loader image
Connect with us

National News

Platinum Jewellery Sparkles as the Modern Choice for Akshaya Tritiya

Symbolising purity, strength, and timeless elegance, platinum emerges as a popular pick for celebrating prosperity and new beginnings this festive season.

Published

on

1,670 views

As India prepares to celebrate Akshaya Tritiya on April 30, a festival known for ushering in prosperity and fresh starts, many are turning to platinum jewellery to mark the occasion with meaning and style.

Traditionally seen as a time to invest in gold and other symbols of wealth, Akshaya Tritiya is now witnessing a shift as contemporary consumers seek out choices that reflect both heritage and modern values. Platinum — with its naturally white sheen, 95% purity, and resistance to tarnish — is being embraced as a powerful emblem of enduring wealth and spiritual purity.

Reflecting the timeless essence of the festival, platinum jewellery is available in a variety of collections designed to resonate with today’s lifestyle. Women can explore graceful, modern designs through Platinum Evara, men can find strength and character in Men of Platinum, and couples can celebrate their bond with Platinum Love Bands, crafted to honour life’s significant milestones.

Each piece bears the hallmark “Pt 950,” certifying its high purity and enduring value. As a metal that stands the test of time, platinum offers more than just visual appeal — it embodies the lasting emotional and material richness that Akshaya Tritiya represents.

With its blend of tradition and innovation, platinum jewellery continues to shine as a meaningful and lasting way to celebrate this auspicious day — a gift of love, resilience, and prosperity to treasure for generations.

Continue Reading
Advertisement JewelBuzz Banner
Click to comment
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments

National News

GJEPC Conducts Intensive Training for Customs Officials in Kolkata to Strengthen Gem & Jewellery Appraisal

Four-day programme enhances officers’ expertise in gemstone identification, metal purity testing, and valuation to support smoother export operations.

Published

on

1,926 views

The Gem & Jewellery Export Promotion Council (GJEPC) Kolkata Regional Office successfully conducted a four-day Gold Appraiser and Valuer Training Programme from 1st to 4th December 2025 at the Kolkata Customs Air Cargo Commissionerate. The initiative aimed to enhance the technical capabilities of customs officers involved in handling gems, precious stones, gold, and jewellery shipments.

Led by Koushik SV, Head of Skill Development, GJEPC, the sessions covered critical areas including gemstone and diamond identification, precious metal purity testing using XRF technology, and essential assaying and valuation methodologies. The training was designed to equip officers with practical, hands-on skills to ensure accurate assessment and faster clearances.

Pankaj Parekh, Regional Chairman – East, GJEPC, emphasised that efficient export facilitation depends on knowledgeable and well-trained customs officers. He noted that capacity-building programmes like this significantly contribute to the industry’s ease of doing business.

The programme concluded with a certificate distribution ceremony graced by Chief Guest R. Srinivasa Naik, IRS, Chief Commissioner of Customs, and Guest of Honour Shri Shivaji Dange, IRS, Principal Commissioner of Customs (Airport & ACC). Joint Commissioner Shilpi Srivastava and senior officials were also present. In his remarks, Srinivasa Naik commended GJEPC for organising the initiative and encouraged more such training efforts to enhance operational efficiency at the cargo shed.

Continue Reading

Trending

JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

We would like to hear from you...

GET WHATSAPP NEWS ALERTS

0
Would love your thoughts, please comment.x
()
x