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Susie Dewey Appointed Chief Marketing Officer At Natural Diamond Council

Seasoned Global Marketer Joins To Elevate The Narrative Of Natural Diamonds and Drive Cultural Relevance Worldwide

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The Natural Diamond Council today announces the appointment of Susie Dewey as Chief Marketing Officer (CMO), marking a significant step forward in strengthening its global marketing leadership and cultural influence.

Susie joins the organisation with over 17 years of experience shaping and evolving globally recognised fashion and lifestyle brands. She has held senior leadership roles across internationally renowned companies, including Tapestry, NET-A-PORTER and Michael Kors, following an early career in PR at Topshop and Burberry.

Throughout her career, Susie has led integrated marketing strategies, global partnerships and high-profile brand activations—building a strong track record of driving brand growth, customer acquisition and cultural relevance across international markets.

In her role as CMO, Susie will lead the Natural Diamond Council’s global marketing and communications strategy, further elevating the narrative of natural diamonds and strengthening the organisation’s position at the intersection of culture, creativity and impact.

Susie brings an integrated approach to modern marketing, combining creative and commercial thinking to translate brand vision into insight-led campaigns that deliver measurable business impact. Known for her instinctive understanding of brand building, she has consistently positioned brands at the centre of cultural conversations.

A collaborative and emotionally intelligent leader, Susie is deeply committed to building high-performing teams and fostering environments where talent can thrive.

– Amber Pepper, CEO, National Diamond Council

“Susie’s appointment marks an exciting moment for the Natural Diamond Council. Her ability to connect brand, culture and commercial impact makes her exceptionally well placed to lead our global marketing efforts.”

– Susie Dewey, CMO, National Diamond Council

“I’m incredibly excited to join the Natural Diamond Council at such a pivotal time. The opportunity to shape the global narrative around natural diamonds is one I’m truly passionate about.”

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DiamondBuzz

Diamond Market Shows Resilience As Large Stones And Fancy Shapes Drive Demand

Global Sector Reports Stable Fundamentals Ahead Of Key Industry Events

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The global diamond sector is maintaining overall stability, with notable strength emerging in large, high-quality stones and fancy elongated shapes, according to the latest trade intelligence.

Diamonds in the 7–9.99 carat range are experiencing robust demand, while 10-carat-and-larger sizes — particularly D-Flawless rounds — continue to sell briskly. Smaller round stones in the 0.30–0.89 carat range are also showing signs of stabilization after a period of softness.

The Bharat Diamond Bourse in Mumbai is anticipating a market recovery following a temporary Iran ceasefire, with optimism returning among regional traders. However, manufacturers are adopting a wait-and-see approach ahead of next week’s De Beers Sight April 27–30, with a modest allocation widely projected. Indian factories are preparing for May summer closures, leading to a deferral in rough buying activity.

On the supply side, Angola has forecast an 8% increase in rough diamond production for 2025, projecting output of 15.2 million carats — a development expected to support broader market supply.

Fancy elongated shapes — including ovals, marquises, and emeralds — are outperforming rounds in the 2-carat-and-larger segment. High-quality marquises are commanding the highest premiums in the market, with long radiants and long cushions also facing notable supply constraints. In India, 2-carat-plus sizes are advancing, supported by sustained U.S. demand and rough shortages that are providing upward price support for polished stones.

Israel’s market is observing a temporary pause in activity due to Memorial Day and Independence Day observances. In the United States, the National Retail Federation projects $7.5 billion in Mother’s Day jewelry sales on May 10.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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