International News
PureJewels Leads UK Jewellery Industry with Launch of Hallmarking 2.0 and Digital Product Passports
The innovation, powered by blockchain technology from Everledger and implemented by the Edinburgh Assay Office, was unveiled alongside the launch of PureJewels’ latest fine jewellery line, the Lotus Collection.
For the first time in the UK, every piece in a jewellery collection will carry a secure digital record created at the hallmarking stage. These Digital Product Passports provide verified details about hallmarking, material provenance, supply chain journey, and ethical sourcing—enhancing consumer confidence and elevating the standard of responsible jewellery retail.
The Lotus Collection, symbolising love’s journey from bud to bloom, features handcrafted pieces in 18ct yellow gold, platinum, and PureJewels’ exclusive 22ct Sunrise Gold. It embodies the brand’s ethos of “Celebrating Journeys”, merging heritage artistry with cutting-edge innovation.
“Hallmarking has always been the cornerstone of trust in fine jewellery. By launching Hallmarking 2.0 with the Lotus Collection, we are showing how tradition and technology can coexist for the modern luxury consumer,” said Jayant Raniga, CEO of PureJewels. “This is the beginning of a more responsible, transparent, and digitally connected future for our industry.”
The Lotus Collection is now available at PureJewels’ London showroom, online at purejewels.com, and will be rolled out to retail partners nationwide. Ainsworth Jewellers in Blackburn—a heritage retailer with 155 years of history—will be the first UK stockist.
“Our customers value tradition, innovation, and transparency. With Digital Product Passports, they gain deeper insight and assurance—connecting them more meaningfully to each piece they choose,” said Phil Ainsworth, Managing Director of Ainsworth Jewellers.
The Edinburgh Assay Office, one of the UK’s oldest hallmarking institutions, has welcomed the move as a vital step forward.
“Hallmarking has safeguarded consumer trust for over 700 years. Hallmarking 2.0 is a natural evolution, and we are proud to bring that trust into the digital age,” said Scott Walter, Chief Executive and Assay Master.
Backed by tech partner Everledger, the initiative is also a testament to the growing demand for traceable luxury.
“Jewellery has a story to tell. Hallmarking 2.0 makes that story visible and verifiable,” said Leanne Kemp, Founder of Everledger.
International News
Precious Metals Surge On Ceasefire Optimism AUGMONT BULLION REPORT
Geopolitical Optimism and Macro Shifts Drive Bullish Momentum
Safe-Haven Dynamics – Gold is expected to gain 1% and Silver 4% this week, marking a fourth straight weekly increase. This rise is driven by improving prospects of a permanent US-Iran ceasefire, which has reduced inflation concerns and lowered expectations of further central bank rate hikes.
- Geopolitical Developments– President Trump stated that Iran has agreed to key conditions: abandoning its nuclear weapons program, providing “free oil,” and keeping the Strait of Hormuz open. However, Iranian officials have not yet confirmed these terms. Separately, Israel’s cabinet convened on Wednesday to evaluate a potential ceasefire in Lebanon, over six weeks into its ongoing conflict with Iran-backed Hezbollah.
- Macro-economic Signals – Oil prices have dropped sharply on optimism surrounding a possible Iran deal, easing inflationary pressure, and reducing rate hike expectations. US traders currently assign a 29% probability to a 25-basis-point rate cut this year – a significant downward revision from earlier forecasts of two cuts before the conflict began.
Technical Triggers
- If Gold sustains above $4,850 (~ Rs. 1,55,000), the next upside resistance would be $5,000 (~ Rs. 1,60,000).
- As suggested earlier, Silver has given a breakout above $76.50 (~ Rs. 2,44,000), the next resistance would be $82 (~ Rs. 2,57,000) and $87 (~ Rs. 2,65,000) on continued strength.
Support and Resistance
| International Gold Support Level International Gold Resistance Level Domestic Gold Support Level Domestic Gold Resistance Level | : $4600/oz : $5000/oz : Rs 153,000/10 gm : Rs 160,000/10 gm |
| International Silver Support Level International Silver Resistance Level Domestic Silver Support Level Domestic Silver Resistance Level | : $70/oz : $82/oz : Rs 225,000/kg : Rs 257,000/kg |
JOS ALUKKAS Announces Special Offers for Akshaya Tritiya
Ashth Jewellery Celebrates Akshaya Tritiya With A Modern and Conscious Approach
Akshaya Tritiya Season Sees Transition From Physical Bullion To Financialized Gold Solutions
Shringar House of Mangalsutra Unveils 3,000+ Designs, Targets Emerging Markets Ahead of Akshaya Tritiya
230+ International Buyers Visit IGJS Jaipur 2026 Amid Evolving Global Geopolitical Scenario
Precious Metals Surge On Ceasefire Optimism AUGMONT BULLION REPORT
-
National News3 days agoShringar House of Mangalsutra Unveils 3,000+ Designs, Targets Emerging Markets Ahead of Akshaya Tritiya
-
ShowBuzz3 hours ago230+ International Buyers Visit IGJS Jaipur 2026 Amid Evolving Global Geopolitical Scenario
-
International News2 hours agoPrecious Metals Surge On Ceasefire Optimism AUGMONT BULLION REPORT
-
National News1 hour agoAshth Jewellery Celebrates Akshaya Tritiya With A Modern and Conscious Approach
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.