Jennifer Winget has spent two decades stepping into different versions of women on screen. Now, she has stepped into a new creative field as a co creator with Ekatra Jewels, with the launch of NOT JUST ONE, her new solitaire jewellery collection. Inspired by her own relationship with jewellery and personal style, the collection marks a shift from simply wearing jewellery to having a hand in creating it.

The collection brings together seven diamond shapes, each representing a quality that can exist within the same woman: Round for Confidence, Marquise for Courage, Heart for Nurturing and Love, Pear for Curiosity and Creativity, Oval for Clarity and Mindfulness, Emerald for Drive, and Multi shape for Authenticity. Rather than representing seven different women, the collection celebrates the many sides of one woman and the freedom to embrace more than one.

Winget has been closely involved in the making of the collection, from selecting the shapes to considering how each piece sits on the hand, the scale of the settings and how the designs can be mixed and worn together. For an actor who has spent years stepping into different characters, the process offered an opportunity to bring her own perspective into something from the ground up.

Jennifer Winget Said:

“I’ve spent twenty years playing different women and finding a little bit of myself in each of them. With this, I got to do something quite different. I wasn’t stepping into a character or someone else’s world. I was bringing my own perspective into something and seeing it take shape.

It felt very personal to me because, for the first time, I was creating something that carried a part of who I am. This is the first time the thing carrying my name is something I actually made, and that was very special to me”

That personal perspective extends to the way Winget approaches jewellery. She gravitates towards pieces that become part of her everyday wardrobe rather than being reserved for special occasions. Reflecting that approach, NOT JUST ONE includes rings, earrings, pendants, bracelets, studs and drops that can be worn individually or combined across the different shapes. Ekatra’s proprietary hollow gold construction keeps the pieces lightweight and comfortable for everyday wear.

“I’ve always believed that the jewellery you wear should feel like an extension of you. I’m not someone who saves everything for a special occasion. I have a few pieces that I reach for all the time because they become a part of your everyday life and, over time, they start carrying memories with them. So for me, it was important that this collection felt beautiful, but also effortless, wearable and personal,” said Winget.

The idea behind the collection is also reflected in its campaign, which explores the seven shapes through different moods and everyday moments. Rather than treating the collection as seven separate looks, the campaign brings out the different emotions and qualities that each shape represents.

“What I really loved about the idea was that we weren’t trying to put women into one box. We can be confident and vulnerable, driven and nurturing, curious and grounded, sometimes all in the same day. I think that is what makes being a woman so interesting. The seven shapes gave us a beautiful way to capture those different sides without saying that you have to choose just one,” said Winget.

The collection brings together Winget’s creative perspective with Ekatra’s expertise in lab grown diamonds and fine jewellery craftsmanship. Every diamond in NOT JUST ONE is grown, cut and finished in house by Ekatra through its farm to finger model. All Ekatra diamonds are Type IIa, described by the brand as the rarest form of diamond, accounting for roughly two per cent of diamonds globally. The collection also features Ekatra’s Shristi Ratna™ cut, which holds a granted design patent in India.

For Winget, the choice of a grown diamond connects with the intention behind the collection.

“I liked the idea of a diamond that is created with intention. There is something quite meaningful about that for me. So much of who we become is shaped by the choices we make, the things we build and the experiences we go through. The idea of creating something with purpose felt very aligned with what this collection is trying to say about women,” said Winget.

The collaboration is rooted in Ekatra’s wider philosophy of working with women as co creators rather than traditional ambassadors. Taking its name from the Sanskrit word meaning “together” or “coming together”, the brand brings together different perspectives, aesthetics and creative voices in the process of creating its jewellery. Its wider group of women collaborators includes Apoorva Mukhija, Pragya Kapoor and Jennifer Winget.

“What I really appreciated about working with Ekatra was that I never felt like I was simply lending my name to a collection. I was genuinely involved in the process and my opinions mattered, whether it was choosing the shapes, looking at the scale or thinking about how the pieces would actually sit and feel when you wear them. Ekatra means coming together, and that is exactly what this experience felt like. Everyone brought their own perspective, and somewhere in between all those ideas, NOT JUST ONE came together,” said Winget.

Pavitra Gandhi, Founder, Ekatra Jewels, said, “Jennifer didn’t want to be the face of a collection. She wanted to make one. That is the only kind of partnership we are interested in, women coming together to build, which is what the word has always meant.”