JB Insights
Silver delivers strong results for U.S. Jewellers Silver Institute survey
Shifting consumer values and economic headwinds drive transformation
Arecent survey by the The Silver Institute shows that silver jewelry is a real winner in the US retail market. It’s not just selling well, but it’s also making more money for retailers than other precious metals like gold or platinum. The survey, which talked to US jewelry stores found that silver jewelry sales are growing strongly. This means more people are buying silver necklaces, bracelets, rings, and earrings. The survey was conducted online by The Jewelers Collective for the Silver Institute between February 11 and March 28, 2025.

Michael DiRienzo, President and CEO of the Silver Institute, commented on the findings: “Silver jewellery offers the consumer many options at a price point that is friendly to the wallet. Interest in big and bold silver jewellery with increasingly stylish designs is leading many consumers to choose silver jewellery.”
Key findings from the survey:
• Silver jewellery delivered the best-maintained margins – a whopping 61%, compared to 5% from gold jewellery -among precious metals, especially during the holiday season.
• 53% of US jewellery retailers reported increased silver jewellery sales in 2024, up from 2022.
•71% of retailers expanded their silver jewellery inventory by an average of 15% in 2024, a 10% increase over 2022.
• Silver jewellery accounted for 31% of unit volume in overall jewellery sales in 2024, up from 28% in 2022.
• Average store growth for silver jewellery sales was 20% in 2024, compared to 14% in 2022.
• Primary buyers are aged 20-40, followed by 41-50; female self-purchase is the strongest sales driver. • 83% of retailers consider silver jewellery essential to their business.
• 92% of retailers are optimistic about continued growth in silver jewellery sales over the next several years, up from 88% in 2022.
JB Insights
Gold Loans Fuel MSME Expansion
Industry Seminar Focuses On E-Commerce Growth, Logistics Solutions and Global Shipping Opportunities For The Gem and Jewellery Sector
Across India, gold loans are rapidly shifting from purely personal-finance products into a go-to source of working capital and business-expansion funding for MSMEs, with non-bank lenders such as Muthoot Finance playing a central role in this transition. Record-high gold prices and easier documentation, combined with short-term tenures and relatively quick disbursal, are making gold-loan collateral attractive for small manufacturers, traders, and services-sector entrepreneurs who struggle to access traditional bank credit.
Gold loans have become a key contributor to India’s consumption-loan growth, with originations surging amid slowing personal-loan and credit-card growth and elevated gold prices improving collateral coverage.
Rating agencies and brokers note that high gold prices not only allow larger loans against the same jewellery but also help maintain asset quality, as borrowers are more incentivised to repay rather than forfeit precious metal.
Why MSMEs are turning to gold loans
- Many MSME borrowers use family-held gold as collateral to finance working-capital gaps, inventory purchases, machinery upgrades, or local-market expansion, especially where cash-flow cycles are irregular or credit history is thin.
- Gold loans typically offer lower interest and faster processing than unsecured personal loans or credit cards, and the presence of a tangible asset (gold) makes lenders more comfortable with shorter-tenor, higher-ticket loans.
Role of organised lenders like Muthoot Finance
- Muthoot Finance and other large NBFCs explicitly position gold loans as flexible, short-term credit for “business-related” needs, including trade, small-scale manufacturing, and micro-retail, and have reported that a significant share of new disbursements go to self-employed professionals and small business-owners.
- Digital-first interfaces, branch-network expansion into semi-urban and Tier-2/3 towns, and features such as missed-call status checks and mobile-based payment reminders help MSME-type borrowers manage repayments without frequent visits to branches.
Regulatory and risk-management angle
- Regulators and rating agencies note that channeling gold-loan funds toward productive MSME activity can improve asset quality, as business cash flows often support repayment better than purely consumption-driven loans.
- At the same time, tighter supervision on re-pledging and stricter documentation—from April 2026 onward—are pushing MSME borrowers toward organised players, reducing reliance on informal pawn-shop-style lending and improving transparency in SME-oriented gold-loan portfolios.
Market-level impact
- With the organised gold-loan market expected to breach ₹15 lakh crore by March 2026, MSME-oriented lending is emerging as one of the key growth segments, particularly for NBFCs that combine branch-level trust with digital ease.
- This trend is encouraging gold-loan houses to design quasi-MSME packages—such as higher ticket-sizes, flexible moratoriums around festival seasons, and payment-tracking tools—while keeping the underlying product clearly tagged as a secured gold-loan.
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