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PNG Jewellers launches new festive collection ‘Saptam’ and ‘Eiina’ Brand Ambassador Madhuri Dixit unveils exclusive Diwali jewellery range

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After the overwhelming response to last year’s Festive collection, PNG Jewellers is excited to announce the launch of brand-new designs under their popular Saptam and Eiina collect Madhuri Dixit as the face of the campaign.

Saptam Collection, a line that celebrates the spirit of festivities through jewellery that reflects the seven emotions of the festival: joy, prosperity, love, unity, renewal, enthusiasm, and grace.

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The updated Eiina Collection, offers a fresh selection of natural diamond jewellery for those who prefer the brilliance of diamonds during Diwali. Designed to appeal to women looking for a bold yet sophisticated look, the Eiina Collection features elegant new pieces, from stunning earrings to intricate bracelets, allowing customers to celebrate the festival in dazzling style.

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Speaking about the campaign, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Last year’s collections were incredibly well-received, and we are excited to continue that momentum by introducing new designs that encapsulate the festive emotions. Each piece in the Saptam and Eiina Collection has been carefully crafted to blend tradition with modernity, offering customers something truly unique.”

Adding her thoughts, Madhuri Dixit, the brand’s ambassador, remarked, “I’ve always admired the elegance and beauty of the Saptam and Eiina Collection, and the new designs this year are breathtaking. I believe these pieces will resonate deeply with women looking to add a touch of grace and celebration to their festive attire.”

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Both the Saptam and Eiina collections will be available across all 47 PNG Jewellers stores in Maharashtra and Goa, ensuring easy access for customers eager to explore these festive designs. PNG Jewellers has also introduced a special festive offer to make this festive season even more memorable for its customers. Shoppers can avail up to 30% off on gold jewellery-making charges and up to 100% off on diamond jewellery-making charges till 3rd November 2024.

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With Dusshera and Diwali just around the corner, PNG Jewellers offers a golden opportunity for customers to embrace the festive spirit through exquisite jewellery while enjoying attractive offers that make this the ideal time to invest in timeless pieces.

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GlamBuzz

Sennes From The House Of Senco Elevates Global Presence With Rida Tharana’s Red-Carpet Appearance At Cannes Film Festival 2026

Rida Tharana Wears A Specially Custom-Made Exquisite Lab Grown Diamond Jewellery From Sennes, Spotlighting The Brand’s Design Language and Growing International Ambition

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In a moment that feels both cinematic and unmistakably current, Sennes by Senco, the contemporary lab-grown diamond jewellery label from The House of Senco, arrives at the Cannes Film Festival with creator and style icon Rida Tharana wearing a custom Sennes creation curated exclusively for her red-carpet appearance. The collaboration marks a defining moment in the brand’s growing international journey.

Defined by sculptural silhouettes and fluid forms, the collaboration captures a new mood in luxury; expressive, intentional, and deeply personal. At Cannes, where couture and jewellery become part of the red carpet’s visual language, Sennes arrives with a perspective that feels polished and entirely of the moment.

For her Cannes appearance, Rida Tharana wore an iconic teardrop solitaire lab-grown diamond necklace inspired by the signature Sennes monogram silhouette. The piece balances softness with structure through cascading teardrop motifs, luminous detailing, and a silhouette designed to catch light effortlessly. Styled with complementary diamond accents, the look carried a sense of understated glamour and quiet confidence, defining red-carpet dressing today.

Speaking about the collaboration, Rida Tharana shared:

“What I loved most about the piece was how effortless yet striking it felt. It had this beautiful fluidity to it, modern, elegant, and incredibly easy to wear. The design felt very true to my personal style because it made a statement without feeling overpowering. There’s something really refreshing about the way Sennes approaches jewellery; it feels expressive, current, and naturally part of the overall look rather than just an accessory.”

Known for her polished yet effortless approach to style, Rida represents a generation that approaches luxury through individuality and ease, a sensibility that naturally aligns with Sennes. Blending clean geometry with softer forms, the brand approaches jewellery with fluidity and versatility, creating pieces that move seamlessly between couture moments and everyday glamour.

Commenting on the collaboration, Joita Sen, Head of Marketing and Design at Sennes, said:

“At Sennes, we’ve always believed jewellery should feel deeply personal while still making a statement. Rida brings a kind of effortless confidence and modern glamour that fits beautifully into the world we are building at Sennes. Seeing one of our signature creations at Cannes is incredibly special for us because it reflects the direction in which the brand is evolving, globally minded, design-led, and rooted in a modern interpretation of luxury.”

Over the past year, Sennes has continued shaping a distinct identity through design, storytelling, and a contemporary approach to fine jewellery. By positioning jewellery as an extension of identity and self-expression, the brand is creating a more modern and globally relevant language for fine jewellery.

With Cannes 2026 marking another defining milestone, Sennes continues to strengthen its position as a new-age jewellery label at the intersection of luxury, culture, and contemporary design.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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