GlamBuzz
PNG Jewellers launches new festive collection ‘Saptam’ and ‘Eiina’ Brand Ambassador Madhuri Dixit unveils exclusive Diwali jewellery range
After the overwhelming response to last year’s Festive collection, PNG Jewellers is excited to announce the launch of brand-new designs under their popular Saptam and Eiina collect Madhuri Dixit as the face of the campaign.
Saptam Collection, a line that celebrates the spirit of festivities through jewellery that reflects the seven emotions of the festival: joy, prosperity, love, unity, renewal, enthusiasm, and grace.
The updated Eiina Collection, offers a fresh selection of natural diamond jewellery for those who prefer the brilliance of diamonds during Diwali. Designed to appeal to women looking for a bold yet sophisticated look, the Eiina Collection features elegant new pieces, from stunning earrings to intricate bracelets, allowing customers to celebrate the festival in dazzling style.
Speaking about the campaign, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Last year’s collections were incredibly well-received, and we are excited to continue that momentum by introducing new designs that encapsulate the festive emotions. Each piece in the Saptam and Eiina Collection has been carefully crafted to blend tradition with modernity, offering customers something truly unique.”
Adding her thoughts, Madhuri Dixit, the brand’s ambassador, remarked, “I’ve always admired the elegance and beauty of the Saptam and Eiina Collection, and the new designs this year are breathtaking. I believe these pieces will resonate deeply with women looking to add a touch of grace and celebration to their festive attire.”
Both the Saptam and Eiina collections will be available across all 47 PNG Jewellers stores in Maharashtra and Goa, ensuring easy access for customers eager to explore these festive designs. PNG Jewellers has also introduced a special festive offer to make this festive season even more memorable for its customers. Shoppers can avail up to 30% off on gold jewellery-making charges and up to 100% off on diamond jewellery-making charges till 3rd November 2024.
With Dusshera and Diwali just around the corner, PNG Jewellers offers a golden opportunity for customers to embrace the festive spirit through exquisite jewellery while enjoying attractive offers that make this the ideal time to invest in timeless pieces.
GlamBuzz
Aura Bling Jewels Redefines The Mangalsutra With The Saubhagya Collection With Nehha Pendse
Contemporary Designs That Blend Tradition, Versatility and Everyday Elegance
The new collection presents the mangalsutra for today’s woman through lightweight, contemporary designs with interchangeable pendants and Italian-design chains, supported by a digital-first campaign ‘Rooted, Not Restricted’.
Nashik, 5th August 2026: Aura Bling Jewels has unveiled the Saubhagya Collection, a contemporary mangalsutra line launched alongside its new brand campaign, ‘Rooted, Not Restricted’, starring film and television actress Nehha Pendse.
Crafted for the modern Indian woman, the collection brings together 25 lightweight designs, in an 18K gold-plated finish with anti-tarnish protection built to move as effortlessly as she does. Blending understated elegance with everyday versatility, each piece transitions seamlessly from workwear to festive wear to westernwear, while staying true to the mangalsutra’s timeless symbolism.
The Saubhagya Collection gives the mangalsutra a fresh, contemporary identity—one that reflects how today’s women live, dress and express themselves. Featuring interchangeable pendants paired with sophisticated Italian-designed chains, the collection offers a rare mix of versatility, elegance and innovation in a single design.
The launch marks another milestone in Aura Bling Jewels’ journey as a design-led jewellery brand built on everyday elegance, further strengthening its growing portfolio of thoughtfully crafted, contemporary pieces.
Powering it all is the digital-first campaign, ‘Rooted, Not Restricted’, which captures the evolving aspirations of modern women who seek jewellery that effortlessly blends heritage with versatility. Through a series of striking campaign films and digital assets featuring Nehha Pendse, Aura Bling Jewels reimagines the mangalsutra as a contemporary symbol of tradition, thoughtfully designed to complement everyday wardrobes.
Commenting on the launch, Neha Kotawar, CEO & Co-Founder, and Anant Jadhav, CMO & Co-Founder, Aura Bling Jewels, said:
“We’ve always believed elegance should be part of everyday life, not reserved for special occasions. The Saubhagya Collection reflects this philosophy by giving the mangalsutra a contemporary expression through lightweight craftsmanship, versatile design and everyday wearability. With ‘Rooted, Not Restricted’, we hope to encourage women to embrace tradition in a way that feels authentic to their lifestyles.”
Speaking about her association with Aura Bling Jewels, actress Nehha Pendse said:
“The mangalsutra has always represented love and commitment, but I believe it can also reflect confidence and individuality. What I love about Aura Bling’s collection is that it allows women to celebrate tradition while expressing their own personal style. That’s exactly what ‘Rooted, Not Restricted’ stands for, and I’m delighted to be associated with this campaign.”
Designed and crafted in Nashik, the Saubhagya Collection reflects Aura Bling Jewels’ deep-rooted commitment to Indian craftsmanship, reimagined for contemporary lifestyles. Guided by its philosophy of ‘Elegance for Everyday’, the brand continues to push the boundaries of modern jewellery blending premium craftsmanship, thoughtful design and everyday wearability into every piece.
Collection Highlights:
- Officially titled the Saubhagya Collection, 25 designs launching now, with 10 more to follow
- Designed for everyday wear with lightweight construction, 18K gold plating, anti-tarnish protection and hypoallergenic materials
- Interchangeable pendants paired with Italian design chains, a first-of-its-kind offering in the category
- The collection is available at prices starting from INR 2,499
- Currently available on AuraBlingJewels.com, and at the Aura Bling Jewels’ showroom in Nashik, Maharashtra
PNG Launches The Flagship Store Of YOOU, A Brand Around Evolving Identities Of Modern Women
Gold Gains Rs 85 On MCX; Silver Jumps Rs 2,033 On Softer US Inflation Data
Payrolls Shock Reshapes Fed Bets, Sends Bullion Sharply Higher AUGMONT BULLION REPORT
Sky Gold and Diamonds Begins FY27 On A Strong Note; Revenue Rises 78% YoY To Rs 2,012.8 Crore, PAT Grows ~2.4x To Rs 104.9 Crore; Operations Turn Cash Flow Positive
PNG Launches The Flagship Store Of YOOU, A Brand Around Evolving Identities Of Modern Women
Payrolls Shock Reshapes Fed Bets, Sends Bullion Sharply Higher AUGMONT BULLION REPORT
-
National News10 hours agoSky Gold and Diamonds Begins FY27 On A Strong Note; Revenue Rises 78% YoY To Rs 2,012.8 Crore, PAT Grows ~2.4x To Rs 104.9 Crore; Operations Turn Cash Flow Positive
-
New Premises8 hours agoPNG Launches The Flagship Store Of YOOU, A Brand Around Evolving Identities Of Modern Women
-
International News10 hours agoPayrolls Shock Reshapes Fed Bets, Sends Bullion Sharply Higher AUGMONT BULLION REPORT
-
National News9 hours agoGold Gains Rs 85 On MCX; Silver Jumps Rs 2,033 On Softer US Inflation Data
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.