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Platinum Jewellery Sparkles as the Modern Choice for Akshaya Tritiya

Symbolising purity, strength, and timeless elegance, platinum emerges as a popular pick for celebrating prosperity and new beginnings this festive season.

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As India prepares to celebrate Akshaya Tritiya on April 30, a festival known for ushering in prosperity and fresh starts, many are turning to platinum jewellery to mark the occasion with meaning and style.

Traditionally seen as a time to invest in gold and other symbols of wealth, Akshaya Tritiya is now witnessing a shift as contemporary consumers seek out choices that reflect both heritage and modern values. Platinum — with its naturally white sheen, 95% purity, and resistance to tarnish — is being embraced as a powerful emblem of enduring wealth and spiritual purity.

Reflecting the timeless essence of the festival, platinum jewellery is available in a variety of collections designed to resonate with today’s lifestyle. Women can explore graceful, modern designs through Platinum Evara, men can find strength and character in Men of Platinum, and couples can celebrate their bond with Platinum Love Bands, crafted to honour life’s significant milestones.

Each piece bears the hallmark “Pt 950,” certifying its high purity and enduring value. As a metal that stands the test of time, platinum offers more than just visual appeal — it embodies the lasting emotional and material richness that Akshaya Tritiya represents.

With its blend of tradition and innovation, platinum jewellery continues to shine as a meaningful and lasting way to celebrate this auspicious day — a gift of love, resilience, and prosperity to treasure for generations.

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Zaveri Bazaar Cluster Development Proposal Addresses Parking, Traffic Mobility, Safety, and Security For Citizens and Traders

Proposal Presented To Ravindra Chavan, The BJP’s Maharashtra President

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A group of industry leaders met with Ravindra Chavan, the BJP’s  Maharashtra president, to press for infrastructure and policy support aimed at revitalizing Mumbai’s Zaveri Bazaar. A comprehensive Cluster Development Proposal for Zaveri Bazaar was presented by  Dhiraj Rajmal Baldia, Founder, Jain Bullion Gem & Jewellery Federation (JBGJF).  Kanayaa Kakkad, Jt Treasurer-IBJA, presented the key focus areas, including improving parking infrastructure and enhancing traffic mobility to ensure greater safety and security for citizens and traders in the region.

The delegation—comprising senior representatives from 12 leading trade associations—presented a cluster development proposal for Zaveri Bazaar, one of India’s most prominent gold trading districts. Dhiraj Rajmal Baldia outlined the plan, which calls for upgrades to parking facilities, tighter traffic management, and enhanced security measures for traders and visitors.

Industry executives used the meeting to flag ongoing challenges, including market volatility, while emphasizing opportunities for growth. They said targeted policy intervention could help stabilize the sector and sustain momentum. Saiyam Mehra presented the GJCs’ position, while Surendra Mehta detailed concerns raised by the India Bullion and Jewellers Association, along with recommendations for reform.

Chavan signaled support for the initiative and urged the industry to submit detailed project reports to accelerate execution, according to people familiar with the discussions.

Present at the meeting were Saiyam Mehra, IPC, GJC, Vijay Agrawal, National Governing Board Director, IBJA & Director, World Silver Council; Kanayaa Kakkad, Jt Treasurer-IBJA;Surendra Mehta, National Secretary, IBJA; and the Directors of GJC –  Madan Kothari, Sahil Mehra,  Nilesh Shobhawat. Dhiraj Rajmal Baldia, Founder, Jain Bullion Gem & Jewellery Federation (JBGJF);  Mahesh Bafna, President; Anil Pamecha, Director of MWGJA;  Bharat Kothari, Director; and  Anil Jain, Secretary from Shri Mumbadevi Dagina Bazaar Association;  Rahul Desai, CEO & MD, IIG;  Hausila Prasad Gupta, Dhanji Street Trade Association; Kishan Dagalia, Founder President; Sundarlal Sankhla, President; Rakesh Agarwal, VP; and  Rajeev Agarwal, Secretary of Shri Sarafa Welfare Association, Mumbai.

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