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PNG Jewellers launches new festive collection ‘Saptam’ and ‘Eiina’ Brand Ambassador Madhuri Dixit unveils exclusive Diwali jewellery range

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After the overwhelming response to last year’s Festive collection, PNG Jewellers is excited to announce the launch of brand-new designs under their popular Saptam and Eiina collect Madhuri Dixit as the face of the campaign.

Saptam Collection, a line that celebrates the spirit of festivities through jewellery that reflects the seven emotions of the festival: joy, prosperity, love, unity, renewal, enthusiasm, and grace.

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The updated Eiina Collection, offers a fresh selection of natural diamond jewellery for those who prefer the brilliance of diamonds during Diwali. Designed to appeal to women looking for a bold yet sophisticated look, the Eiina Collection features elegant new pieces, from stunning earrings to intricate bracelets, allowing customers to celebrate the festival in dazzling style.

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Speaking about the campaign, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Last year’s collections were incredibly well-received, and we are excited to continue that momentum by introducing new designs that encapsulate the festive emotions. Each piece in the Saptam and Eiina Collection has been carefully crafted to blend tradition with modernity, offering customers something truly unique.”

Adding her thoughts, Madhuri Dixit, the brand’s ambassador, remarked, “I’ve always admired the elegance and beauty of the Saptam and Eiina Collection, and the new designs this year are breathtaking. I believe these pieces will resonate deeply with women looking to add a touch of grace and celebration to their festive attire.”

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Both the Saptam and Eiina collections will be available across all 47 PNG Jewellers stores in Maharashtra and Goa, ensuring easy access for customers eager to explore these festive designs. PNG Jewellers has also introduced a special festive offer to make this festive season even more memorable for its customers. Shoppers can avail up to 30% off on gold jewellery-making charges and up to 100% off on diamond jewellery-making charges till 3rd November 2024.

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With Dusshera and Diwali just around the corner, PNG Jewellers offers a golden opportunity for customers to embrace the festive spirit through exquisite jewellery while enjoying attractive offers that make this the ideal time to invest in timeless pieces.

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Supermodel Tyra Banks Wears Kalyan Jewellers To Diwali Celebration In New York

Tyra Banks embraces Indian festive fashion in Kalyan Jewellers’ creations, marking a cultural milestone for the brand’s US presence.

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Supermodel and television host Tyra Banks (@tyrabanks) made a striking desi statement at a Diwali celebration in New York, wearing jewellery from Kalyan Jewellers USA, paired with acustom-made Indian outfit by design house Maison Tai.

The jewellery, sourced from Kalyan Jewellers’ showroom in Edison, New Jersey, featured a traditional Maang Tikka, Odiyyanam, Jhumkas, Choker and Ring, bringing together elements of Indian craftsmanship and festive styling. Her outfit was also specially customised by Maison Tai for the occasion.

Known globally for her successful career as a supermodel and as the host of America’s Next Top Model, which gained popularity among Indian audiences through Star World India, this marks the first time Tyra Banks has embraced a complete desi look, making the appearance a notable fashion and cultural moment.

The occasion is particularly significant for Kalyan Jewellers as it marks the brand’s second Diwali celebration in the United States, following the opening of its showroom in Edison, New Jersey. Tyra’s appearance also reflects the growing visibility of Indian fashion, jewellery and cultural celebrations in mainstream American spaces.

As Diwali celebrations continue to bring together communities beyond the Indian diaspora, moments such as these highlight the increasing global appreciation for Indian festive traditions and style.

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