PNG Jewellers has launched the first flagship store of its newly rebranded lightweight diamond jewellery brand, YOOU, at Amanora Mall, Hadapsar, Pune. Spanning 1,445 sq. ft., the new store offers customers a fresh retail experience centred around individuality, self-expression and contemporary design.

Designed for today’s confident and expressive consumer, YOOU is a contemporary diamond jewellery brand offering lightweight designs in 14, 18, 22 and 9 karat gold. The brand brings together modern aesthetics and PNG Jewellers’ legacy of trust and craftsmanship, creating versatile jewellery that seamlessly complements everyday lifestyles rather than being reserved solely for special occasions.

The Amanora flagship has been thoughtfully designed with elegant interiors, open layouts and carefully curated displays to create an immersive shopping experience. Customers can explore an extensive range of rings, earrings, hoops, chains, pendants, bracelets, bangles, mangalsutras and men’s jewellery. Every piece reflects YOOU’s philosophy of Made for YOOU lightweight, versatility and effortless elegance, enabling customers to express their individuality every day.

Sara Tendulkar, Brand Ambassador, YOOU by PNG Jewellers, said:

“Jewellery today is about expressing who you are rather than waiting for a special occasion. What I love about YOOU is that it encourages women to celebrate themselves every single day through designs that are contemporary, effortless and deeply personal. It is a brand that truly reflects the confidence and individuality of today’s generation. You don’t need an occasion to shine. You are the occasion! Welcome to YOOU!“

Speaking on the occasion, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said:

“The launch of our first YOOU flagship store represents a new chapter in PNG Jewellers’ journey. Today’s consumers seek jewellery that aligns with their everyday lives, personal style and individuality. This is specially made for YOOU to meet these aspirations while carrying forward the trust and craftsmanship that PNG Jewellers has built over nearly two centuries. Amanora is the perfect destination to introduce this refreshed brand, and we look forward to expanding YOOU across India in the coming years.”

The Amanora launch marks the first step in YOOU’s ambitious expansion strategy, with stores across the country gradually transitioning into the new identity. Backed by PNG Jewellers’ heritage and an omnichannel approach, YOOU aims to redefine India’s lightweight diamond jewellery segment through contemporary design, accessible luxury and a customer-first experience.