JB Insights
Redefining Gold Luxury: New Karatage for a New India
By Akash Talesara,President, Sky Gold & Diamonds
As gold prices continue their upward climb, the jewellery landscape in India is undergoing a transformation. For decades, gold jewellery purchases in the country have been guided by tradition — an unwavering preference for high-karat gold, seen as both a store of value and a family heirloom. Heavy 22KT pieces have been the norm for weddings, festivals, and milestone occasions, often handed down through generations.
While the emotional and cultural connection to gold remains strong, shifting lifestyles, evolving style preferences, and the economic reality of rising prices are reshaping buying behaviour. Today’s consumer — whether a young professional, a fashion-forward millennial, or a style-conscious homemaker — is looking for jewellery that blends elegance with practicality, investment with versatility. This is where 9KT gold steps in as a compelling choice, and why Sky Gold & Diamonds is proud to introduce its all-new 9KT jewellery range at IIJS 2025.
Why the Shift to 9KT?
The steep rise in gold prices has naturally made high-karat jewellery less accessible to a large segment of buyers. While some opt for smaller purchases in higher karatages, this often means compromising on design impact. 9KT gold changes the equation entirely — offering the same visual appeal and craftsmanship of gold at a more accessible price point. This allows customers to enjoy more variety, more often, without stretching their budget.
Beyond affordability, 9KT brings a new dimension to comfort and wearability. The reduced gold content results in lighter pieces, which are easier to wear for extended periods. Whether it’s a pair of elegant earrings for daily office wear, a delicate pendant for casual outings, or a chic bracelet for travel, 9KT pieces fit seamlessly into modern lifestyles.
Design Freedom and Fashion Appeal
One of the most exciting aspects of working with 9KT gold is the creative freedom it gives to designers. At Sky Gold & Diamonds, this has opened the door to collections that marry modern trends with timeless elegance. The alloy’s versatility allows for intricate patterns, bolder forms, and unique textures that might be less practical in higher karatages. The result is jewellery that feels fresh, stylish, and globally relevant, while still resonating with Indian sensibilities.
Our 9KT collections span everything from minimalistic daily-wear designs to statement pieces that can anchor an evening look. This flexibility makes them an attractive choice for customers who see jewellery as an extension of personal style rather than just an asset locked away for special occasions.
Meeting the Needs of a New Generation
Today’s younger buyers — especially Millennials and Gen Z — are redefining the purpose of gold jewellery. They value self-expression, versatility, and affordability over purely investment-driven purchases. For them, jewellery is about how it fits into their lifestyle, complements their fashion choices, and offers variety without financial overreach. 9KT aligns perfectly with this mindset, making gold jewellery an everyday indulgence rather than a once-a-year luxury.
The practical benefits are equally appealing. 9KT’s hardness, thanks to its alloy composition, makes it more durable for daily wear compared to softer, high-purity gold. This durability means it can withstand the demands of a busy, on-the-go life without losing its shine or shape — a quality that modern consumers increasingly seek.
The Sky Gold & Diamonds 9KT Promise
Our 9KT range is built on three pillars:
- Lightweight:Â Comfortable enough to wear from morning to night, whether for work, leisure, or travel.
- Fashion-forward:Â Designs inspired by international trends but rooted in the elegance of Indian craftsmanship.
- Perfect for Daily Wear:Â Durable, stylish, and adaptable to any outfit or occasion.
A New Era of Gold Jewellery
With the launch of our 9KT range, Sky Gold & Diamonds is not just introducing a new karatage — we are helping reshape the way India thinks about gold. This is a conscious step towards making gold jewellery more inclusive, relevant, and versatile for a broader spectrum of customers.
We believe 9KT will emerge as a go-to choice for those who seek elegance, value, and practicality in one beautiful package. It keeps the timeless appeal of gold intact while opening the doors to fresh possibilities in design and affordability.
The future of gold jewellery is here, and it’s lighter, smarter, and more stylish than ever. With 9KT, we are not replacing tradition — we are evolving it, ensuring that gold remains as much a part of everyday life as it is of life’s grand celebrations.
Gold and silver ended lower on the week despite sharp intraday rebounds, with price action reflecting continued volatility and fragile positioning rather than a sustained recovery. In the absence of a definitive macro catalyst, a broad-based decline across equities and cryptocurrencies prompted investors to raise liquidity, briefly dragging gold below the key $5,000 per ounce threshold. Non-yielding assets came under pressure as earlier stronger-than-expected US employment data pushed expectations for the first Federal Reserve rate cut further into midyear, reducing the appeal of bullion. Sentiment shifted, however, after inflation data showed annual CPI slowing to 2.4% and core inflation easing to 2.5%, reviving dovish expectations. The softer inflation print weighed on Treasury yields and pressured the dollar, allowing gold to recover toward the $4,990 region. Silver experienced similar turbulence, sliding sharply during the liquidation phase before rebounding above $76 per ounce, though it remained on track for another weekly decline.

Gnanasekar Thiagarajan
Introduction:
Gold finished the period under pressure despite sharp rebounds, with price action dominated by cross-asset volatility and shifting rate expectations. After initially recovering more than 2% on softer-than-expected US inflation, bullion briefly pushed back toward the $5,000–$5,020 region as annual CPI slowed to 2.4% and core inflation eased to 2.5%, reinforcing expectations of multiple Federal Reserve rate cuts this year. Lower yields and a softer dollar provided near-term relief, reviving the structural appeal of non-yielding assets.
However, gains proved fragile as the dollar rebounded and gold slipped back below $5,020, underscoring hesitation around the psychological $5,000 threshold. Earlier strength in US labor data had already delayed expectations for the first rate cut toward midyear, capping upside momentum. Markets now await further guidance from FOMC minutes, GDP data and the core PCE print, while geopolitical developments — including renewed US-Iran nuclear talks and broader Middle East tensions — continue to shape safe-haven flows.
Silver tracked gold’s volatility but continued to underperform structurally, remaining in a corrective phase after January’s extreme surge. The metal rebounded nearly 3% on softer inflation data and firmer rate-cut expectations, briefly moving back above $76 per ounce, but gains faded as liquidity stayed thin amid China holidays and broader risk sentiment remained fragile. Heavy speculative positioning left silver exposed to sharp reversals, and prices are still far below late-January highs above $120 after the collapse toward the mid-$60s. While lower yields and debasement concerns offer underlying support, near-term trade points to consolidation rather than a swift return to the prior rally.
Gold and Silver:
Gold fell below $5,020 per ounce on Monday after rising more than 2% in the previous session, following weaker-than-expected US CPI data. The soft inflation print reinforced expectations for Federal Reserve rate cuts this year, with markets now pricing in slightly more than two reductions. Investors are awaiting the release of FOMC meeting minutes, the US GDP advance estimate, and PCE inflation data for further clues on the timing of the next rate cut. On the geopolitical front, traders are monitoring nuclear talks between the US and Iran, as well as US-led negotiations aimed at ending the war in Ukraine, both scheduled to resume on Tuesday. Developments in these areas could influence risk sentiment and safe-haven demand. Despite recent volatility, the precious metal remained supported by ongoing geopolitical uncertainty, strong central bank buying, and investor flight from sovereign bonds and currencies.
Silver March
Silver fell more than 1% toward $76 per ounce on Monday, reversing gains from the previous session, although trading volumes were subdued due to market holidays in the US, China and other countries. On Friday, the metal had jumped nearly 3% after soft US inflation data reinforced expectations that the Federal Reserve will cut interest rates later this year. Markets are currently pricing in a Fed rate cut in July, with a strong probability of a move in June. Investors now turn to the latest Fed minutes and the Fed-preferred core PCE price index report for further guidance on the US monetary outlook.
Meanwhile, mainland China’s markets are closed this week for the Lunar New Year holiday. Chinese traders had driven a speculative surge in precious metals in recent weeks, prompting authorities to curb market risks through various measures. Silver peaked above $120 an ounce in late January before falling to around $64 earlier this month as sentiment reversed.
Gold April
Technical View: $4996. Weekly chart shows a strong underlying uptrend with price holding well above the short-term moving averages and momentum expanding positively. The recent pullback appears corrective, with support seen near $4886/4878; holding above this zone keeps the broader structure intact for a move towards $5460. A decisive break below $4765 will be the first sign of deeper corrective pressure.
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