BrandBuzz
Reva Diamonds Unveils ‘The One’ – A Monthly Limited-Edition Natural Diamond Jewellery Initiative
Brand Introduces Exclusive Statement Pieces Designed For Discerning Customers Seeking Rarity, Individuality and Contemporary Luxury
Reva Diamonds launched ‘The One’ on June 15, 2026, in Pune, introducing a monthly limited-edition natural diamond jewellery initiative aimed at customers seeking exclusive and distinctive statement pieces.
Reva Diamonds has announced the launch of The One, a new initiative under which it will introduce one specially curated natural diamond jewellery statement piece every month in limited quantities. According to the company, each edition will feature a distinct design philosophy and will be produced in extremely limited numbers, with no two editions intended to be alike. The initiative focuses on offering exclusive natural diamond jewellery designs within the brand’s portfolio.
Commenting on the launch, Aditya Modak of Reva Diamonds from the house of PN. Gadgil & Sons said:
“Luxury today is no longer about owning more; it is about owning something truly unique. With ‘The One’, we are creating an experience that celebrates individuality and exclusivity. Every piece is thoughtfully designed to be rare, distinctive, and memorable, offering our customers the opportunity to own a statement creation that reflects their personal style and stature.”
The company stated that every edition under ‘The One’ will be available for a limited period and in limited quantities. It said the initiative reflects its focus on innovation, craftsmanship and differentiated offerings in the natural diamond jewellery segment.
Reva Diamonds added that the monthly releases will combine natural diamonds with contemporary design concepts and are intended for customers seeking exclusive jewellery pieces. The collections under the initiative will be available through the brand’s showrooms at Punyai Business Center, Paud Road, Pune, and Phoenix Mall of the Millennium, Wakad, Pune.
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.
ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:
“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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National News1 day agoMaster Chains N Jewels Files DRHP With SEBI For ₹400 Crore IPO
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BrandBuzz4 days agoKalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
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National News8 hours agoMCX Gold, Silver Edge Higher, Comex Gold Moves To $23.30 To Reach $4,113.80/oz
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National News10 hours agoJagannath Gangaram Pednekar Jewellers Celebrates 25-Store Milestone With Gold Exchange Festival
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