National News
Platinum Jewellery Sparkles as the Modern Choice for Akshaya Tritiya
Symbolising purity, strength, and timeless elegance, platinum emerges as a popular pick for celebrating prosperity and new beginnings this festive season.
As India prepares to celebrate Akshaya Tritiya on April 30, a festival known for ushering in prosperity and fresh starts, many are turning to platinum jewellery to mark the occasion with meaning and style.
Traditionally seen as a time to invest in gold and other symbols of wealth, Akshaya Tritiya is now witnessing a shift as contemporary consumers seek out choices that reflect both heritage and modern values. Platinum — with its naturally white sheen, 95% purity, and resistance to tarnish — is being embraced as a powerful emblem of enduring wealth and spiritual purity.
Reflecting the timeless essence of the festival, platinum jewellery is available in a variety of collections designed to resonate with today’s lifestyle. Women can explore graceful, modern designs through Platinum Evara, men can find strength and character in Men of Platinum, and couples can celebrate their bond with Platinum Love Bands, crafted to honour life’s significant milestones.
Each piece bears the hallmark “Pt 950,” certifying its high purity and enduring value. As a metal that stands the test of time, platinum offers more than just visual appeal — it embodies the lasting emotional and material richness that Akshaya Tritiya represents.
With its blend of tradition and innovation, platinum jewellery continues to shine as a meaningful and lasting way to celebrate this auspicious day — a gift of love, resilience, and prosperity to treasure for generations.
GlamBuzz
Srinidhi Shetty Unveils Malabar Gold & Diamonds’ New Showroom In RT Nagar, Bengaluru
The Dialogue Underscored The Importance Of Engagement Between Policymakers and Industry Stakeholders In Fostering Mutually Beneficial Trade Relations.
Malabar Gold & Diamonds inaugurated its new showroom in RT Nagar, Bengaluru, by actress Srinidhi Shetty. By further strengthening its presence in one of India’s most significant jewellery markets, the launch marks the brand’s 25th showroom in Bengaluru and its 49th showroom across the Karnataka and Goa region.
The new showroom has been designed to offer customers a spacious and premium jewellery retail experience, combining contemporary interiors, organised product displays, and personalised customer service. Developed in line with Malabar Gold & Diamonds’ global retail standards, the showroom brings together an extensive range of jewellery collections across categories and price segments.
The showroom was inaugurated in the presence of Filsor Babu, Regional Head – Karnataka, members of the management team, customers, invited guests, and other dignitaries.
The RT Nagar showroom showcases an extensive range of gold, diamond, platinum, gemstone, and silver jewellery, including Malabar Gold & Diamonds’ signature collections. The assortment has been curated to cater to bridal purchases, festive occasions, gifting requirements, contemporary styling preferences, and everyday wear, offering customers a wide choice across traditional and modern designs.
Malabar Gold & Diamonds is offering customers special exclusive offers. These include up to 30% off on making charges of all gold, uncut, and gemstone jewellery and up to 30% off on diamond value. These offers are valid till 21st June 2026. Additionally, customers can exchange their jewellery with 0% deduction and experience a seamless, transparent process (T&C Apply).
Commenting on the launch, M. P. Ahammad, Chairman, Malabar Group, said:
“Bengaluru continues to be one of our most important markets, supported by a diverse customer base that appreciates craftsmanship, design, and transparency in equal measure. The opening of our RT Nagar showroom reflects our continued commitment to serving customers through wider collections, premium retail environments, and a service experience built on trust. As the city continues to grow and evolve, we remain focused on bringing greater accessibility and convenience to customers across key residential and commercial neighbourhoods.”
Customers visiting the showroom will benefit from Malabar Gold & Diamonds’ customer assurance framework, including transparent pricing, HUID-compliant gold, certified diamonds, One India One Gold Rate, lifetime maintenance support, buyback assurance, and detailed product disclosure that ensures confidence at every stage of purchase.
With this launch, Malabar Gold & Diamonds continues to strengthen its retail footprint across Karnataka while maintaining its focus on quality, craftsmanship, transparency, and customer experience.
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