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PNG Jewellers launches new festive collection ‘Saptam’ and ‘Eiina’ Brand Ambassador Madhuri Dixit unveils exclusive Diwali jewellery range

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After the overwhelming response to last year’s Festive collection, PNG Jewellers is excited to announce the launch of brand-new designs under their popular Saptam and Eiina collect Madhuri Dixit as the face of the campaign.

Saptam Collection, a line that celebrates the spirit of festivities through jewellery that reflects the seven emotions of the festival: joy, prosperity, love, unity, renewal, enthusiasm, and grace.

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The updated Eiina Collection, offers a fresh selection of natural diamond jewellery for those who prefer the brilliance of diamonds during Diwali. Designed to appeal to women looking for a bold yet sophisticated look, the Eiina Collection features elegant new pieces, from stunning earrings to intricate bracelets, allowing customers to celebrate the festival in dazzling style.

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Speaking about the campaign, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Last year’s collections were incredibly well-received, and we are excited to continue that momentum by introducing new designs that encapsulate the festive emotions. Each piece in the Saptam and Eiina Collection has been carefully crafted to blend tradition with modernity, offering customers something truly unique.”

Adding her thoughts, Madhuri Dixit, the brand’s ambassador, remarked, “I’ve always admired the elegance and beauty of the Saptam and Eiina Collection, and the new designs this year are breathtaking. I believe these pieces will resonate deeply with women looking to add a touch of grace and celebration to their festive attire.”

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Both the Saptam and Eiina collections will be available across all 47 PNG Jewellers stores in Maharashtra and Goa, ensuring easy access for customers eager to explore these festive designs. PNG Jewellers has also introduced a special festive offer to make this festive season even more memorable for its customers. Shoppers can avail up to 30% off on gold jewellery-making charges and up to 100% off on diamond jewellery-making charges till 3rd November 2024.

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With Dusshera and Diwali just around the corner, PNG Jewellers offers a golden opportunity for customers to embrace the festive spirit through exquisite jewellery while enjoying attractive offers that make this the ideal time to invest in timeless pieces.

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GlamBuzz

Andrea Jeremiah Inaugurates Lille by Challani in Chennai, A New-Age Jewellery Destination for Modern Women

A Stylish New Venture From The House Of Challani Introduces Lightweight, Expressive Gold, Diamond, and Platinum Jewellery For The Next Generation

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Lille by Challani, a new-age jewellery brand from the House of Challani Jewellery Mart, is set to be inaugurated by Andrea Jeremiah on Friday at Peravallur, Chennai.

Designed for the modern, confident, and expressive woman, Lille presents a stunning range of Gold, Diamond, and Platinum jewellery that reflects individuality and evolving style. Targeted at women aged 16 to 34, the brand focuses on minimalistic, lightweight, and affordable designs that seamlessly blend elegance and comfort.

The collection features finely crafted earrings, pendants, necklaces, and bangles, perfect for both everyday wear and special occasions. Expanding its appeal, Lille also offers exclusive collections including Color Stones, Men’s Collection, and Kids Collection in 18K Gold and Diamond jewellery.

Each piece is a celebration of personal expressionvibrant yet classy, bold yet graceful, playful yet refined—crafted to stand out while remaining budget-friendly.

Beyond women’s jewellery, Lille introduces a stylish men’s range with bracelets, chains, and rings, while the kids’ collection delights with creative designs inspired by birds, animals, cartoons, and mythological themes, making it truly engaging for younger audiences.

The brand also showcases an exquisite diamond collection featuring rings, earrings, pendants, necklaces, and bangles, enhanced with precious stones such as turquoise, amethyst, sapphire, ruby, and emerald, adding colour and character to every piece.

Understanding that jewellery is deeply personal, Lille offers customisation options, allowing customers to create pieces tailored to their unique style and preferences. All gold jewellery is BIS hallmarked and government certified, ensuring authenticity, trust, and quality.

More than just a store, Lille by Challani is envisioned as a destination where style meets emotion, becoming a meaningful part of every family’s story.

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