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Platinum Jewellery Sparkles as the Modern Choice for Akshaya Tritiya

Symbolising purity, strength, and timeless elegance, platinum emerges as a popular pick for celebrating prosperity and new beginnings this festive season.

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As India prepares to celebrate Akshaya Tritiya on April 30, a festival known for ushering in prosperity and fresh starts, many are turning to platinum jewellery to mark the occasion with meaning and style.

Traditionally seen as a time to invest in gold and other symbols of wealth, Akshaya Tritiya is now witnessing a shift as contemporary consumers seek out choices that reflect both heritage and modern values. Platinum — with its naturally white sheen, 95% purity, and resistance to tarnish — is being embraced as a powerful emblem of enduring wealth and spiritual purity.

Reflecting the timeless essence of the festival, platinum jewellery is available in a variety of collections designed to resonate with today’s lifestyle. Women can explore graceful, modern designs through Platinum Evara, men can find strength and character in Men of Platinum, and couples can celebrate their bond with Platinum Love Bands, crafted to honour life’s significant milestones.

Each piece bears the hallmark “Pt 950,” certifying its high purity and enduring value. As a metal that stands the test of time, platinum offers more than just visual appeal — it embodies the lasting emotional and material richness that Akshaya Tritiya represents.

With its blend of tradition and innovation, platinum jewellery continues to shine as a meaningful and lasting way to celebrate this auspicious day — a gift of love, resilience, and prosperity to treasure for generations.

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National News

Gold, Silver Decline Further, MCX Silver Crashed To Hit Day’s Low

Globally, Spot Gold Is Struggling, Trading Below The $4,000 Mark and Hitting An 8-Month Low.

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MCX gold prices fell by at least Rs 1,416, reaching an intraday low of Rs 1,41,115 per 10 grams. Globally, spot gold is struggling, trading below the $4,000 mark and hitting an 8-month low. 

MCX silver took a massive hit, crashing by Rs 5,662 to reach a daily low of Rs 2,22,901 per 1Kg. Spot silver followed a similar trend, plunging nearly 2% to a 7-month low of $57.6 per ounce

The primary catalyst for this downturn is robust US economic data, which has demonstrated the economy’s resilience and cemented market expectations that the Federal Reserve will implement interest rate hikes this year. 

Key economic indicators influencing this shift include:

Strong Employment: The latest JOLTS report revealed that US job openings have surged to a two-year high. Additionally, market analysts are anticipating another solid increase in the upcoming June non-farm payrolls. 

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Persistent Inflation: According to a report by Trading Economics, recent core inflation readings are maintaining levels significantly above the Federal Reserve’s target of 2%. 

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