GlamBuzz
PNG Jewellers launches new festive collection ‘Saptam’ and ‘Eiina’ Brand Ambassador Madhuri Dixit unveils exclusive Diwali jewellery range
After the overwhelming response to last year’s Festive collection, PNG Jewellers is excited to announce the launch of brand-new designs under their popular Saptam and Eiina collect Madhuri Dixit as the face of the campaign.
Saptam Collection, a line that celebrates the spirit of festivities through jewellery that reflects the seven emotions of the festival: joy, prosperity, love, unity, renewal, enthusiasm, and grace.
The updated Eiina Collection, offers a fresh selection of natural diamond jewellery for those who prefer the brilliance of diamonds during Diwali. Designed to appeal to women looking for a bold yet sophisticated look, the Eiina Collection features elegant new pieces, from stunning earrings to intricate bracelets, allowing customers to celebrate the festival in dazzling style.
Speaking about the campaign, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Last year’s collections were incredibly well-received, and we are excited to continue that momentum by introducing new designs that encapsulate the festive emotions. Each piece in the Saptam and Eiina Collection has been carefully crafted to blend tradition with modernity, offering customers something truly unique.”
Adding her thoughts, Madhuri Dixit, the brand’s ambassador, remarked, “I’ve always admired the elegance and beauty of the Saptam and Eiina Collection, and the new designs this year are breathtaking. I believe these pieces will resonate deeply with women looking to add a touch of grace and celebration to their festive attire.”
Both the Saptam and Eiina collections will be available across all 47 PNG Jewellers stores in Maharashtra and Goa, ensuring easy access for customers eager to explore these festive designs. PNG Jewellers has also introduced a special festive offer to make this festive season even more memorable for its customers. Shoppers can avail up to 30% off on gold jewellery-making charges and up to 100% off on diamond jewellery-making charges till 3rd November 2024.
With Dusshera and Diwali just around the corner, PNG Jewellers offers a golden opportunity for customers to embrace the festive spirit through exquisite jewellery while enjoying attractive offers that make this the ideal time to invest in timeless pieces.
GlamBuzz
Anushka Sharma In Heer By GIVA’s Raksha Bandhan Campaign #YaadonKaPitaraWithHeer
The Campaign Marks Anushka Sharma’s First Festive Campaign With Heer By GIVA and Celebrates The Cherished Memories That Make Sibling Bonds Timeless
This Raksha Bandhan, Heer by GIVA, the gold and lab-grown diamond brand, unveils #YaadonKaPitaraWithHeer, a heartfelt campaign that celebrates the memories that shape sibling relationships—from playful fights and shared laughter to endless teasing and unspoken acts of love.
Fronted by Anushka Sharma, who recently joined Heer by GIVA as the Brand Ambassador, the campaign film beautifully captures the familiar nok-jhok between a brother and sister. Like many brothers, he forgets important dates and leaves things until the very last moment. But when Raksha Bandhan arrives, he makes up for his forgetfulness with a thoughtful gift that says everything words don’t. The film culminates with him surprising her with a pair of exquisite gold and lab-grown diamond earrings from Heer by GIVA, proving that while siblings may never stop teasing each other, their love always shines through.
At the heart of the campaign is the metaphor of a memory box, a treasure chest filled with childhood keepsakes and cherished moments that siblings hold close forever. As the story unfolds, the nostalgic box seamlessly transitions into a signature Heer by GIVA jewellery box, symbolizing that while old memories remain priceless, every celebration creates new ones to treasure for a lifetime.
Commenting on the campaign, Resha Jain, Chief Brand Officer, GIVA, said:
“Some of our most cherished memories are the ones we create with our siblings. They’re the first people we laugh with, fight with, grow up with, and often the keepers of our oldest stories. With #YaadonKaPitaraWithHeer, we wanted to celebrate those little moments that quietly shape a relationship over the years. At Heer by GIVA, we believe jewellery is more than a gift; it becomes a keepsake that carries emotions, celebrates milestones, and helps create memories that last a lifetime.”
Extending the campaign beyond the brand film, #YaadonKaPitaraWithHeer also comes alive through a series of creator-led digital films that celebrate the many shades of sibling relationships. Inspired by relatable moments—from playful roasts and childhood keepsakes to long-distance reunions, thoughtful gifting, and unspoken expressions of love—the content reflects the nostalgia and authenticity at the heart of the campaign.
The campaign will be amplified across digital platforms, social media, influencer collaborations, and Heer by GIVA stores nationwide during the festive season.
Instagram: https://www.instagram.com/p/DbU8d3IO4NM/
Linkedin: https://www.linkedin.com/feed/update/urn:li:activity:7487765810879455233
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