JB Insights
Raniwala 1881:Blending timeless artistry with a contemporary sensibility
Raniwala 1881 is a heritage-driven luxury jewellery brand that seamlessly blends traditional Indian craftsmanship with contemporary design. Abhishek Raniwala, Co-Founder & Creative Director – Raniwala 1881 speaking to JewelBuzz defined the legacy of the brand, its USP, the design philosophy that is a testament to the fusion of tradition and innovation …and more


How do you define the legacy of Raniwala 1881
The legacy of Raniwala 1881 is a testament to the fusion of tradition and innovation, rooted in the rich cultural heritage of Rajasthan. It began with the visionary Rai Bahadur Champalal, a connoisseur of gems and stones whose aristocratic taste and passion for fine craftsmanship set the foundation for a journey in the world of jewellery. His eye for opulence and elegance inspired future generations to carry forward his name with pride.
Established in 2007, Raniwala 1881 honors this heritage by blending timeless artistry with a contemporary sensibility. This seamless amalgamation caters to the modern woman while staying deeply connected to the traditions and aesthetics of Rajasthan. The journey has been marked by a commitment to exceptional craftsmanship, attention to detail, and a profound respect for the legacy of jewellery design.


- Explain the USP of your brand.Â
Raniwala 1881 is a heritage-driven luxury jewellery brand that seamlessly blends traditional Indian craftsmanship with contemporary design. Rooted in the rich cultural legacy of Rajasthan and inspired by the vision of Rai Bahadur Champalal, the brand is renowned for its intricate handcrafted techniques like Jadau, Kundan, Meenakari, and Polki. Each piece reflects the artistry of skilled Jaipur-based artisans and is elevated by the use of vibrant colored gemstones and exquisite polkis. By combining innovation, such as Computer-Aided Design, with time-honored techniques


- What is your design philosophy?
Raniwala 1881 design philosophy is rooted in the seamless fusion of tradition and modernity, where every piece is a reflection of India’s rich heritage, reimagined for the contemporary world. At its core lies the belief in preserving age-old craftsmanship techniques like Jadau, Polki, Kundan, and Meenakari, while infusing them with innovative design elements that resonate with modern sensibilities.
- Kindly provide details of your product offerings, bridal & jewellery collections.
Raniwala 1881 specializes in crafting exquisite, handcrafted luxury jewellery that reflects India’s rich heritage while catering to contemporary tastes. Each piece is a testament to meticulous craftsmanship, timeless design, and cultural authenticity.
- How do you ensure that your Jewellery designs reflect Jaipur’s cultural heritage while appealing to the evolving tastes of younger generations?
Raniwala 1881 ensures its jewellery designs reflect Jaipur’s rich cultural heritage while appealing to younger generations by seamlessly blending tradition with modernity. Jaipur, renowned as the hub for gemstones and Jadau jewellery, serves as both the inspiration and foundation for every design. By collaborating with skilled local artisans, whose craftsmanship has been honed over generations, the brand preserves the intricate techniques and cultural narratives intrinsic to Jaipur’s legacy.
At the same time, Raniwala caters to the evolving tastes of the younger generation by introducing versatile, design-centric collections like Raas Autumn Winter 2024-25, which reimagine traditional aesthetics with a contemporary flair. These pieces, such as polki necklaces and statement earrings, embody timeless beauty while resonating with the values and personal journeys of modern brides.


- What role does sustainability play in your sourcing of materials and crafting processes for your jewellery collections?
Sustainability lies at the heart of Raniwala 1881’s philosophy, seamlessly woven into the sourcing of materials and crafting processes for our jewellery collections. We prioritize using ethically sourced gemstones, conflict-free diamonds, and recycled gold, ensuring minimal environmental impact while upholding the integrity of our creations. Our crafting processes focus on reducing waste and promoting efficiency through a blend of traditional handcrafting techniques like Jadau and Polki, and modern technologies like CAD, which optimize designs and minimize resource consumption. Beyond materials, we are deeply committed to empowering our local artisans in Jaipur, providing fair wages, safe working conditions, and fostering sustainable livelihoods for communities that have practiced their craft for generations.
- How does your brand differentiate itself from other traditional jewellery makers in Jaipur in terms of craftsmanship and innovation?
The key is to be authentic. In any industry, working with any project or idea, authenticity goes a long way. Especially for the luxury/fashion industry, where the market is so saturated already it becomes almost tough to keep your name shining. We focus to keep in touch with our client’s mindset. It has majorly to do with the seasons. Our collections are driven by campaigns and themes which stems out from the seasonal changes in our nation. One notable factor when it comes to authenticity and quality is the IGI Certification. We extend our gratitude to IGI for ensuring the quality always and helping us stay true to our craft

- What specific measures have you taken to make your Polki and Jadau jewellery accessible to a global audience without compromising its cultural authenticity?
Raniwala 1881 strives to make Polki and Jadau jewellery accessible worldwide while preserving cultural authenticity. The brand combines innovation with tradition by creating versatile, design-focused collections that cater to modern tastes while maintaining the heritage of Indian craftsmanship. Leveraging technology like CAD ensures precision and scalability without compromising intricate detailing.
The expansion plan includes establishing retail stores in key international markets and enhancing its e-commerce platform for seamless global access. Emphasizing storytelling, Raniwala educates clients on the heritage and cultural significance of its jewellery. Collaborating with artisans in Jaipur, the brand sustains traditional handcrafted techniques, ensuring authenticity and integrity. By bridging tradition with modernity, Raniwala 1881 makes its jewellery meaningful and relevant to a global audience.

- How do you incorporate modern technology, such as AI, in jewellery designing?
Raniwala 1881 incorporates modern technology like CAD (Computer-Aided Design) and high-tech machines to enhance the precision, creativity, and efficiency of jewellery designing while preserving the essence of traditional craftsmanship. CAD enables the design team to visualize intricate patterns and experiment with shapes, proportions, and detailing digitally before translating them into physical pieces. It helps in creating 3D models that allow karigars (artisans) to better understand the design philosophy and ensure flawless execution.
- Where does Raniwala see itself in the coming years- what is roadmap?Â
Raniwala 1881 envisions itself as a global ambassador of Indian heritage craftsmanship, creating a legacy that bridges the past and future. The roadmap for the coming years includes expanding its presence in both domestic and international markets to establish itself as a leading name in luxury and bridal jewellery. The brand aims to continue innovating by introducing more contemporary designs while preserving the authenticity of age-old techniques like Jadau, Kundan, Meenakari, and Polki.
Raniwala also plans to strengthen its digital footprint by investing in technology to enhance customer experience, offering immersive online shopping and bespoke customization services. Collaborating with global designers and curating exclusive collections for international platforms is also part of their growth strategy.
- Where is Raniwala 1881 presence beyond Indian market?Â
Currently, Raniwala 1881, known for its legacy and exquisite craftsmanship, has focused its presence largely on the Indian market and niche global clientele. Beyond India, it likely caters to select high-end clients in countries with a significant demand for heritage jewellery, such as the UAE, USA, and UK, through private sales or exclusive collaborations.

Gold and silver ended lower on the week despite sharp intraday rebounds, with price action reflecting continued volatility and fragile positioning rather than a sustained recovery. In the absence of a definitive macro catalyst, a broad-based decline across equities and cryptocurrencies prompted investors to raise liquidity, briefly dragging gold below the key $5,000 per ounce threshold. Non-yielding assets came under pressure as earlier stronger-than-expected US employment data pushed expectations for the first Federal Reserve rate cut further into midyear, reducing the appeal of bullion. Sentiment shifted, however, after inflation data showed annual CPI slowing to 2.4% and core inflation easing to 2.5%, reviving dovish expectations. The softer inflation print weighed on Treasury yields and pressured the dollar, allowing gold to recover toward the $4,990 region. Silver experienced similar turbulence, sliding sharply during the liquidation phase before rebounding above $76 per ounce, though it remained on track for another weekly decline.

Gnanasekar Thiagarajan
Introduction:
Gold finished the period under pressure despite sharp rebounds, with price action dominated by cross-asset volatility and shifting rate expectations. After initially recovering more than 2% on softer-than-expected US inflation, bullion briefly pushed back toward the $5,000–$5,020 region as annual CPI slowed to 2.4% and core inflation eased to 2.5%, reinforcing expectations of multiple Federal Reserve rate cuts this year. Lower yields and a softer dollar provided near-term relief, reviving the structural appeal of non-yielding assets.
However, gains proved fragile as the dollar rebounded and gold slipped back below $5,020, underscoring hesitation around the psychological $5,000 threshold. Earlier strength in US labor data had already delayed expectations for the first rate cut toward midyear, capping upside momentum. Markets now await further guidance from FOMC minutes, GDP data and the core PCE print, while geopolitical developments — including renewed US-Iran nuclear talks and broader Middle East tensions — continue to shape safe-haven flows.
Silver tracked gold’s volatility but continued to underperform structurally, remaining in a corrective phase after January’s extreme surge. The metal rebounded nearly 3% on softer inflation data and firmer rate-cut expectations, briefly moving back above $76 per ounce, but gains faded as liquidity stayed thin amid China holidays and broader risk sentiment remained fragile. Heavy speculative positioning left silver exposed to sharp reversals, and prices are still far below late-January highs above $120 after the collapse toward the mid-$60s. While lower yields and debasement concerns offer underlying support, near-term trade points to consolidation rather than a swift return to the prior rally.
Gold and Silver:
Gold fell below $5,020 per ounce on Monday after rising more than 2% in the previous session, following weaker-than-expected US CPI data. The soft inflation print reinforced expectations for Federal Reserve rate cuts this year, with markets now pricing in slightly more than two reductions. Investors are awaiting the release of FOMC meeting minutes, the US GDP advance estimate, and PCE inflation data for further clues on the timing of the next rate cut. On the geopolitical front, traders are monitoring nuclear talks between the US and Iran, as well as US-led negotiations aimed at ending the war in Ukraine, both scheduled to resume on Tuesday. Developments in these areas could influence risk sentiment and safe-haven demand. Despite recent volatility, the precious metal remained supported by ongoing geopolitical uncertainty, strong central bank buying, and investor flight from sovereign bonds and currencies.
Silver March
Silver fell more than 1% toward $76 per ounce on Monday, reversing gains from the previous session, although trading volumes were subdued due to market holidays in the US, China and other countries. On Friday, the metal had jumped nearly 3% after soft US inflation data reinforced expectations that the Federal Reserve will cut interest rates later this year. Markets are currently pricing in a Fed rate cut in July, with a strong probability of a move in June. Investors now turn to the latest Fed minutes and the Fed-preferred core PCE price index report for further guidance on the US monetary outlook.
Meanwhile, mainland China’s markets are closed this week for the Lunar New Year holiday. Chinese traders had driven a speculative surge in precious metals in recent weeks, prompting authorities to curb market risks through various measures. Silver peaked above $120 an ounce in late January before falling to around $64 earlier this month as sentiment reversed.
Gold April
Technical View: $4996. Weekly chart shows a strong underlying uptrend with price holding well above the short-term moving averages and momentum expanding positively. The recent pullback appears corrective, with support seen near $4886/4878; holding above this zone keeps the broader structure intact for a move towards $5460. A decisive break below $4765 will be the first sign of deeper corrective pressure.
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