National News
Raniwala 1881 Partners with Francorp to Scale Retail Footprint Through Franchising
The iconic Jaipur-based jewellery house adopts FOFO and FOCO models to expand across India while preserving its royal heritage and artisanal legacy
Raniwala 1881, the luxury jewellery brand rooted in Jaipur’s rich heritage, has announced a strategic alliance with Francorp, the franchising advisory arm of Franchise India Group, to fuel its next phase of growth through a structured franchise model.
This partnership marks a significant milestone for the 140-year-old brand as it seeks to expand its retail footprint across India while staying true to its legacy of regal design and meticulous craftsmanship.
Under the agreement, Raniwala 1881 will implement both Franchise-Owned, Franchise-Operated (FOFO) and Franchise-Owned, Company-Operated (FOCO) models. These formats aim to offer opportunities for entrepreneurs and investors to be part of the evolution of one of India’s most prestigious fine jewellery brands.
“Our jewellery is more than just adornment; it is a representation of centuries-old craftsmanship and a deep-rooted heritage,” said Abhishek Raniwala, Managing Director of Raniwala 1881. “With the growing demand for handcrafted Polki and Jadau jewellery, this partnership with Francorp allows us to expand while preserving our brand’s exclusivity.”
Founded in the 19th century by Rai Bahadur Champalal of Beawar, the brand carries a legacy dating back to the British era, when the family was honored with the title “Raniwala.” The brand continues to be a trusted name in bridal jewellery, known for its 18-karat gold Polki pieces that appeal to both Gen Z and Millennial audiences.
Over the years, Raniwala 1881 has also collaborated with some of India’s top fashion designers, including Sabyasachi Mukherjee, Manish Malhotra, and Rahul Mishra, reinforcing its place at the intersection of heritage and high fashion.
The shift toward franchising comes as India’s jewellery market undergoes a transformation, with consumers increasingly gravitating toward branded, story-driven luxury pieces that offer authenticity and traceability.
Francorp will help guide Raniwala 1881’s expansion across metro cities and fast-growing luxury markets, ensuring a consistent retail experience that honors the brand’s heritage.
“Luxury retail is evolving rapidly, and heritage brands like Raniwala 1881 are leading the way in strategic expansion while maintaining timeless elegance and exclusivity,” said Gaurav Marya, Chairman of Franchise India Group. “Franchising provides an effective model to scale without compromising brand integrity. With FOFO and FOCO formats, we’re introducing a new dimension to luxury jewellery retail in India.”
National News
Diamonds Lead The Luxury Wishlist, New Consumer Index Finds
From Diamonds and Watches To Luxury Cars, Fashion and Travel, New Data Reveals What Indian Consumers Value Most When It Comes To Luxury
What are Indian consumers really looking for when it comes to luxury? New research from A Diamond is Forever, India’s Most Desired Luxury Purchases, ranks the country’s top 10 luxury categories, revealing not only what captures consumer desire, but how that desire translates into search, social conversation and purchase intent.
The research finds diamond and fine jewelry at the top of India’s luxury wishlist, with a score of 68.22 out of 80, followed by luxury cars at 65.5, luxury watches at 64.9, designer fashion at 62 and premium technology and electronics at 61.2.
But the overall ranking tells only part of the story. Looking across the individual measures reveals distinct patterns in how Indians engage with luxury: luxury cars lead on geographic reach, watches command the strongest commercial intent, diamonds see the highest transactional intent, while luxury travel records the fastest growth in social conversation.
The India’s Most Desired Luxury Purchases Index examines ten major luxury categories across eight measures of consumer interest and intent, offering a broader view of what luxury means to Indian consumers today.
Diamonds lead India’s luxury wishlist
Diamond and fine jewelry ranks first, with a score of 68.2/80. The category records 147,720 searches, including 81,930 commercial searches and 13,720 transactional searches. Its transactional-intent rate stands at 9.3% – the highest among the categories measured.
Beyond the numbers, the research identifies a distinctive combination of emotional resonance, cultural relevance and lasting value behind jewelry’s position at the top. From milestone purchases and wedding jewelry to gifting and heirlooms, fine jewelry occupies a space where personal meaning and perceived long-term value meet.
Watches command the strongest commercial intent
Luxury watches rank third overall at 64.9/80 but emerge as the strongest category when it comes to commercial intent, scoring 10/10 on the measure.
The category generated 250,230 searches, of which 202,470 were commercial searches. That means 80.9% of its search volume carried commercial intent, the highest proportion recorded across the categories.
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