Connect with us

National News

Raniwala 1881 Partners with Francorp to Scale Retail Footprint Through Franchising

The iconic Jaipur-based jewellery house adopts FOFO and FOCO models to expand across India while preserving its royal heritage and artisanal legacy

Published

on

Raniwala 1881, the luxury jewellery brand rooted in Jaipur’s rich heritage, has announced a strategic alliance with Francorp, the franchising advisory arm of Franchise India Group, to fuel its next phase of growth through a structured franchise model.

This partnership marks a significant milestone for the 140-year-old brand as it seeks to expand its retail footprint across India while staying true to its legacy of regal design and meticulous craftsmanship.

Under the agreement, Raniwala 1881 will implement both Franchise-Owned, Franchise-Operated (FOFO) and Franchise-Owned, Company-Operated (FOCO) models. These formats aim to offer opportunities for entrepreneurs and investors to be part of the evolution of one of India’s most prestigious fine jewellery brands.

“Our jewellery is more than just adornment; it is a representation of centuries-old craftsmanship and a deep-rooted heritage,” said Abhishek Raniwala, Managing Director of Raniwala 1881. “With the growing demand for handcrafted Polki and Jadau jewellery, this partnership with Francorp allows us to expand while preserving our brand’s exclusivity.”

Founded in the 19th century by Rai Bahadur Champalal of Beawar, the brand carries a legacy dating back to the British era, when the family was honored with the title “Raniwala.” The brand continues to be a trusted name in bridal jewellery, known for its 18-karat gold Polki pieces that appeal to both Gen Z and Millennial audiences.

Over the years, Raniwala 1881 has also collaborated with some of India’s top fashion designers, including Sabyasachi Mukherjee, Manish Malhotra, and Rahul Mishra, reinforcing its place at the intersection of heritage and high fashion.

The shift toward franchising comes as India’s jewellery market undergoes a transformation, with consumers increasingly gravitating toward branded, story-driven luxury pieces that offer authenticity and traceability.

Francorp will help guide Raniwala 1881’s expansion across metro cities and fast-growing luxury markets, ensuring a consistent retail experience that honors the brand’s heritage.

“Luxury retail is evolving rapidly, and heritage brands like Raniwala 1881 are leading the way in strategic expansion while maintaining timeless elegance and exclusivity,” said Gaurav Marya, Chairman of Franchise India Group. “Franchising provides an effective model to scale without compromising brand integrity. With FOFO and FOCO formats, we’re introducing a new dimension to luxury jewellery retail in India.”

Continue Reading
Advertisement JewelBuzz Banner
Click to comment
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted

National News

VBJ Set To Host Madurai With An Exclusive Jewellery Showcase

Experience Timeless Craftsmanship Through An Exquisite Selection Of Gold, Diamond, Solitaire and Precious Stone Jewellery

Published

on

VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, is set to host an exclusive two-day jewellery sale and exhibition in Madurai on 26th and 27th August 2026 at Fortune Pandiyan Hotel, Pandyan Hall, SH 72, Outpost, Ramaond Reserve Line, Madurai. Bringing its signature craftsmanship closer to customers, the exhibition will offer an opportunity to explore an extensive range of jewellery, along with an exclusive offer of Rs. 125 extra on exchange of old gold. The exhibition will remain open from 11 AM to 8 PM on both days.

Visitors can explore a diverse range of jewellery, from elaborate bridal masterpieces and statement necklaces to elegant everyday pieces, including bangles, earrings, rings, chains and gemstones. Bringing together the beauty of traditional artistry and contemporary design, the showcase reflects VBJ’s commitment to creating timeless pieces crafted with exceptional finesse and quality.

Speaking about the exhibition Amarendran Vummidi, Managing Partner, VBJ, said:

“Madurai has a rich appreciation for jewellery, and we are delighted to bring our signature collections closer to customers in the city. As a brand with a legacy spanning generations, our journey has always been rooted in preserving the heritage while evolving with the tastes of today’s customers. This exhibition is an opportunity for us to bring that legacy closer to jewellery enthusiasts in Madurai and celebrate the enduring appreciation for the fine craft that the city represents.”

Adding to this,  Jithendra Vummidi, Managing Partner, VBJ, said:

“Craftsmanship has always been at the heart of every VBJ creation, with each piece reflecting our commitment to detail and quality. Through this exhibition, we are bringing together an extensive selection of gold, diamond, solitaire and precious stone jewellery to offer customers a distinctive experience, whether they are looking for a bespoke bridal creation or an elegant piece for everyday wear.”

As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.

Further strengthening its regional presence, VBJ is set to open its all-new showroom on Coimbatore’s 100ft Road soon, reaffirming the brand’s long-term commitment to serving customers across Tamil Nadu with personalised experiences and exceptional craftsmanship.

Continue Reading

Trending

JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

We would like to hear from you...

GET WHATSAPP NEWS ALERTS

0
Would love your thoughts, please comment.x
()
x