GlamBuzz
Limelight Diamonds Launches its New Store in Gwalior, Inaugurated by Popular Actress Sakshi Tanwar
India’s largest lab grown diamond brand brings conscious sparkle to the city to cater to the increasing demand for lab grown diamond jewellery in the country
Limelight Diamonds, India’s largest lab grown diamond jewellery brand, continues its dazzling expansion by bringing its signature blend of sustainability and sparkle to Gwalior with the launch of its newest store – the third in Madhya Pradesh. The store was inaugurated by popular Actress, Sakshi Tanwar, who added a touch of glamour and charm to the occasion alongside the vibrant presence of the Brand’s Director, Mr. Karam Chawla, along with regional partners, Mr. Atul Pathak and Mrs. Dipti Pathak.
Strategically located at the prestigious Hotel Shelter in the heart of the city, this addition marks another milestone in the brand’s bold vision, strengthening its presence across Tier 2 markets. To mark the occasion, Limelight is offering a special launch promotion: 15% off on diamonds, 15% off on making charges, and a free gold coin on purchases above ₹1 lakh, valid until 31st July 2025.
Admiring the Brand’s collection, popular Actress, Sakshi Tanwar said, “I am simply in awe of the store and the concept of lab grown diamonds. They are made in India, and I think every Indian woman will take pride in wearing these diamonds. Their USP of solitaire-based designs is what makes the Brand stand-out for me. Their solitaire range is classy, bold and elegant with modern designs, crafted using the latest technology. Plus, their practical price points make them widely accessible. I congratulate team Limelight for bringing this interesting concept of lab grown diamonds to Gwalior and wish them the very best.”
Thoughtfully designed to reflect modern elegance and eco-conscious values, the new store promises a seamless, elevated shopping experience. With curated collections, personalised styling support, and a comprehensive introduction to the brilliance of lab grown diamonds, it stands as Gwalior’s new destination for conscious sparkle.
“The growing awareness and acceptance of lab grown diamonds is reshaping consumer choices across India,” said Pooja Sheth Madhavan, Founder & MD, Limelight Diamonds. “Gwalior represents a perfect convergence of aspiration, tradition, and modernity. With this launch, we aim to bring timeless designs backed by innovation, transparency, and a purpose-driven story to the city’s evolving jewellery market.”
The new store featuring certified lab grown diamonds boasts an exquisite collection of solitaire necklaces, bracelets, rings and earrings that perfectly blend new-age technology and traditional fine jewellery, establishing itself as the ultimate solitaire destination. While the aesthetic remains globally inspired and minimal, each store is tailored to the lifestyle and preferences of the local consumer, offering pieces that are both relevant and refined. In the last two years, the Brand has seen rapid growth and has the widest reach in the country for lab grown diamond jewellery with a presence across 40+ cities, including Mumbai, Kolkata, Delhi, Jaipur, Varanasi, Hyderabad, Rajkot, Bangalore, Chennai, etc.
Our expansion strategy is guided by consumer insight and rising demand for jewellery that offers meaning, transparency, and integrity,” added Karam Chawla, Director, Limelight Diamonds. He further added, “Gwalior is part of a growing movement—where customers aren’t just buying jewellery, they’re investing in stories, in sustainability, and values. That’s exactly what Limelight stands for.”
Additionally, the Brand’s customer services include design customisation, lifetime buyback, and a 100% exchange guarantee, along with value-protected complementary jewellery insurance and more, which further instils trust and confidence in the consumers visiting the store.
With over 40+ stores spread across 40 cities, Limelight Diamonds is poised to cross 100 stores this year, leading the lab-grown diamond revolution in India, one city at a time.
GlamBuzz
Actor Harshvardhan Rane Announced As The Face Of Ti22 By Aham- A Titanium With Gold and Diamonds Collection By Senco Gold and Diamonds
Be Bold. Be Strong.
A Contemporary Expression Of Modern Masculinity, Ti22 By Aham Brings Together The Strength and Lightness Of Titanium With The Timeless Appeal Of Gold and Diamonds, Created For Men Who Define Their Own Identity.
Senco Gold & Diamonds today announced actor Harshvardhan Rane as the face of Ti22 by Aham, its latest titanium, gold and diamond collection under its dedicated men’s jewellery brand, Aham. Reflecting the evolving expression of modern masculinity, Ti22 by Aham brings together the strength and lightness of titanium with the timeless appeal of gold and diamonds. With Harshvardhan Rane at the heart of the campaign, the collection embodies a new generation of men who embrace individuality, authenticity and quiet confidence, staying true to the philosophy “Be Bold. Be Strong.”
Ti22 by Aham was launched in Mumbai today at One8 Commune, Juhu. Harshvardhan Rane was present at the launch sporting the collection, wearing the striking titanium bracelet and pendant. Looking sharp and dapper, he carried the new range with effortless style, perfectly embodying the collection’s bold, contemporary aesthetic.
For Senco Gold & Diamonds, Aham represents a contemporary vision for men’s jewellery, one where thoughtful design meets self-expression. Derived from the Sanskrit word for self or inner identity, Aham is built around the belief that jewellery should reflect personality rather than convention. With Ti22 by Aham, that philosophy evolves through one of the world’s most enduring materials, creating pieces that are modern, versatile, and designed for everyday wear. Titanium brings strength, lightness and resilience, while its scratch-resistant, corrosion-resistant and hypoallergenic properties make it a skin-friendly choice for everyday wear. Gold and diamonds add a timeless dimension to the collection, bringing together material innovation with enduring karigari.
Built around clean silhouettes, purposeful detailing and resilient craftsmanship, the collection balances material innovation with understated design. The Ti22 by Aham collection includes a wide range of men’s chains, pendants, ear studs, bracelets, kadas and rings, crafted in Titanium with Gold and Diamonds. The result is jewellery that moves effortlessly between work, travel and everyday moments while reflecting a more personal expression of modern masculinity. It is jewellery for men who understand that confidence isn’t performative, it’s lived. Ti22 by Aham is designed for those who choose to be bold in their individuality and strong in their sense of self.
Leading this new chapter is Harshvardhan Rane, whose public persona mirrors the philosophy behind Aham. The “Be Bold. Be Strong” campaign reflects his approach to life and craft. Known for his disciplined approach to life and craft, his understated style is shaped less by trends than by intention. He represents a generation of men who value authenticity over excess, making him a natural ambassador for Ti22 by Aham, a collection that celebrates individuality, resilience and quiet confidence.
Speaking about his association with Aham Titanium by Senco and the Ti22 Collection, Harshvardhan Rane said:
“For me, strength has never been about being the loudest or trying to prove something to everyone around you. It is about knowing yourself, staying true to what you believe in and having the discipline to keep moving forward. That’s why I connected with Ti22 by Aham. The titanium has a strength and simplicity that feels incredibly contemporary, while the addition of gold and diamonds gives the jewellery a distinctive character.
The jewellery reflects a sense of style that is confident without being excessive. I’m happy to be associated with a collection that celebrates individuality and captures what it means to Be Bold. Be Strong.”
Speaking about the launch, Joita Sen, Director and Head of Marketing & Design, Senco Gold & Diamonds, said:
“At Senco Gold & Diamonds, we’ve always believed that jewellery should evolve with the people who wear it. Through Aham, we’ve been shaping up a more contemporary language for men’s jewellery, and Ti22 by Aham marks the next step in that journey. Titanium naturally embodies qualities like strength, resilience and lightness, while gold and diamonds bring a sense of enduring craftsmanship and distinction. Together, they reflect the mindset of today’s man, someone who values authenticity, individuality and purposeful design.
“Be Bold. Be Strong.” is an expression of this philosophy, and Harshvardhan was a natural choice because he lives those values. His discipline, understated style and quiet confidence make him an authentic extension of the Aham philosophy.”
More than a new collection, Ti22 by Aham reflects the changing role of men’s jewellery, less ceremonial, more personal and increasingly woven into everyday style. Through Titanium with Gold and Diamonds, the collection brings together strength, lightness, durability, skin-friendly qualities, craftsmanship and contemporary design, creating jewellery that speaks to men redefining masculinity on their own terms. With the campaign “Be Bold. Be Strong.”, Senco Gold & Diamonds continues to shape a more contemporary language for men’s jewellery through Aham, bringing together material innovation, thoughtful design and self-expression for a generation that is redefining masculinity on its own terms.
Ti22 by Aham collection is available across Senco Gold & Diamonds showrooms, on the Senco app and online.
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