International News
PureJewels Leads UK Jewellery Industry with Launch of Hallmarking 2.0 and Digital Product Passports
The innovation, powered by blockchain technology from Everledger and implemented by the Edinburgh Assay Office, was unveiled alongside the launch of PureJewels’ latest fine jewellery line, the Lotus Collection.
For the first time in the UK, every piece in a jewellery collection will carry a secure digital record created at the hallmarking stage. These Digital Product Passports provide verified details about hallmarking, material provenance, supply chain journey, and ethical sourcing—enhancing consumer confidence and elevating the standard of responsible jewellery retail.
The Lotus Collection, symbolising love’s journey from bud to bloom, features handcrafted pieces in 18ct yellow gold, platinum, and PureJewels’ exclusive 22ct Sunrise Gold. It embodies the brand’s ethos of “Celebrating Journeys”, merging heritage artistry with cutting-edge innovation.
“Hallmarking has always been the cornerstone of trust in fine jewellery. By launching Hallmarking 2.0 with the Lotus Collection, we are showing how tradition and technology can coexist for the modern luxury consumer,” said Jayant Raniga, CEO of PureJewels. “This is the beginning of a more responsible, transparent, and digitally connected future for our industry.”
The Lotus Collection is now available at PureJewels’ London showroom, online at purejewels.com, and will be rolled out to retail partners nationwide. Ainsworth Jewellers in Blackburn—a heritage retailer with 155 years of history—will be the first UK stockist.
“Our customers value tradition, innovation, and transparency. With Digital Product Passports, they gain deeper insight and assurance—connecting them more meaningfully to each piece they choose,” said Phil Ainsworth, Managing Director of Ainsworth Jewellers.
The Edinburgh Assay Office, one of the UK’s oldest hallmarking institutions, has welcomed the move as a vital step forward.
“Hallmarking has safeguarded consumer trust for over 700 years. Hallmarking 2.0 is a natural evolution, and we are proud to bring that trust into the digital age,” said Scott Walter, Chief Executive and Assay Master.
Backed by tech partner Everledger, the initiative is also a testament to the growing demand for traceable luxury.
“Jewellery has a story to tell. Hallmarking 2.0 makes that story visible and verifiable,” said Leanne Kemp, Founder of Everledger.
International News
Platinum Jewellery Gains Share Amid Record Gold Prices, PGI Reports Q4 2025 Market Shifts
Momentum key Regions In The Q4 Validates Platinum’s Growing Relevance In Today’s Jewellery Market.
The Platinum Guild International (PGI) today released its Q4 2025 Platinum Jewellery Business Review (PJBR), highlighting varying regional performance trends, with platinum’s value proposition remaining supportive in key markets against a backdrop of record-high gold prices and evolving trade dynamics.
Tim Schlick, CEO of Platinum Guild International, Said:
“The momentum we observed across key regions in the fourth quarter validates platinum’s growing relevance in today’s jewellery market. With gold prices remaining elevated, platinum continues to offer a premium yet accessible alternative that appeals to value-conscious consumers and luxury buyers alike. Looking ahead, PGI remains committed to partnering with the trade to capitalise on this favourable price dynamic—driving innovation, supporting strategic marketing initiatives, and reinforcing platinum’s enduring value in bridal, fashion, and other key segments.”
Regional Market Highlights
China
China’s platinum fabrication softened further in Q4 after a strong first half, but still recorded a 56% annual increase for 2025. The slowdown was driven by a combination of slower inventory turnover and elevated metal prices, which diverted retailer capital towards gold and dampened restocking sentiment. Wholesalers liquidated generic stock to realise capital gains, while retailers prioritised operational resilience. Despite significant challenges, PGI’s retail partners outperformed the broader market, achieving a 7% year-over-year increase in platinum jewellery sales volume during the last quarter of 2025.
India and the Middle East
In India, platinum jewellery continued to outperform the broader market, with strategic partners’ retail sales growing 10% year-over-year. Overall jewellery demand saw a marginal uptick, supported by the festive season and a shift toward lightweight purchases, though volume growth was constrained by a high comparison base and sharp gold price increases. Promotional efforts for brands such as Men of Platinum reinforced platinum’s value amidst price volatility.
PGI continued expanding its UAE presence by onboarding new retailers, bringing the total to 174 stores at the end of 2025.
Japan
Japan’s jewellery market saw value recover in Q4 due to sustained price increases, while platinum jewellery unit sales recorded a notable 1.5% year-on-year recovery. This upturn was partly supported by substitution away from gold amid extreme price volatility. For the full year, platinum’s share of unit sales rose, whilst white gold’s share declined.
United States
In the U.S., platinum jewellery sales reflected a clear divergence between declining unit volumes and strong value growth, with dollar sales significantly outpacing volumes. Record-high gold prices cooled volume demand across the broader industry, but platinum’s price—remaining less than half that of gold—bolstered its appeal. Despite tariff-related headwinds, the shift from white gold to platinum accelerated, with strategic partners reporting double-digit revenue growth.
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