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Raniwala 1881 Partners with Francorp to Scale Retail Footprint Through Franchising

The iconic Jaipur-based jewellery house adopts FOFO and FOCO models to expand across India while preserving its royal heritage and artisanal legacy

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Raniwala 1881, the luxury jewellery brand rooted in Jaipur’s rich heritage, has announced a strategic alliance with Francorp, the franchising advisory arm of Franchise India Group, to fuel its next phase of growth through a structured franchise model.

This partnership marks a significant milestone for the 140-year-old brand as it seeks to expand its retail footprint across India while staying true to its legacy of regal design and meticulous craftsmanship.

Under the agreement, Raniwala 1881 will implement both Franchise-Owned, Franchise-Operated (FOFO) and Franchise-Owned, Company-Operated (FOCO) models. These formats aim to offer opportunities for entrepreneurs and investors to be part of the evolution of one of India’s most prestigious fine jewellery brands.

“Our jewellery is more than just adornment; it is a representation of centuries-old craftsmanship and a deep-rooted heritage,” said Abhishek Raniwala, Managing Director of Raniwala 1881. “With the growing demand for handcrafted Polki and Jadau jewellery, this partnership with Francorp allows us to expand while preserving our brand’s exclusivity.”

Founded in the 19th century by Rai Bahadur Champalal of Beawar, the brand carries a legacy dating back to the British era, when the family was honored with the title “Raniwala.” The brand continues to be a trusted name in bridal jewellery, known for its 18-karat gold Polki pieces that appeal to both Gen Z and Millennial audiences.

Over the years, Raniwala 1881 has also collaborated with some of India’s top fashion designers, including Sabyasachi Mukherjee, Manish Malhotra, and Rahul Mishra, reinforcing its place at the intersection of heritage and high fashion.

The shift toward franchising comes as India’s jewellery market undergoes a transformation, with consumers increasingly gravitating toward branded, story-driven luxury pieces that offer authenticity and traceability.

Francorp will help guide Raniwala 1881’s expansion across metro cities and fast-growing luxury markets, ensuring a consistent retail experience that honors the brand’s heritage.

“Luxury retail is evolving rapidly, and heritage brands like Raniwala 1881 are leading the way in strategic expansion while maintaining timeless elegance and exclusivity,” said Gaurav Marya, Chairman of Franchise India Group. “Franchising provides an effective model to scale without compromising brand integrity. With FOFO and FOCO formats, we’re introducing a new dimension to luxury jewellery retail in India.”

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National News

KISNA Diamond and Gold Jewellery crosses 150 exclusive showrooms on Akshaya Tritiya; sets sights on 200 by Diwali 2026

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KISNA jewelry storefront with red drapes, celebration text 'Thank You India' and '150 Showrooms Strong' above a lit showroom interior.
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  • Employs nearly 900 people across its expanding retail network
  • Presence across 100+ cities with a strong Tier 2 and Tier 3 market focus
  • Integrates community-led initiatives into every store launch

KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has crossed the milestone of 150 exclusive showrooms across the country on the auspicious occasion of Akshaya Tritiya, marking a significant step in its retail expansion journey.

With a presence across 100+ cities, KISNA continues to deepen its footprint in Tier 2 and Tier 3 markets, witnessing strong traction in emerging consumption hubs such as Madurai, Gaya, and Azamgarh. As part of its recent expansion, the brand has strengthened its presence across cities, including Fatehpur, Etawah, Lalitpur, Jalandhar, Dehradun, Cuttack, Jehanabad, Budaun, Ambikapur, Burdwan, and Behrampur. The Behrampur showroom, spanning approximately 3,600 sq. ft., is among the largest in its network, reflecting the brand’s expanding retail scale.

The brand’s retail footprint is complemented by a robust distribution ecosystem of over 1,500 shop-in-shop touchpoints, enabling deeper market penetration and wider consumer access across regions. Building on this momentum, KISNA is on track to scale its network to 200 exclusive showrooms by Diwali 2026, with a continued focus on high-potential markets across the country.

Alongside its retail expansion, KISNA continues to integrate community engagement into its growth journey. Each showroom launch is accompanied by initiatives such as blood donation drives, cleanliness drives, tree planting, and food distribution programs. Aligned with its 150-store expansion, the brand has planted 2,500+ trees, conducted cleanliness drives, facilitated 1,800+ units of blood donation, and supported food distribution for 60,000+ individuals.

Commenting on the milestone, Ghanshyam Dholakia, Founder and Managing Director, Hari Krishna Group & KISNA Diamond and Gold Jewellery, said,

“Crossing 150 exclusive showrooms on the occasion of Akshaya Tritiya marks an important milestone in our journey of making natural diamond jewellery more accessible across India. Our expansion is driven by a strong, integrated ecosystem that combines manufacturing excellence with a rapidly scaling retail network. This growth reflects the increasing acceptance of diamonds across emerging markets and reinforces our commitment to reaching a wider consumer base. As we move towards 200 showrooms, we remain focused on responsible expansion and creating long-term value across the ecosystem.”

Parag Shah, CEO, KISNA Diamond and Gold Jewellery, added,

“Our expansion is anchored in Tier 2 and Tier 3 markets, which continue to emerge as key growth drivers for the category. With a design portfolio of over 12,000 styles, we are well-positioned to cater to diverse regional preferences at scale. As we progress towards 200 exclusive showrooms by Diwali 2026, our focus will remain on building a retail network that is both extensive and locally relevant.”

KISNA continues to scale its retail footprint with speed and accessibility, further strengthening its position in India’s evolving diamond and gold jewellery market.

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