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Raniwala 1881 Partners with Francorp to Scale Retail Footprint Through Franchising

The iconic Jaipur-based jewellery house adopts FOFO and FOCO models to expand across India while preserving its royal heritage and artisanal legacy

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Raniwala 1881, the luxury jewellery brand rooted in Jaipur’s rich heritage, has announced a strategic alliance with Francorp, the franchising advisory arm of Franchise India Group, to fuel its next phase of growth through a structured franchise model.

This partnership marks a significant milestone for the 140-year-old brand as it seeks to expand its retail footprint across India while staying true to its legacy of regal design and meticulous craftsmanship.

Under the agreement, Raniwala 1881 will implement both Franchise-Owned, Franchise-Operated (FOFO) and Franchise-Owned, Company-Operated (FOCO) models. These formats aim to offer opportunities for entrepreneurs and investors to be part of the evolution of one of India’s most prestigious fine jewellery brands.

“Our jewellery is more than just adornment; it is a representation of centuries-old craftsmanship and a deep-rooted heritage,” said Abhishek Raniwala, Managing Director of Raniwala 1881. “With the growing demand for handcrafted Polki and Jadau jewellery, this partnership with Francorp allows us to expand while preserving our brand’s exclusivity.”

Founded in the 19th century by Rai Bahadur Champalal of Beawar, the brand carries a legacy dating back to the British era, when the family was honored with the title “Raniwala.” The brand continues to be a trusted name in bridal jewellery, known for its 18-karat gold Polki pieces that appeal to both Gen Z and Millennial audiences.

Over the years, Raniwala 1881 has also collaborated with some of India’s top fashion designers, including Sabyasachi Mukherjee, Manish Malhotra, and Rahul Mishra, reinforcing its place at the intersection of heritage and high fashion.

The shift toward franchising comes as India’s jewellery market undergoes a transformation, with consumers increasingly gravitating toward branded, story-driven luxury pieces that offer authenticity and traceability.

Francorp will help guide Raniwala 1881’s expansion across metro cities and fast-growing luxury markets, ensuring a consistent retail experience that honors the brand’s heritage.

“Luxury retail is evolving rapidly, and heritage brands like Raniwala 1881 are leading the way in strategic expansion while maintaining timeless elegance and exclusivity,” said Gaurav Marya, Chairman of Franchise India Group. “Franchising provides an effective model to scale without compromising brand integrity. With FOFO and FOCO formats, we’re introducing a new dimension to luxury jewellery retail in India.”

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5 Ways To Elevate Your Diwali Style With Diamond Stacking

Discover five stylish ways to layer, mix and stack natural diamond jewellery this Diwali, creating festive looks that blend timeless elegance with contemporary personal style.

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The best Diwali looks begin with light. It catches on silk, reflects off sequins and comes alive in the brilliance of a natural diamond. This festive season, let your jewellery take centre stage with a little more sparkle and a lot more personality.

From intimate family gatherings and card parties to glamorous Diwali soirées, jewellery is often what completes the festive look. And while a statement piece will always have its place, this season is all about a more personal approach to dressing up: layering, mixing and stacking your favourite pieces to create a look that feels distinctly your own.

Real diamonds lend themselves beautifully to this way of styling. Their timeless versatility allows them to move effortlessly from traditional to contemporary, from understated afternoon celebrations to dressed-up evenings. The key is knowing what to layer, where to add sparkle and when to let a single piece shine.

Here are five ways to make natural diamonds part of your Diwali style story this season:

Layer your necklaces for a modern festive neckline There is something effortlessly glamorous about layered necklaces with festive Indianwear. The trick is to play with length, proportion and scale rather than making every piece compete for attention. Start with a rare diamond solitaire pendant and layer it with a slightly more substantial necklace or a contemporary tennis necklace. With a traditional silk saree or an embellished blouse, richer layers can complement the grandeur of the outfit. With a simpler kurta, saree or lehenga, delicate diamond layers can bring just the right amount of luminosity. Think of it as building your look one layer at a time. The aim is not uniformity, but dimension.

Make a statement with a stack of diamond rings The days of keeping every ring perfectly matched are giving way to a more expressive approach. This Diwali, mix shapes, sizes and silhouettes to create a ring stack that feels personal. Try pairing a classic round diamond with a crisp emerald cut or contrast a sleek band with a more sculptural statement ring. And don’t feel the need to keep every ring on one finger. Spread your stack across both hands for a look that feels more effortless. The beauty of asli diamonds is that every piece brings its own character to the combination. Together, they create a look that feels considered without looking overly styled.

Give festive dressing a contemporary twist with ear stacking If you want to bring a youthful edge to traditional festive dressing, look no further than your ears. Start with a diamond stud or a pear-shaped diamond on the lobe, then build upwards with smaller round studs, delicate hoops or an elegant ear cuff. Mixing different sizes and silhouettes creates a subtle cascade of sparkle without taking away from the rest of your jewellery. It works particularly well with a sleek low bun, a side-swept hairstyle or an updo that leaves the ears beautifully exposed. Paired with a saree, lehenga or even a sharply tailored festive look, an ear stack can make classic dressing feel instantly more contemporary.

Layer your bracelets for a little wrist drama A festive outfit deserves a little sparkle every time you move. This Diwali, let your wrists do some of the talking. Pair a natural diamond tennis bracelet with classic gold bangles, a diamond cuff or a delicate chain bracelet. The contrast between the fluid brilliance of diamonds and the structured form of traditional bangles creates an effortlessly modern combination. For daytime celebrations, keep the layers lighter and more delicate. Heading to a Diwali party in the evening? Add a little more drama with varied bracelet widths and textures. The secret is to mix rather than match. Different pieces can sit beautifully together without looking like they were bought as a set.

Mix the old with the new and make it your own Perhaps the most personal way to embrace jewellery stacking is to forget the rules altogether. Pair a traditional diamond pendant with contemporary solitaire earrings. Wear a tennis necklace with a classic festive saree. Or bring an heirloom diamond into the mix with a newer piece, creating a combination that brings different chapters of your life together. This is where natural diamonds have a particular resonance. They are not pieces that need to be saved for one occasion. They can become part of your everyday wardrobe, be dressed up for Diwali and return again for birthdays, anniversaries, weddings and all the moments in between.

Ultimately, jewellery stacking is less about following a formula and more about finding combinations that feel like you. Start with the pieces you love, experiment with proportions and don’t be afraid to mix the traditional with the unexpected.

Because while trends may change, the value of a real diamond goes beyond the season. It is its brilliance, rarity and the meaning it gathers over time that makes it something to wear, return to and pass on.

This Diwali, let your jewellery tell your story, one layer, one sparkle and one memorable celebration at a time.

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