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Platinum Guild International India Announces the Seventh Edition of the ‘Platinum Season of Love’

A nationwide month-long retail activation designed to drive consumer demand across 1800+ stores starting 25th April 2025

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Platinum Guild International (PGI) – India proudly announces the return of its iconic retail programme, the seventh edition of Platinum Season of Love, set to unfold from 25th April to 31st May 2025. As a strategic anchor in PGI India’s annual calendar, this retail initiative continues to play a pivotal role in catalyzing both consumer demand and retailer engagement for platinum jewellery in India. The retail activation will showcase a diverse range of platinum jewellery across key consumer segments, in collaboration with PGI’s trusted retail partners. This year, Platinum Season of Love is expected to see participation from 1800+ doors, in 360 metro, tier 1, 2 & 3 cities across the country. Over the years, this marquee retail initiative by PGI India has significantly contributed to the growth of platinum jewellery sales, boosting demand ahead of the festive season and driving higher footfalls at retail partner stores. The seventh edition builds on the continued success of previous years, with the last edition witnessing participation from 1,650 stores across 350 cities. The ‘Platinum Season of Love’ will present all 3 branded platinum jewellery categories including:

 ● Platinum Love Bands, offering commitment rings in platinum for couples;

● Men of Platinum, featuring statement platinum jewellery pieces for men; and

● Platinum EVARA, exquisitely crafted platinum jewellery designs for the women of today Crafted from 95% pure platinum, these collections are designed to resonate with evolving consumer preferences, positioning platinum jewellery as a symbol of elegance, sophistication, and emotional significance for the modern Indian audience.

Vaishali Banerjee – Managing Director (India), Platinum Guild International shared her thoughts on the 2025 programme: “The platinum jewellery market in India continues to grow steadily, driven by a new generation of consumers who value meaning, rarity, and self-expression in their choices. The return of Platinum Season of Love reflects our commitment to placing the consumer at the core while strengthening our retail partnerships to fuel this momentum. This initiative is a powerful example of how strategic collaboration can drive consideration, and unlock sustained category growth. We deeply value the continued trust and support of our retail partners, who play a vital role in making platinum jewellery a preferred and meaningful choice for today’s consumer.” Sharing their thoughts on the upcoming Platinum Season of Love, leading retailers shared:

Rajesh Kalyanaraman, Executive Director- Kalyan Jewellers – “The Platinum Season of Love has consistently been a catalyst for growth, and we are excited to be part of it once again in 2025. Over the years, this initiative has played a crucial role in driving the platinum business. With PGI’s marketing push for both the Men of Platinum and Platinum Love Bands—this season promises even greater momentum. Returning after a year, we anticipate a strong resurgence, especially during the wedding season, making this the perfect time for customers to acquire platinum.”

Milan Shah, Director- Kalamandir Jewellers – “The Platinum Season of Love has always been instrumental in driving platinum sales, and this year, with PGI’s amplified marketing efforts, we are confident of yet another successful season. The timing couldn’t be better, aligning with key buying periods, and we are eager to maximize this opportunity. Season of Love has consistently delivered growth; motivating our teams and attracting new consumers drawn to platinum’s unique appeal. We are excited to be part of this journey once again and look forward to an impactful season of sales ahead.”

G.R. ‘Anand’ Ananthapadmanabhan, Managing Director of GRT Jewellers – “The Platinum Season of Love continues to set the stage for remarkable growth. It has been instrumental in driving sales, recognizing our teams, and positioning platinum as an aspirational choice for the modern Indian consumer. This initiative also presents an excellent opportunity to engage younger consumers while driving higher conversions. We look forward to delivering our best this season with exclusive collections across categories, offering exceptional platinum experiences to our customers.”

G. R. Radhakrishnan, Managing Director, GRT Jewellers – “The ‘Platinum Season of Love’ has become a much-awaited celebration for our customers each year, as they look forward to discovering exclusive platinum creations that mark life’s most treasured moments. We are thrilled to partner with PGI once again for the 2025 edition of this campaign – a collaboration that allows us to offer inspiring new designs crafted with platinum’s rare purity and meaning. This initiative is not just a strategic highlight for us; it’s our way of connecting with customers in their journey of love, by giving them trusted, heirloom-quality pieces to symbolize their emotions. We are fully committed to making this Season of Love unforgettable for every customer, so they can celebrate their unique love stories with the enduring brilliance of platinum.”

Joy Alukkas, Chairman, Joyalukkas Group – “The Platinum Season of Love plays a pivotal role in energizing our sales teams, enhancing customer engagement, and driving sales momentum for the quarter. We are excited to be part of this initiative, as it has consistently delivered growth for us over the years. With PGI’s strategic marketing push and back-toback campaigns, this program presents a tremendous opportunity to drive incremental sales.”

Varghese Alukka, Managing Director, Jos Alukkas Jewellery- “This year, we are poised to surpass all previous sales records, with the season kicking off just before Akshaya Tritiya—an opportune moment for growth. Our focus will be on maximizing platinum’s price advantage by offering a diverse and compelling range of platinum jewellery at highly attractive price points, driving strong consumer demand, and expanding our customer base.

Suvankar Sen – MD & CEO, Senco Gold & Diamonds – “The Season of Love campaign, launching around Akshaya Tritiya, comes at the perfect time for us. We see a strong opportunity to drive higher sales through our exclusive platinum collections, including ‘I Do’ – Platinum Love Bands, Aham – men’s platinum jewellery, and our latest women’s jewellery collection, Platinum Nova. We are confident that this activation, coupled with PGI’s brand campaigns, will help us stay ahead in the market and make the most of this wedding season.” With a proven track record and strong retailer backing, PGI India is set to take the seventh edition of Platinum Season of Love to new heights—deepening consumer engagement, unlocking new opportunities for growth, and reinforcing platinum’s place in the hearts of modern Indian jewellery buyers.

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India Pushes for Full Tariff Elimination in Interim Trade Deal with US: Report

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India is seeking complete removal of the 26% retaliatory tariff and the existing 10% baseline US import duty in a proposed interim trade agreement with the United States, expected to be finalised before 8 July, according to The Hindu Business Line.

Commerce & Industry Minister Shri Piyush Goyal recently visited Washington to accelerate negotiations. He held discussions with US Trade Representative Jamieson Greer and Commerce Secretary Howard Lutnick, focusing on key Indian exports such as textiles, leather, and gems & jewellery.

An official source cited in the report said talks are progressing positively, with both countries targeting a first-phase agreement before the 9 July deadline, when the 90-day suspension of the additional US tariffs expires. The deal may also include provisions on services, digital trade, and the reduction of non-tariff barriers.

The US imposed the 26% additional duty on Indian goods on 2 April as a retaliatory measure but delayed enforcement until 9 July. While this postponement offers a temporary breather, India is now pressing for the complete rollback of both the retaliatory and baseline tariffs.

In return, India may offer concessions such as minimum import prices or quotas for sensitive sectors like agriculture and dairy. At the same time, it is pushing for greater access to the US market for products including gems and jewellery, garments, plastics, chemicals, shrimp, bananas, and grapes.

The US, in turn, is seeking tariff relief for its exports of industrial goods, electric vehicles, petrochemicals, wines, dairy, and genetically modified agricultural products.

Negotiators are working under a tight timeline to take advantage of the current tariff suspension and finalise the initial tranche of a broader bilateral trade agreement.

According to the report, both nations aim to double bilateral trade to $500 billion by 2030. The US has expressed ongoing concerns over India’s non-tariff barriers and its rising trade surplus, which reached $41.18 billion in FY2024–25. Total bilateral trade during the period stood at $131.84 billion, with the US remaining India’s largest trading partner for the fourth consecutive year, accounting for around 18% of India’s total merchandise exports.

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Divine Solitaires Celebrates Mother’s Day Across Various Cities with a Heartfelt Tribute

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Divine Solitaires, one of India’s leading natural solitaire diamond brand marked this Mother’s Day with a touching and engaging celebration across various cities across the country – Pune, Yavatmal and Kanpur – creating a space where customers express love and gratitude for their mothers through simple, heartfelt gestures

On May 11th, 2025, Divine Solitaires brought Mother’s Day celebrations to life at a few partner jewellery stores. Customers were invited to pen down thoughtful notes to their mothers and capture those moments at a thoughtfully designed selfie booth. These memories were then shared on Instagram as part of Divine Solitaires’ digital campaign — turning a simple gesture into a lasting tribute to the most important women in our lives. The activity was conducted at various jewellers. The overwhelming response highlighted the deep emotional connections people share with their mothers, with participants enthusiastically celebrating and sharing their love both offline and online.

Adding a delightful surprise to the day, few lucky winners-were gifted the new diamond coin from Divine Solitaires.

Reflecting on the success of the initiative, Jignesh Mehta, Founder & Managing Director, Divine Solitaires, said, “Mother’s Day is a celebration of unconditional love, and we wanted to honour that bond in a way that felt personal and meaningful. Seeing families come together, share their emotions, and leave with memories they’ll cherish was truly heartwarming.”

With heartfelt moments and beaming smiles, Divine Solitaires’ Mother’s Day initiative captured the essence of a mother’s love — timeless, unconditional, and truly priceless. .

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National News

GJEPC Hosting First India-UK Buyer-Seller Meet in London this July

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The Gem & Jewellery Export Promotion Council (GJEPC) has announced a significant event that underscores the growing economic ties between India and the United Kingdom—the inaugural India-UK Jewellery Buyer-Seller Meet, scheduled for 8-9 July 2025, at the Arsenal Executive Box in London. This gathering, facilitated by the India-UK Free Trade Agreement (FTA), marks a pivotal moment for the jewellery trade, bringing together Indian manufacturers and UK buyers to facilitate collaboration in a market poised for growth.

The United Kingdom is a powerhouse in the global jewellery sector, projected to generate US$5.23 billion in revenue in 2025. Ranking among the top 10 importers of gold, silverware, and jewellery, the UK imported over US$3.2 billion-worth of these goods in 2022. This event, focusing on fine jewellery, silver jewellery, and lab-grown diamonds, taps into a demand that continues to rise, driven by discerning consumers and a robust retail landscape. The timing of the meet in July is strategic, aligning with the UK trade show calendar. It provides buyers an opportunity to finalise designs ahead of the Christmas season, while Indian manufacturers benefit from a 4-6 week lead time to ensure quality production and customisation.

What sets this event apart is its curated approach. GJEPC has spent months identifying 20 Indian exhibitors and over 60 prominent UK buyers, including industry giants like H Samuel, Ernest Jones, Diamnet, Silverton, Dillion Jewellery, Beaverbrooks, and Warren James among several others.

These buyers, representing major chain stores, retailers, and brands from cities like London, Birmingham, Newcastle, and Manchester, will engage in one-on-one meetings with Indian counterparts. This format ensures meaningful interactions and builds lasting partnerships.

The India-UK FTA has opened new avenues for collaboration, and this Buyer-Seller Meet is a testament to its potential. By connecting Indian manufacturers with UK buyers, the event strengthens economic bonds.

For Indian exhibitors, it’s a chance to showcase craftsmanship in a market that values quality and innovation. For UK buyers, it offers access to diverse designs and sustainable options like lab-grown diamonds, which are increasingly popular.

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