DiamondBuzz
Russia could buy more of Alrosa’s excess rough production
Russia’s finance ministry is thinking about buying more rough diamonds from Alrosa, the country’s biggest diamond mining company. This comes after Alrosa’s sales dropped by 42% in the first part of 2025, down to $709 million. The main reasons for this drop are Western sanctions, less demand for natural diamonds, and more people buying lab-grown diamonds instead.

Finance Minister Anton Siluanov said the government might buy Alrosa’s unsold diamonds for Gokhran, which is Russia’s state treasure of precious metals and gems. This isn’t the first time they’ve done this-Russia has bought diamonds from Alrosa before to help the company during tough times.
Alrosa’s sales have fallen sharply from $1.15 billion in Q1 2021, before the Ukraine conflict triggered sweeping G7 and EU sanctions. The company has responded by suspending operations at less profitable deposits and planning staff cuts as inventories and debt rise. Government support through Gokhran purchases could help stabilize the miner as market challenges persist.Because of these problems, Alrosa has also had to pause work at some of its less profitable mines and plans to reduce staff. Government support by buying diamonds could help Alrosa survive while the diamond market is struggling
DiamondBuzz
Kylie Jenner Debuts At Victoria’s Secret Show In $50 Million Fantasy Bra By Jacob & Co.
Kylie Jenner Walks The Ramp In Bra Crafted By Jacob & Co. From 4,410 Natural Diamonds Surrounding A 75.54-Carat Radiant-Cut Fancy Vivid Yellow Diamond
This year, the famous Fantasy Bra returned to the runway for the first time since 2018. Made by New York jeweler Jacob & Co., it costs $50 million—making it the most expensive Fantasy Bra ever and about $35 million more expensive than any previous version.
Making her Victoria’s Secret Fashion Show runway debut,Kylie Jenner wore the show-stopping bedazzled bra, a gauzy white mini skirt and expansive white feathered angel wings.




The bra features 4,410 natural diamonds set around a large, bright yellow 75.54-carat diamond. A team of 15 craftspeople spent over 1,000 hours creating the piece, which weighs just under two kilograms (about 4.4 pounds).
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