National News
Platinum Jewellery Sparkles as the Modern Choice for Akshaya Tritiya
Symbolising purity, strength, and timeless elegance, platinum emerges as a popular pick for celebrating prosperity and new beginnings this festive season.
As India prepares to celebrate Akshaya Tritiya on April 30, a festival known for ushering in prosperity and fresh starts, many are turning to platinum jewellery to mark the occasion with meaning and style.
Traditionally seen as a time to invest in gold and other symbols of wealth, Akshaya Tritiya is now witnessing a shift as contemporary consumers seek out choices that reflect both heritage and modern values. Platinum — with its naturally white sheen, 95% purity, and resistance to tarnish — is being embraced as a powerful emblem of enduring wealth and spiritual purity.
Reflecting the timeless essence of the festival, platinum jewellery is available in a variety of collections designed to resonate with today’s lifestyle. Women can explore graceful, modern designs through Platinum Evara, men can find strength and character in Men of Platinum, and couples can celebrate their bond with Platinum Love Bands, crafted to honour life’s significant milestones.
Each piece bears the hallmark “Pt 950,” certifying its high purity and enduring value. As a metal that stands the test of time, platinum offers more than just visual appeal — it embodies the lasting emotional and material richness that Akshaya Tritiya represents.
With its blend of tradition and innovation, platinum jewellery continues to shine as a meaningful and lasting way to celebrate this auspicious day — a gift of love, resilience, and prosperity to treasure for generations.
National News
Eyora Jewels Debuts With Natural Diamond Solitaire Jewellery Designed For Everyday Luxury
A new-age natural diamond brand that makes solitaire jewellery more personal, wearable and meaningful.
Some diamonds mark a moment. The right ones become a part of your everyday story. Eyora is created for both. Built around the belief that a diamond should be more than an occasional indulgence, presenting natural diamond jewellery designed to become a part of everyday life. Whether it is a first diamond purchase, a career achievement, a meaningful gift, an anniversary, or a personal milestone, Eyora celebrates the idea that every diamond should tell a story. The brand brings together natural solitaire diamonds with elegant contemporary design, to create jewellery that feels effortless, versatile and deeply personal.


Eyora’s jewellery is designed to slip naturally into the everyday wardrobe, whether paired with a crisp work look, worn with denim for a more relaxed moment, or styled for an evening out. The collection spans rings, pendants, necklaces, earrings and bracelets, with natural solitaire diamonds up to 1 carat set in 14kt and 18kt gold. For those looking to mark a particularly significant moment, Eyora also offers bespoke solitaire creations above 1 carat.

Each Eyora diamond solitaire is IGI certified and carries an exclusive Eyora inscription on the diamond’s girdle, offering customers an added mark of authenticity. The diamonds are conflict-free and responsibly sourced in accordance with internationally recognised standards, bringing together the sentiment of a meaningful purchase with the ease and trust of certified jewellery.
Speaking on what Eyora brings to consumers, Ankit Singh Kimtee Said:

Founder and CEO, Eyora Jewels, said, “We wanted to create a natural diamond brand that feels personal, contemporary and approachable. Eyora gives consumers the freedom to choose a solitaire not only for a milestone, but for themselves, to find a piece that reflects their personality, fits naturally into their lives and remains meaningful long after the moment it was chosen for.”
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