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Platinum Jewellery Sparkles as the Modern Choice for Akshaya Tritiya

Symbolising purity, strength, and timeless elegance, platinum emerges as a popular pick for celebrating prosperity and new beginnings this festive season.

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As India prepares to celebrate Akshaya Tritiya on April 30, a festival known for ushering in prosperity and fresh starts, many are turning to platinum jewellery to mark the occasion with meaning and style.

Traditionally seen as a time to invest in gold and other symbols of wealth, Akshaya Tritiya is now witnessing a shift as contemporary consumers seek out choices that reflect both heritage and modern values. Platinum — with its naturally white sheen, 95% purity, and resistance to tarnish — is being embraced as a powerful emblem of enduring wealth and spiritual purity.

Reflecting the timeless essence of the festival, platinum jewellery is available in a variety of collections designed to resonate with today’s lifestyle. Women can explore graceful, modern designs through Platinum Evara, men can find strength and character in Men of Platinum, and couples can celebrate their bond with Platinum Love Bands, crafted to honour life’s significant milestones.

Each piece bears the hallmark “Pt 950,” certifying its high purity and enduring value. As a metal that stands the test of time, platinum offers more than just visual appeal — it embodies the lasting emotional and material richness that Akshaya Tritiya represents.

With its blend of tradition and innovation, platinum jewellery continues to shine as a meaningful and lasting way to celebrate this auspicious day — a gift of love, resilience, and prosperity to treasure for generations.

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Mahesh Notandass Jewellers & Vandals Join Sotheby’s and Somya Khurana For An Evening Of Mindful Living and Exceptional Diamonds In The Swiss Alps

An Exclusive Alpine Gathering Brings Together Mindful Living, Conscious Reflection and Extraordinary Jewellery Artistry, Featuring A Spectacular Emerald and Diamond Glove and A Statement Scarf Adorned With Hundreds Of Natural Emeralds and Diamonds

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Sotheby’s Switzerland, wellness curator Somya Khurana, Mahesh Notandass Jewellers and Vandals come together this season for a one-of-a-kind evening that pairs conscious living with uncompromising craftsmanship. This is an evening of mindful reflection, followed by an exclusive presentation of Mahesh Notandass & Vandals’ most extraordinary jewellery, including a glove made of emeralds and diamonds.

Hosted against the calming backdrop of the Col de la Croix mountain pass, the gathering will unfold at the storied Chalet Roy Alps Domaine de Rochegrosse, in the alpine resort town of Villars-sur-Ollon, a setting chosen deliberately for its stillness, its altitude, and its distance from the noise of the everyday. The evening begins with a curated wellbeing experience helmed by Somya Khurana, centred on mindfulness and conscious reflection, an invitation for guests to arrive fully present before the evening centrepiece is revealed.

For over a century, Mahesh Notandass Diamond Jewellers has been synonymous with rare stones, master craftsmanship and design that transcends trend; jewellery built not merely to be worn, but to be inherited. This exclusive presentation will showcase an edit of Mahesh Notandas and Vandals’ finest creations, offering guests a rare, private encounter with pieces that represent the pinnacle of the house’s artistry: exceptional precious stones set with the precision that has defined the Notandass name across generations.

Among the highlights of the evening are two exceptional jewellery artworks, a sculptural emerald and diamond glove featuring over 600 emeralds, and an intricately crafted scarf adorned with more than 300 natural emeralds and over 1,300 diamonds. Conceived as works of wearable art, both pieces reflect the house’s pursuit of scale, craftsmanship and extraordinary use of precious stones, blurring the line between jewellery and collectible art.

Hosted in partnership with Sotheby’s Switzerland, the evening reflects a shared philosophy across all three collaborators that true luxury is not loud. It is considered and felt before it is seen. Bringing together mindful living and fine craftsmanship in one setting, the evening positions House of Notandass at the intersection of substance and sophistication, in a location as rarefied as the jewels themselves.

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