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Platinum Jewellery Sparkles as the Modern Choice for Akshaya Tritiya

Symbolising purity, strength, and timeless elegance, platinum emerges as a popular pick for celebrating prosperity and new beginnings this festive season.

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As India prepares to celebrate Akshaya Tritiya on April 30, a festival known for ushering in prosperity and fresh starts, many are turning to platinum jewellery to mark the occasion with meaning and style.

Traditionally seen as a time to invest in gold and other symbols of wealth, Akshaya Tritiya is now witnessing a shift as contemporary consumers seek out choices that reflect both heritage and modern values. Platinum — with its naturally white sheen, 95% purity, and resistance to tarnish — is being embraced as a powerful emblem of enduring wealth and spiritual purity.

Reflecting the timeless essence of the festival, platinum jewellery is available in a variety of collections designed to resonate with today’s lifestyle. Women can explore graceful, modern designs through Platinum Evara, men can find strength and character in Men of Platinum, and couples can celebrate their bond with Platinum Love Bands, crafted to honour life’s significant milestones.

Each piece bears the hallmark “Pt 950,” certifying its high purity and enduring value. As a metal that stands the test of time, platinum offers more than just visual appeal — it embodies the lasting emotional and material richness that Akshaya Tritiya represents.

With its blend of tradition and innovation, platinum jewellery continues to shine as a meaningful and lasting way to celebrate this auspicious day — a gift of love, resilience, and prosperity to treasure for generations.

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National News

Jewellery Repeats Are Officially Off The Table With The Wedding Guest Edit By Kushals

A Versatile, Trend-Forward Collection Designed To Keep Every Wedding Guest Look Fresh, Effortless, and Celebration-Ready Across Every Function

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If wedding season means back-to-back invites—from friends, cousins, and colleagues—the drill is familiar. Multiple functions per wedding, different jewellery for each outfit, and absolutely no repeats. Mehendi in the morning, sangeet at night, cocktail glam, muhurtam elegance—and somehow, new jewellery every single time.

So how does a wedding guest keep every look fresh & on-trend without overthinking it?

This Wedding Season, Kushals Fashion Jewellery introduces The Wedding Guest Edit—a curated collection for modern Indian wedding guests. Designed to keep every look stylish, effortless, and on point for every celebration.

Bringing together Indian traditional craftforms with 18K Gold Plating jewellery, the edit is rooted in versatility—offering multiple options for every outfit. Crafted with a premium finish and a comfort fit, the collection reflects Kushals’ artisanal expertise, with new designs introduced every week.

Kundan jewellery is reimagined for today, bringing a contemporary edge to the collection. Think bold chokers with coloured stone accents, layered necklaces, and versatile sets that can be styled multiple ways. The addition of Victorian plating—one of the season’s biggest trends—lends a rich depth to these designs. Perfect for cocktail sarees, fusion fits, and even statement baarati looks, these are pieces that transition effortlessly across wedding moments—be it haldi, mehendi, or the varmala. Designs that do the most, without trying too hard.

For those drawn to something more classic, the Antique jewellery range, crafted with rich gold-plated finishes, brings in depth through intricate detailing and textured designs. Statement maang tikkas, maatils, kaadhas, and temple-inspired pieces elevate traditional looks—perfect for muhurtam ceremonies and day functions where classic elegance takes centre stage.

And for those who love a little sparkle, the American Diamond (AD) range brings in just the right amount of shine. With delicate florals, pastel-hued stones from the latest launch, and modern silhouettes—from lightweight statement earrings to elegant necklace sets—these zircon pieces are perfect for cocktail looks and reception nights that call for effortless glam.

At its core, The Wedding Guest Edit is all about versatilitylightweight, premium, expressive, and easy to style. Mix it, match it, style it differently. Because keeping up with wedding season shouldn’t feel like a styling challenge.

Why should brides have all the fun?

With this launch, Kushals Fashion Jewellery shifts the spotlight to the wedding guest—ensuring something new, something stylish, and a fresh look for every celebration

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