National News
Platinum Jewellery Sparkles as the Modern Choice for Akshaya Tritiya
Symbolising purity, strength, and timeless elegance, platinum emerges as a popular pick for celebrating prosperity and new beginnings this festive season.
As India prepares to celebrate Akshaya Tritiya on April 30, a festival known for ushering in prosperity and fresh starts, many are turning to platinum jewellery to mark the occasion with meaning and style.
Traditionally seen as a time to invest in gold and other symbols of wealth, Akshaya Tritiya is now witnessing a shift as contemporary consumers seek out choices that reflect both heritage and modern values. Platinum — with its naturally white sheen, 95% purity, and resistance to tarnish — is being embraced as a powerful emblem of enduring wealth and spiritual purity.
Reflecting the timeless essence of the festival, platinum jewellery is available in a variety of collections designed to resonate with today’s lifestyle. Women can explore graceful, modern designs through Platinum Evara, men can find strength and character in Men of Platinum, and couples can celebrate their bond with Platinum Love Bands, crafted to honour life’s significant milestones.
Each piece bears the hallmark “Pt 950,” certifying its high purity and enduring value. As a metal that stands the test of time, platinum offers more than just visual appeal — it embodies the lasting emotional and material richness that Akshaya Tritiya represents.
With its blend of tradition and innovation, platinum jewellery continues to shine as a meaningful and lasting way to celebrate this auspicious day — a gift of love, resilience, and prosperity to treasure for generations.
National News
VBJ Set To Host Madurai With An Exclusive Jewellery Showcase
Experience Timeless Craftsmanship Through An Exquisite Selection Of Gold, Diamond, Solitaire and Precious Stone Jewellery
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, is set to host an exclusive two-day jewellery sale and exhibition in Madurai on 26th and 27th August 2026 at Fortune Pandiyan Hotel, Pandyan Hall, SH 72, Outpost, Ramaond Reserve Line, Madurai. Bringing its signature craftsmanship closer to customers, the exhibition will offer an opportunity to explore an extensive range of jewellery, along with an exclusive offer of Rs. 125 extra on exchange of old gold. The exhibition will remain open from 11 AM to 8 PM on both days.
Visitors can explore a diverse range of jewellery, from elaborate bridal masterpieces and statement necklaces to elegant everyday pieces, including bangles, earrings, rings, chains and gemstones. Bringing together the beauty of traditional artistry and contemporary design, the showcase reflects VBJ’s commitment to creating timeless pieces crafted with exceptional finesse and quality.
Speaking about the exhibition Amarendran Vummidi, Managing Partner, VBJ, said:
“Madurai has a rich appreciation for jewellery, and we are delighted to bring our signature collections closer to customers in the city. As a brand with a legacy spanning generations, our journey has always been rooted in preserving the heritage while evolving with the tastes of today’s customers. This exhibition is an opportunity for us to bring that legacy closer to jewellery enthusiasts in Madurai and celebrate the enduring appreciation for the fine craft that the city represents.”
Adding to this, Jithendra Vummidi, Managing Partner, VBJ, said:
“Craftsmanship has always been at the heart of every VBJ creation, with each piece reflecting our commitment to detail and quality. Through this exhibition, we are bringing together an extensive selection of gold, diamond, solitaire and precious stone jewellery to offer customers a distinctive experience, whether they are looking for a bespoke bridal creation or an elegant piece for everyday wear.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
Further strengthening its regional presence, VBJ is set to open its all-new showroom on Coimbatore’s 100ft Road soon, reaffirming the brand’s long-term commitment to serving customers across Tamil Nadu with personalised experiences and exceptional craftsmanship.
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