BrandBuzz
PNG Jewellers Taps into High-Growth Lightweight Jewellery Segment with New Brand ‘Litestyle’
PNG Jewellers, one of India’s most trusted jewellery houses with a legacy spanning over 192 years, proudly announced the launch of its contemporary sub-brand Litestyle by PNG in Pune today. The launch marks a significant step in PNG’s evolution as it connects with the next generation of jewellery buyers through lightweight, design-forward fine jewellery for everyday wear.

Crafted in 18K and 22K gold, Litestyle is tailored for the modern, style-conscious woman aged 25–40, someone who chooses jewellery not just for tradition or gifting, but as an extension of her style. From work meetings and casual outings to pre-festive get-togethers and micro-celebrations, Litestyle offers versatile, minimalist pieces that blend sophistication with ease. Litestyle will launch two stores, one each at Kharadi and Wakad in Pune on 22 June 2025, to be inaugurated by celebrated actress Sai Tamhankar.

The lightweight fine jewellery market in India has witnessed a strong upward trajectory, driven by rising gold prices, the evolving role of women as primary jewellery buyers, and a growing desire for practical, design-rich pieces that suit contemporary lifestyles. With the 14K and 18K gold segment now accounting for a significant share of daily-wear jewellery purchases, brands that deliver authenticity, affordability, and digital convenience are set to lead this transformation. Litestyle by PNG enters this high-growth category with a sharp, emotionally resonant positioning and an ambitious multi-channel rollout plan.

“With Litestyle, we’re responding to a clear shift in how younger consumers engage with jewellery,” said Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers. “The demand for versatile, lightweight pieces is no longer niche; it is a growing segment driven by women who view jewellery as part of their everyday identity, not just something reserved for special occasions. This category holds immense potential, especially in urban and semi-urban India, where gold buyers are evolving rapidly. We aim to build Litestyle into a trusted name in this space, where authenticity, design, and everyday relevance come together seamlessly.”
“Litestyle is light, but we take our design seriously,” added Mr. Hemant Chavaan, Head- Marketing, E-commerce, CRM, and CSR, PNG and Litestyle. “We’re bridging the gap between ceremonial jewellery and everyday wear, making premium gold and diamond pieces more accessible and relevant. Every Litestyle piece is designed to move with you, match your pace, and make a statement, quietly and confidently.”

The brand’s retail roadmap includes the launch of 12 standalone Litestyle stores across Maharashtra in FY 2025–26, including five company-owned stores and seven franchise stores. By 2030, Litestyle by PNG plans to scale to 100 stores across India including franchisee stores.
BrandBuzz
Prajakta Mali Inaugurates Khandelwal Jewellers (Akola) New Showroom In Jalna
The Company Has Steadily Expanded Its Footprint Across Maharashtra and Continues To Strengthen Its Position As One Of The Leading Jewellery Retailers In The Region
Strengthening its presence beyond Vidarbha and taking a significant step towards regional expansion, Khandelwal Jewellers(Akola) inaugurated its ninth showroom at Aditya Complex, Badi Sadak, Jalna, marking the brand’s first-ever entry into the Marathwada region. The grand inauguration ceremony was conducted by renowned Maharashtra actress Prajakta Mali in the distinguished presence of Avinash Gupta, Vice Chairman, GJC.
The event was attended by the promoters of the group, Nitin Khandelwal and Prabha Khandelwal, Ravi Khandelwal and Ekta Khandelwal, along with prominent jewellers, entrepreneurs, professionals, and distinguished citizens from Jalna and neighboring districts. Present were the sixth generation of the Khandelwal family, including Harshal Khandelwal, Shaurya Khandelwal, Pratik Khandelwal, Rishika Khandelwal, Pratik Rathi, and Dipika Rathi.


The launch represents another milestone in the remarkable journey of Khandelwal Jewellers, a trusted name in the jewellery industry with a legacy spanning over nine decades. Established on the foundation of transparency, purity, customer trust, and innovation, the company has steadily expanded its footprint across Maharashtra and continues to strengthen its position as one of the leading jewellery retailers in the region.
Prajakta Mali, Actress, said:

“I am truly impressed by the remarkable collection showcased at Khandelwal Jewellers. The showroom beautifully blends tradition with contemporary design, offering customers an exceptional range of jewellery. The craftsmanship, quality, and presentation rival—and in many categories surpass—what one would typically find in major jewellery markets such as Mumbai and Pune. It is wonderful to see such world-class offerings being made accessible to customers here.”
Avinash Gupta, Vice Chairman, GJC, said:
“I extend my heartfelt congratulations to the Khandelwal family on this significant milestone. Their unwavering commitment to quality, trust, and customer satisfaction has earned them a strong reputation in the market. Khandelwal Jewellers has consistently demonstrated excellence in every aspect of its business, and I am confident that this dedication will continue to drive its growth and success in the years ahead.”

The newly launched Jalna showroom offers an extensive collection of gold, diamond, platinum, silver, bridal, traditional, contemporary, and lightweight jewellery, catering to the evolving preferences of customers across Marathwada. With this strategic expansion, Khandelwal Jewellers aims to bring its hallmark values of trust, transparency, and superior craftsmanship to a wider customer base.
The inauguration witnessed an overwhelming response from customers, industry associates, and well-wishers, reaffirming the strong goodwill and brand equity that Khandelwal Jewellers has built over generations. The launch not only marks the company’s entry into Marathwada but also signifies the beginning of a new chapter in its growth journey as it continues to expand its retail network across Maharashtra.
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