GlamBuzz
PNG Jewellers launches new festive collection ‘Saptam’ and ‘Eiina’ Brand Ambassador Madhuri Dixit unveils exclusive Diwali jewellery range
After the overwhelming response to last year’s Festive collection, PNG Jewellers is excited to announce the launch of brand-new designs under their popular Saptam and Eiina collect Madhuri Dixit as the face of the campaign.
Saptam Collection, a line that celebrates the spirit of festivities through jewellery that reflects the seven emotions of the festival: joy, prosperity, love, unity, renewal, enthusiasm, and grace.
The updated Eiina Collection, offers a fresh selection of natural diamond jewellery for those who prefer the brilliance of diamonds during Diwali. Designed to appeal to women looking for a bold yet sophisticated look, the Eiina Collection features elegant new pieces, from stunning earrings to intricate bracelets, allowing customers to celebrate the festival in dazzling style.
Speaking about the campaign, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Last year’s collections were incredibly well-received, and we are excited to continue that momentum by introducing new designs that encapsulate the festive emotions. Each piece in the Saptam and Eiina Collection has been carefully crafted to blend tradition with modernity, offering customers something truly unique.”
Adding her thoughts, Madhuri Dixit, the brand’s ambassador, remarked, “I’ve always admired the elegance and beauty of the Saptam and Eiina Collection, and the new designs this year are breathtaking. I believe these pieces will resonate deeply with women looking to add a touch of grace and celebration to their festive attire.”
Both the Saptam and Eiina collections will be available across all 47 PNG Jewellers stores in Maharashtra and Goa, ensuring easy access for customers eager to explore these festive designs. PNG Jewellers has also introduced a special festive offer to make this festive season even more memorable for its customers. Shoppers can avail up to 30% off on gold jewellery-making charges and up to 100% off on diamond jewellery-making charges till 3rd November 2024.
With Dusshera and Diwali just around the corner, PNG Jewellers offers a golden opportunity for customers to embrace the festive spirit through exquisite jewellery while enjoying attractive offers that make this the ideal time to invest in timeless pieces.
GlamBuzz
Kalyan Jewellers rolls out new emotion-led brand campaign across India with Celebrities
‘Celebrating the Bonds that Shape our Lives’ features Amitabh Bachchan, Janhvi Kapoor and regional ambassadors in an emotion-led narrative
Kalyan Jewellers has unveiled a new brand campaign titled ‘Celebrating the Bonds that Shape our Lives’, featuring actors Amitabh Bachchan and Janhvi Kapoor, alongside the brand’s national and regional ambassadors.
Built around an emotional, storytelling-led narrative, the campaign positions jewellery as a symbol of relationships and shared moments rather than being limited to specific occasions. Through intimate portrayals of familial and personal bonds, the campaign seeks to resonate with consumers across generations and geographies.
Kalyan Jewellers through the initiative reinforces its long-standing focus on trust, values and emotional connections, while strengthening its appeal among diverse consumer segments. By linking jewellery to everyday relationships and life milestones, the brand aims to deepen engagement with audiences across India’s varied cultural landscape.
The multi-platform campaign will be rolled out across television, digital and regional media, underscoring Kalyan Jewellers’ strategy of combining celebrity influence with locally relevant storytelling to build emotional resonance at scale.
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