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Platinum Jewellery Sparkles as the Modern Choice for Akshaya Tritiya

Symbolising purity, strength, and timeless elegance, platinum emerges as a popular pick for celebrating prosperity and new beginnings this festive season.

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As India prepares to celebrate Akshaya Tritiya on April 30, a festival known for ushering in prosperity and fresh starts, many are turning to platinum jewellery to mark the occasion with meaning and style.

Traditionally seen as a time to invest in gold and other symbols of wealth, Akshaya Tritiya is now witnessing a shift as contemporary consumers seek out choices that reflect both heritage and modern values. Platinum — with its naturally white sheen, 95% purity, and resistance to tarnish — is being embraced as a powerful emblem of enduring wealth and spiritual purity.

Reflecting the timeless essence of the festival, platinum jewellery is available in a variety of collections designed to resonate with today’s lifestyle. Women can explore graceful, modern designs through Platinum Evara, men can find strength and character in Men of Platinum, and couples can celebrate their bond with Platinum Love Bands, crafted to honour life’s significant milestones.

Each piece bears the hallmark “Pt 950,” certifying its high purity and enduring value. As a metal that stands the test of time, platinum offers more than just visual appeal — it embodies the lasting emotional and material richness that Akshaya Tritiya represents.

With its blend of tradition and innovation, platinum jewellery continues to shine as a meaningful and lasting way to celebrate this auspicious day — a gift of love, resilience, and prosperity to treasure for generations.

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Hari Krishna Group Turns Anniversary into Contribution: 459 Units Donated, Total Blood Collection Reaches 21,863

On its 13th anniversary, Hari Krishna Exports Pvt. Ltd. reinforces its commitment to social responsibility with a landmark blood donation drive and preventive healthcare initiative in Mumbai.

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Hari Krishna Exports Pvt. Ltd. (HK), a globally recognised diamond manufacturing company known for ethical sourcing and transparency, celebrated its 13th anniversary at The Capital, Bandra Kurla Complex (BKC), Mumbai, with a strong commitment to social responsibility and sustainable impact.

For the past 13 consecutive years, the company has marked its anniversary by organising a blood donation drive, reflecting its belief that true growth is measured by the positive difference made to society. Continuing this meaningful tradition, this year’s drive resulted in the collection of 459 units of blood, taking the organisation’s total contribution to 21,863 units of blood donated till date.

In a first-time initiative, HK also organised a Blood CBC (Complete Blood Count) Check-up Camp, which received an encouraging response. A total of 162 participants registered and completed their CBC tests free of charge, promoting preventive healthcare and well-being.

The event was attended by Sabyasachi Ray, Executive Director of Gem & Jewellery Export Promotion Council (GJEPC), along with representatives from the banking sector, members of the gems and jewellery industry, employees, and well-wishers, all coming together in the shared spirit of saving lives and supporting community welfare. Qualified medical professionals ensured proper screening and safe procedures throughout the day.

Addressing the gathering, founder Ghanshyambhai Dholakia shared that sustainability for the organisation goes beyond manufacturing and selling diamonds. He emphasised that alongside business growth, the company remains committed to sustainable practices aligned with broader Sustainable Development Goals, and continuously encourages employees and industry partners to actively participate in meaningful social initiatives such as blood donation drives.

As HK steps into another year, its focus remains clear — growth with responsibility, sustainability in action, and progress that benefits both business and society.

source :Hari Krishna Exports Pvt. Ltd

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