery Park, India’s largest and most technologically advanced AI-driven jewellery manufacturing facility. The grand reveal took place at the iconic Sky Deck, Jio World Convention Centre, amid an audience of industry leaders, dignitaries, partners, and members of the media.
The new logo of Sky Gold & Diamonds marks a significant evolution in the brand’s journey — one that harmoniously blends modern sophistication with its rich heritage. The refreshed identity reflects the company’s forward-thinking ethos, underscoring its commitment to innovation, sustainability, and excellence in design and manufacturing.
The evening’s highlight was the formal announcement of Sky Jewellery Park, a pioneering manufacturing hub that is poised to revolutionize jewellery production in India. Set to span a massive 5,40,000 square feet, the facility will boast a production capacity of 4.5 tonnes per month, making it the largest of its kind in the nation.
What sets Sky Jewellery Park apart is its integration of artificial intelligence (AI) across all phases of manufacturing — from design optimization and prototyping to quality control and logistics. This marks a significant shift in the traditionally craft-driven jewellery industry, offering an unprecedented blend of automation, precision, and artisanal craftsmanship.
Speaking at the event, senior leadership emphasized how the rebranding aligns with India’s larger economic and cultural narrative, echoing the “Make in Bharat” vision that champions homegrown innovation and global competitiveness.

Mangesh Chauhan, Managing Director & Chief Financial Officer- Sky Gold & Diamonds, said, “This success story wouldn’t have been possible without the unwavering support of our stakeholders, our loyal customers, and our dedicated employees. To our customers—thank you for trusting us to be a part of your journey.To our employees—you are the backbone of Sky, and your hard work is what keeps us moving forward. And to all our stakeholders—thank you for believing in our vision and standing by us through every phase.Sky Gold & Diamonds is not just a company—it’s a family, a legacy, and a movement.”
Darshan Chauhan – Wholetime Director, Sky Gold & Diamonds, speaking at the launch said “At Sky, customer service isn’t a department—it’s our DNA. Whether it’s a boutique client or a large retailer, we treat every order with the same level of care and commitment. We believe in co-creation, understanding our clients’ vision, and helping them bring it to life with Indian craftsmanship and global appeal. Today, as we grow, we’re taking Sky Gold & Diamonds beyond borders.Our upcoming office in Dubai is a strategic step to serve our international clientele faster, better, and more personally.But we’re not stopping there—we plan to expand our global footprint, bringing Indian jewellery to every corner of the world.”


Mahendra Chauhan, WholetimeDirector, Sky Gold & Diamonds said “At Sky Gold & Diamonds, we are proud to unveil a state-of-the-art manufacturing facility that sets new global standards.Equipped with the best-in-class machinery, cutting-edge tools, and a world-class design team, this facility is built to serve every jewellery need.From precision craftsmanship to large-scale production, we ensure speed, quality, and creativity at every step. Our goal is to make Sky not just a manufacturer, but a trusted global partner.With this world-class setup, we are ready to take Indian jewellery craftsmanship to the world stage, proudly representing “Make in Bharat for the World.”
Akash Talesara, President- Sky Gold & Diamonds, said “For years, India has been seen as a traditional jewellery hub—but now, we’re rewriting the narrative. Our factory will position India as a global manufacturing powerhouse, on par with the best in the world.It’s about elevating trust, transparency, turnaround, and trendsetting—all under one roof. Whether it’s gold, diamond, studded, antique, or bridal, we’re building a platform where every category is catered to with perfection.From design to dispatch, everything will be under our control—ensuring speed, quality, and customization.”

The facility is being developed with a keen focus on sustainability, ensuring energy-efficient operations, ethical sourcing, and eco-friendly practices, aligning with global standards and consumer expectations. It will also generate substantial employment, training, and skill development opportunities for the local workforce.
The announcement of Sky Jewellery Park is not just a milestone for Sky Gold & Diamonds, but a transformative development for the Indian gem and jewellery sector. By leveraging cutting-edge AI and modern infrastructure while retaining the finesse of Indian craftsmanship, the company aims to strengthen India’s position as a global leader in jewellery manufacturing and exports.
Industry observers view this as a bold and timely step, especially as Indian jewellers face increasing demand for speed, quality, and transparency in both domestic and international markets. The Sky Jewellery Park is expected to accelerate innovation, reduce lead times, and enhance production scalability, setting new benchmarks for the industry.
As the lights dimmed on a glittering evening of celebration and vision, the message from Sky Gold & Diamonds was clear: the future of Indian jewellery is here, and it is bold, beautiful, and built with purpose. With a fresh brand identity and a game-changing AI-powered infrastructure on the horizon, Sky Gold & Diamonds is not just responding to industry evolution — it is shaping it.
National News
MDR For UPI: Credit Card Bill Payments and Jewellery Purchases Remain Free For Consumers
Consumers Are Advised That Merchant-Imposed Surcharges On Card Or UPI Payments Violate Current Payment Guidelines
Following recent industry discussions regarding the updated Merchant Discount Rate (MDR) framework for Unified Payments Interface (UPI) transactions, financial experts and industry leaders have clarified that individual consumers will not incur any additional charges when paying credit card bills or purchasing high-value items like jewellery via UPI apps.
Zero Fees on Credit Card Bill Payments via UPI
Despite the implementation of the revised UPI MDR structure, consumers using UPI-enabled applications to pay their credit card bills remain entirely exempt from MDR fees.
No Cost Impact for Users: Cardholders can continue paying their bills through standard UPI QR codes or app-based transfers without losing reward points, credit float advantages, or incurring extra costs.
Understanding BBPS Fees: While standard bank-to-bank UPI transfers do not carry MDR, credit card bill payments processed through the Bharat Bill Payment System (BBPS) may incur small convenience or processing fees set directly by participating payment platforms under their own commercial terms—not as part of the UPI MDR framework.
Framework for Jewellery Purchases and High-Value Merchants
For high-value retail transactions, including jewellery purchases, regulatory guidelines mandate that the burden of MDR falls strictly on merchants, not customers:
Consumer Exemption: Merchants and payment platforms are prohibited from passing MDR charges or platform surcharges directly onto buyers.
Capped MDR for Jewellers: Under the revised Person-to-Merchant (P2M) framework for transactions exceeding Rs 2,000, jewellers and high-value merchants absorb a capped MDR of 0.4% (up to a maximum limit of Rs 300 per transaction for purchases of Rs 75,000 and above).
Payment Transparency: While jewellers absorb nominal fees for bank-linked UPI transactions, standard credit card fees continue to apply to credit card swipes and RuPay-credit card UPI transactions.
Consumers are advised that merchant-imposed surcharges on card or UPI payments violate current payment guidelines.
-
BrandBuzz13 hours agoKISNA Launches Vienna Collection Ahead Of The Wedding Season, Expanding Its Premium Natural Diamond Jewellery Portfolio
-
International News12 hours agoTiffany & Co. Unveils The Final Installment Blue Book 2026: Hidden Garden – Autumn Phase
-
DiamondBuzz16 hours agoQDE, Borsa Diamanti D’Italia Signed MoU To Bolster Trade and Expand Commercial Ties
-
National News16 hours agoMavitrra Launches Ganpati-Inspired Fine Jewellery Collection For Ganesh Chaturthi, Blending Tradition With Contemporary Design

