GlamBuzz
PNG Jewellers launches new festive collection ‘Saptam’ and ‘Eiina’ Brand Ambassador Madhuri Dixit unveils exclusive Diwali jewellery range
After the overwhelming response to last year’s Festive collection, PNG Jewellers is excited to announce the launch of brand-new designs under their popular Saptam and Eiina collect Madhuri Dixit as the face of the campaign.
Saptam Collection, a line that celebrates the spirit of festivities through jewellery that reflects the seven emotions of the festival: joy, prosperity, love, unity, renewal, enthusiasm, and grace.
The updated Eiina Collection, offers a fresh selection of natural diamond jewellery for those who prefer the brilliance of diamonds during Diwali. Designed to appeal to women looking for a bold yet sophisticated look, the Eiina Collection features elegant new pieces, from stunning earrings to intricate bracelets, allowing customers to celebrate the festival in dazzling style.
Speaking about the campaign, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Last year’s collections were incredibly well-received, and we are excited to continue that momentum by introducing new designs that encapsulate the festive emotions. Each piece in the Saptam and Eiina Collection has been carefully crafted to blend tradition with modernity, offering customers something truly unique.”
Adding her thoughts, Madhuri Dixit, the brand’s ambassador, remarked, “I’ve always admired the elegance and beauty of the Saptam and Eiina Collection, and the new designs this year are breathtaking. I believe these pieces will resonate deeply with women looking to add a touch of grace and celebration to their festive attire.”
Both the Saptam and Eiina collections will be available across all 47 PNG Jewellers stores in Maharashtra and Goa, ensuring easy access for customers eager to explore these festive designs. PNG Jewellers has also introduced a special festive offer to make this festive season even more memorable for its customers. Shoppers can avail up to 30% off on gold jewellery-making charges and up to 100% off on diamond jewellery-making charges till 3rd November 2024.
With Dusshera and Diwali just around the corner, PNG Jewellers offers a golden opportunity for customers to embrace the festive spirit through exquisite jewellery while enjoying attractive offers that make this the ideal time to invest in timeless pieces.
GlamBuzz
Svariya Introduces AYNARA- An Edit Where Blue Meets Mystery and Protection
Svariya Unveils AYNARA, a Contemporary Jewellery Edit Inspired by the Mystery of Blue and the Symbolism of Protection
Svariya, a premium demi-fine jewellery brand known for creating pieces that blend elegance with meaning has launched a new edit AYNARA– a captivating new jewellery edit inspired by the mystique of blue and the timeless symbolism of protection.
“A little mystery. A little protection. A lot of blue equals to AYNARA. Its brings together jewellery designed for those who believe that what they wear can be more than an accessory. It can carry a feeling, a story and a sense of significance.
Inspired by the symbolism of an eye as a guardian, the collection explores the deeper allure of blue, A colour long associated with calm, intuition, depth and protection. AYNARA translates these ideas into contemporary jewellery design to complement everyday style while carrying a subtle sense of meaning.
At the heart of AYNARA is the idea of quietly protecting your loved ones. Rather than interpreting the evil eye motif literally, Svariya takes a more transparent approach, allowing the essence of the symbol to inspire the collection through colour, form and detailing. This result is a collection that feels mysterious yet modern, meaningful yet effortless.
From jewels that make a subtle statement to jewellery curated for layering and everyday wear, AYNARA embraces blue in its many moods like deep, luminous, understated and jewellery which cannot be jinxed. With September traditionally associated with the blue tones of sapphire, AYNARA arrives as Svariya’s interpretation of the month’s signature colour.
Visshnupriya Singh, CEO, Svariya Jewels Said:
“With AYNARA, we wanted to move beyond the conventional idea of a blue jewellery collection. We wanted to create something that felt like a mood which is mysterious, elegant and quietly protective. The colour blue became our starting point, but the story goes much deeper.
Designed to Be Worn, Felt & Remembered
AYNARA is created for the modern wearer who looks for meaning without compromising on style. Each jewel is designed to transition effortlessly from everyday moments to occasions, making the collection as versatile as it is distinctive.
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