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Raniwala 1881 Partners with Francorp to Scale Retail Footprint Through Franchising

The iconic Jaipur-based jewellery house adopts FOFO and FOCO models to expand across India while preserving its royal heritage and artisanal legacy

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Raniwala 1881, the luxury jewellery brand rooted in Jaipur’s rich heritage, has announced a strategic alliance with Francorp, the franchising advisory arm of Franchise India Group, to fuel its next phase of growth through a structured franchise model.

This partnership marks a significant milestone for the 140-year-old brand as it seeks to expand its retail footprint across India while staying true to its legacy of regal design and meticulous craftsmanship.

Under the agreement, Raniwala 1881 will implement both Franchise-Owned, Franchise-Operated (FOFO) and Franchise-Owned, Company-Operated (FOCO) models. These formats aim to offer opportunities for entrepreneurs and investors to be part of the evolution of one of India’s most prestigious fine jewellery brands.

“Our jewellery is more than just adornment; it is a representation of centuries-old craftsmanship and a deep-rooted heritage,” said Abhishek Raniwala, Managing Director of Raniwala 1881. “With the growing demand for handcrafted Polki and Jadau jewellery, this partnership with Francorp allows us to expand while preserving our brand’s exclusivity.”

Founded in the 19th century by Rai Bahadur Champalal of Beawar, the brand carries a legacy dating back to the British era, when the family was honored with the title “Raniwala.” The brand continues to be a trusted name in bridal jewellery, known for its 18-karat gold Polki pieces that appeal to both Gen Z and Millennial audiences.

Over the years, Raniwala 1881 has also collaborated with some of India’s top fashion designers, including Sabyasachi Mukherjee, Manish Malhotra, and Rahul Mishra, reinforcing its place at the intersection of heritage and high fashion.

The shift toward franchising comes as India’s jewellery market undergoes a transformation, with consumers increasingly gravitating toward branded, story-driven luxury pieces that offer authenticity and traceability.

Francorp will help guide Raniwala 1881’s expansion across metro cities and fast-growing luxury markets, ensuring a consistent retail experience that honors the brand’s heritage.

“Luxury retail is evolving rapidly, and heritage brands like Raniwala 1881 are leading the way in strategic expansion while maintaining timeless elegance and exclusivity,” said Gaurav Marya, Chairman of Franchise India Group. “Franchising provides an effective model to scale without compromising brand integrity. With FOFO and FOCO formats, we’re introducing a new dimension to luxury jewellery retail in India.”

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National News

Jaipur Gem & Jewellery Bourse Set to Transform Global Coloured Gemstone Trade

Bookings and Foundation Stone Ceremony Expected This Month As India’s First Dedicated Coloured Gemstone Bourse Takes Shape In Jaipur.

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The Jaipur Gems and Jewellery Bourse (JGJB), a landmark initiative jointly promoted by the Gem & Jewellery Export Promotion Council (GJEPC) and the Jewellers Association Jaipur (JAJ), is entering a new phase of development with the commencement of bookings and the foundation stone laying ceremony expected this month.

The project represents a major step towards strengthening India’s leadership in the global coloured gemstone trade by creating an integrated, world-class business ecosystem for manufacturers, exporters, traders, and international buyers.

Pramod Agrawal (Derewala), Chairman, Jaipur Gem and Jewellery Bourse, said:

“The Jaipur Gems and Jewellery Bourse is more than just an infrastructure project—it is the realization of a dream nurtured by generations of Jaipur’s gemstone community. This world-class facility will strengthen Jaipur’s position as the global hub for coloured gemstones, create new opportunities for exporters and artisans, and provide the industry with the scale, security and connectivity required to compete in the next era of global trade.”

Jaipur has long been recognised as the global centre for coloured gemstones, accounting for a significant share of the world’s cutting and polishing of emeralds, rubies, sapphires, tanzanites, and other precious stones. The city has emerged as a major export hub, with gem and jewellery exports surpassing USD 2 billion in FY 2024-25.

Kirit Bhansali, Chairman, GJEPC, said:

“The Jaipur Gem and Jewellery Bourse marks a defining moment in the evolution of India’s gem and jewellery industry. Jaipur has long been recognised globally as the heart of coloured gemstones, combining centuries-old craftsmanship with world-class manufacturing capabilities. The bourse will provide a modern, secure and internationally benchmarked business ecosystem that will enhance ease of trade, attract global buyers, and strengthen India’s position in the global coloured gemstone value chain. GJEPC is proud to partner in this visionary initiative that will drive exports, generate employment, and unlock new growth opportunities for the sector.”

Spread across 43,828 square metres at Sitapura, the Jaipur Gems and Jewellery Bourse will offer modern trading infrastructure, secure business facilities, and a unified platform for the entire value chain. The project is expected to improve ease of doing business, facilitate greater buyer-seller engagement, and enhance global market access for Indian exporters.

The bourse assumes added significance as global supply chains continue to evolve and international buyers increasingly seek transparent, secure, and professionally managed sourcing destinations. By bringing the industry under one roof, the facility will strengthen Jaipur’s competitiveness and reinforce India’s position in the international gemstone and jewellery marketplace.

The project has already achieved several key milestones, including major regulatory approvals and completion of architectural planning. The Engineering, Procurement and Construction (EPC) tender process is currently in its final stages, with construction expected to commence before Diwali 2026. Phased possession is planned from 2028 onwards.

As the world’s first dedicated bourse for coloured gemstones and gemstone jewellery, JGJB is expected to become a catalyst for exports, investment, employment generation, and international trade engagement, further cementing Jaipur’s reputation as the Global Capital of Colour.

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