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Raniwala 1881 Partners with Francorp to Scale Retail Footprint Through Franchising

The iconic Jaipur-based jewellery house adopts FOFO and FOCO models to expand across India while preserving its royal heritage and artisanal legacy

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Raniwala 1881, the luxury jewellery brand rooted in Jaipur’s rich heritage, has announced a strategic alliance with Francorp, the franchising advisory arm of Franchise India Group, to fuel its next phase of growth through a structured franchise model.

This partnership marks a significant milestone for the 140-year-old brand as it seeks to expand its retail footprint across India while staying true to its legacy of regal design and meticulous craftsmanship.

Under the agreement, Raniwala 1881 will implement both Franchise-Owned, Franchise-Operated (FOFO) and Franchise-Owned, Company-Operated (FOCO) models. These formats aim to offer opportunities for entrepreneurs and investors to be part of the evolution of one of India’s most prestigious fine jewellery brands.

“Our jewellery is more than just adornment; it is a representation of centuries-old craftsmanship and a deep-rooted heritage,” said Abhishek Raniwala, Managing Director of Raniwala 1881. “With the growing demand for handcrafted Polki and Jadau jewellery, this partnership with Francorp allows us to expand while preserving our brand’s exclusivity.”

Founded in the 19th century by Rai Bahadur Champalal of Beawar, the brand carries a legacy dating back to the British era, when the family was honored with the title “Raniwala.” The brand continues to be a trusted name in bridal jewellery, known for its 18-karat gold Polki pieces that appeal to both Gen Z and Millennial audiences.

Over the years, Raniwala 1881 has also collaborated with some of India’s top fashion designers, including Sabyasachi Mukherjee, Manish Malhotra, and Rahul Mishra, reinforcing its place at the intersection of heritage and high fashion.

The shift toward franchising comes as India’s jewellery market undergoes a transformation, with consumers increasingly gravitating toward branded, story-driven luxury pieces that offer authenticity and traceability.

Francorp will help guide Raniwala 1881’s expansion across metro cities and fast-growing luxury markets, ensuring a consistent retail experience that honors the brand’s heritage.

“Luxury retail is evolving rapidly, and heritage brands like Raniwala 1881 are leading the way in strategic expansion while maintaining timeless elegance and exclusivity,” said Gaurav Marya, Chairman of Franchise India Group. “Franchising provides an effective model to scale without compromising brand integrity. With FOFO and FOCO formats, we’re introducing a new dimension to luxury jewellery retail in India.”

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National News

Malabar Gold & Diamonds Opens New Showroom In KR Puram, Bengaluru by cine actress Srinidhi Shetty

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Malabar Gold & Diamonds today opened its new showroom in KR Puram, Bengaluru, by actress Srinidhi Shetty further strengthening its presence in one of the country’s most established urban jewellery markets. With this launch, the brand’s network has expanded to 24 showrooms in Bengaluru and 46 showrooms across the Karnataka & Goa region.

The showroom was inaugurated on Saturday, 4:30 PM, by cine actress Srinidhi Shetty, in the presence of Filsor Babu, Regional Head – Karnataka, of senior leadership from Malabar Gold & Diamonds, guests, and members of the local community.

The KR Puram showroom has been designed to offer a structured and comfortable retail environment, with a layout that supports easy navigation, clear product display, and personalised customer assistance. Developed in line with Malabar Gold & Diamonds’ global retail standards, the showroom brings together an extensive range of jewellery across gold, diamonds, platinum, and precious gemstones, addressing both traditional and contemporary preferences. Additionally, Malabar Gold & Diamonds is offering customers special exclusive offers. These include up to 40% off on making charges of all  gold, uncut, and gemstone jewellery, up to 30% off on diamond value, this offer valid till 31st March, 2026, Free silver coin with Akshaya Tritiya booking at 10% onwards, 0% deduction on old gold exchange, sell your old gold to get maximum cash value & assured same-day payment (*T&C Apply)

The showroom showcases a comprehensive assortment spanning bridal jewellery, occasion-led collections, festive wear, everyday designs, and contemporary styles. Signature collections across diamonds, uncut diamonds, gemstones, handcrafted gold, and polki jewellery are available, reflecting a balance between craftsmanship, design detailing, and evolving customer preferences.

Commenting on the launch, M. P. Ahammad, Chairman, Malabar Group, said:

“Bengaluru is a market where jewellery buying spans both everyday use and occasion-led purchases, with a clear focus on design, quality, and ease of experience. KR Puram has seen steady residential growth, and this showroom allows us to serve that demand with wider collections and a retail environment that is structured, accessible, and consistent.”

Customers visiting the showroom will benefit from Malabar Gold & Diamonds’ customer-first practices, including transparent pricing, detailed product disclosure, HUID-compliant gold, certified diamonds, and the One India One Gold Rate policy, ensuring uniform gold pricing across the country.

With this launch, Malabar Gold & Diamonds continues to deepen its presence across Bengaluru’s expanding neighbourhoods, aligning its retail format to local buying behaviour while maintaining consistent standards of quality, transparency, and service.

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