Vaishali Banerjee – Managing Director (India), Platinum Guild International shared her thoughts on the 2025 programme: “The platinum jewellery market in India continues to grow steadily, driven by a new generation of consumers who value meaning, rarity, and self-expression in their choices. The return of Platinum Season of Love reflects our commitment to placing the consumer at the core while strengthening our retail partnerships to fuel this momentum. This initiative is a powerful example of how strategic collaboration can drive consideration, and unlock sustained category growth. We deeply value the continued trust and support of our retail partners, who play a vital role in making platinum jewellery a preferred and meaningful choice for today’s consumer.” Sharing their thoughts on the upcoming Platinum Season of Love, leading retailers shared:

Milan Shah, Director- Kalamandir Jewellers – “The Platinum Season of Love has always been instrumental in driving platinum sales, and this year, with PGI’s amplified marketing efforts, we are confident of yet another successful season. The timing couldn’t be better, aligning with key buying periods, and we are eager to maximize this opportunity. Season of Love has consistently delivered growth; motivating our teams and attracting new consumers drawn to platinum’s unique appeal. We are excited to be part of this journey once again and look forward to an impactful season of sales ahead.”

G. R. Radhakrishnan, Managing Director, GRT Jewellers – “The ‘Platinum Season of Love’ has become a much-awaited celebration for our customers each year, as they look forward to discovering exclusive platinum creations that mark life’s most treasured moments. We are thrilled to partner with PGI once again for the 2025 edition of this campaign – a collaboration that allows us to offer inspiring new designs crafted with platinum’s rare purity and meaning. This initiative is not just a strategic highlight for us; it’s our way of connecting with customers in their journey of love, by giving them trusted, heirloom-quality pieces to symbolize their emotions. We are fully committed to making this Season of Love unforgettable for every customer, so they can celebrate their unique love stories with the enduring brilliance of platinum.”

Varghese Alukka, Managing Director, Jos Alukkas Jewellery- “This year, we are poised to surpass all previous sales records, with the season kicking off just before Akshaya Tritiya—an opportune moment for growth. Our focus will be on maximizing platinum’s price advantage by offering a diverse and compelling range of platinum jewellery at highly attractive price points, driving strong consumer demand, and expanding our customer base.