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Platinum Jewellery Sparkles as the Modern Choice for Akshaya Tritiya

Symbolising purity, strength, and timeless elegance, platinum emerges as a popular pick for celebrating prosperity and new beginnings this festive season.

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As India prepares to celebrate Akshaya Tritiya on April 30, a festival known for ushering in prosperity and fresh starts, many are turning to platinum jewellery to mark the occasion with meaning and style.

Traditionally seen as a time to invest in gold and other symbols of wealth, Akshaya Tritiya is now witnessing a shift as contemporary consumers seek out choices that reflect both heritage and modern values. Platinum — with its naturally white sheen, 95% purity, and resistance to tarnish — is being embraced as a powerful emblem of enduring wealth and spiritual purity.

Reflecting the timeless essence of the festival, platinum jewellery is available in a variety of collections designed to resonate with today’s lifestyle. Women can explore graceful, modern designs through Platinum Evara, men can find strength and character in Men of Platinum, and couples can celebrate their bond with Platinum Love Bands, crafted to honour life’s significant milestones.

Each piece bears the hallmark “Pt 950,” certifying its high purity and enduring value. As a metal that stands the test of time, platinum offers more than just visual appeal — it embodies the lasting emotional and material richness that Akshaya Tritiya represents.

With its blend of tradition and innovation, platinum jewellery continues to shine as a meaningful and lasting way to celebrate this auspicious day — a gift of love, resilience, and prosperity to treasure for generations.

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National News

Meroh Unveils Belong Collection:Where Sculptural Design Meets Nature’s Organic Rhythms

With Belong, Meroh  Moves Beyond The Literal Forms Of Nature And Capture Its Deeper, Emotional Rhythm

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The Belong Collection from Meroh explores the natural elegance of leaves through sculptural jewellery. The collection is rooted in a profound poetic truth: in nature, everything has a place where it inherently connects. A leaf belongs to the stem, the stem to the branch, and the branch to the earth. By capturing these organic rhythms, the collection mirrors our own human desire to find where we ground ourselves, connect, and ultimately belong.

While architectural structure has always defined Meroh’s signature design DNA, this collection marks a profound evolution by introducing organic inspiration. We have not replicated flora literally; instead, we have captured its feeling, studying how we anchor ourselves and allowing those foundational bonds to come alive in fine jewellery.

The designs distill nature’s living rhythm into abstract, sculptural forms that interact dynamically with the body. Rings unfold across the finger in descending, spiralling paths, while necklaces suspend sculpted forms elegantly along the neckline. Moving with the wearer, cascading earrings fall in layered tiers, and fluid bangles wrap effortlessly around the wrist. Every piece carries an intentional sense of motion and three-dimensional depth, artfully engineered to sit with lightweight comfort against the skin.

The emotional duality of the collection comes to life through two distinct, high-contrast colourways, both meticulously crafted in rich 18k yellow gold. Deep, vivid Zambian emeralds are paired with the crisp brilliance of diamonds. Against the warm gold, they evoke a vibrant, fresh vitality, a feeling of growth and luminous energy. Rich Mozambique rubies blend with diamonds to offer an intense visual contrast, radiating a striking presence that feels passionate and deeply emotional.

Craftsmanship defines the form, but emotion guides the light. Diamonds meticulously set in mixed pavé trace the precise contours of the designs, capturing light from every angle without overwhelming the gold. High-polish surfaces give each piece a mirror-like clarity, allowing the vibrant gemstones to take centre stage.

The collection celebrates nature’s quiet geometry and our own personal journeys. By translating abstract patterns of connection into fine jewellery, Meroh preserves the beauty of transformation in wearable poetry designed to be kept for a lifetime.

Speaking about the inspiration behind the collection, Vinnie Ghatiwala shares:

“With Belong, we wanted to move beyond the literal forms of nature and capture its deeper, emotional rhythm. In nature, a leaf’s entire existence is defined by its connection to the root. This collection is a tribute to that bond. It is about finding the foundations that ground us, anchor us, and ultimately give us the strength to grow.”

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