National News
Raniwala 1881 Partners with Francorp to Scale Retail Footprint Through Franchising
The iconic Jaipur-based jewellery house adopts FOFO and FOCO models to expand across India while preserving its royal heritage and artisanal legacy
Raniwala 1881, the luxury jewellery brand rooted in Jaipur’s rich heritage, has announced a strategic alliance with Francorp, the franchising advisory arm of Franchise India Group, to fuel its next phase of growth through a structured franchise model.
This partnership marks a significant milestone for the 140-year-old brand as it seeks to expand its retail footprint across India while staying true to its legacy of regal design and meticulous craftsmanship.
Under the agreement, Raniwala 1881 will implement both Franchise-Owned, Franchise-Operated (FOFO) and Franchise-Owned, Company-Operated (FOCO) models. These formats aim to offer opportunities for entrepreneurs and investors to be part of the evolution of one of India’s most prestigious fine jewellery brands.

“Our jewellery is more than just adornment; it is a representation of centuries-old craftsmanship and a deep-rooted heritage,” said Abhishek Raniwala, Managing Director of Raniwala 1881. “With the growing demand for handcrafted Polki and Jadau jewellery, this partnership with Francorp allows us to expand while preserving our brand’s exclusivity.”
Founded in the 19th century by Rai Bahadur Champalal of Beawar, the brand carries a legacy dating back to the British era, when the family was honored with the title “Raniwala.” The brand continues to be a trusted name in bridal jewellery, known for its 18-karat gold Polki pieces that appeal to both Gen Z and Millennial audiences.
Over the years, Raniwala 1881 has also collaborated with some of India’s top fashion designers, including Sabyasachi Mukherjee, Manish Malhotra, and Rahul Mishra, reinforcing its place at the intersection of heritage and high fashion.
The shift toward franchising comes as India’s jewellery market undergoes a transformation, with consumers increasingly gravitating toward branded, story-driven luxury pieces that offer authenticity and traceability.
Francorp will help guide Raniwala 1881’s expansion across metro cities and fast-growing luxury markets, ensuring a consistent retail experience that honors the brand’s heritage.

“Luxury retail is evolving rapidly, and heritage brands like Raniwala 1881 are leading the way in strategic expansion while maintaining timeless elegance and exclusivity,” said Gaurav Marya, Chairman of Franchise India Group. “Franchising provides an effective model to scale without compromising brand integrity. With FOFO and FOCO formats, we’re introducing a new dimension to luxury jewellery retail in India.”
BrandBuzz
Rokde Jewellers Launches ‘Tax Free Mahotsav’ – Shop Jewellery and They Will Pay the GST
Limited-period festive campaign boosts jewellery buying sentiment in Vidarbha as customers enjoy GST-free purchases across gold, diamond, and bridal collections till March 31, 2026.
Rokde Jewellers, widely regarded as Vidarbha’s most trusted and fast-growing regional jewellery brand, has announced its latest customer-centric campaign, ‘Tax Free Mahotsav’, reinforcing its commitment to value-driven retail and customer delight. The limited-period campaign, valid till 31st March 2026, brings a compelling benefit for jewellery buyers, wherein the GST on every purchase will be borne by Rokde Jewellers. With its customer-first promise, “Aapki Khushiyon Ki Kharidi Par GST Hum Bharenge,” the initiative is designed to make every purchase more rewarding during one of the busiest shopping periods of the year.
Timed to align with peak wedding and festive demand, ‘Tax Free Mahotsav’ offers customers a meaningful financial advantage while investing in jewellery for weddings, gifting, and milestone occasions. By absorbing the GST component, Rokde Jewellers effectively enhances purchasing power, enabling customers to upgrade their choices and maximise value within their planned budgets. The offer is applicable across the brand’s entire portfolio, including certified gold jewellery, diamond collections, platinum ranges, bridal jewellery, festive and daily wear designs, as well as contemporary designer pieces.
Rokde Jewellers currently operates eight strategically located showrooms across Vidarbha, ensuring wide accessibility and a consistent customer experience across the region. In Nagpur, the brand has a strong presence at Laxmi Nagar, Mahal, Itwari, Koradi, Hingna Road, and Airport locations, along with established showrooms in Bhandara and Gondia. This robust retail footprint allows the brand to effectively serve customers across urban, semi-urban, and district markets, further strengthening its position as one of the most trusted jewellery networks in the region.

Commenting on the campaign, Director Paras Rokde stated that jewellery purchases are closely tied to life’s most meaningful occasions, and through ‘Tax Free Mahotsav’, the company aims to extend additional value to its customers by taking on the GST burden. He added that the initiative reflects the brand’s ongoing commitment to transparency, trust, and making jewellery shopping more rewarding for every customer.
Continuing its growth momentum, Rokde Jewellers has confirmed its upcoming expansion into emerging markets such as Gadchiroli, Chandrapur, and Yavatmal. These additions are part of a well-defined strategic roadmap aimed at building a comprehensive jewellery retail presence across every major district in Vidarbha.

From a strong Nagpur base to a rapidly expanding multi-district presence, Rokde Jewellers has evolved into a regional jewellery powerhouse. Built on a foundation of purity assurance, craftsmanship, and customer-first initiatives, the brand continues to redefine organised jewellery retail in Vidarbha.
Customers are encouraged to visit any Rokde Jewellers showroom before 31st March 2026 to take full advantage of the ‘Tax Free Mahotsav’ benefits.- T&C Apply
-
National News3 days agoMalabar Gold & Diamonds Announces Major Expansion with ₹1,580 Crore Investment, set to open 20 new showrooms in March 2026
-
International News1 week agoPrecious Metals Face Macro Headwinds Amid Persistent Inflation and Geopolitical Uncertainty: AUGMONT BULLION REPORT
-
International News3 days agoGold, silver struggle amid Fed, oil uncertainty AUGMONT BULLION REPORT
-
BrandBuzz15 hours agoRokde Jewellers Launches ‘Tax Free Mahotsav’ – Shop Jewellery and They Will Pay the GST


