National News
CaratLane’s Pujo Film “Mayer Aashirbad” is a Poetic Proposal, a Love Letter to Bengal
CaratLane, in collaboration with its creative partner BBH India, has unveiled a new Pujo campaign for West Bengal that redefines Durga Puja as the ultimate moment for a heartfelt proposal. The campaign is a beautiful fusion of tradition, art, and romance, positioning CaratLane’s elegant proposal rings as the perfect symbol of commitment.
According to Saumen Bhaumik, Managing Director, CaratLane, the vision behind the campaign was to connect with people on a deeper, more personal level. “Love, romance and proposal are matters of the heart. We believe a proposal comes from the heart, on your own terms, in your own time, free flowing, and spontaneous—like an unforgettable melody. The film ‘Mayer Aashirbad’ attempts to capture that beautifully honest moment cinematically in the backdrop of Durga Pujo—the biggest event in Bengal. The medley of Rabindra Sangeet and folk melodies truly brings this story to life. Just to say that the most meaningful moments of love are simple, sincere, and made to last.”
The three-minute film, a bold creative choice, breaks away from conventional advertising. Instead of a hard sell, it offers a visual and emotional story that speaks directly to the soul of Bengal. Parikshit Bhattacharya, Chief Creative Officer at BBH India, said “the idea was simple: Durga Pujo is already a love story – between people, rituals, and memories. With “Mayer Aashirbad”, we simply added a proposal ring to the climax.”
The campaign film is a feast for the senses, brought to life by the masterful direction of Bauddhayan Mukherji of Little Lamb Films. Celebrated for his sensitive, lyrical storytelling, Mukherji has blurred the line between cinema and advertising, creating a piece that feels like a short film. He shared that his goal was to capture “visual poetry with human truth.”
“Not every film, or every filmmaking process is an experience. This CaratLane film ticks the boxes on both counts. ow often have we seen a musical in Indian advertising? I must thank the team at BB for writing something as unique as this and the brand team at CaratLane for having faith in it. My task was the easiest. I just had to realize their vision. I really hope Bengalis all over the world connect with the film”, said Bauddhayan.
The film’s emotional core is its music, a soul-stirring score composed by the legendary Debojyoti Mishra. Blending timeless Rabindra Sangeet with folk melodies, Mishra’s soundscape is both nostalgic and fresh, perfectly complementing the unfolding love story. The voices of Mekhla Dasgupta and Chirantan Banerjee breathe life into the score, narrating the gentle and playful intensity between the two protagonists, played by actors Ayoshi Talukdar and Subhrojit Saha.
The narrative unfolds musically, spanning the key days of Pujo from Shoshthi to Doshomi. The film captures iconic moments like pushpanjali, dhunuchi naach, and bhog, each scene steeped in the colors, rhythm, and emotion of Bengal’s most cherished celebration. The story builds gently, culminating in a poignant proposal during Doshomi’s shindoor khela. Against this backdrop of tradition and tenderness, the CaratLane proposal ring takes center stage, symbolising an unforgettable moment of commitment and triumph.
By blending the nostalgia of festive traditions with a feel-good romance, this campaign tugs at the heartstrings and celebrates both culture and commitment. It’s a powerful testament to the belief that the right story, told well, can create a deep and lasting connection.
National News
Limelight Lab Grown Diamonds Launches Powermark At IMA Hyderabad’s 87th Foundation Day Celebrations
Powermark Is Envisioned As A Symbol Of Professional Identity and Pride, With The collection Comprising Specially Designed Diamond Brooches Dedicated To Professions That Carry Immense Responsibility and Social Impact
Limelight Lab Grown Diamonds, India’s largest lab grown diamond jewellery brand, unveiled Powermark, its exclusive collection of diamond brooches created to celebrate the pride, dedication and achievements of professionals including Doctors, Chartered Accountants and Lawyers, at the 87th Foundation Day Celebrations of the Indian Medical Association (IMA), Hyderabad City Branch.
The launch, held at Temple View Hall, Hotel Abode, Lakdikapul, Hyderabad, brought together distinguished members of the medical fraternity and senior IMA leadership, including Padma Shri Dr. P. Hanumantha Rao, renowned Developmental Pediatrician, Rehabilitation Pediatrician and Rehabilitation Psychologist, who attended as the Guest of Honour, and Dr. Anil Kumar J. Nayak, National President, IMA HQS, who attended as the Chief Guest, along with several senior IMA office bearers and other eminent dignitaries.
Powermark is envisioned as a symbol of professional identity and pride, with the collection comprising specially designed diamond brooches dedicated to professions that carry immense responsibility and social impact. The collection celebrates the journey behind professional titles and the commitment, perseverance and expertise that define them.
Speaking on the occasion, Pooja Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, said:
“Powermark is our way of recognising the people behind the professions we deeply respect. A professional title represents years of discipline, learning, sacrifice and service, and we wanted to create something that allows individuals to wear that pride. Launching Powermark at the IMA Hyderabad City Branch’s Foundation Day is particularly meaningful as we begin this journey by celebrating the medical fraternity and the immense contribution doctors make to society.”
Dr. Sai Ram Chinthamadaka, Hon. Secretary & Ex-President, IMA said:
“Powermark is a beautiful tribute to the medical fraternity. It acknowledges the years of discipline, sacrifice and service that go behind earning the title of a doctor. It was truly special to witness Powermark being launched at IMA Hyderabad’s 87th Foundation Day. Limelight has created something truly meaningful in the form of a diamond-studded brooch that represents our journey, achievements and identity, while also ensuring instant recognition of the profession we proudly belong to. I haven’t seen anything quite like this before.”
The launch also reinforces Limelight’s focus on creating contemporary jewellery that goes beyond adornment to carry meaning, identity and personal stories. With lab grown diamonds at its core, Powermark brings together the symbolism of professional achievement with modern diamond jewellery design.
The 87th Foundation Day programme included the IMA prayer, flag salutation, addresses by senior IMA leaders, the release of the IMA Hyderabad City Branch news bulletin and other commemorative activities, culminating in the Powermark launch ceremony.
Limelight Lab Grown Diamonds Launches Powermark At IMA Hyderabad’s 87th Foundation Day Celebrations
Alrosa Reports $130mn H1 Loss Amid Diamond Market Headwinds
The Solitaire Festival Of India 2026 Announces Winners Of Its Second Weekly Lucky Draw
Limelight Lab Grown Diamonds Launches Powermark At IMA Hyderabad’s 87th Foundation Day Celebrations
Irasva Fine Jewellery- This Raksha Bandhan, Gift Her A Little Something That Lasts Forever
Gold, Silver Retreat On MCX As Rising Yields and Oil Prices Prompt Profit-Taking
-
National News1 hour agoLimelight Lab Grown Diamonds Launches Powermark At IMA Hyderabad’s 87th Foundation Day Celebrations
-
BrandBuzz5 hours agoIrasva Fine Jewellery- This Raksha Bandhan, Gift Her A Little Something That Lasts Forever
-
National News2 hours agoGold, Silver Retreat On MCX As Rising Yields and Oil Prices Prompt Profit-Taking
-
DiamondBuzz1 hour agoAlrosa Reports $130mn H1 Loss Amid Diamond Market Headwinds
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.