DiamondBuzz
SENNES Makes a Grand Kolkata Debut with Celebrity Muse Tara Sutaria
A New Chapter of Sustainable Luxury from the House of Senco
SENNES, the contemporary lifestyle brand from the House of Senco, marked its much-anticipated launch in Kolkata with an elegant and high-energy launch party. The evening was elevated by the presence of brand muse and Bollywood actor Tara Sutaria, who added glamour and star power to the celebration of conscious, new-age luxury.
From the House of Senco, Sennes draws from a legacy of rich craftsmanship while redefining modern luxury through a strong commitment to sustainability, responsibility, and refined design. Sennes’ LGD (Lab-Grown Diamond) offerings embody sustainable luxury, eco-friendly innovation, and a new-age perspective, while its leather range is rooted in responsible sourcing, cruelty-free processes, and environmentally conscious practices. Complementing this, the perfume collection is crafted to evoke refined sensorial experiences, reflecting the brand’s modern, conscious approach to luxury – bringing together ethics and elegance seamlessly.


The Kolkata launch brought together industry leaders, fashion insiders, media, and prominent city tastemakers for an immersive brand experience that reflected Sennes’ ethos of mindful luxury. From thoughtfully curated displays to contemporary design narratives, the event highlighted how the brand caters to today’s conscious consumer without compromising on style or craftsmanship.

Speaking at the event, Tara Sutaria shared her association with the brand, saying, “What truly drew me to Sennes is its commitment to sustainability while staying effortlessly stylish. It represents a new generation of luxury that is thoughtful, responsible, and beautifully crafted. I’m delighted to be part of a brand that values both design and purpose.”
Speaking about the Kolkata launch, Joita Sen, Director – Head of Marketing and Designs, House of Senco, said,“SENNES is an expression of modern luxury that is deeply rooted in responsibility and craftsmanship. With this launch in Kolkata, we wanted to create an experience that reflects the soul of the brand – where sustainable innovation, contemporary design, and thoughtful storytelling come together.

The launch party was curated to mirror Sennes’ ethos of conscious elegance, celebrating a new-age luxury brand that resonates with today’s mindful consumer while carrying forward the legacy of the House of Senco.”
She further added that the Kolkata launch party celebrates not just a new store or market entry, but a larger movement towards conscious luxury driven by innovation, transparency, and timeless aesthetics.
With Sennes, the House of Senco expands its legacy beyond traditional categories, offering thoughtfully designed products that resonate with environmentally aware, style-forward consumers. The Kolkata launch marks another milestone in Sennes’ vision to lead the future of sustainable luxury in India – where responsibility meets refined craftsmanship in every category.
DiamondBuzz
De Beers Group Sets Out Portfolio and Organisational Actions to Support Long-Term Value Creation
Company outlines strategic cost optimisation, portfolio streamlining and operational changes to strengthen resilience while positioning for long-term growth in the natural diamond industry.
De Beers Group is advancing delivery of its business streamlining by setting out a number of planned portfolio and organisational changes to ensure an efficient cost base that strengthens resilience in the near-term while enhancing future competitiveness and retaining optionality as industry conditions improve.
Since 2024, De Beers has been streamlining its business in line with its Origins strategy to reduce costs, divest non-core assets and prioritise investment in activities that create the most value. Significant progress has been made, with more than $100 million of annual overhead costs removed from the business, the sale or closure of a number of non-core assets and significant capital and cost reconfigurations to asset expansion projects.
Simultaneously, De Beers has reinvested in natural diamond category marketing to support the industry’s efforts to grow natural diamond demand, launching new large-scale campaigns and collaborating with key stakeholders across the value chain to foster industry-wide investment. Global consumer demand for natural diamond jewellery returned to growth in 2025, while natural diamond sales increased across US independent jewellers in 2025 and into Q1 2026, led by higher value diamonds and those promoted by De Beers’ Desert Diamonds marketing campaign.
On the supply side, global rough diamond production is now decreasing, with several producers closing mines during 2026. Whilst the increasing rarity of diamonds and the emerging signs of improvement in consumer demand are likely to support longer-term value creation, rough diamond trading conditions are expected to remain challenging in the near-term due to cyclical and industry-specific factors.
Consistent with recent actions to improve business resilience, De Beers intends to pause production at the Venetia mine in South Africa for two years to reduce costs while also rephasing capital expenditure on its underground project. This will involve critical infrastructure investment to enhance the capacity and efficiency of the mine, with the intention to support future production growth as business and industry conditions improve.
De Beers is engaging with stakeholders in accordance with relevant requirements and the company’s values as it moves through this process, and will both support impacted employees and continue to invest in its community and Social and Labour Plan commitments.
This proposed action at Venetia Mine follows the decision earlier this year to pause the Tuzo Phase 3 expansion project at the Gahcho Kué Mine in Canada.
In parallel, De Beers plans to reconfigure its global operating model to refocus and prioritise resources on the core operational businesses and reduce its central corporate cost base.
Al Cook, CEO of De Beers Group, said:

“In line with our commitment to focus and streamline our business, we are making a number of changes to De Beers to ensure greater business resilience in the near-term, while supporting long-term value creation. We recognise the protracted challenging conditions as the diamond industry evolves, though we are encouraged by signs of consumer demand growth in the US and beyond, particularly in higher quality diamonds.
Global rough diamond supply is falling, bringing more support to the market. The changes we are making to our business are focused on underpinning our efficiency now and into the future, favourably positioning De Beers in its leadership role.”
De Beers Group will maintain current production levels through its other operations, and previous production guidance remains unchanged.
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