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GIVA Raises ₹530 Cr in Series C Funding Round Led by Creaegis; Accelerates Expansion of Lab-Grown Diamond Jewellery and Retail Footprint

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GIVA, one of India’s fastest-growing D2C fine jewellery brands, has raised ₹530 Cr in its latest funding round. Creaegis, a leading growth stage investment firm, led the round, with participation from existing investors Premji Invest, Epiq Capital, and Edelweiss Discovery Fund.

The capital will be used to scale GIVA’s retail and digital footprint, enhance tech-enabled supply chain capabilities, deepen its offerings in lab-grown diamond jewellery and expand into new categories.

Started in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA began its journey with 925 sterling silver jewellery and has since diversified into 14K/18K gold and lab-grown diamond jewellery. The company has established itself as a clear market leader in the fine jewellery space in response to a growing demand for affordable luxury and sustainable alternatives.

Announcing the development, Ishendra Agarwal, Founder, GIVA, said, “Welcoming Creaegis as a lead investor in this round marks an important step in our growth journey. Their deep expertise in building digital-first, consumer-centric businesses makes them an ideal partner for GIVA as we scale our omni-channel presence and strengthen our capabilities across product, technology, and operations. With the continued support of our existing investors, we’re focused on elevating the fine jewellery experience for modern Indian consumers and accelerating our journey towards market leadership.”

Founded with the mission to make high-quality jewellery more accessible, GIVA has rapidly scaled with a product portfolio spanning silver, gold, and lab-grown diamond jewellery. With its in-house design excellence, commitment to authenticity, and a growing offline presence, GIVA is uniquely positioned at the intersection of aspiration, trust, and modern design.

Today, the brand retails through 240+ physical stores across India. Riding on this momentum, GIVA plans to open 145–150 additional stores this year, with a strong focus on Tier II cities, where it continues to witness robust demand.

This rapid growth is driven by a strong leadership team. In recognition of the instrumental role played in shaping the company’s journey, Aditya Labroo, Chief Operating Officer has now been elevated to the role of co-founder, further strengthening GIVA’s vision for the future.

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IAGES Accredited Partner Directory Brings Verified Gold Businesses Together on One Trusted Platform

Hosting More than 700 Accredited Outlets Across 200+ cities, the IAGES Directory Serves as a Bridge Between Consumers Seeking Trustworthy Gold Transactions and Accredited businesses

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The Accredited Partner Directory launched by the Indian Association for Gold Excellence and Standards (IAGES) in November, 2025 has gained significant momentum among consumers and gold businesses since its inception. This one-stop digital platform now hosts a growing network of over 700 IAGES partner outlets across 200 cities, allowing consumers to find verified, trusted jewellers nearest to them before they step out to buy or exchange gold.

An IAGES verified business follows a stringent code of conduct that mandates accountability, responsibility and ethical conduct across its entire value chain. IAGES’ Accredited Partner Directory offers consumers trust, confidence and peace of mind, allowing them to explore and choose these verified, third-party assessed gold jewellers nearest to them either by brand name, location, or category.

The accredited entities appearing in the directory include strong national, regional and city-based large, medium and small retailers. The directory not only includes verified gold jewellers, but also lists gold refiners, bullion traders, manufacturers and assaying and hallmarking centres and digital gold retailers.

Kaushlendra Sinha, CEO, IAGES, said:

“The growing list of partners in the IAGES Accredited Partner Directory reflects the gold industry’s readiness to adopt transparent and compliant business practices, building consumer confidence and trust while slowly formalising the gold ecosystem in India. We invite all gold businesses to come forward and join the movement to transform India’s gold industry, one accreditation at a time!”

IAGES is currently running a consumer awareness campaign – ‘Before you exchange or buy gold #PehlaCheckIAGES’ to spread the word about the importance of buying gold only from a verified, credible retailer. The successful campaign has reached 50 million+ consumers through online and offline mediums, while the IAGES website is seeing massive hits every day as consumers check the directory to verify a gold business.


Sumeet Deoda, Vice President – Marketing and Communication, IAGES said:

“Clearly, the IAGES Accredited Partner Directory has been much anticipated by consumers, gold jewellers and gold business entities alike! We are happy to finally share this growing database with the world even as we continue to work towards our goal of changing the gold-buying mindset in India as the first, crucial step towards formalising the industry,”

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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