BrandBuzz
PNG Jewellers Taps into High-Growth Lightweight Jewellery Segment with New Brand ‘Litestyle’
PNG Jewellers, one of India’s most trusted jewellery houses with a legacy spanning over 192 years, proudly announced the launch of its contemporary sub-brand Litestyle by PNG in Pune today. The launch marks a significant step in PNG’s evolution as it connects with the next generation of jewellery buyers through lightweight, design-forward fine jewellery for everyday wear.
Crafted in 18K and 22K gold, Litestyle is tailored for the modern, style-conscious woman aged 25–40, someone who chooses jewellery not just for tradition or gifting, but as an extension of her style. From work meetings and casual outings to pre-festive get-togethers and micro-celebrations, Litestyle offers versatile, minimalist pieces that blend sophistication with ease. Litestyle will launch two stores, one each at Kharadi and Wakad in Pune on 22 June 2025, to be inaugurated by celebrated actress Sai Tamhankar.
The lightweight fine jewellery market in India has witnessed a strong upward trajectory, driven by rising gold prices, the evolving role of women as primary jewellery buyers, and a growing desire for practical, design-rich pieces that suit contemporary lifestyles. With the 14K and 18K gold segment now accounting for a significant share of daily-wear jewellery purchases, brands that deliver authenticity, affordability, and digital convenience are set to lead this transformation. Litestyle by PNG enters this high-growth category with a sharp, emotionally resonant positioning and an ambitious multi-channel rollout plan.
“With Litestyle, we’re responding to a clear shift in how younger consumers engage with jewellery,” said Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers. “The demand for versatile, lightweight pieces is no longer niche; it is a growing segment driven by women who view jewellery as part of their everyday identity, not just something reserved for special occasions. This category holds immense potential, especially in urban and semi-urban India, where gold buyers are evolving rapidly. We aim to build Litestyle into a trusted name in this space, where authenticity, design, and everyday relevance come together seamlessly.”
“Litestyle is light, but we take our design seriously,” added Mr. Hemant Chavaan, Head- Marketing, E-commerce, CRM, and CSR, PNG and Litestyle. “We’re bridging the gap between ceremonial jewellery and everyday wear, making premium gold and diamond pieces more accessible and relevant. Every Litestyle piece is designed to move with you, match your pace, and make a statement, quietly and confidently.”
The brand’s retail roadmap includes the launch of 12 standalone Litestyle stores across Maharashtra in FY 2025–26, including five company-owned stores and seven franchise stores. By 2030, Litestyle by PNG plans to scale to 100 stores across India including franchisee stores.
BrandBuzz
Kalyan Jewellers Launched Its All-New Showroom In Gondia, Maharashtra
Offers A Luxurious Shopping Experience In A World-Class Ambience
Kalyan Jewellers, one of India’s most trusted and leading jewellery companies, has expanded its presence with the launch of a brand-new showroom in Gondia on 15th April 2026.
The newly opened showroom showcases a wide array of exquisite designs across Kalyan Jewellers’ diverse collections, catering to varied customer preferences. With its state-of-the-art facilities and world-class ambience, the store promises a truly elevated and seamless shopping experience for its patrons.
Commenting on the new showroom, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said:
“With the launch of our all-new Kalyan Jewellers’ showroom in Gondia, the aim is to create a holistic ecosystem and cater to the distinct needs of our customers, enhancing their shopping experience. We aspire to continue reinventing ourselves, providing customers with world-class ambience, while staying true to the company’s ethos of trust and transparency. At Kalyan Jewellers, we will continue to offer a vast range of exquisite and unique jewellery designs with a focus on quality and service.”
Celebrating the launch, Kalyan Jewellers has announced an exclusive offer of upto 50% off on Making Charges. The brand’s Special Gold Board Rate, the lowest in the market and uniform across all company showrooms, will also be applicable to these purchases for a limited period.
All jewellery retailed at Kalyan Jewellers is BIS hallmarked and undergoes multiple purity tests. Additionally, patrons will receive the Kalyan Jewellers 4-Level Assurance Certificate, which guarantees gold purity, free lifetime maintenance of ornaments, detailed product information and transparent exchange and buy-back policies – reaffirming the brand’s commitment to providing customers with the very best.
The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery), and the recently launched Lila (Coloured Stones and Diamond Jewellery).
Kalyan Jewellers Launched Its All-New Showroom In Gondia, Maharashtra
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.