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Platinum Jewellery Sparkles as the Modern Choice for Akshaya Tritiya

Symbolising purity, strength, and timeless elegance, platinum emerges as a popular pick for celebrating prosperity and new beginnings this festive season.

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As India prepares to celebrate Akshaya Tritiya on April 30, a festival known for ushering in prosperity and fresh starts, many are turning to platinum jewellery to mark the occasion with meaning and style.

Traditionally seen as a time to invest in gold and other symbols of wealth, Akshaya Tritiya is now witnessing a shift as contemporary consumers seek out choices that reflect both heritage and modern values. Platinum — with its naturally white sheen, 95% purity, and resistance to tarnish — is being embraced as a powerful emblem of enduring wealth and spiritual purity.

Reflecting the timeless essence of the festival, platinum jewellery is available in a variety of collections designed to resonate with today’s lifestyle. Women can explore graceful, modern designs through Platinum Evara, men can find strength and character in Men of Platinum, and couples can celebrate their bond with Platinum Love Bands, crafted to honour life’s significant milestones.

Each piece bears the hallmark “Pt 950,” certifying its high purity and enduring value. As a metal that stands the test of time, platinum offers more than just visual appeal — it embodies the lasting emotional and material richness that Akshaya Tritiya represents.

With its blend of tradition and innovation, platinum jewellery continues to shine as a meaningful and lasting way to celebrate this auspicious day — a gift of love, resilience, and prosperity to treasure for generations.

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National News

Bharat Diamond Bourse and Department Of Posts Sign MOU

Foreign Post Office To Open In BDB To Facilitate
Export-Import of Precious Cargo By Post

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  • Economical and simplified doorstep logistics support for Export and import of high-value cargo – International and Domestic
  • Facility Open to all

Bharat Diamond Bourse (BDB) and Department of Posts (DOP), Maharashtra Circle, today signed a Memorandum of Understanding (MOU) to establish a partnership aimed at facilitating shipments of precious cargo from within the Bourse premises. A Post Office extension counter that offers a range of postal services will commence operations in BDB within a month.

Under the partnership agreement, comprehensive logistics facilities will be provided to both members and non-members for shipments of domestic and international parcels. These Doorstep Logistics Services will operate with the Department of Posts as the primary logistics partner.

Services available for all within the bourse will include Speed Post, India Post Parcel, Logistics Post, Media Post, and others.

Shri Anoop Mehta, President of BDB, Said:

“BDB’s vision is to provide the best facilities for its members, and simultaneously facilitate the growth of diamond exports. The MOU is a big step in enabling smooth logistics for export-import parcels from within our premises. We believe it will help individual businesses as well as boost overall diamond exports.”

Mehul Shah, Vice President, BDB, Said:

“Opening the post office in BDB is a big milestone for small and medium traders. Reduced shipment costs will make it extremely economical. Further, there is no requirement for Customs clearing agents (CHAs). The move will also boost the e-commerce business with direct shipments from manufacturers to end consumers. Easy access to other services like speed post and parcel will make logistics easier for BDB members.”

Amitabh Singh (IPoS), Chief PMG, Maharashtra Circle, Said:

“This partnership leverages the world’s largest postal network for facilitating import and export of valuable cargo and domestic parcels of the BDB business community. It brings India Post to the doorstep of the diamond trade and connects BDB, the diamond bourse having the largest turnover worldwide, with the largest Postal network, opening a door to Global Geography.”

Other dignitaries present on the occasion of the MOU Signing included Shri Santosh Mishra, Commissioner of Customs Zone-3, Shri Pandurang Chormale (IPoS), Senior Superintendent of RMS, Shri Anup Zaveri – Customs Convener BDB, and others.

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