GlamBuzz
Shilpa Shetty Backs Conscious Luxury: Becomes Investor and Brand Ambassador for Limelight Lab Grown Diamonds
India’s first scaled lab-grown diamond brand doubles down on category leadership, consumer awareness, and purpose-led growth

Limelight Lab Grown Diamonds, India’s leading, most trusted and fastest-scaling lab-grown diamond jewellery brand, has unveiled its boldest brand campaign yet: “Let’s Get Real” a powerful call to reimagine luxury through the lens of innovation, ethics, and conscious consumption. At the heart of this movement is actor, entrepreneur, and wellness icon Shilpa Shetty, who joins the brand also as a strategic investor.
The campaign signifies a defining moment in the evolution of India’s luxury jewellery landscape. Limelight, with a presence across 50+ stores in 45+ cities, is the first lab-grown diamond brand to scale at a national level pioneering both retail acceptance and consumer education. With
“Let’s Get Real”, Limelight takes a firm stance against outdated narratives and legacy perceptions, positioning itself as the torchbearer of new-age luxury in India.
“Limelight isn’t just participating in the lab-grown diamond category, we’re building it,” said Pooja Sheth Madhavan, Founder and Managing Director, Limelight Lab Grown Diamonds. “As a first mover, we carry the responsibility to lead the shift in how lab grown diamonds are perceived. With an aggressive roadmap to open 100 stores by 2026, we’re scaling both reach and relevance. ‘Let’s Get Real’ calls out traditional myths about luxury and offers a compelling promise of diamonds that shine boldly with a purpose. This campaign is more than marketing; it’s a cultural reset.”

Shilpa Shetty, as the Brand ambassador, lends her voice and credibility to a campaign grounded in mindful luxury. Her entrepreneurial mindset, public commitment to conscious living, and aspirational appeal make her a strategic fit and a firm believer of the movement.

“What drew me to Limelight was the honesty of their story,” said Shilpa Shetty. “Lab-grown diamonds are a smart and a responsible choice. As someone who values authenticity and mindful choices, investing in Limelight felt natural. With ‘Let’s Get Real’, you can wear
something stunning yet meaningful without any compromise. That’s the future of luxury, and I’m proud to help shape it.”
The campaign taps into a powerful consumer truth that the modern Indian woman is increasingly value-driven, informed, and conscious. With sustainability, innovation, and
transparency rising as critical purchase factors, lab-grown diamonds are fast becoming the preferred choice for a new generation of luxury consumers.
“‘Let’s Get Real’ is not a cosmetic line, it’s our core positioning,” said Rupali Shrivastava, Chief Marketing Officer, Limelight Lab Grown Diamonds. “Luxury today is about meaning, not legacy.
Our integrated 360° campaign spans TV, digital, print, OOH, multiplex cinema, influencers, and in-store experiences. It’s backed by deep consumer insight showing strong traction for lab- grown diamonds among young, independent women across India. This is not meant to sit in lockers or wait for occasions. It’s made to be worn every day, everywhere by women who want their diamonds to reflect their values and lifestyle. We are not just responding to this shift, we’re driving it.”

With its uncompromising vision and a brand ambassador who puts belief into action through investment, Limelight is redefining what it means to lead a category. “Let’s Get Real” is not just a campaign it’s a blueprint for the future of luxury in India.

BrandBuzz
PNG Jewellers Expands Presence with New Store Launch in Jalgaon with Inauguration by Marathi Industry Superstar Swapnil Joshi
Spread across 4,500 sq. ft., this large format store inaugurated by Marathi Industry Superstar Swapnil Joshi will showcase PNG Jewellers’ complete range of offerings, including exquisite collections in gold, natural diamond, silver and platinum jewellery

PNG Jewellers, one of India’s most trusted and iconic legacy jewellery brands, proudly announced the grand opening of its new store in Jalgaon, Maharashtra. The new store was inaugurated by Marathi film industry superstar Swapnil Joshi, marking yet another milestone in the brand’s ongoing expansion journey driven by strong customer demand for its jewellery.
Spread across 4,500 sq. ft., the store will showcase the very best of PNG Jewellers stunning collections like Saptam, Pratha, Katha and Eiina. Located in the fast developing suburb of Ajay Colony, Ring Road, the new space has been designed to deliver an exceptional shopping experience, blending PNG’s heritage of trust and craftsmanship with modern retail elegance and top notch service.
To celebrate the launch, PNG Jewellers has announced special inaugural offers from the 15th of August to 29th of August 2025. Customers can enjoy upto 20% off on gold jewellery making charges and upto 50% off on diamond jewellery making charges, making it the perfect opportunity to explore and own timeless designs right at the beginning of the festive season.
Sharing his excitement about the launch, actor Swapnil Joshi said, “It’s always a delight to be a part of PNG Jewellers’ milestone celebrations. This one is truly special as it is the launch of PNG’s first store in the city of Jalgaon! The people of Maharashtra deserve nothing but the best and I am so glad that PNG Jewellers has now entered this wonderful city with its amazing jewellery with such a grand showroom.”


Speaking at the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Jalgaon has been a high-potential market for us, and the decision to open a store here is a direct response to the growing demand from our customers in the region. This new store allows us to bring our complete range of products and our signature shopping experience closer to our valued patrons. We are committed to serving the people of Jalgaon with the same trust, transparency, and quality that PNG Jewellers has stood for since its inception in 1832.”
The Jalgaon store launch reinforces PNG Jewellers’ vision of expanding its footprint as Maharashtra’s strongest jewellery player while staying deeply connected to the needs of its customers. With this addition, the brand continues to tap high potential markets in India as it embarks up a nationwide expansion.
GlamBuzz
Bollywood Actor Tabu inaugurates Kalyan Jewellers’ all-new showroom at Phoenix Marketcity, Mumbai
Actress, Tabu inaugurates Kalyan Jewellers’ newest showroom in Mumbai’s Phoenix Marketcity

Kalyan Jewellers, one of India’s largest and most-trusted jewellery brand, today launched its all-new showroom at Phoenix Marketcity, Mumbai. Bollywood Actor Tabu inaugurated the showroom, which features an extensive range of designs from various collections of Kalyan Jewellers. The event drew an enthusiastic crowd, and the warm welcome added vibrant energy to the showroom launch, reflecting the excitement and anticipation surrounding the occasion.

Addressing the crowd, Bollywood Actor Tabu said, “I am delighted to be here today for the inauguration of the new Kalyan Jewellers showroom. It is a privilege to represent Kalyan Jewellers, a brand deeply rooted in the values of trust, transparency, and customer focus. I am confident that our patrons will warmly embrace Kalyan Jewellers, appreciating not only the exceptional service but also the wide array of jewellery collections we offer.”
Commenting on the new showroom, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “With the launch of our all new Kalyan Jewellers showroom in Mumbai, our goal is to create a comprehensive ecosystem that addresses the unique needs of our customers, elevating their shopping experience. We are committed to continuously evolving, delivering a world-class ambiance while upholding the brand’s core values of trust and transparency. At Kalyan Jewellers, we will continue to offer a wide range of exquisite and distinctive jewellery designs, with a strong emphasis on quality and exceptional service.”

Celebrating the launch, Kalyan Jewellers has announced 25% off on making charges, with double the offer on purchases above Rs. 2 lakhs*. The Kalyan Special Gold Board Rate the lowest in the market and standardized across all company showrooms – will also apply to these jewellery purchases. These offers are valid for a limited period only.
Patrons will also receive Kalyan Jewellers’ 4-Level Assurance Certificate, which guarantees purity, free lifetime maintenance of ornaments, detailed product information, and transparent exchange and buy-back policies. This certification reflects the brand’s commitment to offering the very best to its loyal customers.
The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery), and the recently launched Lila (Coloured Stones and Diamond Jewellery).
GlamBuzz
Kushal’s Fashion Jewellery Marks Milestone of 100 Stores, Aims to Reach 150 by the End of This Financial Year
Celebrates milestone with Bollywood actor Nushrratt Bharuccha and a vision to redefine everyday elegance for the modern Indian woman

Kushal’s Fashion Jewellery, India’s leading Fashion and silver jewellery brand, has marked a significant milestone with the opening of its 100th store in India.This growth milestone was celebrated at their newest outlet launch located at Nexus Koramangala Mall, Bengaluru. The launch was celebrated in the presence of Bollywood actor Nushrratt Bharuccha, who inaugurated the store to mark what has been a remarkable journey spanning nearly two decades of growth and connection with consumers across the country.
Kushal’s Fashion Jewellery plans to continue its growth trajectory and is targeting 150 stores by the end of this financial year, with deeper expansion into high-growth Tier 1, 2, and 3 cities. The company also plans to launch new collections, enhance product quality through innovations in plating technology, and further expand its latest “Elevated Everyday” line. As part of its long-term expansion roadmap, Kushal’s Fashion Jewellery is targeting 300 stores across the country in the next three years, aiming to bring affordable & fashionable jewellery to every corner of the country.
Founded in 2006, Kushal’s Fashion Jewellery has built a strong presence across the country, with 100 stores in 38 cities. The brand has steadily grown among the metros and Tier 2 and Tier 3 markets, offering a unique blend of Indian craftsmanship and contemporary design. Its product portfolio spans over 10,000 meticulously crafted designs including antique, kundan, zircon, temple, and 92.5 BIS-hallmarked sterling silver jewellery-known for their superior quality and premium handfeel. The range features necklaces, earrings, chokers, rings, bracelets, maang tikas, brooches and more designed to cater to celebration, bridal, office and everyday wear.
The expansion strategy reflects the brand’s commitment to offering a best-in-class shopping experience. Exclusive launch-day offers were added to the celebration, pulling large crowds and loyal consumers to the event. Influencers were also present, adding to the buzz and reach of the event.

Commenting on the milestone, Manish Gulechha, Co-founder of Kushal’s Fashion Jewellery, said, “Reaching 100 stores is a proud and emotional moment for us. What started as a vision in 2006 has grown into a brand that speaks to modern Indian women across India. This achievement is a result of the trust our consumers have placed in us and the dedication of our team across all locations. We remain committed to delivering stylish designs, high-quality materials, and an exceptional shopping experience whether in-store or online.”
Actor Nushrratt Bharuccha shared her enthusiasm for the brand, stating, “Kushal’s fashion jewellery has always stood out to me for its elegance and versatility. Whether it’s a big celebration or everyday wear, they have something for every occasion. I’m honoured to be part of this celebration and to witness the love people have for this brand.”

With a strong foundation in the southern markets such as Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, and Kerala. The brand has also rapidly expanded into Mumbai, Chandigarh, Pune, Lucknow, Bhopal, and Guwahati. Kushal’s Fashion Jewellery aims to solidify its footprint in every corner of India, bringing premium fashion jewellery within reach of every modern Indian woman.
In addition to its physical presence, Kushal’s Fashion Jewellery continues to strengthen its omnichannel strategy through its website, mobile app, and active social media engagement. The online platforms, including Kushals.com, allows consumers across the country to explore and purchase jewellery seamlessly, supported by a unified offline and online experience.
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