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Raniwala 1881 Partners with Francorp to Scale Retail Footprint Through Franchising

The iconic Jaipur-based jewellery house adopts FOFO and FOCO models to expand across India while preserving its royal heritage and artisanal legacy

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Raniwala 1881, the luxury jewellery brand rooted in Jaipur’s rich heritage, has announced a strategic alliance with Francorp, the franchising advisory arm of Franchise India Group, to fuel its next phase of growth through a structured franchise model.

This partnership marks a significant milestone for the 140-year-old brand as it seeks to expand its retail footprint across India while staying true to its legacy of regal design and meticulous craftsmanship.

Under the agreement, Raniwala 1881 will implement both Franchise-Owned, Franchise-Operated (FOFO) and Franchise-Owned, Company-Operated (FOCO) models. These formats aim to offer opportunities for entrepreneurs and investors to be part of the evolution of one of India’s most prestigious fine jewellery brands.

“Our jewellery is more than just adornment; it is a representation of centuries-old craftsmanship and a deep-rooted heritage,” said Abhishek Raniwala, Managing Director of Raniwala 1881. “With the growing demand for handcrafted Polki and Jadau jewellery, this partnership with Francorp allows us to expand while preserving our brand’s exclusivity.”

Founded in the 19th century by Rai Bahadur Champalal of Beawar, the brand carries a legacy dating back to the British era, when the family was honored with the title “Raniwala.” The brand continues to be a trusted name in bridal jewellery, known for its 18-karat gold Polki pieces that appeal to both Gen Z and Millennial audiences.

Over the years, Raniwala 1881 has also collaborated with some of India’s top fashion designers, including Sabyasachi Mukherjee, Manish Malhotra, and Rahul Mishra, reinforcing its place at the intersection of heritage and high fashion.

The shift toward franchising comes as India’s jewellery market undergoes a transformation, with consumers increasingly gravitating toward branded, story-driven luxury pieces that offer authenticity and traceability.

Francorp will help guide Raniwala 1881’s expansion across metro cities and fast-growing luxury markets, ensuring a consistent retail experience that honors the brand’s heritage.

“Luxury retail is evolving rapidly, and heritage brands like Raniwala 1881 are leading the way in strategic expansion while maintaining timeless elegance and exclusivity,” said Gaurav Marya, Chairman of Franchise India Group. “Franchising provides an effective model to scale without compromising brand integrity. With FOFO and FOCO formats, we’re introducing a new dimension to luxury jewellery retail in India.”

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National News

KISNA Offers Up To 105% Value On Old Gold, 100% Off Making Charges For Dhanteras, Diwali

Festive Benefits Include Gold Rate Protection With A 25% Down Payment and A Chance To Win 823 Vehicles

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With Dhanteras and Diwali approaching, KISNA Diamond & Gold Jewellery, one of India’s foremost jewellery brands, is offering customers a range of festive purchase benefits, including up to 100% off on making charges on select gold and diamond jewellery and 105% exchange value on old gold towards diamond jewellery purchases. The offers are part of the brand’s ongoing Gift Happiness initiative, aimed at providing greater value to customers amid fluctuating gold prices and festive jewellery demand.

The old-gold exchange offer enables customers to use their existing gold towards new diamond jewellery purchases, while the making-charge concession helps reduce additional purchase costs. KISNA is also offering Double Gold Rate Protection with a 25% down payment, allowing customers to plan eligible jewellery purchases in advance while protecting themselves against increases in gold prices, subject to applicable conditions.

Adding to the festive benefits, KISNA’s nationwide ‘Shop Sparkle Win ’26’ campaign offers customers a chance to win 823 vehicles, comprising 247 cars and 576 scooters, through three lucky draws across 218 cities in 24 states. Customers purchasing diamond jewellery worth ₹25,000 or gold jewellery worth Rs 75,000 qualify for participation. The final draw is scheduled for the first week of December 2026.

Commenting on festive jewellery purchases, Parag Shah, CEO, KISNA Diamond & Gold Jewellery, said:

“Dhanteras and Diwali remain important occasions for jewellery purchases, whether for personal use, gifting or family celebrations. While gold prices influence buying decisions, customers are also mindful of making charges, exchange value and the overall cost of their purchases. Our focus is on addressing these considerations through offers that provide greater flexibility and value, while making jewellery purchases more convenient during the festive season.”

Beyond the festive offers, KISNA continues to provide 90% buyback and 95% exchange value on diamond jewellery, including making charges, under its applicable policies. The brand’s festive propositions are available through its expanding retail network of 170+ exclusive showrooms and over 1,500 retail touchpoints across 400+ cities, catering to jewellery shoppers across metro and non-metro markets.

All offers are subject to applicable terms and conditions, product eligibility and availability at participating outlets*

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