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PNG Jewellers launches new festive collection ‘Saptam’ and ‘Eiina’ Brand Ambassador Madhuri Dixit unveils exclusive Diwali jewellery range

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After the overwhelming response to last year’s Festive collection, PNG Jewellers is excited to announce the launch of brand-new designs under their popular Saptam and Eiina collect Madhuri Dixit as the face of the campaign.

Saptam Collection, a line that celebrates the spirit of festivities through jewellery that reflects the seven emotions of the festival: joy, prosperity, love, unity, renewal, enthusiasm, and grace.

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The updated Eiina Collection, offers a fresh selection of natural diamond jewellery for those who prefer the brilliance of diamonds during Diwali. Designed to appeal to women looking for a bold yet sophisticated look, the Eiina Collection features elegant new pieces, from stunning earrings to intricate bracelets, allowing customers to celebrate the festival in dazzling style.

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Speaking about the campaign, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Last year’s collections were incredibly well-received, and we are excited to continue that momentum by introducing new designs that encapsulate the festive emotions. Each piece in the Saptam and Eiina Collection has been carefully crafted to blend tradition with modernity, offering customers something truly unique.”

Adding her thoughts, Madhuri Dixit, the brand’s ambassador, remarked, “I’ve always admired the elegance and beauty of the Saptam and Eiina Collection, and the new designs this year are breathtaking. I believe these pieces will resonate deeply with women looking to add a touch of grace and celebration to their festive attire.”

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Both the Saptam and Eiina collections will be available across all 47 PNG Jewellers stores in Maharashtra and Goa, ensuring easy access for customers eager to explore these festive designs. PNG Jewellers has also introduced a special festive offer to make this festive season even more memorable for its customers. Shoppers can avail up to 30% off on gold jewellery-making charges and up to 100% off on diamond jewellery-making charges till 3rd November 2024.

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With Dusshera and Diwali just around the corner, PNG Jewellers offers a golden opportunity for customers to embrace the festive spirit through exquisite jewellery while enjoying attractive offers that make this the ideal time to invest in timeless pieces.

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Palmonas Unveils Palmonas in Style With Tanya Ghavri, Bringing Celebrity Styling To Everyday Jewellery

Palmonas Joins Hands With Celebrity Stylist Tanya Ghavri To Launch “Palmonas In Style”, A Demi-Fine Jewellery Collection Inspired By Jewellery Maxxing, Empowering Consumers To Layer, Stack, Mix Metals, and Express Their Personal Style With Confidence.

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Palmonas has partnered with Bollywood celebrity stylist Tanya Ghavri to launch Palmonas In Style with Tanya Ghavri, a demi-fine jewellery collection inspired by the styling philosophy behind some of India’s most iconic fashion moments.

With over 20 years of experience, Tanya Ghavri has styled some of Bollywood’s biggest celebrities for prestigious global events, including Cannes and Vanity Fair. Renowned for making jewellery an integral part of every look, Ghavri brings her styling expertise to a versatile collection designed for everyday wear.

More than just a jewellery collaboration, the Palmonas In Style collection reflects the brand’s vision of making jewellery styling accessible to everyone. As consumers increasingly turn to fashion for inspiration, Palmonas is evolving beyond contemporary jewellery to become a lifestyle-led brand, encouraging consumers to wear jewellery with confidence. The collaboration also aims to educate customers on layering, stacking, mixing metals, and embracing personal style without being limited by conventional fashion rules.

The collection embraces the growing Jewellery Maxxing trend, which celebrates self-expression through layered necklaces, stacked bracelets, statement rings, and mixed metals. Rather than relying on a single statement piece, the trend encourages wearing multiple jewellery pieces together to create looks that are personal, effortless, and unique. The collection brings this concept to life with versatile designs that make fashion-forward styling accessible to everyone.

Featuring bracelets, earrings, necklaces, rings, anklets, and handchains, every piece is designed to transition effortlessly from everyday wear to occasion dressing, allowing consumers to experiment and develop their own styling language.

Commenting on the collaboration, Pallavi Mohadikar, Founder & CEO, Palmonas, said:

“Jewellery today is no longer just an accessory; it has become an extension of personal style. We’ve always believed that creating beautiful jewellery is not the only part of the journey; helping people feel confident wearing it is just as important. With Palmonas In Style with Tanya Ghavri, we’re making jewellery styling as accessible as the jewellery itself. Tanya has spent over two decades defining some of Bollywood’s most iconic looks, and through this collaboration, we’re bringing that styling mindset to everyone.

We want people to feel confident experimenting with layering, mixing metals, and discovering their own style because there are no rules when it comes to self-expression.”

Sharing her thoughts, Tanya Ghavri said:

“I’ve always believed that jewellery has the power to transform a look. It adds personality to an outfit and makes it feel complete. My association with Palmonas began while styling Shraddha Kapoor for the brand’s campaigns, making this collaboration a natural progression. What excites me most is bringing the same styling approach to everyone, not just celebrities. We wanted to create versatile pieces that people can layer, stack, mix metals, or wear simply. Ultimately, it’s all about wearing what feels like you.”

With Palmonas In Style with Tanya Ghavri, the brand continues to redefine demi-fine jewellery by combining trend-led design with styling education, making contemporary jewellery not just something to wear, but something consumers can confidently style as part of their everyday lives.

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