National News
Platinum Jewellery Sparkles as the Modern Choice for Akshaya Tritiya
Symbolising purity, strength, and timeless elegance, platinum emerges as a popular pick for celebrating prosperity and new beginnings this festive season.
As India prepares to celebrate Akshaya Tritiya on April 30, a festival known for ushering in prosperity and fresh starts, many are turning to platinum jewellery to mark the occasion with meaning and style.
Traditionally seen as a time to invest in gold and other symbols of wealth, Akshaya Tritiya is now witnessing a shift as contemporary consumers seek out choices that reflect both heritage and modern values. Platinum — with its naturally white sheen, 95% purity, and resistance to tarnish — is being embraced as a powerful emblem of enduring wealth and spiritual purity.
Reflecting the timeless essence of the festival, platinum jewellery is available in a variety of collections designed to resonate with today’s lifestyle. Women can explore graceful, modern designs through Platinum Evara, men can find strength and character in Men of Platinum, and couples can celebrate their bond with Platinum Love Bands, crafted to honour life’s significant milestones.
Each piece bears the hallmark “Pt 950,” certifying its high purity and enduring value. As a metal that stands the test of time, platinum offers more than just visual appeal — it embodies the lasting emotional and material richness that Akshaya Tritiya represents.
With its blend of tradition and innovation, platinum jewellery continues to shine as a meaningful and lasting way to celebrate this auspicious day — a gift of love, resilience, and prosperity to treasure for generations.
National News
This Ganeshotsav, Kushals Fashion Jewellery Brings Statement Jewellery To The Festive Wardrobe
Kushals Fashion Jewellery Unveils A Vibrant Ganeshotsav Edit Blending Traditional Artistry With Contemporary Festive Style.
Ganesh Chaturthi is a celebration filled with colour, culture and beautiful traditions—and jewellery is an essential part of the festive dressing. Bringing together the richness of Indian artistry with contemporary festive styling, Kushals Fashion Jewellery presents its Ganeshotsav collection, an edit created for making a statement this festive season.



Inspired by the grandeur of temple jewellery and traditional Indian motifs, the collection puts Ganesha at the heart of its designs, alongside intricate peacocks, elephants, florals, paisleys and ornamental patterns. The pieces bring a sense of occasion to festive dressing while retaining the versatility to be styled in a contemporary way.



Crafted in 18K gold-plated fashion jewellery with a premium finish, the collection features statement necklaces, ornate jhumkas, naths, detailed rings and intricately designed bangles. Ruby and green coloured stones, pearls and colourful beads add pops of colour against the rich gold finish, giving the jewellery a vibrant yet sophisticated festive appeal.
The standout necklaces feature Ganesha motifs and temple-inspired designs, making them the highlight of any festive outfit. The jhumkas bring the same intricate detailing, while the statement rings and bangles offer an opportunity to mix, match and layer. From a single hero piece to a more maximal festive stack, the collection is designed to work with different jewellery moods.
For Ganesh pujas, family celebrations and festive get-togethers, the collection pairs effortlessly with sarees, suits, kurtas and contemporary ethnic attire. A statement necklace can transform a classic saree look, while layered bangles, statement rings or ornate jhumkas can add just the right amount of festive drama to a simpler outfit.
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National News4 hours agoThis Ganeshotsav, Kushals Fashion Jewellery Brings Statement Jewellery To The Festive Wardrobe
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