National News
Platinum Guild International India Announces the Seventh Edition of the ‘Platinum Season of Love’
A nationwide month-long retail activation designed to drive consumer demand across 1800+ stores starting 25th April 2025
Platinum Guild International (PGI) – India proudly announces the return of its iconic retail programme, the seventh edition of Platinum Season of Love, set to unfold from 25th April to 31st May 2025. As a strategic anchor in PGI India’s annual calendar, this retail initiative continues to play a pivotal role in catalyzing both consumer demand and retailer engagement for platinum jewellery in India. The retail activation will showcase a diverse range of platinum jewellery across key consumer segments, in collaboration with PGI’s trusted retail partners. This year, Platinum Season of Love is expected to see participation from 1800+ doors, in 360 metro, tier 1, 2 & 3 cities across the country. Over the years, this marquee retail initiative by PGI India has significantly contributed to the growth of platinum jewellery sales, boosting demand ahead of the festive season and driving higher footfalls at retail partner stores. The seventh edition builds on the continued success of previous years, with the last edition witnessing participation from 1,650 stores across 350 cities. The ‘Platinum Season of Love’ will present all 3 branded platinum jewellery categories including:
● Platinum Love Bands, offering commitment rings in platinum for couples;
● Men of Platinum, featuring statement platinum jewellery pieces for men; and
● Platinum EVARA, exquisitely crafted platinum jewellery designs for the women of today Crafted from 95% pure platinum, these collections are designed to resonate with evolving consumer preferences, positioning platinum jewellery as a symbol of elegance, sophistication, and emotional significance for the modern Indian audience.
Vaishali Banerjee – Managing Director (India), Platinum Guild International shared her thoughts on the 2025 programme: “The platinum jewellery market in India continues to grow steadily, driven by a new generation of consumers who value meaning, rarity, and self-expression in their choices. The return of Platinum Season of Love reflects our commitment to placing the consumer at the core while strengthening our retail partnerships to fuel this momentum. This initiative is a powerful example of how strategic collaboration can drive consideration, and unlock sustained category growth. We deeply value the continued trust and support of our retail partners, who play a vital role in making platinum jewellery a preferred and meaningful choice for today’s consumer.” Sharing their thoughts on the upcoming Platinum Season of Love, leading retailers shared:
Rajesh Kalyanaraman, Executive Director- Kalyan Jewellers – “The Platinum Season of Love has consistently been a catalyst for growth, and we are excited to be part of it once again in 2025. Over the years, this initiative has played a crucial role in driving the platinum business. With PGI’s marketing push for both the Men of Platinum and Platinum Love Bands—this season promises even greater momentum. Returning after a year, we anticipate a strong resurgence, especially during the wedding season, making this the perfect time for customers to acquire platinum.”
Milan Shah, Director- Kalamandir Jewellers – “The Platinum Season of Love has always been instrumental in driving platinum sales, and this year, with PGI’s amplified marketing efforts, we are confident of yet another successful season. The timing couldn’t be better, aligning with key buying periods, and we are eager to maximize this opportunity. Season of Love has consistently delivered growth; motivating our teams and attracting new consumers drawn to platinum’s unique appeal. We are excited to be part of this journey once again and look forward to an impactful season of sales ahead.”
G.R. ‘Anand’ Ananthapadmanabhan, Managing Director of GRT Jewellers – “The Platinum Season of Love continues to set the stage for remarkable growth. It has been instrumental in driving sales, recognizing our teams, and positioning platinum as an aspirational choice for the modern Indian consumer. This initiative also presents an excellent opportunity to engage younger consumers while driving higher conversions. We look forward to delivering our best this season with exclusive collections across categories, offering exceptional platinum experiences to our customers.”
G. R. Radhakrishnan, Managing Director, GRT Jewellers – “The ‘Platinum Season of Love’ has become a much-awaited celebration for our customers each year, as they look forward to discovering exclusive platinum creations that mark life’s most treasured moments. We are thrilled to partner with PGI once again for the 2025 edition of this campaign – a collaboration that allows us to offer inspiring new designs crafted with platinum’s rare purity and meaning. This initiative is not just a strategic highlight for us; it’s our way of connecting with customers in their journey of love, by giving them trusted, heirloom-quality pieces to symbolize their emotions. We are fully committed to making this Season of Love unforgettable for every customer, so they can celebrate their unique love stories with the enduring brilliance of platinum.”
Joy Alukkas, Chairman, Joyalukkas Group – “The Platinum Season of Love plays a pivotal role in energizing our sales teams, enhancing customer engagement, and driving sales momentum for the quarter. We are excited to be part of this initiative, as it has consistently delivered growth for us over the years. With PGI’s strategic marketing push and back-toback campaigns, this program presents a tremendous opportunity to drive incremental sales.”
Varghese Alukka, Managing Director, Jos Alukkas Jewellery- “This year, we are poised to surpass all previous sales records, with the season kicking off just before Akshaya Tritiya—an opportune moment for growth. Our focus will be on maximizing platinum’s price advantage by offering a diverse and compelling range of platinum jewellery at highly attractive price points, driving strong consumer demand, and expanding our customer base.
Suvankar Sen – MD & CEO, Senco Gold & Diamonds – “The Season of Love campaign, launching around Akshaya Tritiya, comes at the perfect time for us. We see a strong opportunity to drive higher sales through our exclusive platinum collections, including ‘I Do’ – Platinum Love Bands, Aham – men’s platinum jewellery, and our latest women’s jewellery collection, Platinum Nova. We are confident that this activation, coupled with PGI’s brand campaigns, will help us stay ahead in the market and make the most of this wedding season.” With a proven track record and strong retailer backing, PGI India is set to take the seventh edition of Platinum Season of Love to new heights—deepening consumer engagement, unlocking new opportunities for growth, and reinforcing platinum’s place in the hearts of modern Indian jewellery buyers.
National News
De Beers Unveils ‘Love From Dad’ Collection with Intimate Second-Piercing Diamond Designs
A Modern Expression of Love Through Delicate Natural Diamond Pieces Designed for Meaningful Everyday Styling
A quiet expression of love, the Love From Dad collection by De Beers brings a deeply personal touch to natural diamond jewellery, reimagined through delicate second piercing earrings that feel both intimate and modern. Thoughtfully designed to complement the primary piece, these accents add a subtle layer of meaning, turning an everyday ear stack into something truly sentimental.
Crafted with rare natural diamonds, each piece carries a brilliance that goes beyond its sparkle, formed over billions of years; no two diamonds are ever alike. This inherent rarity, paired with understated design, creates a timeless keepsake, an enduring reminder of love that evolves with you, yet never fades.
The Subtle Spark Climber
Delicate and intentional, this trio-inspired diamond stud design is all about quiet brilliance. Set slightly above the primary piercing, it creates a soft, ascending sparkle that feels modern yet understated. Crafted with natural diamonds, each precisely cut to maximise light, this piece offers a refined luminosity. Its balanced composition and gentle brilliance make it a timeless addition, effortlessly elevating everyday styling.
The Diamond Cluster Accent
Playful yet poised, this clustered arrangement brings multiple diamonds together in one luminous expression. Worn as a second piercing, it adds texture and dimension, transforming a classic ear stack into something more personal. Featuring natural diamonds, the clustered setting enhances brilliance through every facet, creating a richer, multi-dimensional sparkle. Its distinctive yet elegant form ensures it remains a timeless statement of individuality
The Bold Floral Stud
Inspired by organic symmetry, this floral-inspired stud blooms with character. Its intricate form contrasts beautifully with a simpler first piercing, creating a curated look that feels expressive and fresh. Set with natural diamonds, each element contributes to a radiant, cohesive sparkle. The interplay of detail and light gives it a one-of-a-kind presence, designed to endure beyond seasonal trends.
The Contemporary Ear Climber
Sculptural and striking, the ear climber redefines how diamonds are worn. Following the natural curve of the ear, it introduces a directional, fashion-forward edge to any stack. Crafted with natural diamonds, its flowing structure amplifies light across the entire silhouette, creating a continuous shimmer. The balance of bold design and classic brilliance makes it a modern heirloom in the making.
The Diamond Drop Huggies
Elegant with a hint of movement, this minimal drop design introduces fluidity into the ear stack. Sitting just below the second piercing, it softens the look with a gentle, graceful sway. Featuring natural diamonds, its simplicity allows inherent brilliance for the natural diamond to take centre stage. The effortless sparkle and refined movement ensure it remains a timeless expression of understated luxury.
The Minimal Duo Studs
Refined in its simplicity, this two-diamond composition offers a quiet yet confident statement. Positioned as a second piercing, it introduces a balanced symmetry that feels both modern and enduring. Crafted with natural diamonds, each element is thoughtfully placed to enhance light while maintaining a clean, minimal aesthetic. Its understated elegance allows it to seamlessly integrate into any ear stack, making it a timeless expression of subtle sophistication.
The Snowflake Diamond Studs
Delicate yet defined, this snowflake-inspired design captures a quiet moment of brilliance. Its intricate arrangement creates a sense of lightness and symmetry, making it a refined accent for a second piercing. Crafted with natural diamonds, each facet reflects light in a soft, diffused shimmer. The detailed composition gives it a one-of-a-kind character, while its quiet brilliance ensures lasting appeal.
The Three Diamond Line Stud
Balanced and refined, this three-diamond composition is arranged in a clean, linear formation that brings a sense of quiet structure to the ear. Worn as a second piercing, it introduces a subtle definition that complements more intricate or minimal pieces alike. Crafted with natural diamonds, each stone is precisely set to create a seamless flow of light across the design. The considered alignment and soft radiance give it a modern yet timeless appeal, making it an effortless addition to a thoughtfully curated ear stack.
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