National News
GJC requests a reduction in GST to 1.25%
All India Gem & Jewellery Domestic Council (GJC), the premier body for jewellers, has urged the government to rationalize the Goods and Services Tax (GST) on bullion and precious ornaments, reducing it to 1.25% from the current 3% to ease the burden on consumers and boost sales.
GJC appreciates Honourable Finance Minister Smt Nirmala Sitharaman ji urging the GST council on rationalising and simplifying GST rates.
When GST was first introduced in July 2017, the price of 24-carat gold was hovering around ₹28,439 per 10 grams. Based on this price level, the GST Council set the GST incidence rate on bullion and precious ornaments at 3%, despite the earlier indirect tax structure (Excise + VAT) being effectively 1% and with Excise Duty implementation in 2016, with applicability on only those jewellers having turnover of 10 crores and above, giving ease to almost 80 to 85 % of the industry as they did not fall under the purview of Excise Duty. Hence, under this pretext, GJC believes the effective rate of GST should be 1.25%.
As of February 6, 2025, the price of 24-carat gold stands at ₹86,510 per 10 grams, marking a 204% increase over the past 7.5 years. Despite this significant spike, the GST rate has remained static at 3%, effectively increasing the tax burden on both consumers and jewellers. Consequently, there is an urgent need to reduce the GST rate to 1.25%, aligning taxation with industry realities, encouraging compliance, and achieving revenue neutrality.
A core principle of GST determination was revenue neutrality—ensuring that taxation levels remain equivalent to pre-GST rates. Based on the past indirect tax structure, the revenue-neutral rate for the gems and jewellery industry should be 1.25%, not the current 3%.
India is a global leader in jewellery craftsmanship and manufacturing. To support the ‘Make in India’ initiative, it is essential to establish a competitive taxation framework that fosters local production rather than driving demand toward unofficial or imported channels. Lowering the GST to 1.25% would encourage domestic manufacturers, boost job creation, and position India as a global hub for jewellery making, aligning with the Honourable Prime Minister Narendra Modi’s vision of ‘Make in India’.
Rajesh Rokde, Chairman of the All India Gem & Jewellery Domestic Council, said, “The Gems & Jewellery Industry (GJI) is a significant contributor to India’s economy, playing a crucial role in employment generation, exports, and overall economic growth. However, the sector has been burdened with high taxation rates, negatively impacting businesses and encouraging unregulated trade. We request the Hon’ble GST Council and concern authorities to reconsider and rationalize the GST rate to 1.25%, ensuring sustainable growth for the industry while maintaining a robust tax base.”
Avinash Gupta, Vice Chairman of the All India Gem & Jewellery Domestic Council, added, “Before GST, Central Excise Duty was levied at only 1%, along with a 1% Value Added Tax (VAT) imposed by most states, similarly based on Revenue Equivalence Ratio, and also considering the increase in Gold rates, the GST should be 1.25% for the Gems & Jewellery Industry. Hence, the industry urges the government to honour the revenue neutrality principle and revise the GST rate to 1.25%, ensuring fairness and sustainability.”
National News
Zi Launches As A Modern Indian Design House Redefining Everyday Luxury
The New Jewellery Brand Makes Its Debut With 925 Sterling Silver, With An Expanding Design Vocabulary Across Titanium, Gold and Lab-Grown Diamonds
Zi, a new Indian design house, has launched with its debut collection of 925 sterling silver jewellery, bringing contemporary, everyday designs to a category traditionally shaped around occasion and ceremony. Starting at Rs 3,500, the collection marks the first chapter of Zi’s ambition to build a modern jewellery house where luxury is defined by design, material and wearability rather than spectacle.
Zi begins with a simple shift in how jewellery is approached: pieces need not be saved for a particular occasion. Its debut collection is designed to become part of an everyday wardrobe, with clean forms, considered detailing and versatile silhouettes that can be worn repeatedly, styled differently and carried across settings.



The collection is divided into three edits: Staple Edits, featuring everyday essentials; Forever Favourites, comprising versatile pieces designed for repeat wear; and Evening Elegance, bringing a more elevated expression to after-dark and occasion dressing. Across the edits, the pieces are designed to work independently or together, allowing customers to build a personal jewellery wardrobe rather than buy around individual occasions.
925 sterling silver forms the foundation of the launch, chosen for its versatility and as the starting point for Zi’s design language. The collection also incorporates other considered metals across select designs and is finished with premium rhodium plating. The jewellery is nickel- and lead-free, with a focus on material quality, finish and everyday wearability.
But silver is only the beginning for Zi. The brand is developing its next phase around more considered, design-led jewellery, including upcoming collections such as The Classics and The Atelier. These collections will build on the restraint of the debut while introducing greater depth and design expression, expanding the idea of what everyday luxury can look like over time.
The house is also developing jewellery across a broader material palette, including titanium fused with gold and lab-grown diamonds. Each material has been selected for a distinct role: titanium for its strength and lightness, gold for its warmth, and lab-grown diamonds as a contemporary interpretation of an established luxury material. The move reflects Zi’s intent to build a design house with a considered material philosophy, rather than remain defined by a single category or metal.
Beyond jewellery, Zi is exploring future lifestyle categories, with design continuing to anchor the brand’s approach. The long-term ambition is to create a design-led house that evolves across materials, products and categories while maintaining a consistent point of view.
The debut collection is available exclusively through Zi’s online platform from 24 August 2026, with prices starting at Rs 3,500.
With its launch, Zi is introducing a different proposition to India’s jewellery landscape: luxury designed not only for the moments that call for it, but for the everyday ones that make up a life. The debut in silver is the starting point; the larger ambition is to build a house with a design language that can evolve with the way modern India wears luxury.
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