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Raniwala 1881 Partners with Francorp to Scale Retail Footprint Through Franchising

The iconic Jaipur-based jewellery house adopts FOFO and FOCO models to expand across India while preserving its royal heritage and artisanal legacy

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Raniwala 1881, the luxury jewellery brand rooted in Jaipur’s rich heritage, has announced a strategic alliance with Francorp, the franchising advisory arm of Franchise India Group, to fuel its next phase of growth through a structured franchise model.

This partnership marks a significant milestone for the 140-year-old brand as it seeks to expand its retail footprint across India while staying true to its legacy of regal design and meticulous craftsmanship.

Under the agreement, Raniwala 1881 will implement both Franchise-Owned, Franchise-Operated (FOFO) and Franchise-Owned, Company-Operated (FOCO) models. These formats aim to offer opportunities for entrepreneurs and investors to be part of the evolution of one of India’s most prestigious fine jewellery brands.

“Our jewellery is more than just adornment; it is a representation of centuries-old craftsmanship and a deep-rooted heritage,” said Abhishek Raniwala, Managing Director of Raniwala 1881. “With the growing demand for handcrafted Polki and Jadau jewellery, this partnership with Francorp allows us to expand while preserving our brand’s exclusivity.”

Founded in the 19th century by Rai Bahadur Champalal of Beawar, the brand carries a legacy dating back to the British era, when the family was honored with the title “Raniwala.” The brand continues to be a trusted name in bridal jewellery, known for its 18-karat gold Polki pieces that appeal to both Gen Z and Millennial audiences.

Over the years, Raniwala 1881 has also collaborated with some of India’s top fashion designers, including Sabyasachi Mukherjee, Manish Malhotra, and Rahul Mishra, reinforcing its place at the intersection of heritage and high fashion.

The shift toward franchising comes as India’s jewellery market undergoes a transformation, with consumers increasingly gravitating toward branded, story-driven luxury pieces that offer authenticity and traceability.

Francorp will help guide Raniwala 1881’s expansion across metro cities and fast-growing luxury markets, ensuring a consistent retail experience that honors the brand’s heritage.

“Luxury retail is evolving rapidly, and heritage brands like Raniwala 1881 are leading the way in strategic expansion while maintaining timeless elegance and exclusivity,” said Gaurav Marya, Chairman of Franchise India Group. “Franchising provides an effective model to scale without compromising brand integrity. With FOFO and FOCO formats, we’re introducing a new dimension to luxury jewellery retail in India.”

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National News

AIJGF Proposes Regulated “Bullion Bank”, Proposal Presented Directly To Union Commerce and Industry Minister

Establishes A Centralized Financial Framework To Pool, Standardise, Settle, and Lease Domestic Gold

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The Ministry of Commerce and Industry is officially reviewing a landmark proposal to establish a regulated “Bullion Bank” aimed at transforming India’s massive domestic gold reserves into an active economic asset.

The proposal was presented directly to Union Commerce and Industry Minister Piyush Goyal by a delegation from the All India Jewellers and Goldsmith Federation (AIJGF). In response, Minister Goyal has agreed to form a comprehensive consultation committee—comprising government representatives, jewellery industry stakeholders, bullion market experts, financial institutions, and market regulators—to thoroughly examine the framework.

Key Highlights of the Proposal:

  • Activating Idle Wealth: Establishes a centralised financial framework to pool, standardise, settle, and lease domestic gold, significantly reducing India’s heavy reliance on expensive foreign imports.
  • Tapping a $4 Trillion Market: Aims to mobilse the estimated 25,000 to 27,000 tonnes of gold held by Indian households, temples, and private institutions—a stockpile currently valued between $3.65 trillion and $4.3 trillion.
  • Earning Interest on Gold: Transforms physical gold from a passive, non-yielding asset into an active, interest-earning investment, eliminating traditional locker storage fees for citizens.
  • ETF Integration: Proposes allowing Gold Exchange-Traded Funds (ETFs) to lend 20–30% of their idle physical holdings back into the jewellery ecosystem under strict over-collateralised, insured, and daily marked-to-market safety protocols.

A Strategic Move for Economic Resilience

Currently, the vast majority of India’s gold wealth remains locked away and unproductive. By acting as a trusted intermediary, the proposed Bullion Bank will allow households and institutions to securely lend their gold back into the domestic jewellery ecosystem.

“This framework has the potential to permanently change how India manages its gold,” stated the AIJGF in their proposal. “By unlocking domestic reserves, we can stabilise the market, support local artisans, and strengthen the national economy.”

To ensure seamless execution and regulatory oversight, the AIJGF has also requested the creation of a dedicated inter-ministerial task force. This body would bring together the Ministry of Finance, the Ministry of Commerce, and the Ministry of Consumer Affairs to oversee the initiative’s roll-out.

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