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PNG Jewellers launches new festive collection ‘Saptam’ and ‘Eiina’ Brand Ambassador Madhuri Dixit unveils exclusive Diwali jewellery range

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After the overwhelming response to last year’s Festive collection, PNG Jewellers is excited to announce the launch of brand-new designs under their popular Saptam and Eiina collect Madhuri Dixit as the face of the campaign.

Saptam Collection, a line that celebrates the spirit of festivities through jewellery that reflects the seven emotions of the festival: joy, prosperity, love, unity, renewal, enthusiasm, and grace.

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The updated Eiina Collection, offers a fresh selection of natural diamond jewellery for those who prefer the brilliance of diamonds during Diwali. Designed to appeal to women looking for a bold yet sophisticated look, the Eiina Collection features elegant new pieces, from stunning earrings to intricate bracelets, allowing customers to celebrate the festival in dazzling style.

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Speaking about the campaign, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Last year’s collections were incredibly well-received, and we are excited to continue that momentum by introducing new designs that encapsulate the festive emotions. Each piece in the Saptam and Eiina Collection has been carefully crafted to blend tradition with modernity, offering customers something truly unique.”

Adding her thoughts, Madhuri Dixit, the brand’s ambassador, remarked, “I’ve always admired the elegance and beauty of the Saptam and Eiina Collection, and the new designs this year are breathtaking. I believe these pieces will resonate deeply with women looking to add a touch of grace and celebration to their festive attire.”

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Both the Saptam and Eiina collections will be available across all 47 PNG Jewellers stores in Maharashtra and Goa, ensuring easy access for customers eager to explore these festive designs. PNG Jewellers has also introduced a special festive offer to make this festive season even more memorable for its customers. Shoppers can avail up to 30% off on gold jewellery-making charges and up to 100% off on diamond jewellery-making charges till 3rd November 2024.

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With Dusshera and Diwali just around the corner, PNG Jewellers offers a golden opportunity for customers to embrace the festive spirit through exquisite jewellery while enjoying attractive offers that make this the ideal time to invest in timeless pieces.

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GlamBuzz

Senco Gold & Diamonds Opens 6th Store In Mumbai Inaugurated By Actor Wamiqa Gabbi

Located at Level 1 of Sky City Mall, Borivali, the brand’s latest destination in the city showcases exquisitely handcrafted gold, diamond and platinum jewellery; takes the total retail presence of the brand across Maharashtra to nine outlets

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Senco Gold & Diamonds unveiled its newest store at Level 1 of Sky City Mall, Borivali, marking a significant step in deepening its presence in Mumbai’s thriving retail landscape. The grand launch was elevated by the presence of actor Wamiqa Gabbi, who inaugurated the store.

Designed as a modern jewellery haven, the store spans approximately 2,475 sq. ft. and brings together some of Senco’s most iconic and intricately crafted collections across gold, diamond and platinum. From heirloom-inspired traditional designs to sleek, contemporary silhouettes, from everyday elegance to statement masterpieces, the store offers a thoughtfully curated repertoire that caters to the evolving tastes of Mumbai’s discerning customers. This includes Senco’s latest Everlite additions, the Art Deco collection, which brings bold geometric forms and clean, architectural lines inspired by the opulence of the Deco era, reimagined for today’s style-forward generation; and the Retro collection, which blends iconic vintage influences with modern minimalism to create lightweight, glamorous pieces with a fresh contemporary twist.

Actor Wamiqa Gabbi, who wore a stunning handcrafted piece from Senco’s latest collection, Said:

“What I love about Senco is how their jewellery feels personal, crafted with heritage, yet designed with a versatility that truly fits Mumbai’s incredibly diverse audience. This city brings together every culture, every age and every style, and Senco somehow has a piece for all of them from modern minimalists to lovers of tradition. It’s a brand that understands how people really live and express themselves today, and I’m thrilled to inaugurate a store that celebrates that spirit.”

Suvankar Sen, Managing Director & CEO, Senco Gold & Diamonds, Said:

“We are delighted to further strengthen our footprint in Mumbai with the launch of our 2nd Borivali store. Mumbai is a market defined by both deep-rooted traditions and a strong sense of modern aspiration, and this expansion allows us to engage more meaningfully with a wide and evolving customer base. At Senco Gold & Diamonds, we continue to focus on product, design and overall customer experience. This store is an extension of that approach, designed to meet the needs of today’s customers.”

Joita Sen, Director and Head of Marketing and Design, Senco Gold & Diamonds, Said:

“At Senco, we see jewellery as something deeply personal – people don’t just buy it, they associate it with moments, emotions and milestones in their lives. That understanding shapes how we approach our designs and the overall in-store experience. With the Borivali store, we wanted to create a space where customers can explore a wide range of styles at their own pace, whether they are looking for something for daily wear or for a significant occasion. We see this store as an important step in strengthening our relationship with customers in Mumbai and being present for them across different moments and needs.”

Strategically located within Level 1 of Sky City Mall, Borivali, the store is poised to become a go-to destination for jewellery lovers in the western suburbs, offering an immersive retail experience that blends Senco’s legacy of craftsmanship with a refined, contemporary setting.

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