JB Insights
SILVER SURGE: From traditional commodity to a safe-haven asset amid economic turbulence.
In July 2025, the Indian silver market experienced an unprecedented surge, with prices reaching a historic Rs 1.13 lakh per kilogram on July 15. This sharp rally marks a significant shift in silver’s role, transforming it from a traditional commodity to a modern safe-haven asset amid global economic turbulence. The surge—driven by a Rs 4,000 gain since mid-June—reflects powerful macroeconomic forces reshaping investor sentiment and commodity markets.
Several interconnected factors are fueling this dramatic rise. Chief among them are intensifying global trade tensions, which have triggered uncertainty in currency markets and investment flows. As trade disputes and tariff wars escalate, traditional financial assets face volatility, pushing investors towards precious metals like silver, which offer perceived stability and value preservation.
Monetary policy expectations, particularly regarding the U.S. Federal Reserve, further bolster silver’s appeal. Anticipation of interest rate cuts amid soft inflation and growth concerns has reduced the opportunity cost of holding non-yielding assets like silver. A weakening U.S. dollar, as a result of dovish Fed signals, also makes silver more accessible for global buyers, intensifying demand.
Beyond macroeconomics, structural supply-demand imbalances are at play. For the fifth consecutive year, the global silver market remains in deficit, with a projected shortfall of 117.6 million troy ounces in 2025. Increasing mining constraints and robust industrial demand—from electronics to renewable energy—have amplified this deficit, offering long-term price support.
India’s local market dynamics have magnified this global trend. A weakening rupee has made silver imports more expensive, further pushing domestic prices upward. Moreover, India’s cultural affinity for precious metals, especially during economic uncertainty, has spurred retail and institutional demand.
While this record-breaking rally presents lucrative opportunities, it also carries risks. The high price environment may lead to demand substitution or innovation to reduce silver usage, particularly in industrial applications. Additionally, the sustainability of the rally hinges on the persistence of its driving factors—trade disputes, interest rate trends, and supply disruptions.
In conclusion, silver’s meteoric rise in India symbolizes broader global economic anxieties and reflects the metal’s evolving role as both a hedge and a strategic investment. As markets remain volatile, silver stands as a critical indicator of investor sentiment and economic resilience.
JB Insights
Gifting That Lasts – How Gold and Silver Coins Bridge Heritage and Modern Life
Ketan Kothari , Director of Augmont
Most people think of gifting gold and silver as a nod to nostalgia. In reality, it’s one of the few traditions that has outperformed every modern “smart” gift you can name. Long before fintech apps and inflation charts, Indian households treated these metals as portable wealth, a hedge against uncertainty, and a quiet transfer of wisdom from one generation to the next. That logic has not aged a day; rather, it remains even more relevant in a world where assets can be compromised with a password reset.

What has changed is the way these coins look and live in our lives. Classic Lakshmi – Ganesh motifs now share space with clean, contemporary designs that feel at home in a digital world. The modern take on it makes each piece both timeless and current. Every coin carries its own story, turning family milestones into tangible memories while steadily gaining value as gold and silver prices continue to climb year after year. It is beauty and intrinsic value in one small disc. It is a heritage you can hold, and an investment built to last across generations.
Augmont brings this legacy to life with coins that pair high purity with artistry that honors tradition while embracing today’s aesthetic, offering a gift as enduring as the heritage it represents.


Why Choose Augmont Coins?
1. A Range That Resonates
From divine Lakshmi–Ganesh motifs to limited editions and unique designs in 24K and 22K gold and silver, Augmont offers a variety that suits every occasion. Each coin is crafted to celebrate moments that matter, whether personal milestones or festive rituals.
2. Stories Encased in Metal
These coins carry meaning at multiple levels. Many are tied to festivals, family traditions, or commemorative events, reimagining each piece as a memory that endures alongside its value.
3. Quality That Lasts Generations
Augmont coins are designed with precision and aim to withstand time. Their enduring craftsmanship ensures they remain beautiful keepsakes, ready to be passed down as family heirlooms while preserving their shine and value.
4. Trust You Can Hold
Every coin comes with 999 purity, BIS-certified refinery credentials, and secure packaging. Rigorous minting checks and transparent authenticity measures make each coin a reliable investment as well as a meaningful gift.
5. Versatility Across Life and Legacy
Whether it’s for a festival, a milestone, a special reward, or just a smart personal investment, Augmont coins fit naturally into the moment, carrying both meaning and value without ever feeling out of place.
6. A Legacy of Trust
Trusted by thousands of jewellers and millions of users across the country, Augmont coins have become a choice people rely on, not just for their value, but for the assurance they carry.
How Tradition Meets Technology
1. Timed for Auspicious Moments
Gold and silver coins remain the benchmark for occasions like Diwali, Akshaya Tritiya, and other auspicious events. With digital and quick-commerce platforms, these timeless gifts can now be bought and gifted instantly, without compromising the ritual.
2. Convenience Of Payment
UPI-enabled transactions bring efficiency without losing the emotional value of gifting.
3. A Platform Built for Today
Platforms like Augmont make it easy to combine tradition with today’s convenience, whether it’s setting up Gold/Silver SIPs, picking Gold/Silver coins online, storing them securely, or redeeming as per convenience. The old and the new come together without missing a beat.
Gold and silver coins have a way of staying with us long after the festival. They become part of the stories families live and share. A coin given at Diwali, added to a wedding trousseau, or exchanged to mark a milestone, holds memories, celebrates relationships, and marks achievements. Over the years, these coins carry the weight of tradition, the joy of moments lived, and the reassurance of foresight. By bringing the past into the present, they turn every gift into something personal, lasting, and truly memorable.
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