BrandBuzz
Dassani Brothers Unveils ‘Ratnabandhan’ – A Timeless Tribute to Sibling Bonds through Jewels
Celebrating Raksha Bandhan with heirloom-worthy Polki and Jadau masterpieces
Dassani Brothers is delighted to announce the launch of ‘Ratnabandhan’, a stunning new collection of Polki and Jadau jewellery that pays homage to the enduring bond between siblings, just in time for Raksha Bandhan. Inspired by age-old traditions and exquisite craftsmanship, Ratnabandhan translates the emotion of the festival into finely crafted jewels designed to be treasured for generations.
Derived from the Sanskrit words ‘Ratna’ (gem) and ‘Bandhan’ (bond), the collection’s name beautifully captures the essence of sacred relationships and timeless connections. Much like the festival itself—which celebrates love, protection, and shared memories—every piece in this collection is a reflection of those heartfelt sentiments, rendered in gold, uncut diamonds, and richly hued gemstones.
Commenting on the launch, Sumit Dassani, Partner at Dassani Brothers said, “Ratnabandhan is not just a festive adornment—it is a heartfelt celebration of the invisible threads that connect us. With the brilliance of Polki and the splendour of Jadau, we’ve sought to design pieces that don’t just complement the occasion but become a part of your family’s legacy. Each creation is a keepsake, imbued with emotion and grace.”
The collection features a thoughtfully curated selection of handcrafted designs—from intricately adorned rakhis and striking rings to opulent earrings, pendants, and bangles. Signature elements such as detailed meenakari, heritage-inspired patterns, and the luminous interplay of pearls, emeralds, rubies, and Polki diamonds evoke the celebratory spirit of Raksha Bandhan.
What sets Ratnabandhan apart is its seamless blend of tradition and sentimentality. Whether gifted by a brother as a token of lifelong promise, or chosen by a sister as an expression of gratitude, these jewels transcend ornamentation—they become meaningful mementos of love, designed to endure.
With Ratnabandhan, Dassani Brothers invites you to celebrate this Raksha Bandhan with jewellery that tells a story—of tradition, affection, and timeless artistry.
BrandBuzz
Dassani Brothers Unveils ‘Shubh Labh’ Collection Ahead Of Akshay Tritiya 2026, A Fine Blend Of Modern Yet Ethnic
Festive Edit Features Prosperity-Led Motifs, Versatile Designs, and Retailer-Friendly Assortments To Drive Seasonal Demand
Dassani Brothers, a legacy jewellery house known for its exquisite Polki and heritage craftsmanship, has announced the launch of its much-anticipated festive collection, ‘Shubh Labh’, ahead of Akshay Tritiya 2026, one of India’s most significant gold-buying occasions.
Designed for the celebration of prosperity, fortune, and new beginnings, the collection stands out for its strong cultural storytelling and fine taste appeal. Inspired by traditional auspicious symbols such as Shubh and Labh motifs, lotus patterns, and elements associated with wealth and positivity, the collection is the perfect amalgamation of heritage artistry with contemporary wearability, making it just the right choice for today’s evolving consumer tastes.
Strategically crafted and designed for both retail and B2B markets, ‘Shubh Labh’ offers a highly sellable assortment that caters to festive buyers, bridal shoppers, and the gifting segments. The collection strikes the right balance between statement pieces and lighter, versatile jewellery, ensuring wider consumer adoption and faster retail movement during the prime season.
Collection Highlights:
- Intricately handcrafted Polki, Jadau, and diamond jewellery
- Auspicious motifs inspired by prosperity and tradition
- Mix of statement bridal pieces and lightweight festive designs
- Versatile styles suited for both traditional and contemporary wear
- Retailer-friendly range with strong margins and high turnover potential
Commenting on the launch, Amit, Spokesperson, Dassani Brothers, said:
“Akshay Tritiya holds deep cultural and emotional significance for our customers. With the ‘Shubh Labh’ collection, we have thoughtfully combined auspicious symbolism with designs that align with modern preferences. The collection has been created not only to celebrate the spirit of prosperity but also to offer versatile, high-demand pieces that resonate strongly across both consumers and our retail partners.”
With this drop, Dassani Brothers aims to further strengthen its position as a trusted name in festive and bridal jewellery, while enabling its retail partners to capitalize on heightened seasonal demand. Backed by strong design sensibilities and a deep understanding of market trends, the brand expects the collection to witness robust traction across key markets.
The ‘Shubh Labh’ collection is now available for viewing and orders across Dassani Brothers showrooms and leading partner outlets nationwide.
-
National News3 days agoShringar House of Mangalsutra Unveils 3,000+ Designs, Targets Emerging Markets Ahead of Akshaya Tritiya
-
DiamondBuzz14 hours agoDe Beers Reimagines The Bridal Market With “Desert Diamonds.”
-
Education14 hours agoMaterial Science Is A Critical Component Of Jewellery Education
-
International News15 hours agoPlatinum Jewellery Gains Share Amid Record Gold Prices, PGI Reports Q4 2025 Market Shifts
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.