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Platinum Jewellery Sparkles as the Modern Choice for Akshaya Tritiya

Symbolising purity, strength, and timeless elegance, platinum emerges as a popular pick for celebrating prosperity and new beginnings this festive season.

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As India prepares to celebrate Akshaya Tritiya on April 30, a festival known for ushering in prosperity and fresh starts, many are turning to platinum jewellery to mark the occasion with meaning and style.

Traditionally seen as a time to invest in gold and other symbols of wealth, Akshaya Tritiya is now witnessing a shift as contemporary consumers seek out choices that reflect both heritage and modern values. Platinum — with its naturally white sheen, 95% purity, and resistance to tarnish — is being embraced as a powerful emblem of enduring wealth and spiritual purity.

Reflecting the timeless essence of the festival, platinum jewellery is available in a variety of collections designed to resonate with today’s lifestyle. Women can explore graceful, modern designs through Platinum Evara, men can find strength and character in Men of Platinum, and couples can celebrate their bond with Platinum Love Bands, crafted to honour life’s significant milestones.

Each piece bears the hallmark “Pt 950,” certifying its high purity and enduring value. As a metal that stands the test of time, platinum offers more than just visual appeal — it embodies the lasting emotional and material richness that Akshaya Tritiya represents.

With its blend of tradition and innovation, platinum jewellery continues to shine as a meaningful and lasting way to celebrate this auspicious day — a gift of love, resilience, and prosperity to treasure for generations.

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Rajesh Kalyanaraman Unveils AKS JEWELS’ New Office and Factory Premises In Mumbai

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AKS JEWELS, part of VEER GEMS Group of Companies, unveiled their new office and factory premises at grand inauguration ceremony in Mumbai. AKS JEWELS showcased a state-of-the-art factory and elegant corporate premises to leading  players of the GJ industry. AKS JEWELS’ new office and factory premises are located at 1st & 2nd Floor, Khanna Park, Rd. No.8, MIDC, Andheri (E), Mumbai.

The formal inauguration was done by Rajesh Kalyanaraman, ED-Kalyan Jewellers in the esteemed presence of Ba. Ramesh, Jt MD-Thangamayil Jewellery, Russell Mehta, Chairman-Rosy Blue, Varghese Alukkas, MD-Jos Alukkas, along with Guests of Honour, Pramod Agrawal, Chairman NGJCI, Kirit Bhansali, Chairman GJEPC, Avinash Gupta, Vice Chairman GJC, Amit Pratihari, MD- GIA India, Richa Singh, MD-Natural Diamond Council,  Suvankar Sen, MD-Senco Gold, Dr. Chetan Mehta,CMD-Laxmi Diamonds, Bengaluru, John Alukkas, MD-Jos Alukkas, ABS Sanjjay, MD-AVR Swarnamahal, Suvro Chandra, Director- P.C.Chandra, Vinod Hayagriv, MD-CKC, Vikas Kataria, DP Abhushan, Sumeet Khimji, Khimji Jewellers, T M Abdul Rahim, Sulthan Diamonds & Gold, Mahender Tayal, President HJMA, Surendra Mehta, National Secretary IBJA, Niraj Shah, IndusInd Bank-Head of Corporate Banking, G&J, Ramesh Vora, Bafleh Jewellery, Ashish Pethe, Waman Hari Pethe, Sumesh Wadhera, AOJ Media and dignitaries from the GJ industry. Representing AKS JEWELS were Dilip M Shah Chairman, Aadesh D Shah MD,VEER GEMS Group of Companies.

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