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Platinum Jewellery Sparkles as the Modern Choice for Akshaya Tritiya

Symbolising purity, strength, and timeless elegance, platinum emerges as a popular pick for celebrating prosperity and new beginnings this festive season.

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As India prepares to celebrate Akshaya Tritiya on April 30, a festival known for ushering in prosperity and fresh starts, many are turning to platinum jewellery to mark the occasion with meaning and style.

Traditionally seen as a time to invest in gold and other symbols of wealth, Akshaya Tritiya is now witnessing a shift as contemporary consumers seek out choices that reflect both heritage and modern values. Platinum — with its naturally white sheen, 95% purity, and resistance to tarnish — is being embraced as a powerful emblem of enduring wealth and spiritual purity.

Reflecting the timeless essence of the festival, platinum jewellery is available in a variety of collections designed to resonate with today’s lifestyle. Women can explore graceful, modern designs through Platinum Evara, men can find strength and character in Men of Platinum, and couples can celebrate their bond with Platinum Love Bands, crafted to honour life’s significant milestones.

Each piece bears the hallmark “Pt 950,” certifying its high purity and enduring value. As a metal that stands the test of time, platinum offers more than just visual appeal — it embodies the lasting emotional and material richness that Akshaya Tritiya represents.

With its blend of tradition and innovation, platinum jewellery continues to shine as a meaningful and lasting way to celebrate this auspicious day — a gift of love, resilience, and prosperity to treasure for generations.

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National News

Gold and Silver Decline On a Strong Dollar

Navigating Volatility Between Oil Costs and Currency Strength

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The Indian bullion market took a breather this Thursday as a combination of a stronger dollar and geopolitical shifts triggered a wave of profit-taking. After reaching record heights earlier in the week, both gold and silver saw a significant pullback on the MCX. The domestic futures gold price on MCX traded 2.54 percent lower to Rs 1,49,800 per 10 grams of 24-carat purity, from the previous close. Silver edged 6 percent down to Rs 2,28,891 per kilogram. Bullion has fallen as investors rush to book profits from recent highs.

The rally lost steam as several macroeconomic factors converged to weigh down the metals:

  • Profit Booking: After gold surged to a staggering Rs 1,54,500 per 10 grams yesterday, investors were quick to lock in gains, leading to a sharp intraday correction. Currency Pressure: A firmer U.S. Dollar made dollar-priced commodities more expensive for holders of other currencies, dampening demand. Geopolitical Cool-down: Signs of de-escalation in West Asia have slightly reduced the “safe-haven” premium that usually keeps bullion prices inflated. Energy & Economy: While tightening energy supplies and rising oil prices often act as a floor for metal prices, they weren’t enough to offset today’s broad sell-off.

Outlook

Despite the current correction, the underlying market remains sensitive. While easing tensions in West Asia provides some relief, the interplay between rising oil costs and a strong dollar will continue to dictate the short-term volatility for precious metals. For now, the “rush to the exits” is the primary driver as the market stabilizes from its recent peaks.

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