Kalyan Jewellers, one of India’s largest and most-trusted jewellery brand has kickstarted its Diwali festivities with the launch of its star-studded campaign ad featuring the brand’s esteemed ambassadors. Global brand ambassador Katrina Kaif and national brand ambassador Amitabh Bachchan headline this iconic campaign ad, alongside legendary stars Jaya Bachchan, Akkineni Nagarjuna, Prabhu Ganesan, Kalyani Priyadarshan, Rashmika Mandanna and Shiva Rajkumar. 

Taking forward the legacy of the brand’s iconic #TraditionOfTogetherness campaign, the ad film emphasizes upon the significance of celebrating bonds, while also paying a heart-warming tribute to India’s diverse culture and traditions that bring families together during this auspicious time of the year. 

While, Katrina Kaif, Akkineni Nagarjuna and Shiva Rajkumar share screen space for the first time skilfully portraying the bond shared by siblings in the campaign ad. The 1-minute ad film also brings forth the timeless romance of the power couple, Amitabh and Jaya Bachchan, exuding a seamless chemistry, complemented by Kalyani Priyadarshan in the role of their granddaughter. Simultaneously, it features Rashmika Mandanna with Prabhu Ganesan in an iconic portrayal, brilliantly depicting the father-daughter relationship in a heart-warming manner.

Celebrating this auspicious time of the year in unique fashion, Kalyan Jewellers has also announced the launch of specially curated gold coins, featuring iconic designs of Lord Ganesha and Goddess Lakshmi in both 22-carat and 24-carat. These limited edition coins are available in varied weights starting from 2 grams going up to 8 grams, providing patrons with the flexibility and customized shopping experience. 

Speaking about the campaign,. Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers said, “We are delighted to present this meaningful campaign, celebrating the importance of familial bonds and the rich cultural traditions that unite us during Diwali. This festival holds great cultural significance and represents a time of immense joy for all. Through this initiative, our aim is to convey the essence that Diwali is a time to cherish the bonds that define our identity. It is an honour for us at Kalyan Jewellers to launch a campaign that encapsulates the true spirit of these celebrations, beautifully portrayed by our iconic brand ambassadors and legendary superstars.”