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Little Luxuries – Handpicked Kids’ Jewellery from Candere

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Jewellery holds a timeless place in cultural expression and personal celebration—even for the youngest members of the family. With this in mind, Candere by Kalyan Jewellers introduces a delicately curated collection of fine jewellery crafted especially for children. Each piece blends traditional motifs with contemporary craftsmanship, ensuring not only visual appeal but also comfort and safety for everyday wear. Whether marking a milestone, selecting a memorable gift, or simply introducing your child to the joy of jewelry, this curated selection offers elegant options that reflect both sentiment and style.

The Bhalchandra Bracelet is a traditional gold nazariya designed especially for kids. Known for its sleek design and sacred symbolism, it offers both protection and a touch of cultural charm. A popular pick for girls, this bestseller blends tradition with everyday elegance. Perfect for gifting or daily wear.

This charming kada bracelet from the Kids collection features a playful strawberry-inspired design. Crafted in gold with a smooth, casting finish, it adds a joyful touch to little wrists. Perfect for celebrating special moments or adding everyday sparkle, it’s a delightful blend of fun and tradition. A sweet pick for tiny trendsetters!

These adorable Cupcake Kids Gold Earrings serve up a slice of sweetness with their playful design. The vibrant enamel finish adds a cheerful pop of colour, perfect for little ones. Lightweight and comfortable, they’re ideal for birthdays, gifting, or everyday fun. A delightful addition to any young girl’s jewellery collection.

The Red Car Kids Gold Pendant is a playful yet stylish piece from Candere’s Kids collection. Featuring a fun red car design with vibrant enamel detailing, it’s perfect for adding a pop of personality to your little one’s look. Lightweight and versatile, this pendant is ideal for everyday wear or special occasions. A charming pick that brings joy and imagination to kids’ jewellery.

Dive into cuteness with the Dolphin Kids Diamond Earrings from Candere’s Kids collection! Featuring playful dolphin motifs and a hint of sparkle, these earrings are perfect for little animal lovers. Lightweight and fun, they add charm to everything from school looks to festive outfits. A joyful gift that’s sure to become a favorite in her jewellery box. Let her shine with every splash!

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P N Gadgil & Sons Unveils Featherlite With Sonali Bendre: Gold Jewellery That Looks Grand and Feels Light

The 194-Year-Old Jewellery House’s Festive Collection Is Made For Women Who Want To Shine Through Long Celebrations Without Being Weighed Down By Their Jewellery

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P. N. Gadgil & Sons Ltd (PNGSL), one of Maharashtra’s most trusted jewellery houses with a legacy that began in 1832, has launched Featherlite, a collection of lightweight gold jewellery that offers a rich, festive look while staying easy to wear all day. The collection arrives with a new campaign starring brand ambassador Sonali Bendre, built around a simple line: Looks Grand. Feels Light. In Marathi, the campaign puts it as दिसायला ब्राइट, वजनाला light.

The festive season is one of the busiest stretches of the year for women: pujas, family gatherings, weddings, office celebrations and late evenings, often one after another. Traditional statement jewellery looks beautiful, but wearing it for hours can be tiring. Featherlite is PNGSL’s answer to that. The pieces keep the scale, detailing and finish people expect from heritage gold jewellery, and are crafted to be noticeably lighter, so the look stays grand while the wearer stays comfortable.

A campaign about choosing light

The campaign film follows Sonali through one day before an evening event. She clears her packed schedule to keep the day easy, reaches for an apple instead of a heavy breakfast, and asks her makeup artist to keep the look natural because she wants to look like herself. In the evening a jewellery box opens to reveal an elaborate gold necklace. She braces for its weight, then lifts it and is pleasantly surprised: “It’s so light.” The stylist answers with one word: Featherlite. Sonali looks rich and luxurious in the mirror, yet she barely feels the necklace is there. The voiceover closes the story: When everything feels light, you shine brighter.

The campaign will run across digital and social media, print and outdoor through the festive and wedding season.

The collection

Featherlite brings together necklace sets, earrings, bangles and pendants in 22kt gold, designed with traditional motifs, drops and filigree-inspired detailing in contemporary proportions. Pieces are made for festive dressing, gifting and the wedding season, and for women who want jewellery they will actually wear, not just keep in a locker.

Speaking on the launch, Aditya Modak, Director, P N Gadgil & Sons, said:

“Our customers tell us they love grand jewellery but don’t always enjoy wearing it for long hours. Featherlite comes from listening to them. For 194 years, PNGS has stood for purity and craftsmanship, and with this collection we are bringing that same promise to the way women live today: busy, celebratory and always on the move. Sonali embodies that grace effortlessly, which made her the perfect face for this story.”

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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