International News
SIJE 2025 to mark its 20 years of Excellence with largest-ever jewellery showcase in Southeast Asia
This July, the Singapore International Jewelry Expo (SIJE) 2025 celebrates a sparkling milestone—its 20th anniversary—solidifying its status as Southeast Asia’s premier platform for global jewellery artistry, innovation, and luxury design. Held from 10 to 13 July 2025 at the Sands Expo & Convention Centre, Marina Bay Sands, the landmark edition will be the largest SIJE to date, promising an extraordinary celebration of craftsmanship and creativity.
Over the past two decades, SIJE has evolved into a cornerstone event on the global jewellery calendar, renowned for connecting heritage with modernity. It has consistently showcased the finest in high jewellery, gemstones, and timepieces, reinforcing Singapore’s growing reputation as a luxury hub in Asia.
This 20th anniversary edition will feature over 320 exhibiting brands and companies from more than 25 countries, spanning three expansive halls and over 10,000 square metres. From exquisite heritage pieces to cutting-edge contemporary designs, SIJE 2025 offers unmatched breadth and depth for trade buyers, collectors, and jewellery lovers alike.
Grand Opening and Celebratory Programme
The official opening ceremony on 10 July will mark the start of a dynamic programme that includes the Singapore Jewellery Design Awards (SJDA) prize presentation, a fashion runway showcase, and a host of curated experiences expected to draw over 15,000 attendees.
SIJE 2025 Highlights
- Seven Communities of Jewellery Excellence
SIJE introduces seven curated “Communities”—Icon, Prestige, Facets, Bijou, Essence, Timeless, and Venture—offering a tailored luxury experience for diverse audiences. - Showcasing Design Talent
Organised by the Singapore Jewellers Association (SJA) and supported by JDMIS and IEG Asia, the SJDA celebrates innovation and technical brilliance in jewellery design. - Cultural Collaboration through Brilliante Competition
The Brilliante Jewellery Design Competition, hosted by the Diamond Exchange of Singapore, commemorates Singapore’s 60th year of independence (SG60) with creative themes of national pride and cross-cultural expression between Singapore and Italy. - Spotlight on Italian Craftsmanship
The Italian Pavilion, presented by the Italian Trade Agency, will highlight Italy’s celebrated tradition of fine jewellery with a handpicked selection of leading Italian jewellers. - Trendvision Jewellery + Forecasting Roadshow
On 11 July, SIJE visitors can attend the Trendvision Roadshow, a future-forward event led by trend forecaster Paola De Luca, offering insights from the Jewellery Trend Book 2026+ and strategies for luxury markets. - Dazzling Giveaways and Shopping Rewards
To mark its 20th edition, SIJE will host exclusive prize draws. One lucky visitor could win a Colombian Emerald Ring worth SGD 25,999, while others can win luxury jewellery from ZYDO, Infiniti Jewels, and Foundation Jewellers with qualifying purchases.
Additional perks include a “Spend & Redeem” programme offering pearl jewellery gifts sponsored by IVY Masterpiece.
Enhanced Visitor Experience
Attendees can also enjoy an extended lifestyle experience with special hotel rates at COMO Metropolitan, PARKROYAL, The Clan Hotel, and more. The SIJE Visitor Badge unlocks exclusive dining discounts and retail rewards at The Shoppes at Marina Bay Sands.
A Milestone of Global Significance
SIJE 2025 is more than an exhibition—it is a celebration of 20 years of excellence in jewellery and a bold step forward for Southeast Asia’s luxury market. With a growing international presence and a vibrant local community of designers, artisans, and collectors, SIJE continues to shape the future of jewellery in Asia and beyond.
DiamondBuzz
De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India
De Beers Group, the world’s leading diamond company, marked a significant milestone in the Indian jewellery landscape with the official launch of the “Heera Hai Aapke Liye” program at IIJS Signature. The star-studded event featured actress Sonakshi Sinha, who joined Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, to unveil an initiative dedicated to making natural diamonds an integral part of daily life for the modern Indian consumer.
The “Heera Hai Aapke Liye” (Diamonds are for You) program is strategically designed to promote natural diamonds by raising awareness, boosting market visibility,and creating a seamless connection between retailers and consumers. With a focus on modern designs and attractive price points, the program also lets local retailers use De Beers Group campaigns as their own—second-piercing earrings, ‘Bestie’ bracelets, and ‘Intention’ pendants. It positions diamonds as a lifestyle choice for self-expression and daily wear.
Speaking at the launch, Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, detailed the evolution of the brand’s storytelling, stating, “De Beers Group has a rich legacy of creating iconic ritual campaigns that have shaped how the world perceives diamonds. With ‘Heera Hai Aapke Liye,’ program we are evolving that narrative for the Indian market to another level.
We are not just selling jewellery, we are making natural diamonds more accessible and desirable in India. Our goal is to empower retailers through INDRA (Indian Natural Diamond Retailer Alliance) to ensure that every ‘First Diamond’ journey is as credible as it is beautiful.”
Speaking on the occasion, Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council (GJEPC), said, “IIJS has always been a powerful platform for shaping the future of India’s gem and jewellery industry, and the launch of ‘Heera Hai Aapke Liye’ at IIJS Signature reinforces that role. GJEPC is proud to partner with De Beers Group on the INDRA (Indian Natural Diamond Retailer Alliance) project, which is a critical step towards strengthening domestic demand for natural diamonds.
By empowering retailers, enhancing consumer confidence, and expanding access across metros and Tier 2 markets, this initiative aligns perfectly with our vision to grow the natural diamond category sustainably within India.”
The program ‘Heera Hai Aapke Liye’, rests on few strategic pillars aimed at industry growth and scalability:
- Stocking & New Consumer Opportunity: Identifying gold wholesalers and distributors across 15–20 cities to focus on a first-phase target of 500 retailers.
- Retailer Advantage: Providing a “Design Advantage” and strict “Product Hygiene,” backed by a clear buy-back policy and robust training and marketing support via the INDRA alliance.
- Heera Hai Aapke Liye is robust entry-level product kit featuring earrings, bangles, bracelets, etc supported by exclusive visual merchandising (VM) for display.
- Growth and Scalability: A PAN-India reach strategy designed to unlock new business opportunities for both manufacturers and retailers.
As India continues to grow as the world’s second-largest market for retail diamond jewellery, De Beers Group remains committed to strengthening the natural diamond narrative. By combining the emotional appeal of natural diamonds with the practical “Heera Hai Aapke Liye” framework, De Beers aims to build a sustainable future for the category across both metros and Tier 2 cities. De Beers and GJEPC aim to expand the base of Natural Diamond buyers, increase self-purchase consideration, and establish long-term credibility for the category.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.