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PNG Jewellers launches new festive collection ‘Saptam’ and ‘Eiina’ Brand Ambassador Madhuri Dixit unveils exclusive Diwali jewellery range

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After the overwhelming response to last year’s Festive collection, PNG Jewellers is excited to announce the launch of brand-new designs under their popular Saptam and Eiina collect Madhuri Dixit as the face of the campaign.

Saptam Collection, a line that celebrates the spirit of festivities through jewellery that reflects the seven emotions of the festival: joy, prosperity, love, unity, renewal, enthusiasm, and grace.

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The updated Eiina Collection, offers a fresh selection of natural diamond jewellery for those who prefer the brilliance of diamonds during Diwali. Designed to appeal to women looking for a bold yet sophisticated look, the Eiina Collection features elegant new pieces, from stunning earrings to intricate bracelets, allowing customers to celebrate the festival in dazzling style.

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Speaking about the campaign, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Last year’s collections were incredibly well-received, and we are excited to continue that momentum by introducing new designs that encapsulate the festive emotions. Each piece in the Saptam and Eiina Collection has been carefully crafted to blend tradition with modernity, offering customers something truly unique.”

Adding her thoughts, Madhuri Dixit, the brand’s ambassador, remarked, “I’ve always admired the elegance and beauty of the Saptam and Eiina Collection, and the new designs this year are breathtaking. I believe these pieces will resonate deeply with women looking to add a touch of grace and celebration to their festive attire.”

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Both the Saptam and Eiina collections will be available across all 47 PNG Jewellers stores in Maharashtra and Goa, ensuring easy access for customers eager to explore these festive designs. PNG Jewellers has also introduced a special festive offer to make this festive season even more memorable for its customers. Shoppers can avail up to 30% off on gold jewellery-making charges and up to 100% off on diamond jewellery-making charges till 3rd November 2024.

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With Dusshera and Diwali just around the corner, PNG Jewellers offers a golden opportunity for customers to embrace the festive spirit through exquisite jewellery while enjoying attractive offers that make this the ideal time to invest in timeless pieces.

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GlamBuzz

Swarovski Presents Second Capsule Collection with Ariana Grande

Nature-inspired designs meet playful elegance as Ariana Grande and Swarovski unveil a magical new capsule collection celebrating color, creativity, and self-expression

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Swarovski unveils its second creative collaboration with pop icon and Global Brand Ambassador Ariana Grande.

Co-created by Ariana Grande and Swarovski Global Creative Director Giovanna Engelbert, the new Ariana Grande x Swarovski Capsule collection is an ode to nature and its inspiration for self-expression.

Set in the fantasy world of Ariana’s Garden, the new global brand campaign evokes the feeling of pure poetic wonder. Ariana radiates star power and confidence in the bold and joyful visuals, captured by longtime collaborators Mert and Marcus.

The 29-piece collection is infused with Ariana’s ethereal spirit and her distinctive personal style, brought to life by Swarovski’s signature savoir-faire. 

Literal and abstract interpretations of dragonflies and flowers unite in a glittering celebration of nature’s magic. Rainbow-hued stones and delicate crystal pearls embellish jewelry in an array of cuts and mixed-metal settings, while crystal butterflies adorn brooches, hair accessories, and figurines.

Giovanna Engelbert:“This capsule is a world Ariana and I created together. After last year’s collection, which was more timeless and classic, this one moves fully into her dreamy, magical universe. The fantasy‑garden imagery and the inspiration of the Aurora Borealis, with its shifting light and iridescent colors, are translated into the jewelry through crystal play, delicate pearls, and refined craftsmanship. It’s about emotion, transformation, and magic, grounded in Swarovski’s savoir‑faire — and it’s always such a joy to work with her.”

Ariana Grande: I’m so thankful to Giovanna and Swarovski, for this beautiful collaboration. This capsule is inspired by nature and the magic that exists everywhere around us on this extraordinary planet! We wanted to design a collection that brings a bit more color, wonder and playfulness into our everyday lives, as well as reminds us to appreciate the beauty that constantly surrounds us. I’m so excited for you all to enjoy it!”

The second much-anticipated collaboration is available from March 17th at Swarovski stores and online.

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