By Invitation
A New Palette: How Color Gemstones Are Redefining Jewelry Buying Trends Across Generations
By Ramit Kapur, Managing Director, GSI
Once upon a time, fine jewelry revolved around the brilliance of diamonds and the sheen of pure gold, symbols of aspiration and status. Color, if present, was limited to the classic red of rubies, blue of sapphires, or green of emeralds.
Today, color has become the story of jewelry. From statement cocktail rings to everyday stackables, color defines how consumers express luxury and personal style, marking milestones in ways that feel authentic and individual.
What’s particularly exciting is how this color revolution is expanding beyond the traditional favorites. Buyers are embracing tanzanites, tourmalines, spinels, opals, garnets, malachite, jadeite and more for their individuality and versatility. These gemstones are stepping confidently into the spotlight, attracting those who want jewelry that stands out and tells a personal story.

Color: A Story of Heritage and Identity
Throughout history, gemstones have adorned palaces and crowns, each hue signifying power, protection, and heritage. This connection remains but has evolved into a personal form of expression. Today’s buyers, especially Gen Z and young millennials, seek jewelry that aligns with their style and adds variety to their collections. They want pieces that complement different looks in their wardrobes and reflect their evolving tastes, transforming jewelry from a mere investment into a marker of identity and conversation.
The New Stars of Color
At GSI, we see this shift daily in the gemstones we evaluate. Tourmalines in soft greens and vibrant pinks, spinels with a brilliance that rival rubies and garnets, revealing warm oranges and reds, are captivating buyers who want their jewelry to make a statement. Tanzanite, with its striking violet-blue hues, is increasingly becoming the gemstone of choice for those seeking rare yet wearable luxury.
This embrace of color isn’t limited to younger buyers. Collectors across age groups are adding colored gemstones to their collections, marking milestones with pieces that hold emotional significance beyond carat count.
Conscious Luxury and Storytelling
Today’s buyers are also more mindful about what they add to their collections. They look for pieces that come with a story, whether it’s the inspiration behind a design, the geographic origin of a gemstone, or the quality of craftsmanship involved. They value precision and artistry as much as beauty, seeking jewelry that is meaningful, well-made, and reflective of their personal style.
This is not a passing trend but a redefinition of luxury. It calls on jewelers to understand the individuality of each gemstone and curate collections that celebrate color with intention and authenticity. At GSI, we are at the forefront of this evolution, ensuring that every gemstone we certify, whether a vivid spinel or a lush garnet, retains its integrity and value in the marketplace.
Color is not just a preference; it is a return to the essence of why humanity has always adorned itself with gemstones: connection, meaning, and beauty. The world is more colorful than ever, and it’s time the industry embraced this shift with the same passion as the consumers leading it.
By Invitation
Artisan Perspectives: Rethinking Craft In The Age Of Lab-Grown Stones
Prapanjj S K Kota
Founder & CEO at Réia Diamonds
- Traditionally, diamond value was driven by rarity, origin, and size, with craftsmanship playing a secondary role.
- With the rise of lab-grown diamonds, abundance is shifting focus from rarity to design and craftsmanship.
- Jewellery-making is returning to a craft-first approach, placing artisans at the core of value creation.
- Skill, precision, and finishing quality are becoming primary differentiators.
The rarity of diamonds has historically dictated their market value, and most of the conversation surrounding a diamond’s value has revolved around where (and how rare) it came from, and how large it was. While craftsmanship has always been important, it has often remained secondary, simply supporting the diamond rather than receiving the buyer’s focus.
As lab-grown diamonds begin to enter the market in greater numbers, the conversation surrounding them is also changing. With an increasing supply of diamonds, being a differentiating factor in jewellery becomes much more about design, craftsmanship, and the quality of work than about rarity.
For artisans, this shift means that the focus of making jewellery has returned to the craft itself.
From a technical perspective, lab-grown diamonds do not affect the fundamentals of jewellery making. They will continue to have the same hardness, brilliance, and structural properties that natural diamonds do; therefore, using traditional setting techniques, including precision settings, pavé work, micro-setting, and polishing, will be just as essential. While the tools may be more modern, the knowledge to work with diamonds continues to be based on many years of training and experience.
The major change comes with the new opportunities presented by working with lab-created stones.




Designers are utilising the increased access to stones to try new layouts incorporating a greater focus on symmetry, scale and intricate detail. As jewellery changes, so does its craftsmanship. Today, with designs that involve numerous stones, layered settings, and modern silhouettes, artisans must have an intentional focus on the structural integrity and balance of the pieces being created, elevating their role more than ever before.
As we see craftsmanship play a supporting role to design when jewellery becomes design-centric, the specifics of how stones are aligned, how strong the setting is, and how well metal surfaces are finished will have an impact on how a piece looks, feels, and holds up over time; and therefore, they cannot be replicated with technology alone.
This change also highlights the importance of India’s historical craft traditions. Surat’s experience in the production of diamonds has established it as a leading force in the world of fine jewellery. This industry relies heavily on a team of talented craftsmen and manufacturing expertise, which plays a very important role in the overall development of jewellery that uses natural as well as lab-grown diamonds.




The introduction of lab-grown diamonds offers a fresh new direction for many artisans, as well as introducing something new into the world of fine jewellery. As it becomes less critical to know where a stone comes from, knowing the quality of the craftsmanship around a piece of jewellery will become increasingly essential. Design integrity, structural engineering, and finishing standards will all contribute to defining the real value of a finished piece.
Therefore, there is an opportunity for artisans; thoughtful design with precise execution requires a high level of technical proficiency. The better the craft, the more evident the difference is.
With the rise of lab-grown diamonds, the discussion about value will slowly evolve to include what has always been considered great jewellery: the skill, time, and craftsmanship it takes to create a piece of art from a design.
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