BrandBuzz
Tanishq diamonds unveils radiance in rhythm: a new collection celebrating design intricacy, bold silhouettes, masterful craftmanship and 100% natural diamonds
Where natural diamonds meet striking designs—this collection is a powerful expression of modern femininity and personal distinction
Tanishq, India’s largest jewellery retail brand from the House of Tata, presents its latest natural diamond collection Radiance in Rhythm. Crafted with expertise, soul, and storytelling, this collection draws inspiration from the modern muse: the woman who is distinct, discerning, and effortlessly ahead of the curve. Radiance in Rhythm is more than jewellery; it is an expression of her—shaped by artistry and told in sparkle.

Designed for the woman who leads with conviction and creative force, Radiance in Rhythm is an ode to bold self-expression. She doesn’t just walk in—she arrives, turning every moment into an entrance. With an innate sparkle, impeccable taste, and a flair for the extraordinary, she captivates effortlessly. Her individuality shapes this collection. Tanishq diamonds honour her spirit through intricate design and masterful craftsmanship—jewellery that speaks her language: powerful, personal, unforgettable.
Building on this spirit of self-expression, the Radiance in Rhythm collection distinguishes itself through exceptional diamonds and design excellence. Each piece is a masterclass in craftsmanship, from the superior quality of natural diamonds to the thoughtful design language and unique setting styles. The collection features a rich array of precious and semi-precious gemstones, including emeralds, citrine, aquamarine, tsavorite, malachite, tanzanite, and amethyst, arranged in design distinguished and innovative patterns. Prominent settings such as pavé, prong, channel, snow-pave, bar, and plate prong settings enhance the brilliance of every stone. Beautiful modulations, including the use of fancy-cut diamonds in select designs, add a distinctive sparkle. Artisanal techniques like bunching, beading, and custom-cut stones elevate the collection further. In a bold step forward in design innovation, Tanishq introduces its first-ever signature gemstone engravings — The Tanishq Cut and The Origin Cut — as a part of the Radiance in Rhythm Collection. These iconic cuts mark a thoughtful evolution in Tanishq’s design journey and refined approach to gemstone artistry.
With every curve of gold and sparkle of natural diamond, Radiance in Rhythm celebrates the woman’s inherent sparkle by offering her the finest diamond designs she truly deserves. Going beyond statement necklaces, the Radiance in Rhythm collection presents a thoughtfully curated ensemble of contemporary pieces — from chandelier earrings and finger rings to pendant sets and bangles — providing versatility for every occasion and style. At the heart of the collection lie Tanishq’s natural diamonds, among the rarest in the world. Only 5% of natural diamonds meet the exceptional standards required for this selection. Each diamond is handpicked for its brilliance, purity, and perfection, meticulously chosen to ensure flawless symmetry and precise cuts. These diamonds deliver unmatched sparkle, making every piece a true celebration of excellence and craftsmanship.

Speaking on the launch, Revathi Kant, Chief Design Officer said, “With Radiance in Rhythm, we wanted to redefine the boundaries of diamond design—creating a deeply personal collection, unapologetically modern, and exquisitely crafted. Each piece is a reflection of a woman’s inherent sparkle, strength, and individuality. Rare natural diamonds are hand-selected, and every setting is designed with precision, merging bold form with expressive detail. From striking silhouettes to unexpected gemstone pairings, every element is intentional. This is not just jewellery—it is a celebration of self, shaped by craftsmanship and created to honour confidence in its most radiant form.”
BrandBuzz
P N Gadgil & Sons Unveils Featherlite With Sonali Bendre: Gold Jewellery That Looks Grand and Feels Light
The 194-Year-Old Jewellery House’s Festive Collection Is Made For Women Who Want To Shine Through Long Celebrations Without Being Weighed Down By Their Jewellery
P. N. Gadgil & Sons Ltd (PNGSL), one of Maharashtra’s most trusted jewellery houses with a legacy that began in 1832, has launched Featherlite, a collection of lightweight gold jewellery that offers a rich, festive look while staying easy to wear all day. The collection arrives with a new campaign starring brand ambassador Sonali Bendre, built around a simple line: Looks Grand. Feels Light. In Marathi, the campaign puts it as दिसायला ब्राइट, वजनाला light.


The festive season is one of the busiest stretches of the year for women: pujas, family gatherings, weddings, office celebrations and late evenings, often one after another. Traditional statement jewellery looks beautiful, but wearing it for hours can be tiring. Featherlite is PNGSL’s answer to that. The pieces keep the scale, detailing and finish people expect from heritage gold jewellery, and are crafted to be noticeably lighter, so the look stays grand while the wearer stays comfortable.
A campaign about choosing light

The campaign film follows Sonali through one day before an evening event. She clears her packed schedule to keep the day easy, reaches for an apple instead of a heavy breakfast, and asks her makeup artist to keep the look natural because she wants to look like herself. In the evening a jewellery box opens to reveal an elaborate gold necklace. She braces for its weight, then lifts it and is pleasantly surprised: “It’s so light.” The stylist answers with one word: Featherlite. Sonali looks rich and luxurious in the mirror, yet she barely feels the necklace is there. The voiceover closes the story: When everything feels light, you shine brighter.
The campaign will run across digital and social media, print and outdoor through the festive and wedding season.
The collection
Featherlite brings together necklace sets, earrings, bangles and pendants in 22kt gold, designed with traditional motifs, drops and filigree-inspired detailing in contemporary proportions. Pieces are made for festive dressing, gifting and the wedding season, and for women who want jewellery they will actually wear, not just keep in a locker.
Speaking on the launch, Aditya Modak, Director, P N Gadgil & Sons, said:

“Our customers tell us they love grand jewellery but don’t always enjoy wearing it for long hours. Featherlite comes from listening to them. For 194 years, PNGS has stood for purity and craftsmanship, and with this collection we are bringing that same promise to the way women live today: busy, celebratory and always on the move. Sonali embodies that grace effortlessly, which made her the perfect face for this story.”
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