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SIJE 2025 to mark its 20 years of Excellence with largest-ever jewellery showcase in Southeast Asia

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This July, the Singapore International Jewelry Expo (SIJE) 2025 celebrates a sparkling milestone—its 20th anniversary—solidifying its status as Southeast Asia’s premier platform for global jewellery artistry, innovation, and luxury design. Held from 10 to 13 July 2025 at the Sands Expo & Convention Centre, Marina Bay Sands, the landmark edition will be the largest SIJE to date, promising an extraordinary celebration of craftsmanship and creativity.

Over the past two decades, SIJE has evolved into a cornerstone event on the global jewellery calendar, renowned for connecting heritage with modernity. It has consistently showcased the finest in high jewellery, gemstones, and timepieces, reinforcing Singapore’s growing reputation as a luxury hub in Asia.

This 20th anniversary edition will feature over 320 exhibiting brands and companies from more than 25 countries, spanning three expansive halls and over 10,000 square metres. From exquisite heritage pieces to cutting-edge contemporary designs, SIJE 2025 offers unmatched breadth and depth for trade buyers, collectors, and jewellery lovers alike.

Grand Opening and Celebratory Programme

The official opening ceremony on 10 July will mark the start of a dynamic programme that includes the Singapore Jewellery Design Awards (SJDA) prize presentation, a fashion runway showcase, and a host of curated experiences expected to draw over 15,000 attendees.

SIJE 2025 Highlights

  • Seven Communities of Jewellery Excellence
    SIJE introduces seven curated “Communities”—Icon, Prestige, Facets, Bijou, Essence, Timeless, and Venture—offering a tailored luxury experience for diverse audiences.
  • Showcasing Design Talent
    Organised by the Singapore Jewellers Association (SJA) and supported by JDMIS and IEG Asia, the SJDA celebrates innovation and technical brilliance in jewellery design.
  • Cultural Collaboration through Brilliante Competition
    The Brilliante Jewellery Design Competition, hosted by the Diamond Exchange of Singapore, commemorates Singapore’s 60th year of independence (SG60) with creative themes of national pride and cross-cultural expression between Singapore and Italy.
  • Spotlight on Italian Craftsmanship
    The Italian Pavilion, presented by the Italian Trade Agency, will highlight Italy’s celebrated tradition of fine jewellery with a handpicked selection of leading Italian jewellers.
  • Trendvision Jewellery + Forecasting Roadshow
    On 11 July, SIJE visitors can attend the Trendvision Roadshow, a future-forward event led by trend forecaster Paola De Luca, offering insights from the Jewellery Trend Book 2026+ and strategies for luxury markets.
  • Dazzling Giveaways and Shopping Rewards
    To mark its 20th edition, SIJE will host exclusive prize draws. One lucky visitor could win a Colombian Emerald Ring worth SGD 25,999, while others can win luxury jewellery from ZYDO, Infiniti Jewels, and Foundation Jewellers with qualifying purchases.

Additional perks include a “Spend & Redeem” programme offering pearl jewellery gifts sponsored by IVY Masterpiece.

Enhanced Visitor Experience

Attendees can also enjoy an extended lifestyle experience with special hotel rates at COMO Metropolitan, PARKROYAL, The Clan Hotel, and more. The SIJE Visitor Badge unlocks exclusive dining discounts and retail rewards at The Shoppes at Marina Bay Sands.

A Milestone of Global Significance

SIJE 2025 is more than an exhibition—it is a celebration of 20 years of excellence in jewellery and a bold step forward for Southeast Asia’s luxury market. With a growing international presence and a vibrant local community of designers, artisans, and collectors, SIJE continues to shape the future of jewellery in Asia and beyond.

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DiamondBuzz

Diamond Slump forces Debswana to diversify into copper, platinum and solar

Diamond-centric mining models is giving way to broader resource portfolios

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Debswana Diamond Company, the 50–50 joint venture between the Botswana government and De Beers, is moving to diversify into copper, platinum and renewable energy as the prolonged downturn in natural diamond demand pressures earnings and forces the industry to rethink its growth strategy.

The company’s board has approved plans to invest in a portfolio of non-diamond projects after revenue fell 46% in 2024, the latest available financial year, highlighting the scale of the downturn in the global diamond market.

The move signals a strategic shift toward commodities with stronger long-term demand fundamentals, particularly copper, which is central to global electrification and energy-transition infrastructure.

Debswana’s diversification reflects a broader industry pivot as diamond producers confront weak consumer demand, rising competition from lab-grown stones and elevated inventories across the supply chain.

The shift is also visible among smaller exploration companies. Botswana Diamonds recently rebranded as Botswana Minerals, signalling its own strategic focus on copper exploration rather than diamonds.

Together, these moves underscore a growing consensus across the sector: the era of diamond-centric mining models is giving way to broader resource portfolios anchored in energy-transition metals.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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