GIVA’s newly launched brand Heer by GIVA, focused on gold jewellery and lab-grown diamonds, has announced Anushka Sharma as the face of the brand, marking a significant step in its premium jewellery journey.

Rooted in the tagline “For You, Forever,” Heer by GIVA is built on the emotion of self-love, remembrance, and timeless gifting. Through this association, the brand introduces a fresh perspective on luxury, one that is deeply personal, emotionally resonant, and centred around women choosing themselves.

At the heart of the launch is a poetic brand film that blends evocative shayari with the emotions of self-love and self-indulgence. The campaign positions Heer by GIVA as more than a jewellery brand; it marks the beginning of a larger cultural narrative celebrating the modern woman: independent yet emotional, graceful yet strong, timeless yet contemporary.

Talking about her association with Heer by GIVA, Anushka Sharma, Indian Actress and Film Producer said:

“Heer by GIVA celebrates women for who they truly are, not who they’re expected to be. That distinction matters. Jewellery has always carried emotion, but here it becomes something more personal, a symbol of self-love, a quiet act of choosing yourself. That’s a story I’ve always wanted to be part of, and Heer tells it in the most beautiful, authentic way.”

Speaking on the collaboration, Ishendra Agarwal, Founder, GIVA, said:

“Anushka has been an integral part of the GIVA story, and with Heer, that association evolves into something far deeper. Heer is our attempt to move beyond occasion-led jewellery and into the space of meaningful luxury, where a piece isn’t just beautiful, it means something. Anushka embodies that spirit completely. She is authentic, confident, modern, and deeply individualistic, everything Heer stands for. Together, we want to shift how women think about jewellery. Not as something they receive, but something they choose for themselves, on their own terms.”

The collections are designed to make fine jewellery more contemporary, accessible, and emotionally resonant, while celebrating everyday luxury, self-gifting, and personal milestones women choose to honour for themselves.

With Anushka Sharma at the forefront, Heer by GIVA enters a new phase of brand building, one that merges aspiration with emotional storytelling, while reinforcing GIVA’s evolving presence in the premium jewellery category.