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VBJ Unveils ‘The Bangle Beauties’ – A Grand Celebration Of 10,000+ Bangle Designs

PUNEET GUPTA | PUNEET GUPTA CRAFTED FINE GOODS

Published

1 month ago

September 4, 2026

VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, announces ‘The Bangle Beauties’, a month-long festival celebrating the versatility and enduring appeal of bangles. Running from 5th September to 5th October 2026, the festival will showcase an extensive collection of bangles in gold, silver, diamond and platinum.

The festival showcases over 10,000 beautiful bangles for every occasion – from everyday wear and festive celebrations to weddings, milestones, and special moments. Available across all VBJ stores and online, the collection spans understated classics, timeless traditional designs, intricate creations, and contemporary statement pieces. Each bangle reflects VBJ’s signature craftsmanship, seamlessly blending tradition and artistry with modern design sensibilities.

For those looking to make their jewellery even more personal, VBJ also offers customisation within 10 days*, allowing customers to create bespoke bangles tailored to their preferences. From design details to individual requirements, the service adds a personal dimension to the festival experience.

Speaking on the launch, Amarendran Vummidi, Managing Partner, VBJ, said:

“Bangles have always held a special place in Indian jewellery and are an integral part of one’s jewellery wardrobe. They are associated with traditions and personal memories. With ‘The Bangle Beauties’, we hope to create a dedicated celebration to spotlight their relevance across generations. The festival is our tribute to the timeless appeal of bangles and the many stories they become a part of.”

Jithendra Vummidi, Managing Partner, VBJ, added:

“The idea behind ‘The Bangle Beauties’ is to give our customers an opportunity to explore the incredible versatility of bangles. Bringing together over 10,000 beautiful designs, the festival offers an extensive range of choices, making it easy for customers to discover the right bangle for every occasion, style, and preference. It is a celebration of the sheer variety and craftsmanship that make bangles such an iconic part of jewellery.”

As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.

As part of its continued expansion across South India, VBJ is set to launch a new showroom in Coimbatore, reinforcing its commitment to bringing its distinctive craftsmanship and personalised jewellery experiences closer to customers across Tamil Nadu.

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RADIANT REFLECTIONS: The Ultimate Karwa Chauth Edit By Zen Diamond India

Zen Diamond India presents a handpicked edit of fine natural diamond jewellery curated specifically for this cherished occasion. Whether you are searching for a sentimental gift of appreciation or a statement piece to complete your festive ensemble

Published

37 minutes ago

October 10, 2026

JewelBuzz Spread The Buzz

This Karwa Chauth, celebrate the sacred bond of love, devotion, and timeless togetherness with the unmatched brilliance of natural diamonds. As the evening moon rises and fasts are lovingly broken, elevate your festive ritual with a touch of enduring glamour. Zen Diamond India presents a handpicked edit of fine natural diamond jewellery curated specifically for this cherished occasion. Whether you are searching for a sentimental gift of appreciation or a statement piece to complete your festive ensemble, these timeless creations bring effortless luxury to your Karwa Chauth celebrations.

Solitaire Timeless Glow Band

Symbolizing the infinite circle of love and lifetime commitment, this classic band features brilliantly cut natural solitaires seamlessly aligned in a glowing frame. Rings hold a deeply sentimental place in Karwa Chauth rituals, and this piece acts as the ultimate modern replacement or upgrade to your wedding band, a shining reminder of your everlasting vows that glows as brightly as the moon on this auspicious night.

Round Radiance Solitaire Engagement Ring

Crafted in rose gold, yellow gold and white gold, this sculptural split-band solitaire ring frames a 0.50-carat round-cut centre diamond with diamond-studded bands for added brilliance. A discreet skin-touching diamond on the inner band and an engraved infinity detail add personal finishing touches, making it a distinctive choice for Karwa Chauth, engagements, weddings and milestone gifting. Perfect for celebrating love and togetherness, it becomes even more special with Zen Diamond Magic pricing, offering 1-carat rings at an all-inclusive ₹3,49,999 (original price ₹5.8 lakh) and 1-carat earrings at ₹7,49,999 (original price ₹12.7 lakh), making a meaningful Karwa Chauth gift feel even more magical.

Tryst Midnight Royale Flow Necklace

Designed to make a grand statement during the evening chhani ritual, this opulent necklace features an exquisite flow of diamonds crafted to drape gracefully against festive silks and lehengas. Its cascading brilliance catches every beam of moonlight, making it the perfect focal piece for the newly wedded bride or any woman celebrating a milestone Karwa Chauth.

Tryst Royal Night Radiance Earrings

Framing the face with majestic sparkle, these drop earrings feature a regal silhouette designed to shine during evening festivities. As you lift the sieve to catch the first glimpse of the moon and your partner, these luminous earrings catch every light in the room, seamlessly complementing intricate traditional dupattas and elaborate festive hairstyles.

Toren Sapphire Rhythm Bracelet

Combining the deep, enchanting hues of precious sapphires with the fire of natural diamonds, this rhythmically set bracelet adds a captivating pop of color to your Karwa Chauth attire. Perfect for pairing with traditional chooda bangles or wearing as a standalone piece on your mehendi-adorned wrists, it adds a chic, modern touch to the traditional festivities.

Enchante Radiant Starburst Diamond Pendant

Inspired by the celestial brilliance of the Karwa Chauth night sky, this starburst pendant captures the exact moment the moon breaks the fast. Suspended gracefully on a delicate chain, its center starburst design serves as a meaningful, everyday-wearable token of devotion that you can keep close to your heart long after the moonlit celebrations end.