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Signet-owned Ernest Jones rolls out free lab-grown diamond ring offer for Valentine’s Day

UK jeweller links natural diamond purchases with complimentary lab-grown rings worth up to £2,000

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UK-based jewellery retailer Ernest Jones, part of the Signet Jewelers group, has introduced a Valentine’s Day promotion that pairs natural diamond purchases with complimentary lab-grown diamond rings.

Under the limited-period offer, customers who spend £1,500 or more on selected natural diamond jewellery will receive a free lab-grown diamond ring featuring a 1-carat stone, valued at £1,000. Shoppers spending £2,500 or above will receive a larger 2-carat lab-grown diamond ring worth up to £2,000.

The promotion is available both online and in Ernest Jones stores across the UK, subject to stock availability. The retailer has clarified that the offer does not apply to items already on sale and will run only while supplies last, without disclosing the number of units allocated for the campaign.

Ernest Jones has also stated that if a customer returns the original natural diamond purchase, the complimentary lab-grown ring must be returned as well, reinforcing the conditional nature of the Valentine’s Day offer.

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International News

Gemfields revenue down 32% in 2025 revenue

Revenue plunges as ruby and emerald demand weakens amid operational disruptions

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 Colored precious stones miner Gemfields  reported a 32% drop in 2025 revenue to $135.1 million as operational disruptions and weak demand for rubies and emeralds weighed on performance.

The company said EBITDA fell 85% to $6.2 million from $43.2 million, reflecting reduced production, fewer auctions and softer market conditions. Seven auctions generated $129 million during the year, as limited gemstone availability and uneven demand offset resilient pricing at the high end.

Operations at its Montepuez ruby mine in Mozambique were hit by persistently low recovery of premium rubies and rising illegal mining activity. Two police officers were killed in October when illegal miners stormed the site. The company also flagged delays to its new $70 million processing plant, with commissioning now expected to run well into the first half of 2026, constraining near-term output despite production beginning in September 2025.

On the plus side, Gemfields said it had cut group operating costs by 17%. It also sold the iconic Faberge brand for $50 million to reduce mounting debts and raise working capital for expansion projects.

At the Kagem emerald mine in Zambia, Gemfields suspended mining from January to May in response to weak auction results, softer global demand, particularly in China, and oversupply from a competing Zambian producer.

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