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Raniwala 1881 Partners with Francorp to Scale Retail Footprint Through Franchising

The iconic Jaipur-based jewellery house adopts FOFO and FOCO models to expand across India while preserving its royal heritage and artisanal legacy

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Raniwala 1881, the luxury jewellery brand rooted in Jaipur’s rich heritage, has announced a strategic alliance with Francorp, the franchising advisory arm of Franchise India Group, to fuel its next phase of growth through a structured franchise model.

This partnership marks a significant milestone for the 140-year-old brand as it seeks to expand its retail footprint across India while staying true to its legacy of regal design and meticulous craftsmanship.

Under the agreement, Raniwala 1881 will implement both Franchise-Owned, Franchise-Operated (FOFO) and Franchise-Owned, Company-Operated (FOCO) models. These formats aim to offer opportunities for entrepreneurs and investors to be part of the evolution of one of India’s most prestigious fine jewellery brands.

“Our jewellery is more than just adornment; it is a representation of centuries-old craftsmanship and a deep-rooted heritage,” said Abhishek Raniwala, Managing Director of Raniwala 1881. “With the growing demand for handcrafted Polki and Jadau jewellery, this partnership with Francorp allows us to expand while preserving our brand’s exclusivity.”

Founded in the 19th century by Rai Bahadur Champalal of Beawar, the brand carries a legacy dating back to the British era, when the family was honored with the title “Raniwala.” The brand continues to be a trusted name in bridal jewellery, known for its 18-karat gold Polki pieces that appeal to both Gen Z and Millennial audiences.

Over the years, Raniwala 1881 has also collaborated with some of India’s top fashion designers, including Sabyasachi Mukherjee, Manish Malhotra, and Rahul Mishra, reinforcing its place at the intersection of heritage and high fashion.

The shift toward franchising comes as India’s jewellery market undergoes a transformation, with consumers increasingly gravitating toward branded, story-driven luxury pieces that offer authenticity and traceability.

Francorp will help guide Raniwala 1881’s expansion across metro cities and fast-growing luxury markets, ensuring a consistent retail experience that honors the brand’s heritage.

“Luxury retail is evolving rapidly, and heritage brands like Raniwala 1881 are leading the way in strategic expansion while maintaining timeless elegance and exclusivity,” said Gaurav Marya, Chairman of Franchise India Group. “Franchising provides an effective model to scale without compromising brand integrity. With FOFO and FOCO formats, we’re introducing a new dimension to luxury jewellery retail in India.”

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‘Atham PathOnam’ By Kushals Fashion Jewellery- A Festive Collection Celebrating The Spirit Of Onam

A Contemporary Jewellery Edit Inspired By Kerala’s Rich Onam Traditions

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There are few celebrations as beautiful as Onam. The crisp white-and-gold kasavu sarees, beautifully crafted jewellery, fresh jasmine flowers, vibrant pookalams, and family gatherings create a festive mood that’s effortlessly elegant. Inspired by the spirit of the season, Kushals Fashion Jewellery presents its Onam Collection ‘Atham PathOnam’—a curated edit of festive jewellery designed to beautifully complement the elegance of every Onam ensemble. Popular Malayalam actor Saniya Iyappan adorns the collection, bringing its festive elegance to life.

The collection made of 18K gold plated fashion jewellery with a premium finish draws inspiration from Kerala’s rich jewellery heritage, blending traditional artistry with contemporary styling. Featuring intricately crafted temple-inspired necklaces, regal chokers, elegant harams, statement jhumkas, bangles, ear cuffs, cocktail rings, and colourful gemstone accents that instantly elevate every festive look. Antique finishes, intricate detailing, pearls, and vibrant ruby and emerald-toned stones come together to create pieces that feel rooted in tradition yet effortlessly modern.

Designed for everything from family gatherings and festive brunches to grand Onam celebrations, the collection pairs beautifully with sarees, Kurta sets, and contemporary ethnic silhouettes. Whether you prefer making a statement with bold temple jewellery or keeping it understated with elegant festive accents, the collection offers something for every style and occasion.

Manish Gulechha, CEO & Co-Founder of Kushals Fashion Jewellery Said:

“Today, Onam dressing is as much about personal style as it is about tradition.”

“Women are finding new ways to style their attire with jewellery that reflects their individuality. With this Onam collection, we wanted to create pieces that make it easy to celebrate the traditions while expressing your own unique festive style.”

Kushals’ Onam Collection is designed to be worn, celebrated, and cherished beyond the season. Because the best festive jewellery isn’t just for one occasion-it’s the kind you reach for every time you want to celebrate in style.


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