National News
Platinum Jewellery Sparkles as the Modern Choice for Akshaya Tritiya
Symbolising purity, strength, and timeless elegance, platinum emerges as a popular pick for celebrating prosperity and new beginnings this festive season.
As India prepares to celebrate Akshaya Tritiya on April 30, a festival known for ushering in prosperity and fresh starts, many are turning to platinum jewellery to mark the occasion with meaning and style.
Traditionally seen as a time to invest in gold and other symbols of wealth, Akshaya Tritiya is now witnessing a shift as contemporary consumers seek out choices that reflect both heritage and modern values. Platinum — with its naturally white sheen, 95% purity, and resistance to tarnish — is being embraced as a powerful emblem of enduring wealth and spiritual purity.
Reflecting the timeless essence of the festival, platinum jewellery is available in a variety of collections designed to resonate with today’s lifestyle. Women can explore graceful, modern designs through Platinum Evara, men can find strength and character in Men of Platinum, and couples can celebrate their bond with Platinum Love Bands, crafted to honour life’s significant milestones.
Each piece bears the hallmark “Pt 950,” certifying its high purity and enduring value. As a metal that stands the test of time, platinum offers more than just visual appeal — it embodies the lasting emotional and material richness that Akshaya Tritiya represents.
With its blend of tradition and innovation, platinum jewellery continues to shine as a meaningful and lasting way to celebrate this auspicious day — a gift of love, resilience, and prosperity to treasure for generations.
National News
Rakhi Gifts – Heer By GIVA: Gold Jewellery Your Sister Will Actually Wear All Year
Celebrate Sisterhood This Rakhi With Modern Gold Jewellery and Ethically Grown Diamonds, Made To Match Her Unique Sparkle.
Your sister’s been your built-in best friend, your secret-keeper, and sometimes… your biggest critic. But she’s always been yours. This Rakhi, ditch the cliché gifts and surprise her with jewellery that matches her sparkle and your budget.
Introducing Heer by GIVA’s Gold-Studded Lab-Grown Diamond Collection crafted in solid gold and embedded with ethically grown diamonds, these designs are perfect for the sister who loves modern elegance with a hint of sentiment. These picks balance luxe aesthetics and wearable style timeless gifts for the woman who’s seen you at your worst and still chose to love you.
Gold Luna Drop Diamond Earrings
A graceful drop silhouette that catches the light without ever trying too hard, these earrings are for the sister who dresses up the everyday. Polished gold meets shimmering diamonds in a shape that moves easily from desk to dinner.
Why she’ll love it: It’s the one pair that goes with literally everything she owns.
Gold Thalora Arc Diamond Pendant
A sleek, architectural arc that’s less about sparkle and more about statement. Sculpted in gold and set with diamonds, it’s the kind of pendant that quietly becomes someone’s signature piece
Why she’ll love it: One pendant, endless outfits — she’ll never take it off.
Gold Luxe Classic Diamond Ring
Clean lines, classic proportions, and just enough shine — this ring was made for a sister who wants gold on her hand every day, not just on special occasions.
Why she’ll love it: Timeless enough for work, pretty enough for a wedding.
Gold Half Petals Diamond Earrings
Inspired by nature’s quieter details, this half-petal silhouette feels more like a discovery than a design — the kind of piece she’ll get complimented on and have to explain isn’t vintage.
Why she’ll love it: Delicate, a little different, and completely her.
Gold Dawnora Whisper Diamond Earrings
True to their name, these earrings favour restraint over spectacle — the kind of quiet elegance that works just as hard at her desk as it does at dinner.
Why she’ll love it: Understated gold that still manages to steal the show.
Gold Vespera Drift Diamond Earrings
A fluid, drifting silhouette that catches the light differently with every turn of her head — made for the sister who’s always slightly in motion, in the best way.
Why she’ll love it: It moves the way she does — never still, always shining.
Gold Luna Glow Diamond Earrings
A softer, more radiant take on the Luna design — for the sister who loves a familiar favourite reimagined with a little more glow.
Why she’ll love it: Familiar enough to feel like her, special enough to feel new.
More to Explore: GIVA’s Full Diamond Collection
Can’t decide on just one? Dive into our complete lab-grown diamond edit crafted in gold — a range full of thoughtful gifts that’ll make her heart skip a beat (and her jewellery box very happy).
Rakhi Gifts – Heer By GIVA: Gold Jewellery Your Sister Will Actually Wear All Year
Aditya Birla Capital Enters Gold Loan Market, Targets 1,000 Branches
Mark Raksha Bandhan With The Art Of Gifting By Lotus Arts De Vivre
Aditya Birla Capital Enters Gold Loan Market, Targets 1,000 Branches
Rakhi Gifts – Heer By GIVA: Gold Jewellery Your Sister Will Actually Wear All Year
Four Months. Eleven Stores. Keemti’s Rapid Rise Signals Bold Retail Ambitions, Eyes 88 Stores By Year-End
-
National News1 hour agoAditya Birla Capital Enters Gold Loan Market, Targets 1,000 Branches
-
National News58 minutes agoRakhi Gifts – Heer By GIVA: Gold Jewellery Your Sister Will Actually Wear All Year
-
National News1 day agoFour Months. Eleven Stores. Keemti’s Rapid Rise Signals Bold Retail Ambitions, Eyes 88 Stores By Year-End
-
National News24 hours agoCelebrate Raksha Bandhan With Timeless Keepsakes From Candere By Kalyan
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.