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Platinum Jewellery Sparkles as the Modern Choice for Akshaya Tritiya

Symbolising purity, strength, and timeless elegance, platinum emerges as a popular pick for celebrating prosperity and new beginnings this festive season.

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As India prepares to celebrate Akshaya Tritiya on April 30, a festival known for ushering in prosperity and fresh starts, many are turning to platinum jewellery to mark the occasion with meaning and style.

Traditionally seen as a time to invest in gold and other symbols of wealth, Akshaya Tritiya is now witnessing a shift as contemporary consumers seek out choices that reflect both heritage and modern values. Platinum — with its naturally white sheen, 95% purity, and resistance to tarnish — is being embraced as a powerful emblem of enduring wealth and spiritual purity.

Reflecting the timeless essence of the festival, platinum jewellery is available in a variety of collections designed to resonate with today’s lifestyle. Women can explore graceful, modern designs through Platinum Evara, men can find strength and character in Men of Platinum, and couples can celebrate their bond with Platinum Love Bands, crafted to honour life’s significant milestones.

Each piece bears the hallmark “Pt 950,” certifying its high purity and enduring value. As a metal that stands the test of time, platinum offers more than just visual appeal — it embodies the lasting emotional and material richness that Akshaya Tritiya represents.

With its blend of tradition and innovation, platinum jewellery continues to shine as a meaningful and lasting way to celebrate this auspicious day — a gift of love, resilience, and prosperity to treasure for generations.

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IAGES Brings Together Accredited Gold Industry Stakeholders At Trust Circle 2026

Trust Circle 2026 Connects Gold Industry Stakeholders To Strengthen Trust, Transparency and Responsible Practices

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The Indian Association for Gold Excellence and Standards (IAGES) hosted its Trust Circle 2026 event at The Oberoi, New Delhi, bringing Accredited Partners and stakeholders from across the gold value chain together for an evening centred on trust, transparency and responsible practices in the sector.

The event drew representatives from diverse segments of the gold ecosystem, including refining, bullion trading, manufacturing, assaying and hallmarking, retail and digital investment gold – reflecting the breadth of IAGES’s growing Accredited Partner network.

Cedrick Charles Crowley, Deputy High Commissioner of South Africa to India, attended as Chief Guest alongside Sachin Jain – Regional CEO India, World Gold Council and Kaushlendra Sinha – CEO, IAGES, lending an international perspective to the evening. Conversations through the evening centred on peer-to-peer dialogue, the evolving needs of the gold sector, and the role of consistent standards in strengthening the ecosystem – with stakeholders exchanging perspectives on what responsible practice looks like across different parts of the value chain.

Kaushlendra Sinha – CEO, IAGES said:

“Trust across the gold value chain is strengthened when stakeholders come together, share experiences and work towards a common understanding of excellence and responsible practices. Trust Circle was created to facilitate precisely this kind of industry engagement. The participation of our Accredited Partners reflects the value of coming together as an ecosystem, and we look forward to building on these conversations as the IAGES network continues to expand.”

As the Indian gold industry evolves, platforms that connect different segments of the value chain help encourage greater exchange of knowledge and best practices, and Trust Circle gave Accredited Partners the opportunity to build stronger professional connections within the network.

The evening concluded with cocktails and dinner, giving Accredited Partners and invited guests further opportunity to network.

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