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PNG Jewellers launches new festive collection ‘Saptam’ and ‘Eiina’ Brand Ambassador Madhuri Dixit unveils exclusive Diwali jewellery range

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After the overwhelming response to last year’s Festive collection, PNG Jewellers is excited to announce the launch of brand-new designs under their popular Saptam and Eiina collect Madhuri Dixit as the face of the campaign.

Saptam Collection, a line that celebrates the spirit of festivities through jewellery that reflects the seven emotions of the festival: joy, prosperity, love, unity, renewal, enthusiasm, and grace.

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The updated Eiina Collection, offers a fresh selection of natural diamond jewellery for those who prefer the brilliance of diamonds during Diwali. Designed to appeal to women looking for a bold yet sophisticated look, the Eiina Collection features elegant new pieces, from stunning earrings to intricate bracelets, allowing customers to celebrate the festival in dazzling style.

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Speaking about the campaign, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Last year’s collections were incredibly well-received, and we are excited to continue that momentum by introducing new designs that encapsulate the festive emotions. Each piece in the Saptam and Eiina Collection has been carefully crafted to blend tradition with modernity, offering customers something truly unique.”

Adding her thoughts, Madhuri Dixit, the brand’s ambassador, remarked, “I’ve always admired the elegance and beauty of the Saptam and Eiina Collection, and the new designs this year are breathtaking. I believe these pieces will resonate deeply with women looking to add a touch of grace and celebration to their festive attire.”

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Both the Saptam and Eiina collections will be available across all 47 PNG Jewellers stores in Maharashtra and Goa, ensuring easy access for customers eager to explore these festive designs. PNG Jewellers has also introduced a special festive offer to make this festive season even more memorable for its customers. Shoppers can avail up to 30% off on gold jewellery-making charges and up to 100% off on diamond jewellery-making charges till 3rd November 2024.

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With Dusshera and Diwali just around the corner, PNG Jewellers offers a golden opportunity for customers to embrace the festive spirit through exquisite jewellery while enjoying attractive offers that make this the ideal time to invest in timeless pieces.

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GlamBuzz

De Beers Group Honours Suryakumar Yadav With A 9-Carat Cricket-Inspired Natural Diamond Creation

Introducing An Extraordinary Bespoke Powerplay Pendant and A Constellation Diamond Chain, Each A Masterpiece In Natural Diamond Artistry

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Something has quietly changed in the way Indian men relate to jewellery, and De Beers Group is paying attention. To mark this shift, they have gifted the cricketing icon, Suryakumar Yadav, a customised natural diamond cricket-inspired powerplay pendant strung onto a unique natural diamond chain. The collaboration aims towards a cultural shift, one where men are choosing diamonds not as occasion wear, but as personal expression—as an extension of identity. And in what may be the most fitting symbol of that shift, natural diamonds have found their way to the cricket pitch.

The powerplay pendant is a refined tribute to leadership, precision and the commanding spirit of the game. Conceived as a symbol of vision and direction, the design is anchored by a sculptural cricket bat that cuts through the form with purpose, shaping its structure while embodying the clarity and confidence of a true captain. Crafted in 18kt white gold, the piece comes alive through the interplay of natural diamonds, where contrast meets harmony. One half of the form is illuminated in pavé, evoking the collective energy of a team in motion, while the brushed gold surface reveals a singular solitaire, an abstract cricket ball, capturing that defining moment where opportunity meets precision.

A dynamic line of princess and baguette-cut natural diamonds traces the length of the bat, punctuated by custom triangular cuts that enhance volume and create a sense of forward movement, mirroring the momentum of the game itself. Across the pendant and chain, the creation features a remarkable total of 1,848 natural diamonds, a testament to both scale and meticulous craftsmanship. The powerplay pendant forms the sculptural centrepiece, while the constellation chain extends this narrative through an intricate composition of over 400 handcrafted links, each seamlessly set with natural diamonds, together embodying precision, rhythm and modern masculinity.

The powerplay pendant is set with natural diamonds totalling approximately 9 carats, while the complete creation amounts to an impressive 21 carats of natural diamonds. The result is a piece that balances strength with fluidity, mirroring Suryakumar Yadav’s own style of play—sharp, controlled, and effortlessly refined.

Speaking on the customised pendant, Suryakumar Yadav said:

“The powerplay pendant is special to me. It reflects my journey and identity in the field in a deeply personal way. What the De Beers team has created is more than just jewellery. It is a piece of my story, crafted with precision and intention that I deeply connect with. It is something I will always carry as a reminder of where I come from and what I stand for.”

In India, natural diamonds have always symbolised moments that matter. With these creations, De Beers Group elevates that meaning into something deeply personal—a celebration of journeys shaped by time and an unshakeable belief in one’s own path.

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