National News
Platinum Jewellery Sparkles as the Modern Choice for Akshaya Tritiya
Symbolising purity, strength, and timeless elegance, platinum emerges as a popular pick for celebrating prosperity and new beginnings this festive season.
As India prepares to celebrate Akshaya Tritiya on April 30, a festival known for ushering in prosperity and fresh starts, many are turning to platinum jewellery to mark the occasion with meaning and style.
Traditionally seen as a time to invest in gold and other symbols of wealth, Akshaya Tritiya is now witnessing a shift as contemporary consumers seek out choices that reflect both heritage and modern values. Platinum — with its naturally white sheen, 95% purity, and resistance to tarnish — is being embraced as a powerful emblem of enduring wealth and spiritual purity.
Reflecting the timeless essence of the festival, platinum jewellery is available in a variety of collections designed to resonate with today’s lifestyle. Women can explore graceful, modern designs through Platinum Evara, men can find strength and character in Men of Platinum, and couples can celebrate their bond with Platinum Love Bands, crafted to honour life’s significant milestones.
Each piece bears the hallmark “Pt 950,” certifying its high purity and enduring value. As a metal that stands the test of time, platinum offers more than just visual appeal — it embodies the lasting emotional and material richness that Akshaya Tritiya represents.
With its blend of tradition and innovation, platinum jewellery continues to shine as a meaningful and lasting way to celebrate this auspicious day — a gift of love, resilience, and prosperity to treasure for generations.
National News
Divine Solitaires Announces Special Dhanteras Offers On Diamond Coins
The Festive Offer, Available From 26 October To 6 November, Includes Assured Gifts, A Lucky Draw and Price Protection
Divine Solitaires, India’s leading natural diamond solitaires brand, is offering special Dhanteras benefits on its Diamond Coins from 26 October to 6 November 2026. The offer includes an assured gift with every eligible purchase, a lucky draw with 100% cashback vouchers for 10 customers, and price protection.
Dhanteras is considered an auspicious occasion to welcome prosperity and good fortune, with many families purchasing precious metals and jewellery as part of the tradition. Divine Solitaires’ Diamond Coin brings natural diamonds into this festive tradition and is available in three variants: a 1-gram coin featuring a 0.10-carat diamond, a 2-gram coin featuring a 0.14-carat diamond, and a 3-gram coin featuring a 0.18-carat diamond.
As part of the Dhanteras offer, customers purchasing any of the three Diamond Coin variants will receive a Laxmi Ji gold frame as an assured gift. Additionally, 10 customers will be selected through a lucky draw to receive a 100% cashback voucher, redeemable against their next purchase.
The offer also includes price protection, allowing customers to benefit if gold prices fall before delivery while remaining protected against price increases. This gives customers added assurance when making their festive purchase.
Commenting on the evolving diamond industry, Jignesh Mehta, Founder and MD of Divine Solitaires, said:
“Dhanteras has traditionally been associated with bringing home precious possessions as a symbol of prosperity and good fortune. Over the years, the way consumers celebrate this occasion has evolved, creating opportunities for natural diamonds to become a part of these meaningful traditions. I believe the future of the Indian diamond industry lies in building greater consumer awareness, strengthening trust and making natural diamonds more accessible to a wider audience. At Divine Solitaires, we remain committed to contributing to this evolution through our focus on quality, transparency and innovation.”
Each Divine Solitaires Diamond Coin features natural diamonds cut in the brand’s 8Hearts8Arrows pattern. The brand’s focus on quality and transparency is supported by a quality guarantee certificate based on 123 quality checks. Divine Solitaires also offers upgrade and buyback facilities, subject to applicable terms and conditions.
The Dhanteras offer is available from 26 October to 6 November 2026. Terms and conditions apply.
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