Senco Gold & Diamonds, one of India’s largest jewellery retail chains, brings its legacy of fine craftsmanship and trust to the city of Ambikapur, with the launch of its first store here. With this, Senco’s total store count goes up to four outlets across Chhattisgarh, reinforcing its commitment to bringing world-class jewellery to emerging markets.

Located at Ambedkar Chowk on Banaras Road, the modern new Ambikapur store spanning 3,760 sq. ft., is designed to offer an immersive shopping experience for customers coming in from Surguja and surrounding regions. 

The store showcases an extensive range of Senco Gold & Diamonds’ collections, from refined, lightweight everyday wear to heavy bridal and occasion jewellery in gold, diamonds, platinum, and silver, reflecting the brand’s hallmark blend of traditional artistry and contemporary design. 

“We are delighted to bring Senco Gold & Diamonds’ 85-year legacy of trust, craftsmanship and design excellence to Ambikapur. Chhattisgarh has been a strong growth market for us, and this launch enables us to deepen our connection with customers in the region by becoming a part of their most cherished memories,” said Joita Sen, Director, Senco Gold & Diamonds

Senco Gold & Diamonds’ other stores in the state are located in Bilaspur and Raipur. The brand has a strong and growing pan-India network of around 200 stores at present, as well as an international presence with a showroom in Dubai.