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Raniwala 1881 Partners with Francorp to Scale Retail Footprint Through Franchising

The iconic Jaipur-based jewellery house adopts FOFO and FOCO models to expand across India while preserving its royal heritage and artisanal legacy

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Raniwala 1881, the luxury jewellery brand rooted in Jaipur’s rich heritage, has announced a strategic alliance with Francorp, the franchising advisory arm of Franchise India Group, to fuel its next phase of growth through a structured franchise model.

This partnership marks a significant milestone for the 140-year-old brand as it seeks to expand its retail footprint across India while staying true to its legacy of regal design and meticulous craftsmanship.

Under the agreement, Raniwala 1881 will implement both Franchise-Owned, Franchise-Operated (FOFO) and Franchise-Owned, Company-Operated (FOCO) models. These formats aim to offer opportunities for entrepreneurs and investors to be part of the evolution of one of India’s most prestigious fine jewellery brands.

“Our jewellery is more than just adornment; it is a representation of centuries-old craftsmanship and a deep-rooted heritage,” said Abhishek Raniwala, Managing Director of Raniwala 1881. “With the growing demand for handcrafted Polki and Jadau jewellery, this partnership with Francorp allows us to expand while preserving our brand’s exclusivity.”

Founded in the 19th century by Rai Bahadur Champalal of Beawar, the brand carries a legacy dating back to the British era, when the family was honored with the title “Raniwala.” The brand continues to be a trusted name in bridal jewellery, known for its 18-karat gold Polki pieces that appeal to both Gen Z and Millennial audiences.

Over the years, Raniwala 1881 has also collaborated with some of India’s top fashion designers, including Sabyasachi Mukherjee, Manish Malhotra, and Rahul Mishra, reinforcing its place at the intersection of heritage and high fashion.

The shift toward franchising comes as India’s jewellery market undergoes a transformation, with consumers increasingly gravitating toward branded, story-driven luxury pieces that offer authenticity and traceability.

Francorp will help guide Raniwala 1881’s expansion across metro cities and fast-growing luxury markets, ensuring a consistent retail experience that honors the brand’s heritage.

“Luxury retail is evolving rapidly, and heritage brands like Raniwala 1881 are leading the way in strategic expansion while maintaining timeless elegance and exclusivity,” said Gaurav Marya, Chairman of Franchise India Group. “Franchising provides an effective model to scale without compromising brand integrity. With FOFO and FOCO formats, we’re introducing a new dimension to luxury jewellery retail in India.”

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National News

Gold, Silver Prices Fall As US-Iran Tensions Raise Rate Hike Concerns

Higher US Treasury Yields, A Stronger Dollar and Expectations Of Further US Federal Reserve Rate Hikes Were Weighing On Gold and Silver.

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Gold and silver prices fell on September 21 as renewed tensions between the US and Iran increased concerns about inflation and possible further interest-rate hikes. A fall in crude oil prices, however, provided some support to bullion markets.

On the Multi-Commodity Exchange (MCX), October gold futures were trading at Rs 1,53,494 per 10 grams, down Rs 887, or 0.57%. The contract had earlier fallen by as much as Rs 1,331, or 0.86%, to Rs 1,53,050.

December silver futures were quoted at Rs 2,40,400 per kg, down Rs 1,203, or 0.50%. Silver had earlier declined by as much as Rs 2,553, or 1%, to Rs 2,39,050.

Why Gold Prices Fell

The decline came after a recent rally in precious metals, leading some investors to book profits.

higher US Treasury yields, a stronger dollar and expectations of further US Federal Reserve rate hikes were weighing on gold and silver.

Although the latest 25-basis-point rate hike was largely expected by markets, concerns about another possible hike have made investors more cautious.

US-Iran Tensions Add to Market Uncertainty

Fresh tensions in Yemen have also increased geopolitical concerns. Houthi forces, which are backed by Iran, have taken positions near the Babel-Mandeb Strait, an important shipping route.

The Houthis have launched missile and drone attacks towards Saudi Arabia, including targets linked to energy infrastructure. Saudi Arabia has responded with strikes on Houthi positions.

The developments are part of the wider confrontation involving the US and Iran. Iran’s Revolutionary Guards have warned of attacks on additional targets and the use of new weapons if the US launches another strike.While tensions remain high, the US and Iran have so far avoided a return to full-scale fighting.

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