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Platinum Jewellery Sparkles as the Modern Choice for Akshaya Tritiya

Symbolising purity, strength, and timeless elegance, platinum emerges as a popular pick for celebrating prosperity and new beginnings this festive season.

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As India prepares to celebrate Akshaya Tritiya on April 30, a festival known for ushering in prosperity and fresh starts, many are turning to platinum jewellery to mark the occasion with meaning and style.

Traditionally seen as a time to invest in gold and other symbols of wealth, Akshaya Tritiya is now witnessing a shift as contemporary consumers seek out choices that reflect both heritage and modern values. Platinum — with its naturally white sheen, 95% purity, and resistance to tarnish — is being embraced as a powerful emblem of enduring wealth and spiritual purity.

Reflecting the timeless essence of the festival, platinum jewellery is available in a variety of collections designed to resonate with today’s lifestyle. Women can explore graceful, modern designs through Platinum Evara, men can find strength and character in Men of Platinum, and couples can celebrate their bond with Platinum Love Bands, crafted to honour life’s significant milestones.

Each piece bears the hallmark “Pt 950,” certifying its high purity and enduring value. As a metal that stands the test of time, platinum offers more than just visual appeal — it embodies the lasting emotional and material richness that Akshaya Tritiya represents.

With its blend of tradition and innovation, platinum jewellery continues to shine as a meaningful and lasting way to celebrate this auspicious day — a gift of love, resilience, and prosperity to treasure for generations.

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IAGES Celebrates A Power-Packed Day 1 At IIJS Bharat Premiere 2026, Mumbai With Accreditation Recognition Presentation

IAGES Recognises Industry Leaders for Excellence, Quality and Trust at IIJS Bharat Premiere 2026

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The Indian Association for Gold Excellence and Standards (IAGES) marked a highly successful and action-packed Day 1 at IIJS Bharat Premiere 2026, recognizing jewellery businesses that successfully completed and cleared the IAGES assessment and accreditation process.

At the IAGES booth, accreditation certificates were formally presented to prominent jewellers and industry participants in recognition of their commitment to quality, transparency, and industry excellence.

Among the recipients were:

  • Rajesh Rokde – Rokde Jewellers
  • Mansukhbhai Kothari – Vasupati Jewellers
  • Narayan Debnath & Nanda Dulal Debnath – Radha Krishna Jewellery
  • Mohit Adesara – Leela Manufacturers

The certificate presentation ceremony underscored IAGES’ gaining momentum to strengthen trust and elevating standards across the gems and jewellery industry through its accreditation framework.

Speaking on the occasion, Kaushlendra Sinha, CEO, Indian Association for Gold Excellence and Standards (IAGES), expressed his appreciation for the overwhelming response received from industry stakeholders on the opening day of IIJS Bharat Premier 2026. He congratulated the accredited gold business entities for successfully completing the assessment process and achieving this significant milestone, noting that IAGES accreditation serves as a testament to an organization’s dedication to excellence, ethical business practices, and consumer confidence.

With strong participation and enthusiastic engagement from exhibitors and visitors alike, Day 1 proved to be a power-packed start for IAGES at IIJS Bharat Premier 2026.

IAGES extends its heartfelt congratulations to all accredited participants and remains committed to fostering excellence, quality, and trust within India’s gold business sector.

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