National News
Platinum Jewellery Sparkles as the Modern Choice for Akshaya Tritiya
Symbolising purity, strength, and timeless elegance, platinum emerges as a popular pick for celebrating prosperity and new beginnings this festive season.
As India prepares to celebrate Akshaya Tritiya on April 30, a festival known for ushering in prosperity and fresh starts, many are turning to platinum jewellery to mark the occasion with meaning and style.
Traditionally seen as a time to invest in gold and other symbols of wealth, Akshaya Tritiya is now witnessing a shift as contemporary consumers seek out choices that reflect both heritage and modern values. Platinum — with its naturally white sheen, 95% purity, and resistance to tarnish — is being embraced as a powerful emblem of enduring wealth and spiritual purity.
Reflecting the timeless essence of the festival, platinum jewellery is available in a variety of collections designed to resonate with today’s lifestyle. Women can explore graceful, modern designs through Platinum Evara, men can find strength and character in Men of Platinum, and couples can celebrate their bond with Platinum Love Bands, crafted to honour life’s significant milestones.
Each piece bears the hallmark “Pt 950,” certifying its high purity and enduring value. As a metal that stands the test of time, platinum offers more than just visual appeal — it embodies the lasting emotional and material richness that Akshaya Tritiya represents.
With its blend of tradition and innovation, platinum jewellery continues to shine as a meaningful and lasting way to celebrate this auspicious day — a gift of love, resilience, and prosperity to treasure for generations.
National News
Jaipur Gem & Jewellery Bourse Set to Transform Global Coloured Gemstone Trade
Bookings and Foundation Stone Ceremony Expected This Month As India’s First Dedicated Coloured Gemstone Bourse Takes Shape In Jaipur.
The Jaipur Gems and Jewellery Bourse (JGJB), a landmark initiative jointly promoted by the Gem & Jewellery Export Promotion Council (GJEPC) and the Jewellers Association Jaipur (JAJ), is entering a new phase of development with the commencement of bookings and the foundation stone laying ceremony expected this month.
The project represents a major step towards strengthening India’s leadership in the global coloured gemstone trade by creating an integrated, world-class business ecosystem for manufacturers, exporters, traders, and international buyers.
Pramod Agrawal (Derewala), Chairman, Jaipur Gem and Jewellery Bourse, said:

“The Jaipur Gems and Jewellery Bourse is more than just an infrastructure project—it is the realization of a dream nurtured by generations of Jaipur’s gemstone community. This world-class facility will strengthen Jaipur’s position as the global hub for coloured gemstones, create new opportunities for exporters and artisans, and provide the industry with the scale, security and connectivity required to compete in the next era of global trade.”
Jaipur has long been recognised as the global centre for coloured gemstones, accounting for a significant share of the world’s cutting and polishing of emeralds, rubies, sapphires, tanzanites, and other precious stones. The city has emerged as a major export hub, with gem and jewellery exports surpassing USD 2 billion in FY 2024-25.
Kirit Bhansali, Chairman, GJEPC, said:
“The Jaipur Gem and Jewellery Bourse marks a defining moment in the evolution of India’s gem and jewellery industry. Jaipur has long been recognised globally as the heart of coloured gemstones, combining centuries-old craftsmanship with world-class manufacturing capabilities. The bourse will provide a modern, secure and internationally benchmarked business ecosystem that will enhance ease of trade, attract global buyers, and strengthen India’s position in the global coloured gemstone value chain. GJEPC is proud to partner in this visionary initiative that will drive exports, generate employment, and unlock new growth opportunities for the sector.”

Spread across 43,828 square metres at Sitapura, the Jaipur Gems and Jewellery Bourse will offer modern trading infrastructure, secure business facilities, and a unified platform for the entire value chain. The project is expected to improve ease of doing business, facilitate greater buyer-seller engagement, and enhance global market access for Indian exporters.
The bourse assumes added significance as global supply chains continue to evolve and international buyers increasingly seek transparent, secure, and professionally managed sourcing destinations. By bringing the industry under one roof, the facility will strengthen Jaipur’s competitiveness and reinforce India’s position in the international gemstone and jewellery marketplace.
The project has already achieved several key milestones, including major regulatory approvals and completion of architectural planning. The Engineering, Procurement and Construction (EPC) tender process is currently in its final stages, with construction expected to commence before Diwali 2026. Phased possession is planned from 2028 onwards.
As the world’s first dedicated bourse for coloured gemstones and gemstone jewellery, JGJB is expected to become a catalyst for exports, investment, employment generation, and international trade engagement, further cementing Jaipur’s reputation as the Global Capital of Colour.
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