National News
‘Atham PathOnam’ By Kushals Fashion Jewellery- A Festive Collection Celebrating The Spirit Of Onam
A Contemporary Jewellery Edit Inspired By Kerala’s Rich Onam Traditions
There are few celebrations as beautiful as Onam. The crisp white-and-gold kasavu sarees, beautifully crafted jewellery, fresh jasmine flowers, vibrant pookalams, and family gatherings create a festive mood that’s effortlessly elegant. Inspired by the spirit of the season, Kushals Fashion Jewellery presents its Onam Collection ‘Atham PathOnam’—a curated edit of festive jewellery designed to beautifully complement the elegance of every Onam ensemble. Popular Malayalam actor Saniya Iyappan adorns the collection, bringing its festive elegance to life.
The collection made of 18K gold plated fashion jewellery with a premium finish draws inspiration from Kerala’s rich jewellery heritage, blending traditional artistry with contemporary styling. Featuring intricately crafted temple-inspired necklaces, regal chokers, elegant harams, statement jhumkas, bangles, ear cuffs, cocktail rings, and colourful gemstone accents that instantly elevate every festive look. Antique finishes, intricate detailing, pearls, and vibrant ruby and emerald-toned stones come together to create pieces that feel rooted in tradition yet effortlessly modern.
Designed for everything from family gatherings and festive brunches to grand Onam celebrations, the collection pairs beautifully with sarees, Kurta sets, and contemporary ethnic silhouettes. Whether you prefer making a statement with bold temple jewellery or keeping it understated with elegant festive accents, the collection offers something for every style and occasion.
Manish Gulechha, CEO & Co-Founder of Kushals Fashion Jewellery Said:
“Today, Onam dressing is as much about personal style as it is about tradition.”
“Women are finding new ways to style their attire with jewellery that reflects their individuality. With this Onam collection, we wanted to create pieces that make it easy to celebrate the traditions while expressing your own unique festive style.”
Kushals’ Onam Collection is designed to be worn, celebrated, and cherished beyond the season. Because the best festive jewellery isn’t just for one occasion-it’s the kind you reach for every time you want to celebrate in style.
National News
Palmonas Unveils The Palmonas X Tanya Ghavri Collection
New Campaign Film Launched Featuring Actor and Co-Founder Shraddha Kapoor Alongside Celebrity Stylist Tanya Ghavri
Palmonas brings its latest collaboration, the Palmonas x Tanya Ghavri collection, to life with a new campaign film featuring actor and Co-Founder Shraddha Kapoor alongside celebrity stylist Tanya Ghavri.
The campaign captures the duo in a playful styling session, exploring the collection through Tanya’s signature approach to layering, stacking and statement-making jewellery.
The campaign film follows Shraddha as she gets styled by Tanya in pieces from the collection, with the two discussing their approach to jewellery and the growing “jewellery maxxing” trend. From layering necklaces and stacking rings to mixing statement pieces with delicate designs, Tanya experiments with different combinations to show how jewellery can become the defining element of a look.
The conversation between Shraddha and Tanya adds a candid and playful dimension to the campaign, as they explore the idea of wearing more jewellery and making different pieces work together. Rather than following a single styling formula, the film embraces experimentation, with different silhouettes, proportions and textures coming together to create looks that feel personal.
The Palmonas x Tanya Ghavri collection is available for a limited time, only until 30 October. The campaign invites jewellery lovers to explore Tanya’s edit and experiment with their own take on jewellery maxxing before the collection is no longer available.
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