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Raniwala 1881 Partners with Francorp to Scale Retail Footprint Through Franchising

The iconic Jaipur-based jewellery house adopts FOFO and FOCO models to expand across India while preserving its royal heritage and artisanal legacy

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Raniwala 1881, the luxury jewellery brand rooted in Jaipur’s rich heritage, has announced a strategic alliance with Francorp, the franchising advisory arm of Franchise India Group, to fuel its next phase of growth through a structured franchise model.

This partnership marks a significant milestone for the 140-year-old brand as it seeks to expand its retail footprint across India while staying true to its legacy of regal design and meticulous craftsmanship.

Under the agreement, Raniwala 1881 will implement both Franchise-Owned, Franchise-Operated (FOFO) and Franchise-Owned, Company-Operated (FOCO) models. These formats aim to offer opportunities for entrepreneurs and investors to be part of the evolution of one of India’s most prestigious fine jewellery brands.

“Our jewellery is more than just adornment; it is a representation of centuries-old craftsmanship and a deep-rooted heritage,” said Abhishek Raniwala, Managing Director of Raniwala 1881. “With the growing demand for handcrafted Polki and Jadau jewellery, this partnership with Francorp allows us to expand while preserving our brand’s exclusivity.”

Founded in the 19th century by Rai Bahadur Champalal of Beawar, the brand carries a legacy dating back to the British era, when the family was honored with the title “Raniwala.” The brand continues to be a trusted name in bridal jewellery, known for its 18-karat gold Polki pieces that appeal to both Gen Z and Millennial audiences.

Over the years, Raniwala 1881 has also collaborated with some of India’s top fashion designers, including Sabyasachi Mukherjee, Manish Malhotra, and Rahul Mishra, reinforcing its place at the intersection of heritage and high fashion.

The shift toward franchising comes as India’s jewellery market undergoes a transformation, with consumers increasingly gravitating toward branded, story-driven luxury pieces that offer authenticity and traceability.

Francorp will help guide Raniwala 1881’s expansion across metro cities and fast-growing luxury markets, ensuring a consistent retail experience that honors the brand’s heritage.

“Luxury retail is evolving rapidly, and heritage brands like Raniwala 1881 are leading the way in strategic expansion while maintaining timeless elegance and exclusivity,” said Gaurav Marya, Chairman of Franchise India Group. “Franchising provides an effective model to scale without compromising brand integrity. With FOFO and FOCO formats, we’re introducing a new dimension to luxury jewellery retail in India.”

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National News

A Tiny Hallmark Number, A Gold Bangle, and A Remarkable Reunion With Malabar Gold & Diamonds

Malabar Gold & Diamonds Traces Rightful Owner Through HUID-Enabled Records, Reinforcing Trust, Transparency and Customer-First Practices

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Losing a valuable piece of gold jewellery is often accompanied by the fear that it may never be recovered. Beyond its monetary worth, jewellery frequently carries deep emotional significance, representing family memories, milestones and cherished moments that are impossible to replace.

In a heartwarming incident that underscores the power of trust, transparency and technology in modern jewellery retail, a bangle was recently reunited with its rightful owner, thanks to the Hallmark Unique Identification (HUID) system and the robust customer record management processes followed by Malabar Gold & Diamonds.

The journey of the lost bangle back to their rightful owner began when a member of the public handed them over to a local jewellery establishment after finding them. During the verification process, the Hallmark Unique Identification (HUID) number engraved on the jewellery was identified and examined.

Through the BIS hallmarking ecosystem, it was established that this jewellery had originally been hallmarked for Malabar Gold & Diamonds. The information was subsequently shared with Malabar’s HUID and technical teams, which leveraged the company’s technology-enabled record management and traceability systems to identify the original point of sale and trace the customer.

The customer, who is currently residing in the United States, was subsequently informed that her jewellery had been safely recovered. Given her overseas location, arrangements were made for her mother in India to collect the bangle on her behalf from the Malabar showroom.

This incident highlights how technology is increasingly enabling responsible jewellery practices and enhancing customer trust. At Malabar Gold & Diamonds, investments in digital record management, traceability systems and customer-centric processes help strengthen transparency and accountability across the jewellery ownership journey. By combining the assurance of hallmarking with robust technology-enabled systems, the company is able to offer customers greater confidence, security and peace of mind long after a purchase has been made.

Commenting on the incident, Mr. M. P. Ahammad, Chairman, Malabar Group, said:

“At Malabar Gold & Diamonds, trust is the foundation of every customer relationship. While jewellery is often valued for its purity and craftsmanship, it also carries deep personal significance and cherished memories. This incident demonstrates how responsible retailing, transparent processes and technology-enabled traceability can come together to protect customer interests beyond the point of purchase.”

“Technology is increasingly becoming an enabler of trust in the jewellery industry. Our investments in traceability, customer record management and technology-enabled processes are aimed at creating a more transparent and secure ownership experience for customers. This incident is a powerful example of how these systems can help protect customer interests and reinforce confidence in the brand.”

“The Hallmark Unique Identification (HUID) system, coupled with our robust record management processes, enabled us to trace the rightful owner and facilitate the safe return of the jewellery. We are delighted that the bangle has been reunited with their owner and family, reaffirming our commitment to customer-first practices, transparency and accountability.”

Expressing her gratitude, Miss. Murugesan, said:

“When I realised the bangle was missing, I thought they were gone forever. Receiving a call from Malabar informing me that they had traced and secured them came as a complete surprise. The bangle is not just valuable jewellery; they hold precious memories for my family. I am deeply grateful to the Malabar team for their honesty, professionalism and efforts in ensuring they were returned to us. Knowing that such systems and processes exist gives customers tremendous confidence and peace of mind.”

As the world’s fourth largest jewellery retailer, Malabar Gold & Diamonds has consistently championed transparency, ethical business practices and customer-centric innovation. The company continues to invest in systems and processes that enhance traceability, strengthen customer confidence and uphold the highest standards of accountability across the jewellery ownership journey.

For one family, the recovery of the lost jewellery marked the return of a cherished possession. For the wider jewellery industry, it serves as a powerful reminder that when trust, transparency and technology work together, even the smallest hallmark can help bring priceless memories back home.

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