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Raniwala 1881 Partners with Francorp to Scale Retail Footprint Through Franchising

The iconic Jaipur-based jewellery house adopts FOFO and FOCO models to expand across India while preserving its royal heritage and artisanal legacy

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Raniwala 1881, the luxury jewellery brand rooted in Jaipur’s rich heritage, has announced a strategic alliance with Francorp, the franchising advisory arm of Franchise India Group, to fuel its next phase of growth through a structured franchise model.

This partnership marks a significant milestone for the 140-year-old brand as it seeks to expand its retail footprint across India while staying true to its legacy of regal design and meticulous craftsmanship.

Under the agreement, Raniwala 1881 will implement both Franchise-Owned, Franchise-Operated (FOFO) and Franchise-Owned, Company-Operated (FOCO) models. These formats aim to offer opportunities for entrepreneurs and investors to be part of the evolution of one of India’s most prestigious fine jewellery brands.

“Our jewellery is more than just adornment; it is a representation of centuries-old craftsmanship and a deep-rooted heritage,” said Abhishek Raniwala, Managing Director of Raniwala 1881. “With the growing demand for handcrafted Polki and Jadau jewellery, this partnership with Francorp allows us to expand while preserving our brand’s exclusivity.”

Founded in the 19th century by Rai Bahadur Champalal of Beawar, the brand carries a legacy dating back to the British era, when the family was honored with the title “Raniwala.” The brand continues to be a trusted name in bridal jewellery, known for its 18-karat gold Polki pieces that appeal to both Gen Z and Millennial audiences.

Over the years, Raniwala 1881 has also collaborated with some of India’s top fashion designers, including Sabyasachi Mukherjee, Manish Malhotra, and Rahul Mishra, reinforcing its place at the intersection of heritage and high fashion.

The shift toward franchising comes as India’s jewellery market undergoes a transformation, with consumers increasingly gravitating toward branded, story-driven luxury pieces that offer authenticity and traceability.

Francorp will help guide Raniwala 1881’s expansion across metro cities and fast-growing luxury markets, ensuring a consistent retail experience that honors the brand’s heritage.

“Luxury retail is evolving rapidly, and heritage brands like Raniwala 1881 are leading the way in strategic expansion while maintaining timeless elegance and exclusivity,” said Gaurav Marya, Chairman of Franchise India Group. “Franchising provides an effective model to scale without compromising brand integrity. With FOFO and FOCO formats, we’re introducing a new dimension to luxury jewellery retail in India.”

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National News

Gifting Picks For Mother’s Day 2026 – Kushal’s Fashion Jewellery 

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Antique Finish 18K Gold Plated Jewellery

For the mother who gravitates toward bold artistry and tradition-inspired design, the Antique pick celebrates intricate craftsmanship with a rich, statement-making appeal. The featured 18K gold plated set showcases ornate detailing, ruby-toned stones, and delicate pearl drops that lend it a festive, heirloom-like charm. Paired with complementing bangles featuring floral accents and textured gold toned elements, the look feels expressive yet elegant. With its vintage finish and striking silhouette, this set is perfect for mothers who love jewellery that stands out while staying rooted in tradition.

Regal Elegance (Kundan)
Designed for the mother who appreciates regal elegance, the first Kundan pick captures the beauty of traditional artistry through its elaborate craftsmanship and refined detailing. The featured set blends classic kundan work with soft pearl elements and vibrant green coloured stones, creating a graceful balance of grandeur and sophistication. Perfect for celebratory occasions and statement styling, it is a piece that reflects festive charm with a contemporary sensibility.

Another set featuring teardrop-shaped kundan stones set in warm gold tones, paired with matching earrings and coordinated bangles, the look feels rich yet graceful. Perfect for festive occasions, it’s a style that reflects tradition with an easy, sophisticated appeal.

Floral American Diamond (Zircon)
For the mother who loves understated glamour, the first American diamond (Zircon) pick offers polished sparkle with a sleek, modern edge. The featured set showcases a rhodium-finish necklace and earrings with refined brilliance, creating a sophisticated yet versatile look. Elegant and premium in its structure and lightweight in feel, this piece is ideal for evening gatherings, parties, and elevated everyday styling-bringing effortless shine to every occasion.

Another set featuring a delicately structured necklace with CZ stones and soft pearl drops, paired with matching statement earrings, the look feels light, graceful, and occasion-ready. Perfect for celebrations or evening wear, it’s a style that adds just the right touch of shine without overpowering her natural elegance. 

This Mother’s Day, choose jewellery that reflects her individuality and celebrates her beyond the moment. With styles that are fashionable, premium, lightweight, comfortable, and designed to be worn again and again, Kushals Fashion Jewellery offers gifts that become part of her story-cherished long after the day is over. 

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