BrandBuzz
Dassani Brothers Unveils ‘Ratnabandhan’ – A Timeless Tribute to Sibling Bonds through Jewels
Celebrating Raksha Bandhan with heirloom-worthy Polki and Jadau masterpieces
Dassani Brothers is delighted to announce the launch of ‘Ratnabandhan’, a stunning new collection of Polki and Jadau jewellery that pays homage to the enduring bond between siblings, just in time for Raksha Bandhan. Inspired by age-old traditions and exquisite craftsmanship, Ratnabandhan translates the emotion of the festival into finely crafted jewels designed to be treasured for generations.
Derived from the Sanskrit words ‘Ratna’ (gem) and ‘Bandhan’ (bond), the collection’s name beautifully captures the essence of sacred relationships and timeless connections. Much like the festival itself—which celebrates love, protection, and shared memories—every piece in this collection is a reflection of those heartfelt sentiments, rendered in gold, uncut diamonds, and richly hued gemstones.
Commenting on the launch, Sumit Dassani, Partner at Dassani Brothers said, “Ratnabandhan is not just a festive adornment—it is a heartfelt celebration of the invisible threads that connect us. With the brilliance of Polki and the splendour of Jadau, we’ve sought to design pieces that don’t just complement the occasion but become a part of your family’s legacy. Each creation is a keepsake, imbued with emotion and grace.”
The collection features a thoughtfully curated selection of handcrafted designs—from intricately adorned rakhis and striking rings to opulent earrings, pendants, and bangles. Signature elements such as detailed meenakari, heritage-inspired patterns, and the luminous interplay of pearls, emeralds, rubies, and Polki diamonds evoke the celebratory spirit of Raksha Bandhan.
What sets Ratnabandhan apart is its seamless blend of tradition and sentimentality. Whether gifted by a brother as a token of lifelong promise, or chosen by a sister as an expression of gratitude, these jewels transcend ornamentation—they become meaningful mementos of love, designed to endure.
With Ratnabandhan, Dassani Brothers invites you to celebrate this Raksha Bandhan with jewellery that tells a story—of tradition, affection, and timeless artistry.
BrandBuzz
PNG Jewellers Brings Madhuri Dixit and Ranbir Kapoor Together In Its New Brand Campaign, Unstoppable Legacy
The First TVC Featuring Both Brand Ambassadors Celebrates PNG Jewellers’ Legacy Since 1832, Bringing Together Generations Of Trust As The Festive and Wedding Season Begins.
Madhuri Dixit and Ranbir Kapoor talk about legacy; the audience assumes they mean their own, and the reveal is that they are talking about PNG Jewellers, one of India’s most trusted legacy jewellery brands. That is the idea behind Unstoppable Legacy, the new campaign from PNG Jewellers. It is the first PNG Jewellers TVC to feature the two brand ambassadors, Madhuri Dixit and Ranbir Kapoor, and it goes live today across national television and digital platforms as the festive and wedding season begins.
The film is set backstage at a show. Ranbir opens with, “Hume introduction ki kya zaroorat, hum toh old gold hain” (We need no introduction, we are old gold). Madhuri replies, “Lakhon dilon mein base rehna, koi aasan baat hai kya?” (Is it easy to stay in millions of hearts?) As they speak about winning over every generation and a shine that never fades, one has inherited a legacy, and the other has created her own. The reveal comes on stage: it was about PNG Jewellers all along. The film ends on the line, Unstoppable Legacy.
Speaking on the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said:
“Legacy is earned over generations. PNG Jewellers has built its own since 1832, and families have trusted us with their most important occasions for decades. Madhuri Dixit has created a legacy of her own and Ranbir Kapoor carries one forward, which is why they were the right duo to tell this story as the festive and wedding season begins.”
Hemant Chavaan, Head, Marketing, E-commerce, CRM and CSR, PNG Jewellers, said:
“A legacy brand’s real risk is being admired and not chosen. We wanted a film a younger viewer would share, and her mother would enjoy, with PNG Jewellers earning the last frame. Madhuri Dixit brings the trust families place in us, Ranbir Kapoor brings a new generation, and the reveal shows a brand that has been at this since 1832 and is still moving strong. Unstoppable Legacy is the line we want the brand to carry.”
Madhuri Dixit said:
“Staying in people’s hearts for years is not easy, and the same is true for a brand. PNG Jewellers has done that for generations, and I have been proud to be part of this brand for many years. Shooting this film with Ranbir was great fun, and I hope viewers enjoy the twist.”
Ranbir Kapoor said:
“Legacy comes with responsibility. You respect what came before, and you still make it your own. PNG Jewellers has done that since 1832, which is why joining the family felt right. Working with Madhuri ma’am on this film was a pleasure.”
The film will run on Star Plus, ET Now, Aaj Tak and Republic Bharat, on YouTube, Instagram, Facebook and connected TV, and in PNG Jewellers stores and theatres. The campaign is supported by festive offers on gold and diamond jewellery, available across all stores till 15 November 2026.
Watch the film:
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