DiamondBuzz
Susie Dewey Appointed Chief Marketing Officer At Natural Diamond Council
Seasoned Global Marketer Joins To Elevate The Narrative Of Natural Diamonds and Drive Cultural Relevance Worldwide
The Natural Diamond Council today announces the appointment of Susie Dewey as Chief Marketing Officer (CMO), marking a significant step forward in strengthening its global marketing leadership and cultural influence.
Susie joins the organisation with over 17 years of experience shaping and evolving globally recognised fashion and lifestyle brands. She has held senior leadership roles across internationally renowned companies, including Tapestry, NET-A-PORTER and Michael Kors, following an early career in PR at Topshop and Burberry.
Throughout her career, Susie has led integrated marketing strategies, global partnerships and high-profile brand activations—building a strong track record of driving brand growth, customer acquisition and cultural relevance across international markets.
In her role as CMO, Susie will lead the Natural Diamond Council’s global marketing and communications strategy, further elevating the narrative of natural diamonds and strengthening the organisation’s position at the intersection of culture, creativity and impact.
Susie brings an integrated approach to modern marketing, combining creative and commercial thinking to translate brand vision into insight-led campaigns that deliver measurable business impact. Known for her instinctive understanding of brand building, she has consistently positioned brands at the centre of cultural conversations.
A collaborative and emotionally intelligent leader, Susie is deeply committed to building high-performing teams and fostering environments where talent can thrive.
– Amber Pepper, CEO, National Diamond Council
“Susie’s appointment marks an exciting moment for the Natural Diamond Council. Her ability to connect brand, culture and commercial impact makes her exceptionally well placed to lead our global marketing efforts.”
– Susie Dewey, CMO, National Diamond Council
“I’m incredibly excited to join the Natural Diamond Council at such a pivotal time. The opportunity to shape the global narrative around natural diamonds is one I’m truly passionate about.”
DiamondBuzz
Mikey Madison Champions Self-Love In Tiffany & Co.’s Playful New Diamond Campaign
Oscar-Winning Actress Gives The Iconic Sixteen Stone Ring A Fresh, Empowering Meaning
Tiffany & Co. has unveiled its latest Love & Celebration campaign, starring Academy Award-winning actress Mikey Madison, who brings charm, wit and confidence to a refreshing take on modern love, self-expression and luxury jewellery.
In the campaign film, Madison appears in a classic black dress, seated at a vanity as soft music plays in the background. Opening the signature Tiffany Blue Box, she slips on the iconic Sixteen Stone solitaire diamond ring, originally created by legendary designer Jean Schlumberger in 1959.
What follows is a playful twist on the familiar “loves me, loves me not” ritual. As Madison moves the ring from one finger to another, she alternates between the two phrases while admiring herself in the mirror. The moment culminates with her placing the ring on her middle finger, switching off the music and confidently declaring, “I love me.” She closes the Tiffany box and walks away, leaving behind a powerful message of self-love, confidence and independence.
The campaign has resonated strongly with audiences, with many praising Madison’s effortless performance and the brand’s contemporary storytelling. Social media users described her as the perfect face for Tiffany’s evolving image, while others applauded the introduction of the Sixteen Stone solitaire as a meaningful everyday statement piece.
Madison, who won the 2025 Academy Award for her performance in Anora and became a Tiffany & Co. ambassador the same year, previously fronted the brand’s HardWear campaign.
Through Love & Celebration, Tiffany & Co. expands its traditional narrative around love beyond romance. The maison positions fine jewellery as a celebration of personal milestones, family bonds, friendships and, most importantly, self-appreciation. The campaign reflects the belief that love is personal, inclusive and defined by the wearer.
Alongside the film, Tiffany has also released a series of digital videos showcasing the brand’s diamond expertise, artisanal craftsmanship and nearly two centuries of heritage. The campaign further highlights the versatility of the Sixteen Stone collection—once designed as a wedding band and now reimagined as a striking solitaire ring suited for everyday wear.
With Mikey Madison’s confident portrayal, Tiffany & Co. delivers a modern message: the most meaningful diamond purchase can be the one made for yourself.
Mikey Madison Champions Self-Love In Tiffany & Co.’s Playful New Diamond Campaign
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.