National News
Platinum Jewellery Sparkles as the Modern Choice for Akshaya Tritiya
Symbolising purity, strength, and timeless elegance, platinum emerges as a popular pick for celebrating prosperity and new beginnings this festive season.
As India prepares to celebrate Akshaya Tritiya on April 30, a festival known for ushering in prosperity and fresh starts, many are turning to platinum jewellery to mark the occasion with meaning and style.
Traditionally seen as a time to invest in gold and other symbols of wealth, Akshaya Tritiya is now witnessing a shift as contemporary consumers seek out choices that reflect both heritage and modern values. Platinum — with its naturally white sheen, 95% purity, and resistance to tarnish — is being embraced as a powerful emblem of enduring wealth and spiritual purity.
Reflecting the timeless essence of the festival, platinum jewellery is available in a variety of collections designed to resonate with today’s lifestyle. Women can explore graceful, modern designs through Platinum Evara, men can find strength and character in Men of Platinum, and couples can celebrate their bond with Platinum Love Bands, crafted to honour life’s significant milestones.
Each piece bears the hallmark “Pt 950,” certifying its high purity and enduring value. As a metal that stands the test of time, platinum offers more than just visual appeal — it embodies the lasting emotional and material richness that Akshaya Tritiya represents.
With its blend of tradition and innovation, platinum jewellery continues to shine as a meaningful and lasting way to celebrate this auspicious day — a gift of love, resilience, and prosperity to treasure for generations.
National News
Senco Gold & Diamonds Welcomes Lord Ganesha Home With Jewellery That Celebrates Wisdom, Prosperity And New Beginnings
Up to 20% Off on Diamond Value | Up to 30% Off on Gold Making Charges | Up to ₹200 off Per Gram on Gold Jewellery | 0% Deduction on Old Gold Exchange
On the auspicious occasion of Ganesh Chaturthi, also known as Vinayaka Chaturthi in several parts of India, Senco Gold & Diamonds brings together a selection of Lord Ganesha jewellery from its collection, picked to mark the occasion. Celebrated as the day that welcomes Lord Ganesha, the remover of obstacles, into homes, the ten-day festival is a time when families across the country turn to jewellery that carries both faith and everyday elegance, from festive gifting to daily wear. To mark the occasion, Senco Gold & Diamonds is also offering up to 20% off on diamond value on natural diamond jewellery, up to 30% off on gold jewellery making charges, up to ₹200 off per gram on gold jewellery, and 0% deduction on old gold exchange, across stores and online. Terms and conditions apply.
Inspired by the spirit of the occasion, these Ganesha pieces bring together spiritual symbolism, refined design and master craftsmanship. Among the picks are finely crafted pendants in gold, diamond and platinum depicting Lord Ganesha, a striking men’s gold ring with an intricately detailed Ganesha motif, and a diamond-studded Om Ganesha bangle that brings together two symbols of auspiciousness in a single design. From everyday statement pieces to festive centrepieces, each design balances devotion with wearability.
Handcrafted by master artisans and BIS hallmarked, every piece reflects Senco’s commitment to purity, precision and enduring design, where faith is expressed through craftsmanship and each piece becomes a quiet companion to life’s blessings.
This Ganesh Chaturthi, Senco Gold & Diamonds celebrates the spirit of new beginnings with jewellery that goes beyond adornment, becoming part of rituals, blessings, memories and the joy of welcoming Bappa home.
“Ganesh Chaturthi holds a special place in our hearts as we welcome Ganpati Bappa with devotion and joy. At Senco, we see it as a celebration of wisdom, prosperity and new beginnings. Our Ganesha jewellery reflects faith, heritage and enduring craftsmanship, created to be treasured today and across generations.”- Joita Sen, Director and Head of Marketing and Design at Senco Gold & Diamonds
Ganesh Chaturthi Special Picks:
Octa Bless Platinum Pendant
22K Yellow Gold Ganesha Pendant
Grand Ganesha Men Gold Ring
Ganesha Bliss Gold Pendant Set
18K Yellow Gold Diamond Ganesh Pendant
Cute Diamond Ganesha Pendant
Om Ganesha Diamond Noa Bangle
Senco Gold & Diamonds Welcomes Lord Ganesha Home With Jewellery That Celebrates Wisdom, Prosperity And New Beginnings
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This Ganeshotsav, Kushals Fashion Jewellery Brings Statement Jewellery To The Festive Wardrobe
Senco Gold & Diamonds Welcomes Lord Ganesha Home With Jewellery That Celebrates Wisdom, Prosperity And New Beginnings
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