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Raniwala 1881 Partners with Francorp to Scale Retail Footprint Through Franchising

The iconic Jaipur-based jewellery house adopts FOFO and FOCO models to expand across India while preserving its royal heritage and artisanal legacy

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Raniwala 1881, the luxury jewellery brand rooted in Jaipur’s rich heritage, has announced a strategic alliance with Francorp, the franchising advisory arm of Franchise India Group, to fuel its next phase of growth through a structured franchise model.

This partnership marks a significant milestone for the 140-year-old brand as it seeks to expand its retail footprint across India while staying true to its legacy of regal design and meticulous craftsmanship.

Under the agreement, Raniwala 1881 will implement both Franchise-Owned, Franchise-Operated (FOFO) and Franchise-Owned, Company-Operated (FOCO) models. These formats aim to offer opportunities for entrepreneurs and investors to be part of the evolution of one of India’s most prestigious fine jewellery brands.

“Our jewellery is more than just adornment; it is a representation of centuries-old craftsmanship and a deep-rooted heritage,” said Abhishek Raniwala, Managing Director of Raniwala 1881. “With the growing demand for handcrafted Polki and Jadau jewellery, this partnership with Francorp allows us to expand while preserving our brand’s exclusivity.”

Founded in the 19th century by Rai Bahadur Champalal of Beawar, the brand carries a legacy dating back to the British era, when the family was honored with the title “Raniwala.” The brand continues to be a trusted name in bridal jewellery, known for its 18-karat gold Polki pieces that appeal to both Gen Z and Millennial audiences.

Over the years, Raniwala 1881 has also collaborated with some of India’s top fashion designers, including Sabyasachi Mukherjee, Manish Malhotra, and Rahul Mishra, reinforcing its place at the intersection of heritage and high fashion.

The shift toward franchising comes as India’s jewellery market undergoes a transformation, with consumers increasingly gravitating toward branded, story-driven luxury pieces that offer authenticity and traceability.

Francorp will help guide Raniwala 1881’s expansion across metro cities and fast-growing luxury markets, ensuring a consistent retail experience that honors the brand’s heritage.

“Luxury retail is evolving rapidly, and heritage brands like Raniwala 1881 are leading the way in strategic expansion while maintaining timeless elegance and exclusivity,” said Gaurav Marya, Chairman of Franchise India Group. “Franchising provides an effective model to scale without compromising brand integrity. With FOFO and FOCO formats, we’re introducing a new dimension to luxury jewellery retail in India.”

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National News

The Invisible Giant Behind India’s Jewelry Industry Turns 30- Kama Jewelry

Mumbai-Based Kama Jewelry Marks Three Decades Of Fine Jewelry Manufacturing — 1,200 Craftspeople, 260+ Clients Across Four Continents, And A 27% CAGR That Rivals The Best Long-Term Compounders In Indian Business.

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27.1%30-Year CAGR | No outside capital raised
1,200+Master craftspeople, all in-house — not contract labour
260+Global clients across India, the USA, the UAE, and Europe
47,508Pieces manufactured per month on average

Kama Jewelry Private Limited, India’s leading fine jewelry manufacturer, today marks its 30th anniversary — a milestone defined not by celebration alone, but by a record that few Indian manufacturers can match.

Founded on 27th May 1996 by Colin Shah, a first-generation entrepreneur from a family of doctors, Kama began with a single premise: do the right thing, every time, even when no one is watching. Three decades later, that premise has produced one of India’s most quietly consequential manufacturing businesses.

Operating from SEEPZ Special Economic Zone in Mumbai, Kama runs four specialist plants — covering 18KT gold, natural diamonds, platinum, and CNC machine-made jewelry — serving clients across India, the United States, the UAE, and Europe.

The Numbers

Kama’s FY26 growth represents a 30-year compound annual growth rate of 27.1% — generated entirely without external capital. Its post-pandemic CAGR of 16.8% confirms the recovery trajectory is accelerating. FY27 target represents 23% growth, with output planned at 6.75 lakh pieces across its export and domestic divisions.

Third-Party Recognition

The Gem and Jewellery Export Promotion Council (GJEPC), operating under the Ministry of Commerce, recognised Kama as the Largest Diamond Jewelry Exporter in two consecutive years — an award based on audited customs data, not self-declaration. Kama holds a BBB Stable credit rating, maintained through demonetisation, GST transition, COVID, and gold prices reaching an all-time high of Rs. 1,51,366 per 10 grams.

A Timely Milestone

Kama’s anniversary arrives at a structurally significant moment for Indian jewelry manufacturing. The India-US bilateral trade framework, finalised in early 2026, reduced jewelry tariffs from over 50% to 16% — creating what GJEPC estimates as a near-term export opportunity of $3 billion. India’s effective tariff rate on jewelry exports to the US now sits below China’s for the first time, making Indian manufacturers the preferred supply chain alternative for US buyers diversifying away from Chinese sourcing.

Kama, with 60+ existing US clients and three decades of verified export experience, is positioned to capture this opportunity immediately — without needing to change its product mix or infrastructure.

Governance and Financial Discipline

Kama is one of the few private manufacturers in India that operates with the governance infrastructure of a listed company. Four independent audit and compliance bodies oversee the business: statutory audit, internal audit, tax, and US audit. The company carries a BBB Stable credit rating maintained through every economic shock of the past three decades.

Unlike many manufacturing businesses at this scale, Kama is not promoter-dependent. Senior leadership averages over 20 years of tenure. Functional heads across sales, manufacturing, design, finance, and HR operate with independent accountability. SAP ERP has governed operations since 2013 — built proactively, not in response to any requirement.

Culture and Continuity

The company’s 1,200 craftspeople are employed directly on payroll — not through contract arrangements — preserving fine jewelry stone-setting skills that are disappearing globally as automation advances. This is a deliberate, costly choice that gives Kama quality control and craft depth no competitor replicates at scale.

Colin Shah served as Chairman of the GJEPC from 2020 to 2022, leading the industry through the most disruptive period in modern trade history. The company has also recently launched a CNC manufacturing facility and is conducting production trials in CNC 9-axis machining, binder jetting, and hot isostatic pressing — technologies it describes as preparing before being required to.

Founder’s Statement

Founder & MD of Kama Jewelry, Colin Shah said:

“Kama is not 30 years old. Kama is 30 years young. We began with belief. We grew with discipline. We lead with trust. The best chapters are not behind us — they are waiting to be written.”

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