This Rakshabandhan, platinum jewellery is emerging as the preferred gifting choice, adding deeper meaning and modern elegance to the celebration of sibling bonds. Known for its rare purity (95% pure), timeless appeal, and enduring strength, platinum resonates with the spirit of lasting relationships and emotional expression.

Increasingly popular among younger consumers, platinum offers a refined design language that supports individuality and self-expression. Its naturally white, non-tarnishing finish and availability across a wide range of designs and price points make it ideal for thoughtful gifting.

Whether it’s a sleek bracelet for a brother or a minimalist pendant for a sister, platinum’s contemporary designs cater to every style. This year, the Men of Platinum and Platinum Evara collections showcase bold, resilient styles for men and elegant, expressive pieces for women—perfectly reflecting the unspoken love and unique bond siblings share.

More than just a gift, platinum is a meaningful gesture—symbolising that some relationships, like the metal itself, are rare, strong, and built to last.