BrandBuzz
Beyond The Usual: Kalyan Jewellers Offers Meaningful Father’s Day Gifting
Because Dads Deserve More Than Just Ties and Wallets
This Father’s Day, Kalyan Jewellers is redefining gifting with its exclusive Senhor Collection, moving beyond conventional presents to offer something truly meaningful. Celebrating fatherhood through timeless jewellery that reflects both strength and sophistication, the collection features chains, pendants, and bracelets crafted in 18-karat gold, rose gold, and diamonds. This Father’s Day, skip the ordinary and honour Dad with a gift that celebrates his individuality and style.

Elevate your everyday style with this sleek, dual-tone kada/men’s bracelet, crafted from a striking combination of matte-finish white and rose gold. The contemporary geometric design is accented with three parallel rose gold lines, adding a bold touch to its minimalist aesthetic. With a refined, structured build and a smooth inner lining for comfort, this piece is perfect for the modern man who appreciates subtle sophistication and premium craftsmanship.

This elegant men’s chain features a captivating twisted link design, interweaving tones of rose gold and silver to create a striking visual contrast. The polished finish and seamless craftsmanship lend it a modern, refined appeal, making it a versatile accessory that complements both traditional and contemporary looks. Bold yet sophisticated, this chain is the perfect statement piece for the style-conscious gentleman.

Elevate your everyday style with the bold two-tone box chain necklace. Crafted with precision, it features alternating silver and gold-toned links that bring a modern, masculine edge to any look. Perfectly designed to complement both casual and formal wear, this chain offers a sleek and sophisticated finish. This classic band ring showcases a matte finish with polished edges, striking the right balance between subtlety and style. Ideal for daily wear or as a statement accessory, it reflects understated elegance with a contemporary touch.

This refined men’s accessory set includes a sleek metallic bracelet with bold engravings and a classic, polished ring, both crafted to complement each other effortlessly. The bracelet’s geometric detailing adds a touch of modern flair, while the ring’s smooth, timeless design offers understated elegance, making this duo perfect for elevating formal looks or adding sophistication to everyday wear.

BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.


ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:

“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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