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Raniwala 1881 Partners with Francorp to Scale Retail Footprint Through Franchising

The iconic Jaipur-based jewellery house adopts FOFO and FOCO models to expand across India while preserving its royal heritage and artisanal legacy

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Raniwala 1881, the luxury jewellery brand rooted in Jaipur’s rich heritage, has announced a strategic alliance with Francorp, the franchising advisory arm of Franchise India Group, to fuel its next phase of growth through a structured franchise model.

This partnership marks a significant milestone for the 140-year-old brand as it seeks to expand its retail footprint across India while staying true to its legacy of regal design and meticulous craftsmanship.

Under the agreement, Raniwala 1881 will implement both Franchise-Owned, Franchise-Operated (FOFO) and Franchise-Owned, Company-Operated (FOCO) models. These formats aim to offer opportunities for entrepreneurs and investors to be part of the evolution of one of India’s most prestigious fine jewellery brands.

“Our jewellery is more than just adornment; it is a representation of centuries-old craftsmanship and a deep-rooted heritage,” said Abhishek Raniwala, Managing Director of Raniwala 1881. “With the growing demand for handcrafted Polki and Jadau jewellery, this partnership with Francorp allows us to expand while preserving our brand’s exclusivity.”

Founded in the 19th century by Rai Bahadur Champalal of Beawar, the brand carries a legacy dating back to the British era, when the family was honored with the title “Raniwala.” The brand continues to be a trusted name in bridal jewellery, known for its 18-karat gold Polki pieces that appeal to both Gen Z and Millennial audiences.

Over the years, Raniwala 1881 has also collaborated with some of India’s top fashion designers, including Sabyasachi Mukherjee, Manish Malhotra, and Rahul Mishra, reinforcing its place at the intersection of heritage and high fashion.

The shift toward franchising comes as India’s jewellery market undergoes a transformation, with consumers increasingly gravitating toward branded, story-driven luxury pieces that offer authenticity and traceability.

Francorp will help guide Raniwala 1881’s expansion across metro cities and fast-growing luxury markets, ensuring a consistent retail experience that honors the brand’s heritage.

“Luxury retail is evolving rapidly, and heritage brands like Raniwala 1881 are leading the way in strategic expansion while maintaining timeless elegance and exclusivity,” said Gaurav Marya, Chairman of Franchise India Group. “Franchising provides an effective model to scale without compromising brand integrity. With FOFO and FOCO formats, we’re introducing a new dimension to luxury jewellery retail in India.”

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National News

Dassani Brothers introduces “Aarambh – A New Beginning, A New Brilliance” A festive ode to light, legacy, and new possibilities

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This Diwali, Dassani Brothers unveils its latest fine jewellery collection — “Aarambh: A New Beginning, A New Brilliance.” Drawing inspiration from the essence of Diwali and the charm of new beginnings, the collection is an ode to inner radiance — a glow that deepens and evolves with each chapter of life.

Aarambh represents a graceful evolution in the creative journey of Dassani Brothers. It reimagines the grandeur of Indian craftsmanship through a contemporary perspective — where traditional polki and jadau artistry meet modern, fluid design. Every piece in the collection embodies renewal and optimism, capturing the spirit of celebration that defines the festival of lights.

Adding a new dimension to the festive narrative, Aarambh introduces the use of black enamel — a symbolic nod to Diwali’s deeper philosophy of darkness giving way to light. The striking contrast between the rich black enamel and shimmering polki mirrors the journey from shadow to radiance, evoking balance, beauty, and transformation. It’s a poetic expression of how brilliance shines brightest when born from contrast.

From dainty earrings that glimmer like diyas to statement necklaces that exude festive opulence, Aarambh beautifully marries emotion with artistry. Uncut diamonds, vibrant gemstones, lustrous goldwork, and bold enamel detailing come together in perfect harmony — reflecting the brand’s enduring dedication to precision, innovation, and timeless elegance.

Commenting on the new launch, Sumit Dassani, Partner at Dassani Brothers, said, “Diwali is a symbol of light, hope, and renewal — sentiments that are deeply intertwined with our philosophy. With Aarambh, we pay homage to the idea of embracing change with grace — of welcoming every new beginning with a brilliance that is uniquely one’s own. The addition of black enamel celebrates the balance between light and darkness, reminding us that both are integral to beauty and growth.”

With its refined aesthetic and versatile appeal, Aarambh speaks to the modern woman — one who honours her roots yet charts her own course. Each creation serves as a gentle reminder that every new beginning carries within it the promise of brilliance — just as every sparkle reflects the legacy of craftsmanship and care that defines Dassani Brothers.

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