Tamannaah Fine Jewellery, founded by actor and entrepreneur Tamannaah Bhatia, has partnered with Khazana, Taj’s luxury retail destination, marking the brand’s retail expansion across 10 Indian cities. The rollout began with Khazana at Taj Mahal, New Delhi.

The partnership will extend to markets including Bengaluru, Chennai, Kolkata and Hyderabad, among other cities. Khazana will serve as the exclusive retail outlet for Tamannaah Fine Jewellery collections under the collaboration. The brand, founded in 2024, follows a Beyond the Occasion positioning, with its collections focused on contemporary, versatile fine jewellery designed for everyday wear as well as special occasions.

Tamannaah Bhatia said the collaboration marked a step towards taking the brand to new cities and audiences through an alternative retail route. She added that the brand’s approach centres on creating jewellery that is refined and versatile for contemporary lifestyles.

Faisal Momen, Vice President, Khazana, said the partnership brings together a focus on Indian craftsmanship, design and quality. The collections will be presented to Taj guests through Khazana’s retail network.

The 10-city rollout gives Tamannaah Fine Jewellery a retail presence across multiple markets through the Taj Khazana network, with the New Delhi launch serving as the first location.