National News
Platinum Jewellery Sparkles as the Modern Choice for Akshaya Tritiya
Symbolising purity, strength, and timeless elegance, platinum emerges as a popular pick for celebrating prosperity and new beginnings this festive season.
As India prepares to celebrate Akshaya Tritiya on April 30, a festival known for ushering in prosperity and fresh starts, many are turning to platinum jewellery to mark the occasion with meaning and style.
Traditionally seen as a time to invest in gold and other symbols of wealth, Akshaya Tritiya is now witnessing a shift as contemporary consumers seek out choices that reflect both heritage and modern values. Platinum — with its naturally white sheen, 95% purity, and resistance to tarnish — is being embraced as a powerful emblem of enduring wealth and spiritual purity.
Reflecting the timeless essence of the festival, platinum jewellery is available in a variety of collections designed to resonate with today’s lifestyle. Women can explore graceful, modern designs through Platinum Evara, men can find strength and character in Men of Platinum, and couples can celebrate their bond with Platinum Love Bands, crafted to honour life’s significant milestones.
Each piece bears the hallmark “Pt 950,” certifying its high purity and enduring value. As a metal that stands the test of time, platinum offers more than just visual appeal — it embodies the lasting emotional and material richness that Akshaya Tritiya represents.
With its blend of tradition and innovation, platinum jewellery continues to shine as a meaningful and lasting way to celebrate this auspicious day — a gift of love, resilience, and prosperity to treasure for generations.
National News
The Invisible Giant Behind India’s Jewelry Industry Turns 30- Kama Jewelry
Mumbai-Based Kama Jewelry Marks Three Decades Of Fine Jewelry Manufacturing — 1,200 Craftspeople, 260+ Clients Across Four Continents, And A 27% CAGR That Rivals The Best Long-Term Compounders In Indian Business.
| 27.1% | 30-Year CAGR | No outside capital raised |
| 1,200+ | Master craftspeople, all in-house — not contract labour |
| 260+ | Global clients across India, the USA, the UAE, and Europe |
| 47,508 | Pieces manufactured per month on average |
Kama Jewelry Private Limited, India’s leading fine jewelry manufacturer, today marks its 30th anniversary — a milestone defined not by celebration alone, but by a record that few Indian manufacturers can match.
Founded on 27th May 1996 by Colin Shah, a first-generation entrepreneur from a family of doctors, Kama began with a single premise: do the right thing, every time, even when no one is watching. Three decades later, that premise has produced one of India’s most quietly consequential manufacturing businesses.
Operating from SEEPZ Special Economic Zone in Mumbai, Kama runs four specialist plants — covering 18KT gold, natural diamonds, platinum, and CNC machine-made jewelry — serving clients across India, the United States, the UAE, and Europe.
The Numbers
Kama’s FY26 growth represents a 30-year compound annual growth rate of 27.1% — generated entirely without external capital. Its post-pandemic CAGR of 16.8% confirms the recovery trajectory is accelerating. FY27 target represents 23% growth, with output planned at 6.75 lakh pieces across its export and domestic divisions.
Third-Party Recognition
The Gem and Jewellery Export Promotion Council (GJEPC), operating under the Ministry of Commerce, recognised Kama as the Largest Diamond Jewelry Exporter in two consecutive years — an award based on audited customs data, not self-declaration. Kama holds a BBB Stable credit rating, maintained through demonetisation, GST transition, COVID, and gold prices reaching an all-time high of Rs. 1,51,366 per 10 grams.
A Timely Milestone
Kama’s anniversary arrives at a structurally significant moment for Indian jewelry manufacturing. The India-US bilateral trade framework, finalised in early 2026, reduced jewelry tariffs from over 50% to 16% — creating what GJEPC estimates as a near-term export opportunity of $3 billion. India’s effective tariff rate on jewelry exports to the US now sits below China’s for the first time, making Indian manufacturers the preferred supply chain alternative for US buyers diversifying away from Chinese sourcing.
Kama, with 60+ existing US clients and three decades of verified export experience, is positioned to capture this opportunity immediately — without needing to change its product mix or infrastructure.
Governance and Financial Discipline
Kama is one of the few private manufacturers in India that operates with the governance infrastructure of a listed company. Four independent audit and compliance bodies oversee the business: statutory audit, internal audit, tax, and US audit. The company carries a BBB Stable credit rating maintained through every economic shock of the past three decades.
Unlike many manufacturing businesses at this scale, Kama is not promoter-dependent. Senior leadership averages over 20 years of tenure. Functional heads across sales, manufacturing, design, finance, and HR operate with independent accountability. SAP ERP has governed operations since 2013 — built proactively, not in response to any requirement.
Culture and Continuity
The company’s 1,200 craftspeople are employed directly on payroll — not through contract arrangements — preserving fine jewelry stone-setting skills that are disappearing globally as automation advances. This is a deliberate, costly choice that gives Kama quality control and craft depth no competitor replicates at scale.
Colin Shah served as Chairman of the GJEPC from 2020 to 2022, leading the industry through the most disruptive period in modern trade history. The company has also recently launched a CNC manufacturing facility and is conducting production trials in CNC 9-axis machining, binder jetting, and hot isostatic pressing — technologies it describes as preparing before being required to.
Founder’s Statement
Founder & MD of Kama Jewelry, Colin Shah said:

“Kama is not 30 years old. Kama is 30 years young. We began with belief. We grew with discipline. We lead with trust. The best chapters are not behind us — they are waiting to be written.”
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