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PNG Jewellers launches new festive collection ‘Saptam’ and ‘Eiina’ Brand Ambassador Madhuri Dixit unveils exclusive Diwali jewellery range

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After the overwhelming response to last year’s Festive collection, PNG Jewellers is excited to announce the launch of brand-new designs under their popular Saptam and Eiina collect Madhuri Dixit as the face of the campaign.

Saptam Collection, a line that celebrates the spirit of festivities through jewellery that reflects the seven emotions of the festival: joy, prosperity, love, unity, renewal, enthusiasm, and grace.

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The updated Eiina Collection, offers a fresh selection of natural diamond jewellery for those who prefer the brilliance of diamonds during Diwali. Designed to appeal to women looking for a bold yet sophisticated look, the Eiina Collection features elegant new pieces, from stunning earrings to intricate bracelets, allowing customers to celebrate the festival in dazzling style.

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Speaking about the campaign, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Last year’s collections were incredibly well-received, and we are excited to continue that momentum by introducing new designs that encapsulate the festive emotions. Each piece in the Saptam and Eiina Collection has been carefully crafted to blend tradition with modernity, offering customers something truly unique.”

Adding her thoughts, Madhuri Dixit, the brand’s ambassador, remarked, “I’ve always admired the elegance and beauty of the Saptam and Eiina Collection, and the new designs this year are breathtaking. I believe these pieces will resonate deeply with women looking to add a touch of grace and celebration to their festive attire.”

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Both the Saptam and Eiina collections will be available across all 47 PNG Jewellers stores in Maharashtra and Goa, ensuring easy access for customers eager to explore these festive designs. PNG Jewellers has also introduced a special festive offer to make this festive season even more memorable for its customers. Shoppers can avail up to 30% off on gold jewellery-making charges and up to 100% off on diamond jewellery-making charges till 3rd November 2024.

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With Dusshera and Diwali just around the corner, PNG Jewellers offers a golden opportunity for customers to embrace the festive spirit through exquisite jewellery while enjoying attractive offers that make this the ideal time to invest in timeless pieces.

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GlamBuzz

Style Icons 2026: Diamonds, Emeralds and Statement Glamour Rule Mumbai’s Biggest Fashion Night

From Classic Diamond Elegance To Contemporary Statement Pieces, Bollywood’s Finest Turned The Red Carpet Into A Dazzling Showcase Of Fashion and Jewellery Artistry.

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The Bollywood Hungama Style Icons Awards 2026, held in Mumbai on 24 June, brought together the biggest names in entertainment, with fashion and jewellery taking centre stage. While couture made headlines, it was the carefully curated jewels—ranging from classic diamonds to striking emeralds—that completed the evening’s most memorable looks.

Aditi Rao Hydari: Timeless Elegance with Indriya

The face of Indriya – Aditya Birla Jewellery embodied understated glamour, complementing her ensemble with elegant diamond and emerald-inspired pieces associated with the brand’s signature aesthetic. The partnership further reinforces Indriya’s positioning around its “Sparkle Like No Other” philosophy and celebration of exceptional brilliance.

Ananya Panday: Contemporary Minimalism

Known for her modern red-carpet choices, Ananya Panday opted for a sleek, contemporary look accentuated by minimal jewellery styling, allowing clean lines and sophisticated detailing to take precedence over maximal ornamentation. Her appearance reflected the growing preference among younger stars for refined, wearable luxury.

Sharvari Wagh: Contemporary statement jewellery

Embraced a modern, youthful glamour aesthetic with sleek styling and understated elegance, reinforcing her status as one of Bollywood’s rising fashion icons.

Pooja Hegde: Modern Indian Glamour

Pooja Hegde showcased contemporary interpretations of Indian glamour, pairing their ensembles with refined jewellery choices that highlighted craftsmanship without overwhelming their fashion statements. Their appearances reaffirmed the growing trend toward versatile, statement-led adornment.

Jewellery Trends That Defined the Evening

Beyond individual celebrity appearances, several key trends emerged from the red carpet:

  • Classic diamonds remained the ultimate style staple, reinforcing their enduring appeal.
  • Emerald accents and coloured gemstones continued to gain prominence among younger celebrities.
  • Minimalist luxury proved as influential as maximalist glamour, with many stars opting for fewer but more impactful pieces.
  • Heritage-inspired craftsmanship found contemporary expression through modern silhouettes and styling.

As Indian red carpets evolve, jewellery is increasingly becoming an extension of personal identity rather than merely an accessory. The Style Icons Awards 2026 demonstrated how celebrities are embracing pieces that combine craftsmanship, individuality and storytelling, ensuring that every diamond, gemstone and silhouette contributes to a larger narrative of modern Indian luxury.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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