ShowBuzz
SIJE 2025 celebrates 20 years as the region’s jewellery epicentre and longest running show
414 global brands from 26 countries showcasing at SIJE 2025
The Singapore International Jewelry Expo (SIJE) opened its doors this morning to its landmark 20th anniversary, cementing its reputation as the longest-running and most influential jewellery show in Southeast Asia. Now spanning two long decades, SIJE has evolved from a B2C show into Asia-Pacific’s definitive fine-jewellery platform. In this influential platform, leading international jewellers, gemologists, designers, and top investment-grade gemstone houses converge.
This year’s edition is SIJE’s largest ever, welcoming a record 414 brands from 26 countries across three expansive halls at Sands Expo & Convention Centre, Marina Bay Sands. Collectively valued at over USD 250 million, the treasures on display underscore Singapore’s unmatched draw as a safe, strategic, and business-friendly hub for the regional jewellery trade.
The show was officially launched by Guest-of-Honour Ms Low Yen Ling, Senior Minister of State for Trade & Industry, and Culture, Community and Youth, in the presence of international jewellers, diplomats, and industry luminaries. Their attendance, including ambassadors and trade officials from Italy, SIJE 2025’s Country Partner, underscores the show’s growing importance as both a premier jewellery marketplace and a platform for international economic relations. Distinguished guests at the opening included Mr Fabio Conte, Deputy Head of Mission at the Embassy of Italy in Singapore, and Mr Giorgio Calveri, Trade Commissioner for Singapore and the Philippines at the Italian Trade Agency (ITA).
· Singapore roots, global reach
As it marks its 20th anniversary milestone today, SIJE has pivoted in response to market needs, blending B2C glamour with B2B depth through strategic partnerships with Vicenzaoro (Europe’s largest jewellery show), hosted buyer programmes, and international industry backing. Its longevity and growth are indicative of the show’s importance as the region’s premier jewellery trading hub.
· Bigger than ever
Visitor attendance is expected to climb to 15,000 (up from 14,000 in 2024), driven by collectors, retailers, and buyers seeking new-season launches and rare investment pieces.
· Home-grown strength
90 Singapore exhibitors anchor the fair, alongside sizeable contingents from Hong Kong (67), Thailand (52), Italy (49), Japan (36) and more – proof of SIJE’s magnetism for established and emerging markets alike.
World-firsts, global announcements, and regional launches choose SIJE 2025
SIJE 2025 continues to solidify its reputation as the definitive jewellery launchpad for the Asia-Pacific region, with several high-profile global and regional unveilings making their debut at this year’s show.
·SIJE 2025 hosted a landmark global announcement – the World Diamond Congress will return to Singapore for the first time since 1988. As one of the most prestigious gatherings in the global diamond trade, the Congress will co-locate with SIJE in 2026, forming the foundation of what will be known as World Diamond & Jewellery Week in Singapore. The decision to return after nearly four decades highlights Singapore’s growing influence in the global gem and diamond industry and affirms SIJE’s emergence as Asia’s definitive high jewellery platform.
· Further elevating SIJE 2025’s international stature is the presence of the largest-ever Italian Pavilion, comprising 49 renowned brands curated by the Italian Trade Agency (ITA). This showcase commemorates 60 years of diplomatic and economic ties between Singapore and Italy, celebrating Italian artistry and craftsmanship while affirming SIJE’s position as the cultural and commercial bridge linking Europe and Asia.
Leading the headlines is the unveiling of a USD2.5 million (SGD3.18 million), 100-carat natural colourless and fancy-intense yellow diamond necklace by IVY Masterpiece. This show-stopping piece, revealed exclusively at SIJE before any other world stage, is a testament to the show’s reputation for attracting important jewellery pieces and premieres, reinforcing its global significance.
· Making its Asia-Pacific debut is Zevaher, a luxury jeweller headquartered in Dubai, known for marrying Middle Eastern opulence with contemporary sensibilities. The brand’s official launch underscores SIJE’s critical role as the gateway for Middle Eastern jeweller houses looking to capture the region’s fast-growing and increasingly discerning luxury market.
More than a showcase: The SIJE 2025 Experience
The trade buyers, collectors, designers, entrepreneurs, and jewellery enthusiasts alike can expect a wealth of unforgettable highlights across the SIJE 2025 show floor.
- Seven Communities – A curated luxury jewellery experience
SIJE 2025 presents seven distinct Communities: Icon, Prestige, Facets, Bijou, Essence, Timeless and Venture, designed to offer a curated experience for every jewellery lover (further details can be found in the Annex section below).
- Jewellery design competitions – Excellence on display
1.The Singapore Jewellery Design Awards (SJDA), organised by the Singapore Jewellers Association (SJA) and supported by Jewellery Design & Management International School (JDMIS), and IEG Asia, celebrates creativity and technical excellence.
2.Commemorating Singapore’s 60th year of independence (SG60), the Brilliante Jewellery Design Competition by the Diamond Exchange of Singapore highlights themes of national pride and creativity, spotlighting cross-cultural artistic exchange between Italy and Singapore.
- Trendvision Jewellery + Forecasting Roadshow powered by Vicenzaoro
Trade visitors and buyers at SIJE 2025 will have the opportunity to join the Trendvision Jewellery + Forecasting Roadshow powered by Vicenzaoro to be held on 11 July. Titled “WONDERLAND, CO-CREATING THE FUTURE OF LUXURY AND JEWELLERY”, this unique event will be led by Paola De Luca, co-founder and creative director of the independent observatory by Vicenzaoro. TRENDVISION Jewellery + Forecasting, blends innovation, craftsmanship, and collaboration. As part of a global roadshow launched in 2024, it offers deep insights into luxury and jewellery trends tailored for regional markets. Based on the influential Jewellery Trendbook 2026+, the session provides strategic forecasts, consumer analysis, and a special event-exclusive discount for the publication.
International News
Hong Kong International Jewellery Show opens, showcases global designs and trends
Twin fairs bring together 4,000 exhibitors from 40+ countries, highlighting luxury brands, innovative gold technologies, antique treasures and emerging design talent.
The 42nd Hong Kong International Jewellery Show, organised by the Hong Kong Trade Development Council (HKTDC), opens today at the Hong Kong Convention and Exhibition Centre (HKCEC) and runs for five consecutive days until 8 March. It is held concurrently with the 12th Hong Kong International Diamond, Gem & Pearl Show which opened on Monday (2 March) at Asia World-Expo and concludes on 6 March. The two shows bring together some 4,000 exhibitors from over 40 countries and regions, forming the world’s largest one-stop jewellery marketplace.
Jenny Koo, Deputy Executive Director of the HKTDC, said: “Alongside the expanded Hall of Fame, the show will feature the debut of the Hard Pure Gold Pavilion and the Hong Kong Watch Manufacturers Association Pavilion. Furthermore, Uzbekistan is participating for the first time with a delegation of 10 companies, showcasing a wide range of gold jewellery. Through diversified exhibit profiles, we aim to create more collaboration opportunities for the industry and reinforce Hong Kong’s status as a global jewellery trading hub.”
Kent Wong, Chairman of the Hong Kong International Jewellery Show and the Hong Kong International Diamond, Gem & Pearl Show Fair Organising Committee, said: “Hong Kong is an international trade and sourcing centre and our twin jewellery shows play a pivotal role. Continuing the successful ‘Two Shows, Two Venues’ format, the fairs attract global jewellery professionals for sourcing and networking, helping the industry capture the latest global market trends.”
International brands converge, key zones expand
At the Hong Kong International Jewellery Show, the Hall of Fame has expanded by over 40%, welcoming more renowned international jewellery brands. Among them, Turkish exhibitor Hosgor Kuyumculuk Mucevherat Ticaret Limited Sirketi (Booth: CEC 3B-D15) presents a 35.5-carat diamond necklace that combines exquisite craftsmanship with brilliant radiance. Another highlight is the Hall of Extraordinary, which features exhibitors such as Hong Kong’s Glamour Fine Jewelry Enterprise Company (Booth: CEC GH-C16), showcasing a bracelet featuring Colombian emeralds paired with diamonds and rubies in a radiant and luxurious style.
New pavilions highlight oriental aesthetics
With hard pure gold technologies gaining popularity in the Chinese Mainland, the Hard Pure Gold Pavilion (Booth: CEC 3E-F02) features 11 exhibitors organised by the World Gold Council. The pavilion showcases innovative techniques that produce harder, lighter and brighter gold pieces capable of setting a variety of gemstones. Also, the Hong Kong Watch Manufacturers Association Pavilion highlights crossover craftsmanship between jewellery setting and watchmaking.
The fairs also feature several events celebrating oriental aesthetics. Today, the Jewellers’ and Goldsmiths’ Association of Hong Kong Limited presented the awards for the Hong Kong International Fashion Chuk Kam Jewellery Design Competition. The competition encourages designers to create culturally rich and commercially viable gold jewellery for the ASEAN and the Middle East markets. Tomorrow (5 March) will see the awards presentation of the inaugural International Fei Cui Jewellery Design Competition, organised by the Hong Kong Jade Association, honouring designers who skilfully blend jadeite with global cultural elements.
Antique treasures and cutting-edge design
Antique jewellery remains highly sought-after by collectors and high-end customers for its historical value and craftsmanship. The Antique & Vintage Jewellery Galleria presents an array of rare pieces, including a bi-colour enamel diamond piece from World Coins Co., Ltd. (Booth: CEC CH-N12), with a history spanning over a century.
Design pieces are equally captivating, the Designer Galleria welcomes 10 Korean designers this year. Together with the Young Jewellery Designer Arena, participated by the Asia Pacific Creator Association and the Asia Jewelry Culture Design and Crafts Association, about 50 designer exhibitors will showcase their diverse creativities in the fairground.
The HKTDC continues to nurture local talents in the jewellery industry. In partnership with the Jewellers’ and Goldsmiths’ Association of Hong Kong Limited, Hong Kong Jewellery & Jade Manufacturers Association, Hong Kong Jewelry Manufacturers’ Association, and Diamond Federation of Hong Kong, the 27th Hong Kong Jewellery Design Competition returns under the theme “Pure Elegance – Natural Beauty”, offering a stage for local professional designers and students. The awards ceremony will be held tomorrow (5 March) at the HKCEC, with winning pieces on display to demonstrate innovative design.
E-commerce and technology empower industry growth
To help exhibitors expand into the Chinese Mainland market and develop their online sales channels, the fairs continue the collaboration with Taobao Tmall. For the first time, the fairs also welcome Douyin, partnering with influencers and KOLs for on-site live streaming to promote exhibitors’ products. On 7 March, a seminar will feature experts discussing the latest online marketing trends and tactics.
Another seminar on 5 March will explore how AI and new technologies enhance competitiveness, optimise production, and drive product innovation in the jewellery industry.
Engaging events to connect and inspire
A diverse lineup of events will be held to foster industry dialogue. These include a seminar by Dr. Jack Ogden, a distinguished British historian and jewellery authority, who will analyse the evolution of jewellery craftsmanship and changing aesthetic tastes throughout history. The jewellery parades will highlight themes such as intangible cultural heritage jewellery, curated selections from the Antique & Vintage Jewellery Galleria, as well as highlights from the Hall of Extraordinary, Designer Galleria, and gold jewellery.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.